Almighty Technology Giant

Before this Apple executive was dug out by Cook to help him sell iPhones, she was a well-known "devil" in the fashion industry and took over the endangered luxury brand Burberry in 2006. Burberry found Angela and wanted her to take over and lead Burberry out of the situation.

Before she took over, LV's income was almost 12 times that of Burberry. After Angela took over, under her leadership, Burberry successfully reinvented the brand and returned to the luxury line. Eight years later, the luxury brand It turned the tide from despair and increased its market value to 255%, with an annual profit of more than $ 3 billion.

Angela also became the highest paid CEO in the UK with a salary of 26.3 million dollars. By 2013, Cook dug her to Apple to sell iPhones, and gave her an annual salary of 73.32 million dollars. That was eight times the annual salary of Cook.

Under Angela's leadership, the iPhone has been built into a luxury product in the mobile phone industry. The price has also grown higher and higher, and Apple's market value has been pushed up to the trillion dollar level.

The more iPhones are sold, the more expensive it is. The courage for Cook to raise prices is a woman.

It is a woman inside Apple, executive Angela Arendz; and a woman outside Apple, a loyal female fruit fan.

The "beauty door" of the iPhone exploded, and it was found that the camera's automatic beauty function was madly spit out, but of course women who love selfies must take beautiful photos, otherwise why are various editing tools popular?

Because there is demand in the market, it will inevitably lead to supply.

Cook said that only grasping female fruit powder is king.

Obviously, Apple has never forgotten the customer positioning of the product, and accurately grasped it, so Apple has achieved commercial success and great success.

Everyone sings Apple every year, but the market value and profits of Apple are rising every year, so no matter how bad it is, how noisy it is, but after returning to rationality, it has to face it as the world's first market value breaking trillions. The strength of dollar tech companies.

They all said that they missed Jobs, and they sprayed the apples led by Cook into the eyes of money, but in fact, in addition to the people who eat the melons who do not know the truth, the rhythmic group are actually the most envious and envious. They are also anxious I can't bear to look like I hate it. Maybe the reason they spray is because they're not that person.

Therefore, every year Apple's mobile phones are spit out, but as soon as new Apple mobile phones are released, a big wave follows the trend.

For example bangs → _ →

Say no, but the body is very honest.

After all, it does n’t matter if you spray or step on it, but you ca n’t keep up with the money. Whoever makes Apple Inc. really makes money, the merchants are profit-seeking.

But anyway, for Ye Hua, he is a rational entrepreneur. Apple ’s great commercial success is his research. Angela Arendz, a master of the fashion industry, has entered the scientific and technological field. Apple Selling so well, she made a series of changes to the iPhone sales department.

Cheng Yangze and Angela Arenz are a bit similar, but also from the fashion world to the technology world, Ye Hua really has high hopes for him.

At this moment, Cheng Yangze also saw this and fell into a deliberate longing.

After a long time, he showed a firm face and said, "I think, no, I strongly recommend that PHC should build a large number of offline stores and invest heavily in creating high-quality offline experience stores."

Ye Hua nodded and did not speak, but watched him continue to wait for the other party.

Cheng Yangze was originally a man who has been in the luxury fashion industry for a long time, and soon formed a general and clear general idea in his mind, and started a brief narration for Ye Hua, saying:

"I hope that the high-quality offline stores we build should not be defined as salespersons, but the brand's image ambassadors, creating a high-quality brand experience, everything will follow, in a simple word. Say: Plant a sycamore tree, and the Phoenix will come. "

Cheng Yangze certainly does not understand technology. He is a pure and thorough layman in technology development, but the coastline company does not need him to manage the technology, he only needs to do himself. There are a lot of engineers in the company. Ye Hua himself It's a technical coffee.

But as far as marketing is concerned, and it is the field of luxury goods in the fashion industry, that is Cheng Yangze's housekeeping skills. Once the box is opened, it is in its best area, and it suddenly began to rush.

