Are You Crazy, Do You Call This a Copycat Machine?

Xiao Ma was a little surprised when Chen Fei launched this event.

Even he couldn't help but have a guess - Chen Fei worked so hard to make such a big movement, wouldn't it be specifically for linking with Hongmeng Food Delivery?

Of course, for this guess.

He just thought about it.

He still doesn't think Chen Fei has such a nerve knife and such an outrageous brain circuit.

In order to promote Hongmeng Takeaway, we will deliberately prepare and develop such a game in a few months or even earlier.

However, while denying this speculation.

He couldn't help but have a trace of doubt-Hongmeng Takeaway went online, then League of Legends launched, and finally the two were linked. Everything went so smoothly and so naturally, it seemed as if it had been prepared for a long time. To do it like this, it can't help but remind him of this possibility.

Did Chen Fei deliberately make League of Legends for Hongmeng's takeout?

of course not.

The reason for this wave of linkage is not that complicated.

A Hongmeng Takeaway is the hottest new product in the current mobile Internet environment.

A League of Legends is the most popular netizen product in the current PC Internet environment.

However, they are all under the banner of Hongmeng.

It's all like this. If Chen Fei didn't know how to let them collide and take the lead, it would be too insightful to see.

As for why it was so natural and natural.

In fact, it is also related to Chen Fei's "prejudgment".

Hongmeng's takeaway will be hot, he is sure.

League of Legends will be hot, he also believes.

So long before the two appeared, he had already begun to plan this linkage.

The content of the linkage is actually not complicated.

It's like a marketing routine often used by Penguins in the original time and space-a combination of online and offline, such as Sprite + Glory of the King, purchase Sprite drinks, and have the opportunity to scan the QR code to get the skin of Glory of the King and various props.

Hongmeng's linkage this time is similar to it.

But he was not as stingy as Penguin did, but much more generous.

The content of the event is also very simple.

first.

Hongmeng Waimai members can earn 20 points when the actual payment amount of the takeout order reaches 20 yuan when placing an order.

This point can be used to redeem League of Legends skin in the member center.

This activity is not new in nature.

Many domestic companies have had these 410 activities.

For example, the most common mobile phone number used in our lives-each mobile phone number will earn points with the generation of consumer behavior, these points can be used to redeem phone bills or other goods.

However, activities like this almost all have one thing in common.

That is the limit!

Although it is stated in the rules of the event that the points can be exchanged for rewards such as phone bills, the commodities in the redemption area are scarce.

Almost all depends on grabbing talents to get a chance to grab such a share.

As a result, many people gradually lose interest in such activities.

What Hongmeng has done is different now.

It did not adopt such a limited approach.

It's all there!

As long as your points arrive, there is no limit to the requirements, all can be redeemed!

At that time, after Chen Fei proposed this unlimited way.

There are still many people in the company who have put forward different voices, suggesting that they should follow the usual practices of other companies and adopt a limited model to reduce costs.

However, Chen Fei refused almost without hesitation.

The reason why it rejected the proposal of a limited amount, or insisted on full openness, is also very simple-burn money!

Yes, it just burns money!

Although the selected marketing method is similar to that of mobile and other operators to exchange call charges, in essence, the two have completely different needs.

The purpose of Chen Fei's activity is essentially the same as Xiao Ma's continuous advertising campaign.

Brother Xiao Ma is crazy about burning money, and you are still thinking about saving costs.

With this mentality, how can you win this takeaway war?

Moreover, using League of Legends skin to inspire Hongmeng takeaway users is itself a small-cost means of burning money.

Compared with Brother Xiao Ma's big dispersal market, I have already saved how much!

After all, the burnt out of Brother Xiao Ma is real gold and silver.

What Chen Fei consumes is only the props in the League of Legends.

Although the free distribution of these items is really a loss of the profit of the League of Legends.

However, this part of the lost profit has been transferred to the profit of Hongmeng Food Delivery, and it is not a loss at all. Among them, most of them must be attracted to the users of Hongmeng Food Delivery platform because of this activity.

