Back To Qiqi Farming To Raise Children

  Chapter 759 Health Products Factory

  Regarding the positioning of the health care product factory, Xu Shiyan and his wife discussed it and decided to launch one or two main products for key promotion.

  Other products are also produced, and try to fully cover all the current product types of participating companies.

   To be similar, but not exactly the same, such as slightly changing the formula, dosage form, etc.

  Before others realize that they can follow suit, occupy the market first and earn money.

  Wait for other people to think of copying, and then launch an upgraded version, so that those who follow the trend will never be able to catch up.

  The original intention of the Health Products Factory was to promote ginseng products as much as possible and open up domestic sales.

  So, every product here in the factory uses ginseng as the main raw material.

   It is conceivable that the demand for ginseng is definitely not small.

  Three stores, a health care product factory, plus the orders from old customers that Su Anying has accumulated in the past few years, the number is very large.

  In the autumn of 1990, relevant provincial and municipal departments established a guide price for ginseng purchases, which is the minimum protection price.

  Special-grade common fresh ginseng costs 22 yuan per kilogram, first-grade ginseng 17 yuan per kilogram, second-grade ginseng 13.5 yuan per kilogram, and third-grade ginseng 10 yuan per kilogram.

  Twenty sticks of common red ginseng, first-class ginseng 136 yuan per kilogram, second-class ginseng 122 yuan per kilogram, third-class ginseng 95 yuan per kilogram.

  Thirty-two common red ginseng, first-class 105 yuan per kilogram, second-class 94 yuan per kilogram, third-class 73 yuan per kilogram,

  Forty-eight common red ginseng, first-class 83 yuan per kilogram, second-class 75 yuan per kilogram, third-class 58 yuan per kilogram.

   There are sixty-four, eighty, cheat sheet, red straight beard, red curved beard, mixed beard and other categories of prices, which decrease in order.

  Edge ginseng of the same grade can generally reach twice that of ordinary ginseng.

  Of course, this is only a guide price, and the market price may rise slightly, but not much.

  According to the current market situation, a stick of one foot weighs twenty-six catties.

  If there are more big sticks and better bars, maybe it can be sold for four to five hundred yuan.

   If there is water rust, and the body is worse, it will only cost two to three hundred yuan per foot.

  Compared with 8687, this little income is simply a world of difference.

   It can’t even compare to last year’s price, it’s so cheap.

  Many people said that this is not as good as the big carrot.

   But what can be done?

  The bulk of ginseng still relies on export, and foreign merchants insist on lowering the price, and they are still unwilling to buy in large quantities. How much can they absorb if they only point to the domestic market?

  Seeing losing money, Shennong hopped his feet in distress, but what could they do?

   How many dare to say that the goods are no longer sold and are kept at home?

   That must be a very solid foundation, and you don't expect to sell sticks for a few years to make a living.

  Ordinary people's homes, there are really not many of them, and they are all eager to sell goods.

  The family is still waiting to eat and drink, and the ginseng land next year is still waiting to be spent. Who dares to hold the goods in their hands and not sell them?

  Huang Shengli, Zhao Jianshe and other shareholders’ ginsengs are all processed and sent to various stores for sale in order to maximize their profits.

  In addition, Su Anying arranged for Feng Yue, Huang Shengkai and others to buy a large number of ginseng in Donggang ginseng market, dry, fresh, and all grades.

  Strips and high-quality ginseng are kept for sale in the store, or sold to customers who order.

  Inferior goods, but the appearance is not good enough, in fact, the efficacy of the medicine will not be greatly affected.

  Health care products factory just keep it for use, which can reduce the cost.

  Business is like this. Only by making the best use of everything can we maximize the benefits and earn more.

  The market of ginseng is still not good, but there are people buying in large quantities. For ginseng farmers, there is always some hope.

  Many people are queuing up at the purchase point outside the market, waiting to sell the goods, especially the locals, even queuing up early in the morning.

  Many out-of-town ginseng households learned that there were merchants buying ginseng, so they simply lived in hotels and lined up early to sell the goods.

  Some enterprises and institutions that followed suit learned that Su Anying's company received a large number of goods, so they relied on their connections and poached the door, trying to sell all the ginseng operated by the unit.

   Some people were even fanciful, thinking about finding Xu Shiyan, Zhou Qingguo, and Yang Junxian to save face, preferably at a higher price.

  Xu Shiyan and Su Anying had thought of this a long time ago, so they made it clear to Huang Shengli and others in advance that no matter which unit they are in, or whose connections they seek, it will not work.

  Buying point only accepts scattered ginseng sticks, and each household can accept up to 500 catties of fresh ginseng and 200 catties of dry goods per day.

  In this year and month, ordinary ginseng households can only produce goods for twenty or thirty feet a year, and very few can make goods for fifty feet.

  Even if it is calculated on the basis of 1.267 catties of fresh ginseng, most of them are less than 1,000 catties of fresh ginseng and 100 to 200 catties of dry goods.

