Being Reborn And Starting Off By Not Being A Simp

   Chapter 347 Brand Effect

   This day focuses on various skin care products and cosmetics, and the consumers are women.

  Women's purchasing power is amazing.

   And their control over shopping is relatively poor - most of the time, they don't use their own money, they haven't earned money hard, and they lack understanding of the hardships of life, so they don't feel so distressed when they spend it.

   Moreover, in the current consumption concept spread on the Internet, women dress up beautifully, which is to improve themselves, and buying these things is called investing in themselves.

  The money they spend is more at ease.

   Besides, this time the consumption has a noble slogan - support conscience enterprises!

   This money is spent with more peace of mind.

   Moreover, when those people in the live broadcast room introduced those products, they made a lot of hype about the role of various ingredients. A lot of terms were thrown out, and people were blown away.

Although Tianyuan's brand has never been heard of before, but a search on the Internet shows that this is a powerful group. In their imagination, it is understandable that such a large group possesses some unimaginable black technology. of.

  The discount rate is so big, so why hesitate?

buy it!

  Buy, buy, buy!

   With the addition of 44 million masks, the popularity of the live broadcast room is higher than the previous two days, the consumption is higher, and the platform pushes the stream more vigorously.

  Su Qi and Liu Qing watched in the live broadcast room for more than an hour, watching the sales data in the background rose wildly, she felt a little boiling.

   In just over an hour, the sales exceeded 30 million.

   This time, Qin Kun shortened the time of his live broadcast again, and only brought the goods for an hour, so he went down to rest.

   The one who took over from him to host the live broadcast and bring goods was Xiaowen.

  Xiaowen hosted for more than half an hour before Qin Kun came back on stage.

   The live broadcast task belonging to Xiaowen is completed. At this time, she can continue to serve as an assistant broadcaster behind Qin Kun, or she can leave and go home.

   Logically speaking, it needs to be kept, but she has a special relationship with Liu Qing, so it's okay to leave early.

   She still chose to stay here and be a broadcast assistant for a while.

  ——The live broadcast time is too long, and it is impossible for the broadcast assistants of the atmosphere group to be the background wall in the back, and they also need to be rotated.

   She works for two more hours, and the assistant broadcaster who replaces her can rest for two more hours.

   However, Su Qi was tired from standing, so she withdrew with Liu Qing, found a place to sit in the office outside, and chatted with those business representatives about some business matters.

  The biggest problem for them is the problem of sales. If they don't have their own brand, they can't sell the products they produce, so there is no profit at all.

It is true that such products are highly profitable, but this product is not well known and does not spend a lot of money on marketing, others will think it is a fake product, even if it is only sold at the cost price, most people will not. Dare to.

   Marketing cost is their biggest cost.

It is not very feasible to go offline. They used to sell this through online stores and micro-business channels. They often put advertisment advertisements on some public accounts that mainly target female groups. The sales can only be said to be quite general. affect their production.

   This time, they cooperated with Tianyuan Media to jointly create the "Tianyuan" brand, which gave them the hope of becoming bigger and stronger.

  Hopefully it didn’t come from the sales of goods brought this time. They all know that this time belongs to the right time and place and people gathered together. There will be no such opportunities in the future, and it is impossible to have such good data every time.

   It was mainly this special event that the brand Tianyuan was launched and a relatively high-end brand image was created.

   This is good for their future online and offline sales.

   It can’t be said that they came out like this, at least they saw the hope of coming out.

During the    exchange, Su Qi also felt the confidence of these enterprise representatives in the future.

   sighed in his heart: "This live broadcast has revitalized all these small and medium-sized enterprises."

   After resting for more than half an hour, I went to the live broadcast room to watch their live broadcast.

   Until about six o'clock in the evening, Xiaowen couldn't hold on anymore, she withdrew from the live broadcast room, and the three talents left together.

   At this time, there are not so many people in the office.

  The representatives of the companies who appeared first have all left, leaving many places vacated.

  Those corporate representatives can leave, Tianyuan Media employees and anchors cannot leave, they have to stay here until the end of the live broadcast.

When    left, Su Qi learned about the sales data, and after bringing the goods for more than three hours, the sales had already exceeded 100 million.

   It seems that the record they created on this platform the day before yesterday will be broken by themselves today.

   At six o'clock, it was still quite early, but Xiaowen stood in the live broadcast room for four hours, and was quite tired.

   There is no dine-in yet, so if you want to eat, you can only cook by yourself, but in the current state of Xiaowen, it is obviously too tiring to cook by herself.

   For the other people, their craftsmanship is still a little bit worse.

  Ye Wanrong asked everyone's opinions, drove the car to a supermarket, bought a few boxes of quick-frozen dumplings, and ate them at night.

   When they got home, Feng Zhixuan was still watching Qin Kun's live broadcast on her mobile phone.

   At this time, Qin Kun began to rest again, and another girl hosted the goods.

   Now Tianyuan Media's contracted anchors are obviously yin and yang are declining, with more women than men.

   The main reason for this is that it is easier for beauties to generate traffic. As long as they look beautiful, the company will spend more money to push them, and generally they will be able to make money.

   If you sign a male anchor, unless you are very good at making content, the probability of losing money is higher.

   Qin Kun has discussed with Liu Qing, and after this special event, he will sign a few influential male anchors to join the company.

  ——In the past, the company was poor and was not valued in the group. We could only start from the bottom, sign contracts with amateurs, and cultivate them into internet celebrities step by step.

   Now that we have a certain scale, we can directly sign those anchors who have shown a certain strength.

  Although it will cost a little more money, it saves the time for cultivating them to grow up.

   Judging from the company's current strength, this model is obviously better.

   Qin Kun's video frequency is relatively high now, not only on the platform of acne marks, but on several platforms, just to find potential anchors.

  ——There are many anchors who can create content and can generate traffic, but they don’t know how to monetize traffic.

   It doesn’t cost much to sign such an anchor. After professional development, their traffic can be monetized.

   As for signing those top anchors, Qin Kun has no such plan yet.

   Those top anchors all have professional teams to develop their commercial value, and the price is too high. Tianyuan Media currently does not have that kind of strength.

   (end of this chapter)