A Mouthful of Sky-high Fried Rice, Lao Tang Apprenticed on the Spot

At the beginning of the preparation of the program, the person in charge of Meituan's advertising business section came to Wang Tian, ​​wanting to sponsor the program and become the title sponsor.

Originally, the two parties had already negotiated, and the contract had already come out, and Wang Tian even rejected a rich beverage manufacturer.

But Meituan suddenly canceled the cooperation and turned to another variety show of the enemy station.

In desperation, Wang Tian had no choice but to choose Plan B and signed a contract with a kitchen appliance company.

However, on the first day of the show's live broadcast today, Meituan contacted her again, wanting to place advertisements on the show.

Wang Tian knew very well that Meituan had seen the popularity of the show, so it came to advertise and wanted to catch a wave.

Since the live broadcast of the show in the morning, the popularity of the whole network has remained high.

On Bibo and Douyin, the segmented videos related to the program have already had tens of millions of views, and the number is still rising.

Among them, the video of Li Yi making fried rice with soy sauce had the most views. In less than a day, there were three or four million views of the video, and the popularity rose rapidly.

Advertising and marketing personnel have a keen sense of smell, how could they miss such enthusiasm?

Wang Tian's response to Meituan's reckless behavior is also very simple, that is, to add money.

Meituan responded quickly and agreed on the spot.

Seeing that they agreed readily, Wang Tian couldn't help asking curiously, what caused Meituan to suddenly change its mind and would rather pay more to return to "Chinese Restaurant"?

Meituan did not hide either.

The other party told Wang Tian that at noon, after Li Yi made fried rice with soy sauce on the show, the order volume of fried rice for the entire Meituan and various regions suddenly increased by 42% compared to the same period.

And more than 90% of the fried rice is fried rice with soy sauce.

Fried rice with soy sauce increased by as much as 3200% over the same period!

In other words, at that time of noon, Quanmeituan's fried rice with soy sauce was sold like crazy! Sales directly increased by 32 times!

More importantly, more than 68% of these orders came from inactive users.

There are even 13% from new users!

Attracting new users has always been the top priority of Meituan. In order to attract new users, Meituan has invested heavily in advertising and promotional activities.

According to internal data calculations, Meituan's cost for each new user has risen to nearly 50 yuan.

And this wave of free new users directly helped Meituan save more than two million yuan in promotion costs.

Not only that, this wave of fried rice with soy sauce has also directly helped Meituan earn a net profit of more than 1.2 million.

In other words, Li Yi just made a living on the show, and helped Meituan earn more than 3 million inside and outside.

No matter how stupid the person in charge of Meituan is, he can see that this is a hot topic.

So when he saw this data, the person in charge of Meituan's marketing department decided on the spot that no matter what, he would put an advertisement in "Chinese Restaurant".

Knowing this situation, Wang Tian regretted it.

She regretted the low offer.

If she had known that this would be the case, she would have paid ten times the advertising fee directly.

And even if it is ten times, Meituan will pay!

So, she directly sent a message to her colleagues, telling them not to rush to sign the contract, but to wait and see.

Anyway, there is already a title sponsor, and the show is not short of money for the time being.

On this kind of wind, wait and see, maybe the harvest will be even greater.

Sure enough, not long after she hung up on Meituan, she received a call from Ele.me.

The person in charge of Ele.me's marketing department also discovered an abnormality in the data, and then investigated that the original traffic source came from "Chinese Restaurant", which just started live broadcast today.

So, the person in charge of the marketing department of Ele.me contacted Mango Channel, and then contacted Wang Tian.

From Ele.me, Wang Tian also learned an important news.

At the moment when the show is live, the sales of Liangpi on the Ele.me platform is exploding, which is obviously directly related to the content of making Liangpi in the show.

It is conceivable that the situation on Meituan is similar.

Knowing that Meituan has already contacted Wang Tian, ​​Ele.me’s marketing director directly said that Wang Tian can go to negotiate with Meituan. No matter how much Meituan offers, Ele.me will add 10% to Meituan’s price. %.

After hanging up the phone, Wang Tian was in a good mood.

Her decision to wait was wise.

A piece of meat will become more delicious only if it is watched by two wolves.

But she also knew that the meat that could attract the two wolves was not her, nor the star of the show, but Li Yi.

The most important thing in a variety show is not the artist, nor the audience, but the advertiser, that is, the sponsor's father.

As long as the patron's father is willing to spend money, everything can be discussed.

So even if some artists have a bad reputation, as long as there is a patron who is willing to pay the bill, the program will often boldly hire the artist even at the risk of being scolded by the audience.

But if any artist dares to offend the patron's father, even if the audience's reputation is overwhelming, it will be difficult to have another chance to appear.

There is no doubt that Li Yi only appeared on the show for half a day, and he showed a strong influence and ability to bring goods.

And this is exactly what advertisers want most.

Noticing that Li Yi is not only from Meituan and Ele.me, the title sponsor Boss Electric also called Wang Tian.

The person in charge of Robam Appliances hopes that Li Yi can use more sponsored kitchen appliances and appliances in the show, because today, the number of visits of Robam Appliances' directly-operated stores on major platforms has increased by 26%.

Quite a few customers here have asked about the models of the electrical appliances used by Li Yi in "Chinese Restaurant".

Among them, ovens and fresh-keeping cabinets are the most frequently asked questions, and the oven that appeared in the photo was even sold out.

Naturally, Wang Tian would not neglect the sponsor's request, but she also explained that it was up to Li Yi to decide which electrical appliance to use, and he couldn't force it if he didn't use it.

Boss Electric's reply to this is just one sentence: add money!

And Wang Tian couldn't say another word of rejection.

What else is there to say?

Even if she begged Li Yi on her knees, she still wanted Li Yi to use a few more electrical appliances and kitchen utensils!

At this time, Li Yi didn't know anything about it. He was busy preparing the ingredients and had enough ingredients for tomorrow.

Most of the batter from the gluten washing has been consumed, and all of it has been made into Liangpi, which has entered the stomachs of the staff.

There was not even a drop of Li Yi's cooking juice left.

However, the washed gluten was not consumed too much, because Li Yi wanted to use it to make vegetarian meat.

Wu Lei has already ground black beans and mung beans, and is filtering soy milk with the help of Liu Yifei and Zhao Jinmai, preparing to make tofu.

Meanwhile, Huang Xiaoming was boiling water to boil two vitex peppers, which were the ingredients that Li Yi would use to make the clear soup version of mapo tofu.

As for Li Yi, there are all kinds of mushrooms in front of him, big and small, fat and thin, tall and short, colorful and dazzling.

He took a large basin by himself, filled it with water, and cleaned it carefully.

These mushrooms include the raw materials he used to hang the vegetarian soup, and some are used to make stuffing and base.

He didn't ask anyone to help him, he had to handle all these mushrooms by himself.