"... I think that using the concept of luxury to create PHC offline stores, this offline store must not be positioned as a store that sells things. It should be a new community center and place. People will Chatting, making friends, participating in events, shopping and selling things are secondary. At least we have to create such an atmosphere. So PHC offline stores also need wireless internet, tables and chairs, and a variety of product experiences. . "

Ye Hua was no doubt worried, and immediately patted the road: "Lao Cheng, you will take care of the PHC offline store and draw up a specific plan for me."

Unconsciously, the two had been discussing for almost two hours. Qiao Wei, the assistant office next door, came here again and reminded Ye Hua that the meeting time was approaching.

A few minutes later, he went to the high-level conference hall with Cheng Yangze. Ye Hua presided over this temporary internal meeting and talked about the PHC business issue. This is the most important thing for the coastline company at the moment. All the focus must be on the PHC business. And its related businesses.

Especially marketing!

Ye Hua formally announced the appointment of Cheng Yangze as senior president of Coastline Retail at the meeting, and requested that before the arrival of the PHC launch date, 79 PHC offline stores and their supporting facilities be established in major cities across the country, and the global completion within two years 215 offline stores and their supporting facilities, and in charge of 35,000 to 50,000 retail store employees.

If we look at Apple ’s offline retail store staffing standards, 35,000 retail store employees are more than half of Apple ’s. Apple ’s retail store employees now reach 75,000.

No wonder Cheng Yangze said that building high-end offline stores and taking luxury goods routes requires large-scale investment. The number of employees hired is a huge amount of expenditure.

The PHC offline store imagined by Cheng Yangze is not the kind with only a few salespeople. What he wants to build is a community center and place where he can chat, make friends, and participate in activities.

That definitely requires people, and to create a strong social atmosphere, more people are needed. The estimate of 35,000 people is probably a conservative estimate. In fact, it will only be more, which may increase 15,000 people.

This is a long-term vision plan. Ye Hua just puts forward the basic framework and makes decisions. The people below will handle and execute it, and he only needs to wait for the future results.

...

At 19 o'clock in the evening, the rooms in a five-star hotel.

Robert Iger sat in the living room and stared at the laptop in front of him. A phone call came over at this time, but his attention seemed so focused on the computer screen that the phone rang for a long time without answering.

On the computer screen is the latest news, which is an industry news of the pre-sale sales of the shoreline company PHC.

In fact, at noon, the coastline company already announced the pre-sale data of PHC on the first day and 24 hours on its official website and official blog, and it was quickly reprinted by industry news media. UU reading books www.uukanshu. com

You know, a lot of people are looking forward to it now. Many people hope that PHC will pre-sell Waterloo, and many people who hope that PHC will be sold.

Now, the news is coming out, and the pre-sale volume is nearly 200,000 units, which undoubtedly shocked the industry.

At the same time, those who hope for the poor sales of PHC have lost more than half their hearts, and those who are looking forward to blowing up a new air in the field of PHC, are very excited.

When the wind rises, pigs can fly!

The wind is so strong that pigs are flying!

Can't you be excited!

Speaking of which, Robert is actually a party who hopes that the pre-sale of PHC is bleak. Only in this way can its own interests be strengthened, but the result is not as expected.

200,000 pre-sale does not seem to be much, but this is a pre-sale!

And this is a pre-sale of 50,000 yuan. Based on this base, big data can accurately analyze the actual future sales, even if there is a deviation, it is not worse than there.

This means that the annual sales volume of PHC is enough to exceed the order of ten million units.

As time passed, the phone called for the third time, and this time Robert Iger finally heard someone calling. When he answered the phone, he heard a voice: "Mr. Robert, it's almost eight o'clock."

"Well, I'll be right there."

A simple response hung up the phone, closed the laptop immediately, quickly sorted out, and left the hotel room.

This cocktail party tonight is very important. It was originally prepared two days ago, but Ye Huawan refused the invitation and directly caused the Hollywood gangsters to stare. When the Lord did n’t come, he had to give up, so he waited here It took two days.

Everyone who is not busy, but what can we do? Although very unhappy, I waited honestly for two days.

...