And secondly.

The second content of this event.

When players recharge points for consumption in League of Legends, they will receive cdde coupons.

Compared with the former, this discount is not so dazzling.

But after all, it's linkage.

Hongmeng Takeaway has sucked the blood of League of Legends.

The linkage activity was released at the same time on both the takeaway and the game.

Both have a large number of customers at the current stage, and soon, the effect of the linkage appears.

Many League of Legends players usually have the habit of some takeaways.

However, they may choose Penguin or the platform's take-out platform for reasons of one kind or another. Liquid, often in Hongmeng today, Penguin tomorrow, and the day after tomorrow I went to Duniang to order takeaway.

Many of these League of Legends players have poured into the Hongmeng Food Delivery platform because Hongmeng Waimai's membership points can be exchanged for skins.

And the membership has been opened and it has stabilized.

And on the other side.

Many original members of Hongmeng Food Delivery found that there were more free skins in the member center, and some of them were converted to the PC side and became League of Legends players.

Similarly, users who have recharged the League of Legends game coupons received a coupon for Hongmeng Takeaway after recharging, and some of them have also become Hongmeng Takeaway users.

Under such mutual transformation.

Hongmeng Waimai also shared the bonus of the rapid expansion of the League of Legends and the rapid expansion of the player community.

"Mr. Ma, this is the data of Penguin Food Delivery yesterday."

The collaboration between Hongmeng Food Delivery and League of Legends is in full swing.

As usual, Zhang Weiran personally walked into Xiao Ma's office with Song Zhe's data report.

"Well, put it there."

Xiao Ma is looking down at a document.

Hearing this, he said casually without raising his head.

However, after the voice came out.

He did not hear the footsteps leaving and the sound of the office door being closed.

He raised his head with some doubts.

Looking at Zhang Weiran.

"Why, something else?"

As I was asking, Xiao Ma suddenly screamed in his heart.

Because he has noticed.

Zhang Weiran's expression at this time looked a little unkind.

Xiao Ma had a bad premonition.

This time comes.

As the penguin takeaway burns more and more money, the development trend of penguin takeaway is getting better and better.

Although the daily data growth is not dazzling, but the pace of slow, steady, and growth has never stopped.

And Xiao Ma almost doesn't need to look at the data every day, just look at the expression on the data report sent by Zhang Weiran, and you can almost get a general idea.

Today, however, Zhang Weiran's expression changed.

It's not the usual relaxed look anymore.

"Mr. Ma, I think you'd better take a look at this data report first."

Zhang Weiran smiled bitterly.

This slightly depressed remark further confirmed Xiao Ma's guess.

Unconsciously, Brother Xiao Ma became a little nervous.

The body can not help but sit upright.

Flicking his eyebrows, he opened the data report folder.

Wow!

And the file was opened, when he saw the above data.

Suddenly, his hand holding the document shook!

"How is this going?"

Raising his head, Xiao Ma's voice was already trembling slightly!

Because the data is displayed on the report.

The number of users of Penguin Takeaway, the number of orders, and the total transaction volume of the day are all falling!

And the drop is extremely large!

Almost all the gains and gains in the previous week were dropped at once!

A week of hard work was in vain, and the real gold and silver burned this week is almost equivalent to wasted. Under such circumstances, how can Brother Xiao Ma not be shocked!

"Mr. Ma, Hongmeng Food Delivery is working hard."

Zhang Weiran gave a wry smile, and then explained the reason.

Although Brother Xiao Ma now attaches great importance to penguin delivery.

But Penguin is a large company that spans multiple fields and has many products.

Xiao Ma can't keep his eyes on the takeaway market anytime.

Fortunately, Zhang Weiran has been staring here.

After the occurrence of this situation, the cause was immediately identified.

"Mr. Ma, it's like this."

Zhang Weiran said.

"Last month, Hongmeng Network released a new game called League of Legends. Since it was launched a month ago, the number of active players in League of Legends has achieved a very large growth.

One word.