  According to the current market conditions, if there is more, it can be sold for tens of thousands of yuan, and if it is less, it can be sold for thousands of yuan.

   "Fellows from the village, don't suppress the ranks too hard, it's not easy for the big guys.

  It doesn’t matter if we earn less than a few hundred dollars, we can do a lot of things with them. "

  Su Anying was out of town, so she had to call back every now and then, telling Huang Shengli, Feng Chao and others to do things smoothly.

   "But remember one thing, no matter who those units find and how strong the relationship is, you are not allowed to accept it.

   It's not that they messed up, the ginseng market won't be where it is now.

  They are all members of the government, and they use the money of the government to plant sticks, even if they are compensated, it is not their money.

  The consequences of today are all caused by them. They find a way to sell the goods by themselves. I will definitely not accept their goods.

  If anyone doesn't listen to me and engages in small tricks behind the scenes, then I'm sorry, the company can't tolerate such people.

  Our friendship over the years has come to an end. "

   What I hate the most is these units. They take the public money and invest it in the fields.

  Originally, the market price this year should not be so low, but these people are impatient and sell goods at low prices.

  During the beginning of spring, many units learned to go to Yangcheng to sell goods, and all companies competed to lower prices and sell them outside, making the market worse and worse.

  During those days, Su Anying was very angry, and now she certainly refuses to accept the goods from these units.

  If they have the ability, they will also open a shop or set up a factory? If you don't have the skills, then just do whatever you want, and you deserve it if you hit your hand.

  The stores in Yangcheng are making good profits, and the stores in the capital and Shanghai are almost ready and will open soon. It is estimated that the income will not be too bad.

  In addition to the old customers ordering, although the market is still not good, the company's prospects are good.

   Besides, the health care product factory has not yet started. With Xu Shiyan and Su Anying leading the way, everyone is full of confidence in the health care product factory.

  In this case, who would be foolish enough to delay earning money for irrelevant people?

   "Don't worry, Mr. Su, we are all watching, no one dares to mess around."

   Don't say that Su Anying hates those people, Huang Shengli and the others also hate them.

   Because of them, Kaichun almost lost money.

   Looking here now and want to sell? Go aside quickly.

  The shops in the capital and the Shanghai stock market are all ready-made, and you just need to clean them up.

  Although it is smaller than the one in Yangcheng, it is enough for retail and small wholesale.

  The shop in Yangcheng was handed over to Su Anfen, and the shop in the capital was handed over to Su Anzhen and Nan Zhendong.

  Su Anzhen helped Shanhuozhuang when she was in Donggang, and then followed the various affairs of the store opening in Yangcheng, which can be regarded as exercise.

  The couple traveled from Yangcheng to the capital in September. While cleaning up the shop, they recruited shop assistants for training.

  On November 8th, Capital Zhencaotang opened.

  On the Shanghai stock market, Su Anying had arranged for her cousin Su Anyu to be in charge early on.

  Su Anyu is younger than Su Anhua, only twenty-five this year.

  This girl has a high spirit. Since she came to Donggang City, she has learned a lot, so she doesn't want to get married too early.

  No matter how her parents urged her, she just didn't want to find a partner.

   There was no other way. Su Weicheng and his wife went to Su Anying and Xu Shiyan and asked them to help them introduce someone to Su Anyu.

  Su Anying knew what her cousin was thinking, so it was hard for her to introduce her clearly.

   I'm afraid that this girl is too rebellious, no matter how good or bad the introduction is, she is willing to meet and get along.

  It just so happened that the sales department of Shenye Company on the Shanghai stock market also had a plan, and the company wanted to select a few people from the sales department to go there.

  Su Anying just mentioned something to Xu Shiyan, and asked Xu Shiyan to arrange for a few more young men with good family conditions and no ones. They happened to set off for the Shanghai stock market with Su Anyu.

   Not to mention, this trick is really useful, Su Anyu really has eyes for one of them.

   It is said that the two get along well, and they plan to come back during the Chinese New Year to get engaged.

  Shanghai Zhencaotang opened on November 18th.

   At the same time, Jishengyuan Health Products Factory located in Baoan also started production.

  The main products of the health care products factory include ginseng tonifying kidney oral liquid for men, ginseng snow clam essence drink for women, and ginseng and bird's nest amino acid nourishing essence for the elderly.

In addition, there are fresh ginseng royal jelly, ginseng baby blood-enriching honey, ginseng blueberry essence drink, longevity ginseng tea, ginseng royal jelly oral liquid, red ginseng essence concentrated cream, red ginseng sealwort concentrated paste, ginseng deer whip cream, etc. Ten products.

  When the factory was first built, various procedures were also applied for approval at the same time.

  When the factory is completed, the relevant formalities and certificates are all down, and it just happens to start production.

  The factory started construction and put into production, and salesmen in the sales department headed by Ji Tongzhong began to take product manuals and samples to pharmacies and shops all over the country to sell and negotiate business cooperation with others.

