Are You Crazy, Do You Call This a Copycat Machine?

Chapter 218 Coupon campaign! Ari’s positioning! Ari takes a taxi online! [Customize]

"Quick! We must use the fastest speed to create our taxi-hailing software!'

"Remember! Be fast!"

Teacher Ma looked at Lu Zhaoxi in front of him with determination in his eyes.

That's right.

Teacher Ma's idea is different from that of Brother Xiao Ma.

Brother Xiao Ma doesn't dare to compete with Hongmeng, but he dare!

Throughout the past, whether it is Ali e-commerce, Alipay, or the takeaway market.

Although Ari is always at a disadvantage.

But less to say, it is also possible to have a shot with Hongmeng.

Just rely on this.

Teacher Ma is also ready to grab the market with Hongmeng on this emerging taxi-hailing software!

"Yes, President Ma, understand!

At the side, Lu Zhaoxi replied repeatedly.

His eyes are also full of fighting spirit.

Immediately, I turned around to prepare!

...

online.

The news of the launch of Didi Taxi has spread throughout the network.

Caused a sensation.

Especially the newly opened Didi Express Weibo.

The comments of netizens exploded.

certainly.

Part of the reason is that Didi launched an activity on Weibo.

As long as you participate in the review, you have the opportunity to draw coupons!

053: 10 minus 10 yuan if full 10, 20 minus 20 min, 30 minus 30 full!

Highest.

It can even be 50 minus 50!

Originally, the current price in Didi's software was very low, now coupled with the coupon activity.

That is no different from free!

"Damn, this Didi taxi is so cheap. I just took a five-kilometer trip and only cost two dollars? Public transportation is not that cheap!

"What's two dollars? I just took a taxi to school, eight kilometers away. I didn't need any money. I didn't pay anything for getting in and out of the car!"

"Me too, it's too cheap, and this car will come to you by itself, what kind of fairy service!

"I heard that you can still get coupons for reviews. It's real or fake. Give me one soon!"

"It seems that everyone has it. I just drew a 20 minus 20. It's okay to go out for a round!"

"I think their slogan is really correct, and it has completely changed my way of traveling!

There was a lot of good reviews in the comment area.

As long as it is a comment, there is no one who does not praise Didi Taxi.

really.

Compared to traditional taxis.

Didi taxi is so convenient!

Not only do you don't have to wait on the side of the road, but you can also pinpoint where you start from.

The most important thing is.

It's cheap!

Why do many people like to take the bus?

Why do you like to take the subway?

Is it because they like the feeling of being crowded?

Or is it because they like to slowly appreciate the scenery along the way?

Of course not! Not because of one word, expensive!

Taxi is too expensive!

In any city, the starting price alone costs at least ten yuan.

Some cities even cost fifteen yuan!

The price is okay occasionally. If you take a taxi to and from get off work, it will cost 30 each time. Who can afford it?

And the Didi Express produced by Hongmeng.

Putting aside all kinds of preferential measures, the unit price of this kilometer alone is the unit price.

It has already made many people feel excited!

before.

No matter how many kilometers it is.

It costs fifteen yuan to come up.

But now.

Three kilometers, four kilometers, usually only four or five yuan.

Fifteen yuan, then you can walk eight or nine kilometers!

The price can even be said to have been reduced to one-third!

For people, taxis are no longer a luxury way of travel, but a way of travel that everyone can use.

It has become everyday!

Hasn't this changed the way people travel?

For ordinary people.

Nothing else matters.

Convenient, cheap, that's enough!

so.

The Didi Express launched by Hongmeng became popular on the Internet as soon as it was launched!

In the past, when people met, the first sentence might be to ask, have you eaten.

but now.

The first sentence when friends meet.

How much did you spend on taxi today?

Someone with (cecf) may have a novice discount, which only costs two yuan, so he will show off smugly.

But this time.

This person's friend will often say something more proudly.

I don't need money!

No money! It's the best!

That's right.

Hongmeng invested a lot of money in Didi from the beginning.

And this first step.

It is all kinds of preferential policies, all kinds of reductions and exemptions.

The purpose is to establish the habit of using Didi taxi for customers.

It is precisely because of this.

Now Ahri is worried again.

You know, Hongmeng launched Didi Taxi a few days earlier than them.

At this time they want to take a scoop from Hongmeng's hands

It's definitely not enough to simply promote it directly.

Otherwise, after Hongmeng is preconceived to establish the habit of use for ordinary people.

This customer has no reason to download their Ali taxi.

"Mr. Ma, so look, what should we do?"

After going around, Lu Zhaoxi threw the problem back to Teacher Ma.

And at the moment.

Teacher Ma has read all the content about Hongmeng Didi Taxi.

After thinking for a while, he said, "Positioning!"

"The key is still positioning!"

"Our Ari must seize the position when taking a taxi!"

"Look here, Hongmeng has strict requirements for Didi taxi drivers, and ordinary drivers, even if they are certified, are lower than the drivers of special taxis.

"In this way, the income of express drivers is definitely less than that of special drivers."

"This market is our best opportunity to insert!"

After listening to this.

Lu Zhaoxi seemed to understand, but still asked with doubts: "Mr. Ma, you mean us."

"Going down the market?"

Teacher Ma nodded: "It can be said that since Hongmeng has such strict requirements, then we can completely let go of these restrictions.

"Anyone, any car, can be an express driver!"

"As long as you have a car, you can be a Didi driver! Anytime, anywhere, truly unlimited! You can work part-time after get off work!"

"In this way, our Ari taxi can quickly spread the market!"

Teacher Ma didn't know how many times he had studied the documents in front of him.

These are the vulnerabilities he found in the Didi software of Hongmeng!

And on the edge.

After listening to this

Lu Zhaoxi completely understood.

Some excited immediately responded: "Mr. Ma, I will do it now!"

Shortly after.

Ari took a taxi to the market.

Compared with Hongmeng, it only promotes in its own app.

Ari's advertisement can be described as overwhelming.

Whether it's the billboards on the roadside or the bus stop signs, they are all covered with Ari's advertisements.

Not to mention the major media news channels.

The advertisement was even more invested in the market without money.

Ari's slogan is also quite concise.

Ari takes a taxi, the first three orders are free!.

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