Zhang Weiran introduced from the appearance of League of Legends to its current popularity.

From the current trend of popularity, I talked about how it is linked with Hongmeng Food Delivery to establish a circulation channel for current dual-platform users to achieve a win-win situation and common growth!

"That's it? It's gone?"

After listening to Zhang Weiran's analysis.

Xiao Ma was taken aback for a moment.

He didn't expect that Penguin Takeaway suffered such a heavy blow this time because of such an "ordinary" linkage activity by Chen Fei!

Yes.

Ordinary linkage activities.

This was Xiao Ma's first reaction after hearing Zhang Weiran's explanation.

The reason why there is such an evaluation.

This is because.

There are also such activities in the membership system of Penguin Takeaway!

As early as when Hongmeng Waimai launched its membership system, Xiao Ma chose to follow up.

After he followed up, he also made appropriate improvements to the membership system and expanded its functions.

--That is, the Penguin Golden Bean, which can be used to redeem takeaway red envelopes in the membership system, is added to the redemption content, and some game props in CF and DNF are also added to it.

From his perspective.

This event of Hongmeng Food Delivery is not a fresh move above.

Therefore, this event was able to achieve such an effect, which was completely beyond his expectation!

"Mr. Ma, the activities of Penguin are different from ours.

Zhang Weiran has already compared the differences between the two activities.

And analyzed why similar activities, the effect is indeed so different from other reasons.

Zhang Weiran said: "The redemption threshold set by Hong Mingmeng for the League of Legends skin item event redemption is extremely low, and their redemption is still in an unlimited mode."

"Unlimited?"

Hearing this, Xiao Ma was stunned.

He immediately tasted the difference.

Although the same similar pattern.

But this one is limited and the other is unlimited, and the effect is completely different from the two extremes!

Although the golden beans from Penguin takeaway can also be exchanged for game props.

But first, the items it can redeem are irrelevant, and the redeemed by Hongmeng Takeaway are skins that can only be purchased with real money!

The two are totally different in value.

Second, the items redeemed for Penguin Takeaway are still limited, and they almost have to be grabbed to get them.

It's so hard to grab, and you still have to redeem it with golden beans that can be redeemed for takeaway red envelopes. This simply can't mobilize the enthusiasm of users.

And Hongmeng takeaway?

Hongmeng Takeaway is exchanged for takeaway, using takeaway beans.

In exchange for skins, points are used.

The two are completely different virtual currencies, which is equivalent to giving away the skin for nothing.

Compare the two.

Although it is a similar activity content, the effect is naturally inevitably going to two extremes.

After understanding the cause of this gap.

Xiao Ma quickly calmed down.

Then, after pacing in the office for a while, he gave instructions.

"Adjust the content of the takeaway membership system."

"First, create a new virtual currency that is different from Penguin Golden Beans."

"Secondly, adjust the content of the game items that can be exchanged. Don't give away some irrelevant things. Increase your efforts and give away some truly attractive items."

"Third, to increase the number of exchangeable items, to what extent, you can go back and study a plan.

The so-called prescription of the right medicine is like this.

After discovering the difference between the two, Xiao Ma is also very simple.

Horse style three axes together!

Where is the difference, direct spot welding to make up for it.

However, after listening to Xiao Ma's response plan.

Zhang Weiran's face did not show any emotions such as too much joy.

Instead, he paused.

He hesitated and said: "Mr. Ma"

"I think we may not have very good results if we do this.

"why?"

Xiao Ma turned his head.

Somewhat surprised.

There are many players in League of Legends.

He also has a lot of CF and DNF!

Why can they take off by linkage, and our linkage will not have very good results?

Zhang Weiran had already prepared another piece of material.

Hear the words.

There is no explanation.

Instead, he took out this material directly.

"Mr. Ma, this is the statistics related to DNF and CF in the most recent period."

With that, he put the materials on the desk.

Pushed in front of Brother Xiao Ma.

Looking at the material in front of me.

suddenly.

Brother Xiao Ma had a bad feeling in his heart!

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