Being Reborn And Starting Off By Not Being A Simp

   Chapter 219 Better than never

   Give users a free trial of the product first, and then start selling for money after getting word of mouth.

   This business routine has been around for a long time.

As soon as Liu Qing said it, Qin Kun understood.

   But he felt that this routine was really inappropriate for masks.

  Masks are not fast-moving consumer goods. No one wants to wear them unless they have to.

   One hundred masks for one dollar, each order has to be paid to the platform, and the postage has to be paid by himself. It is a big loss for Liu Qing, but in the eyes of consumers, they may not be willing to take advantage of this.

   He asked Liu Qing: "When will we officially start selling this mask?"

   Sending one hundred masks for one dollar is a benefit. In commercial operations, it is called preheating.

   But it is impossible to warm up all the time, and it will still be sold after all.

   He wanted to know when Liu Qing asked him to officially start the sale, so that he could have a plan in the future.

  Liu Qing thought for a while and said, "Then it will take three months. Now you don't have to worry about it."

   The current price of masks is too low, and he does not want to sell them.

  The public has no demand for masks, nor do they want to buy them.

   After more than a month, it will be the Spring Festival. At that time, the epidemic broke out and roads in various places were blocked.

   For e-commerce, even if someone placed an order at that time, there was no way to mail it out.

   Even if it is mailed out, it may not be able to reach the user.

  ——During the period of urgent shortage of masks, some couriers knew that they were sending masks, they opened the package, sold those masks to others at a high price, and used other methods to cover up.

  Liu Qing didn't want to test humanity at that time.

   To sell masks through e-commerce channels normally, it will not be able to see a little dawn until after March.

   Don't think about it until then.

   Qin Kun has a rough timetable so that he can make a plan.

  The boss's things, if you can help sell them, of course you have to help them sell them, and you can't follow business rules for everything.

   Really have to follow the rules, Liu Qing personally supports Tianyuan Media with his own pockets, and it cannot be calculated so clearly.

   Next, everyone brainstormed and discussed how to do public welfare publicity.

   Those who signed up also contributed their own ideas.

Some ideas are quite naive, and some are even obviously copied from other people's copywriting ideas, but copywriting does not matter. At present, several short video platforms do not pay attention to copywriting plagiarism, even after two years. , The short videos shot by the first-line anchors often copy the text.

It doesn’t matter if    is naive, it does not conflict with the appreciation of the platform’s main user group.

   At this meeting, Liu Qing gave them the task of learning more about the prevention of epidemic infectious diseases, especially respiratory infectious diseases.

   The key thing to understand is the epidemic in 2003 and the current flu and e-cigarette pneumonia in the United States.

   Doing these now may not make much difference.

   But if it can play a little role, it is a little role.

   Doing it is better than not doing it well.

Moreover, after doing these things, people today cannot see the meaning of doing them. When things happen, when they look back, they will have different feelings. They will think that Tianyuan Media is a new media company with a strong sense of social responsibility. It also spreads positive energy.

   is of great help in shaping the company's image.

   is also of great help in shaping Liu Qing's personal image.

   What a good image represents, Liu Qing understands very well.

   Even if he didn't care about those commercial things in the last life, at least he knew that a certain domestic brand was irrationally consumed by many consumers because of its large donation in the flood.

   To be able to create such an image, the promotion cost of one million is not high.

   Even the promotion cost of 10 million is not high.

Whether    is done well or not is one thing, whether it is done or not is another.

At the meeting, he clearly stated: "The sense of social responsibility is something that must be in our company culture. I hope your understanding is not only verbal, but also goes deep into action. This million promotion expenses , it's only the first issue, and there will be more promotion resources in the future. I hope you can use more snacks and do a good job in this area. "

   These accounts of the company do public welfare content, and Liu Qing spends money to promote them. It seems that they have no direct commercial interests, and they have to work hard to collect materials to make content.

   However, while promoting their content, it also brings traffic to their accounts. This traffic can also be monetized, allowing them to gain economic benefits in other areas.

   So they didn't work for Liu Qing for free.

The more promotions like   , the more benefit they get.

   Whether it is an account for text content or an account for video content, this is the case.

   is related to their own interests. Of course, they are very active and offer advice and suggestions. The atmosphere of the meeting is still very good.

   During the discussion, everyone can clearly feel that Liu Qing's consideration in many aspects is not for commercial interests, but really wants to let more people know about epidemic prevention.

   Qin Kun originally had his own speculation about Liu Qing's purpose, but now he is a little confused:

   "This guy really seems to want to do something good."

   "It's too strange that a capitalist spends his own money to do public welfare propaganda, not for commercial interests. Is he still a qualified capitalist?"

   Qin Kun has been in the workplace for so many years, and he has been observing the world carefully for so long. He knows that capitalists often talk about charity and public welfare.

   But those capitalists who often talk about philanthropy and public welfare are far more wicked than those capitalists who don’t talk much about philanthropy and public welfare.

   In the past, Liu Qing repeatedly mentioned positive energy in front of him. He only thought that it came from the will of the top leaders of Tianyuan Group, and that positive energy was a wealth code.

   It was only when he helped Mo Xiaodie that he could feel that this young man really had a kind heart.

   However, there is still a relatively large heart for this young capitalist.

   Save others by himself, he is not a capitalist, he already has a lot of ideas of cutting leeks, not to mention the authentic capitalists.

   But now, seeing that Liu Qing is going to invest so much money out of his own pocket to do public welfare publicity for epidemic disease prevention, and he can't see any commercial interests in it, he can't be rectified.

I thought to myself: "He used to be a security guard, and he has only been rich for a few months. Is it because he has become a capitalist for too short a time, he has not yet learned the means of profiting from charity, and still maintains a charitable attitude. heart of?"

   I had such thoughts in my heart, and the look in Liu Qing's eyes became a little different.

   "This young man is a little different."

he thinks.

   (end of this chapter)