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As a professional and senior public relations expert in Hollywood, Carter-Hodgson has a good reputation and specializes in accepting some difficult jobs in the circle with high salary. This time he came to New York, commissioned by the "Scorpion King" crew, and "The New York Observer" Columnist film critic Rex Reid contacted.

This professional film critic is not only well-known in the film critic circle, but even in the entire North American film circle. He is known for his mean words and shameless words. He even has the reputation of "the best of stupid X" in the media.

In today's society, such a person can become a well-known film critic. Carter-Hodgson doesn't know what to say. Based on the actual situation of his years of exposure to the media, he can only say that the media industry is an unusual industry.

The normal person and the lunatic, certainly the latter is more likely to make a name for himself in the media industry.

Taking a taxi, Carter Hodgson came to a coffee shop near the "New York Observer" and waited patiently.

Just after get off work time at noon, Rex Reed, with gray hair and a pair of glasses, entered the cafe, asked the waiter, and quickly found the booth where Carter Hodgson was.

"Hello, Rex." Carter Hodgson stood up and greeted familiarly, obviously knowing Rex Reed. "Sit whatever you want."

Rex Reed glanced at Rex Reed with a somewhat strange look, sat across from him, and asked, "Why did you come to New York?"

Carter Hodgson said directly, "I've brought you a big deal."

"What?" Rex-Reed said immediately. "Anyone want to use my column? Carter, I tell you, it's not going to be as easy as the first few times, my film review column is going to be with The New York Observer. Keep a consistent position, otherwise the editor-in-chief will definitely kill my manuscript!"

Carter Hodgson shook his head, "Not your movie review column!" Then he added, "This deal is for you!"

Rex Reed said, "I don't sell myself!"

"Listen to me first..." Carter Hodgson didn't take Rex Reed's words seriously at all, "Universal Pictures wants you to be on an NBC talk show and attack their upcoming '' The Scorpion King."

"Why?" Rex Reed didn't understand. "Universal is attacking its own films? Aren't Universal and NBC part of the same company?"

Anyone who knows a little bit about Hollywood knows that Universal Pictures and NBC belong to the Universal NBC Group.

Carter Hodgson leaned forward slightly and lowered his voice, "This is part of Universal Pictures' promotional plan for The Scorpion King..."

His tone became mysterious and his voice became smaller and smaller.

However, Rex Reed has been listening very carefully, because Universal Pictures' business must be a big deal.

Listening and listening, he suddenly said, "This is impossible!"

"Why not?" Carter Hodgson said, spreading his hands, "Universal is offering you three hundred thousand dollars! Think about it, Rex, how many reviews do you have to write to make that much? A sum of money?"

He reminded, "Don't forget, you are going to participate in a very high-rated talk show on NBC, which in itself will bring influence and let more people know that you know you, all of which are It's just hype! In this day and age, without enough hype, without enough eye-catching events, how can you be more famous?"

Rex Reed was silent for a moment.

Carter-Hodgson added, "It's not crazier than what you've said in reviews before, it's more..." He coughed. "It's not like you haven't done it."

Rex Reed was still silent, but Carter Hodgson gradually became certain in his heart, and began to persuade him by using his expertise as a public relations expert.

The publicity campaign of "Scorpion King" has been going on continuously, and Matthew has also become very busy, flying around major cities in North America, participating in various announcements, often in Seattle today, and flying to Phoenix tomorrow. At the event site, it was basically the focus of media reporters, which fully allowed him to experience the treatment enjoyed by star actors.

Although this activity of flying around and running announcements was tiring, Matthew enjoyed it so much that it was a novel experience for him.

It was not until the Friday before the release of "The Scorpion King" that he returned to Los Angeles, left the airport, and just dragged his luggage into the house when he received a call from Helen Herman, informing him that he had agreed with the crew some time ago. 's publicity program will be launched tonight, remind him not to forget to tune in to the talk show.

Matthew is well aware that if this well-planned hype lives up to expectations, "The Scorpion King"'s reputation will grow even louder.

After packing up and having dinner, Matthew sat on the sofa, turned on the TV and tuned to NBC 2, and waited patiently. It was still early before the show started, so he simply took out his mobile phone and called Britney. There was always no one answering.

He has been busy recently, and Britney is also busy. One of them is in North America and the other is in the Far East. They can't find time to meet. Due to the time difference between the two places, the number of phone calls is also decreasing.