  In this year and month, the majority of pharmacies and stores are state-owned, and a small number are contracted to individuals.

  Those state-run pharmacies and stores are all very good, and they don't even care about this little-known health care product factory, let alone cooperate.

  Some pharmacies contracted by individuals are willing to cooperate with the factory.

  But people don’t want to take risks, and they only agree to sell on behalf of others, that is, to distribute the goods first, without paying money, and then settle the bill after selling.

  Ji Tongzhong and others used a lot of tricks and took a lot of effort. There were only dozens of companies that reached cooperation, but they were very anxious.

  So much money has been invested to build a factory, and so many goods have been suppressed, what if it can’t be sold?

   "Second brother-in-law, hurry up and find a way to help, this is not going to work, people don't recognize our products."

   As soon as Ji Tongzhong came out of a pharmacy, he quickly found a public phone and called Xu Shiyan.

   "Xiao Ji, how many companies have you negotiated?"

  On the other side of the phone, Xu Shiyan asked with a smile while flipping through the documents.

   "All the salesmen from our sales department have been sent out, and they have been running all over the world, so far we have only negotiated 60 or 70 companies.

   And it’s still a consignment situation, people don’t believe that our products can sell well. "

   Ji Tongzhong was about to cry, but listening to the other end of the phone, it seemed that his second brother-in-law was not in a hurry.

   "Xiao Ji, you guys are really amazing.

  It’s a new factory with no reputation, but they can still trust you, agreeing to cooperate and sell it on behalf of others, it’s already quite a face. "Xu Shiyan laughed when he heard that.

  It is not an easy task to open a factory and sell health care products. This is just the first step.

   "Don't worry, I have a solution, you just need to talk step by step.

   Write down the first batch of stores that cooperated with us, and get along well in the future. "

   "Oh, well, second brother-in-law, you have to hurry up to find a son.

   It won’t work like this, our factory is so big, and the output is so big in a day, we can’t put all of them in the warehouse. "

  Ji Tongzhong seemed not at ease, and repeatedly urged Xu Shiyan.

  Xu Shiyan, after hanging up the phone, immediately called Su Anying and discussed with her about the next promotion.

   If a new product wants to be familiar to the masses quickly, the most effective means is of course advertising.

  TV, radio, newspapers and magazines, all of these must be continuously advertised.

  Among them, TV stations broadcast advertisements, which are the most effective and fastest.

  After all, the number of TV sets in China is increasing by leaps and bounds. Many people do not read newspapers or listen to the radio, but they must watch TV.

  If you want to promote on TV, you have to shoot commercials first, and then cooperate with the TV station.

  Buy out the advertising space and play the advertisement within a fixed period of time.

   "Shiyan, we can shoot commercials, but how do we broadcast them?

  I've asked someone before. If this ad is to be aired on TV, it will cost a lot of money. "

  Su Anying hesitated after hearing Xu Shiyan's plan.

  The key is not to shoot commercials, but whether they can afford the subsequent advertising fees.

  Advertising fees during prime time are not low these days.

   During the prime time at 8:00 p.m. in each province, the minimum fee for a 30-second advertisement is one or two thousand yuan.

  Not to mention CCTV, there are almost tens of thousands.

  This is the cost of a single broadcast. If you want to achieve the effect of publicity, why don’t you broadcast it ten times or eight times a day?

  Even if it is a provincial station, it will cost 20,000 to 30,000 yuan a day, and the CCTV is even more frightening, and it may cost 70,000 to 80,000 yuan a day.

  How about a month? How much will it cost?

  The health care product factory is a new factory. It has just been put into operation this year, and its foundation is too weak.

  The product hasn’t been sold yet, so spending money on it is unbearable.

   "Daughter-in-law, don't worry, I have my own plan for this matter, and I will definitely not spend too much advertising money."

  Xu Shiyan laughed as soon as he heard it. He had already planned this matter.

  TV commercials are divided into time slots. After the evening news broadcast and before 9:30, this period is regarded as the prime time.

  Especially around eight o’clock, almost everyone is watching TV, and the advertising effect is good, so the advertising fee is super expensive.

  There is prime time, and there must be junk time.

  For example, in the morning, afternoon, and midnight, there are few people watching TV at this time, and the advertising effect is not good.

  The major manufacturers don't like it at all, the advertising fee is so cheap that it is almost free, and they have to be sold in prime time for all kinds of collocations.

  Xu Shiyan remembers, it seems that in the late 1990s in his previous life, when he turned on the TV during the day, there were all kinds of advertisements for breast enhancement, weight loss, underwear and so on.

  An ad lasts more than ten minutes, bombarded indiscriminately in various garbage time periods, which is simply a headache.

  At that time, it was not called commercials in the middle of TV dramas, but TV in the middle of commercials.

  But I have to say, the effect is really good.

   Therefore, Xu Shiyan plans to use this trick in advance, spend the least amount of money, and do the biggest thing.

  (end of this chapter)