A Mouthful of Sky-high Fried Rice, Lao Tang Apprenticed on the Spot

In the live broadcast room, after hearing Lin Yilun's proposal, many viewers excitedly agreed.

"This can be!"

"I still believe in Brother Yi's craftsmanship, if it comes out, I will definitely buy it!"

"It's called the old taste of childhood, haha!"

"Excited! If it really happens, will you kill the old godmother?"

"Brother Yi's hot sauce, what should it be called? Old Gange?"

Seeing the ridicule barrage, Li Yi smiled and said, "Don't get too excited, I, Wang Duoyu, won't vote for this project."

Hearing Li Yi's refusal to vote, Lin Yilun was a little puzzled: "Why? I think it's pretty good? Your sauce is so fragrant, it must taste good.

You have such a large audience base, and you don’t have to worry about sales.

Laoganma has already cultivated users. Let’s build a hot sauce brand and make traditional Laoganma taste.

Let's use traditional good materials and take the nostalgic route.

Even if it is a little more expensive, there must be people buying it, let's take it easy! "

Hearing this, Li Yi shook his head with a smile, and asked him: "Since you all know that Laoganma has already cultivated users, why doesn't Laoganma set up a factory to produce the old recipe of hot sauce?

We worked so hard to build a factory, make hot sauce, package it, and ship it, but in the end we made a product that was eliminated by others? "

Hearing Li Yi's rhetorical question, Lin Yilun was stunned.

Following Li Yi's train of thought, he immediately realized that he had made a very stupid suggestion.

But he was still a little reconciled, and asked again: "Then let's not make Laoganma flavors, can we research a new product?"

Li Yi shook his head: "The chili sauce business is not big, but it is the size of the old godmother.

But even the sales of Laoganma are declining, which shows that the market is shrinking. "

"No way?"

Lin Yilun was a little unconvinced: "I think Laoganma sells very well, doesn't it?"

"That's what you look like."

Li Yi explained: "The product itself of hot sauce has a ceiling, and its price is a red line restricting it.

In addition to Laoganma, there are also many hot sauce brands on the market, and new brands appear every year.

But if you look at the pricing, you will know that the prices of those hot sauces are basically in the range of 10-20 yuan.

Why set this price? Because that happens to be the price of an average potluck meal all over the country.

A fast food, a bowl of noodles, and a bowl of pork knuckle rice are all within this price range.

The price of hot sauce cannot exceed this range, otherwise consumers will feel that it is expensive.

Because in the public's perception, hot sauce is a condiment for meals and a condiment for meals.

If a condiment sells more expensive than rice, it is a disservice to nature and reason.

Moreover, consumers generally believe that the existence of hot sauce is just to make up for a temporary meal.

Mix the next bowl of noodles with spicy sauce, or eat with steamed buns.

If the price of hot sauce is more than 20 yuan, it is really better to go out to eat, it is delicious, healthy and saves trouble. "

Lin Yilun couldn't help retorting after hearing the words: "But the chili sauce can be eaten for several meals? And you don't have to eat it all at once? A bottle of sauce that costs more than ten yuan costs only a few yuan at a time. Is this considered expensive?"

"But after opening the bottle, it's not easy to put it away?"

Li Yi said with a smile: "For delicious sauce, there should not be too much salt, but if there is not enough salt, it will easily spoil when the weather is hot.

Moreover, even if it is not opened, the hot sauce has a shelf life.

Products with a shelf life will have inventory pressure, and in addition to taking care of consumer tastes, we must continue to introduce new ones, and new products will also be in stock and need to be distributed..."

"Okay, I see."

Lin Yilun raised his hands and said with a smile, "I'm a layman. It seems that I really can't vote for this project."

Li Yi smiled, and said slowly: "The old godmother was popular all over the country back then, because the living standards of the people across the country were generally not high at that time.

In that period when meat was only available every three to five times in the city, and meat was only served during festivals in the countryside, a full can of red oil, chili and soybean meal was indeed a good thing.

I can't eat food that lacks oil and salt, so it will be delicious if mixed with some old godmother.

There is no taste in the mouth, so a bite of the salty, spicy and oily black bean pepper can also satisfy the craving.

But now that life is better, simple hot sauce can no longer meet everyone's needs.

If you want to eat meat, you can come to a plate of stir-fry to satisfy your hunger at any restaurant.

If you want to eat spicy food, make an appointment with three or five friends to have a hot pot meal and drink a few bottles of beer. It is enjoyable and fun.

Gone are the days when old godmothers with a few chopsticks could eat several bowls of rice.

Rather than saying that we are missing the old godmother at that time, it is better to say that we are missing ourselves at that time. "

Lin Yilun was silent, and after a while he sighed with complicated eyes: "It's like youth!"

In the live broadcast room, bullet screens were flying, and countless viewers were sending "tears" emoji.

"I'm heartbroken! Old man!"

"Tears!"

"I really want to go back to that summer afternoon, my mother left five yuan for lunch, and I went to buy some steamed buns and a bunch of spicy sticks.

My classmates and I sandwiched Laoganma with steamed buns, ate spicy strips, and played games all afternoon after eating.

More than ten years have passed, and I still remember that afternoon, it was the best old godmother I have ever eaten. "

"Sublimated!"

"I would rather not eat Laoganma for the rest of my life. As long as I can go back to junior high school, I will definitely study hard."

For a while, it seemed that there was a memorial service for youth in the live broadcast room.

Li Yi glanced at the bullet screen, and said with a smile: "Okay! Don't feel youthful here, you can't stay with yesterday. If you have this time, why don't you learn a few more dishes from me, cook them for your family, and live a good life now?" !"

Hearing his words, the audience ridiculed one after another.

"I'd better continue to cherish my youth! I'm too lazy to learn."

"Your food is too difficult, you can't learn it!"

"Why don't you come and make it for my family? I'll call my parents right now and tell me to bring my boyfriend home. [Laughs]"

"Should I say it or not, this black bean hot pot looks quite simple, and there is no requirement for knife skills. The chili is also pounded, and it can be made if you have the strength."

"Don't worry, no emotion can affect my cooking, the takeaway is already on the way!"

Seeing the audience's ridicule, Li Yi reached out and turned off the fire. The black beans and peppers in the pot were already fried.

"Has it be done?"

Lin Yilun asked curiously.

"about there."

Li Yi took the colander, scooped up the tempeh that sank to the bottom of the pot, and explained: "First scoop out a portion of the tempeh, it can be mixed with rice or noodles.

When there are customers ordering the rest, fry them in a small pot, add some garlic sprouts, and then serve. "

Seeing Li Yi fish out the drained soybean meal, Lin Yilun's Adam's apple couldn't help but twitch.

"It smells really good."

He swallowed his saliva and asked, "Is this tempeh ready to eat?"

"Okay."

Li Yi put the fermented soybeans in a basin beside him, and signaled, "You can scoop some out and taste it."

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