Matthew knew there was nothing he could do. Sometimes he called and Britney was at the event. When Britney called back, he started promoting "The Scorpion King" again.

The time soon arrived at 9 o'clock in the evening, and a fairly well-known talk show on NBC 2 began to broadcast. The focus of this show was on the Hollywood film industry. After a short film introducing the current state of Hollywood films, the host will present this time. The guests of the show were invited to the live broadcast room.

"This is Rex Reed, a columnist film critic from The New York Observer, a critic who has studied Hollywood films for many years, and is recognized as one of the top ten film critics in New York. He has always been known for his sharp words... …”

The first part of the show was all about touting Rex Reed, and Matthew could see that this was a strategy of suppressing desires.

Rex-Reed is indeed sharp in his words, or more precisely, his words are mean. With the cooperation of the host, he points to Hollywood movies, constantly picking on the problems of the popular movies that have been recognized in recent years, even if it is recognized as a big hit. The classic film of the film, but also to pick out some thorns, as if only in this way can you show your unique professional vision.

Gradually, the topic turned to this year's movies. The movies that had already been released this year, in Rex Reed's mouth, were useless, and the upcoming movies were also rubbish.

Rex-Reed focuses on the upcoming "Scorpion King."

"I participated in the internal preview of Universal Pictures. This "Scorpion King" is not very good. The story is routine, and the hero and heroine are all brainless idiots. I really have to lower my IQ by a notch. Watch the movie."

Hearing this, Matthew didn't have any special feeling. Most Hollywood commercial entertainment movies are actually suitable for such evaluation.

This kind of movie does not need the audience to watch it with their brains, the purpose is to make the audience have a good time, so that they can happily pay for it.

"After watching the preview of The Scorpion King, there was one thing I couldn't understand." Rex-Reed continued, "Why did Universal Pictures promote a small supporting role to such a big-budget man? The protagonist? The male protagonist...Let me think about it, it seems to be called Matthew Horner, can he act? Is he acting? He doesn't think that as long as Lulu has strong muscles, it is called acting? Such a person There is nothing to watch in the play, and the audience will not like it. There was a problem in the planning stage of the film "The Scorpion King", and an actor with no acting skills like Matthew Horner should not be used as the male lead!"

In front of the TV, even though he knew that this was part of the crew's planning, Matthew still bared his teeth. This person's words were a bit harsh.

This talk show has come to the end, and it usually creates a news breaking point.

Therefore, the host deliberately stood on the opposite side of Rex Reed, saying, "But several test screenings of "The Scorpion King" were very good, and Matthew Horner, who you criticized, is also considered to be the biggest in the film. The highlight of the film, many viewers who participated in the test screening, said that Matthew Horner is very charming in the film~www.wuxiaspot.com~ It is particularly attractive..."

Rex Reed snorted and said disdainfully, "Do you believe this? Matthew Horner will only be a drag on this film, let's see if you don't believe it!"

The host added, "The Scorpion King will be released next week, and Universal Pictures expects $15 million in tickets in North America in the first week..."

"$15 million? No kidding." Rex Reed suddenly raised his voice, "With a serious failure like Matthew Horner, 'The Scorpion King' can't make more than $10 million in its opening weekend. !"

He then vowed, "If he starred in this movie that grossed more than $10 million in its opening weekend, I'd kiss the **** on the show!"

"Really?" the host asked. "Not a joke."

Rex Reed seemed particularly confident, "Of course it's true!"

That's the end of the show, Matthew scratched his head, in case it's over $10 million, is this guy really going to kiss the **** **** on the show?

In the days that followed, he threw the idea off the back of his mind, as the show, fueled by Universal Pictures, garnered widespread attention across the United States, whether it was "The Scorpion King" or the name of Matthew Horner, Gradually more and more people know it.

This incident has also become a hot news, and even the popularity of "Scorpion King" has skyrocketed.

On the official website of "The Scorpion King" and in the message column of Matthew's personal blog, there are even fan comments, even if it is to see the guy Rex Reed kissing the **** of the donkey, they have to buy a ticket to watch "Scorpion" in theaters king".

There is no doubt that such unconventional hype has completely pushed "Scorpion King" into an entertainment hotspot.

That is, in the midst of a lot of attention, the premiere of "The Scorpion King" kicked off.