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After shooting the clips that Zack Snyder needed, Matthew's energy was all on the promotion of "National Treasure". If he wants to become a superstar, any film he starred in should be successful, at least at the box office. The numbers should also be bright enough.

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For more than a week, Matthew became a frequent flyer, flying around major cities in North America, constantly participating in announcements and exclusive interviews, as well as organizing activities for movie fans, and chanting for "National Treasure".

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With the development of the film industry, publicity and promotion are becoming more and more important. According to Matthew's understanding, the Hollywood film industry can definitely be regarded as a wine fragrance but also afraid of deep alleys.

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The most direct result of insufficient publicity is the unsatisfactory box office, and the unsatisfactory box office will seriously affect the peripheral income of the film.

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Due to previous viral marketing, plus the strong promotion of the trio led by Matthew, Dwayne Johnson and Diane Kruger in North America, especially around Matthew and Dwayne Johnson All kinds of topics have made "National Treasure" aroused the attention of many fans.

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At the same time, Disney Pictures also held a series of previews for "National Treasure", and invited representatives from the three major commercial theater chains to watch the film. From the statistics obtained by Matthew after the audition, "National Treasure" The response was good.

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Representatives of the three major commercial theater chains and movie fans who participated in the preview all thought this was a family-friendly action-adventure treasure hunt movie with excellent entertainment effects. The tomato word of mouth is directly rotten, the freshness is only 55%, and the film critics give it an average score of 5.5 points.

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This is not the summer season. The awards season is coming. In the seasonal effect of the North American film market, the influence of film critics in this time period far exceeds the summer season.

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"The whole movie seems protracted and long, the action scenes of Matthew Horner and Dwayne Johnson are completely redundant, and there are many loopholes in the plot."

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"This movie is a popcorn movie of average quality, with a ridiculous plot."

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"Just watching the first 10 minutes of the film's plot story, you can see how the film is going, and what's worse is that Matthew Horner and Dwayne Johnson are so focused on showing how strong they are, they forget that the characters have brains. "

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The early professional reputation of "National Treasure" was not good, but the Hollywood industry still set a North American box office expectation of 200 million US dollars for this film.

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Just looking at professional word of mouth, the North American box office of "National Treasure" is definitely doomed, but in fact, the film's pre-sale situation is quite good. Two days before the premiere, the North American box office pre-sale in the first weekend has exceeded 5 million US dollars.

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Before the premiere of "National Treasure", two websites, boxofficemojo and Cinema, both released predictions, and the numbers were surprisingly consistent, arguing that the box office in North America in the first three days of the weekend would be more than 40 million US dollars.

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The reasons given by boxofficemojo are very simple. One is the brand effect of Jerry Bruckheimer, the second is the strong publicity and distribution of Disney Pictures, and the third is the appeal brought by the actor.

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In their sample survey, there were more than the average pre-sale crowd who bought tickets because it was a movie starring Matthew Horner.

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The weekend before Thanksgiving, "National Treasure" had its grand North American premiere at the Chiefs Stone Theater in Hollywood.

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Matthew, Dwayne Johnson and Diane Kruger starred in all three appearances at the premiere, and Disney Pictures also invited many heavyweight guests.

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In addition, Matthew also invited several friends to help out. Johnny Depp and Keanu Reeves stepped onto the red carpet in front of the Chief Stone successively.

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As early as the end of last month, Matthew informed his friends that if the schedule is right, they can come to the premiere, especially James McAvoy and Michael Fasspin, who are in desperate need of fame and exposure. Germany.

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But these two guys don't have the right schedule. James McAvoy is filming "The Chronicles of Narnia" adapted from "The Lion, the Witch and the Wardrobe" and is currently on location in New Zealand; Michael Fassbender It's almost the same, I'm busy shooting, and I don't have time to come.

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In addition to these two comrades who carried guns together, Matthew also informed Charlize Theron, who is still promoting the South Africa World Cup with the South African team, and will not be able to return to Los Angeles for a while.

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Of course, Matthew didn't forget Lily Collins, and had someone from the Angel Agency send her two premiere tickets by mail.

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"What, bad reputation?"

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In the interview area, Matthew faced the reporter who asked the question and said with a smile, "I'm not worried at all, because after several screenings, fans generally responded well to the film."

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He didn't mention professional word of mouth and professional film critics, there was no need to offend these guys, instead he said, "Also, the film viewing experts from the three major commercial theater chains in North America, after watching the preview, also praised the film. Originally, we only had less than 3,200 theaters, but after the trial, the theater alliance increased to more than 3,500, which I think is enough to explain the problem.”

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After saying this, Matthew didn't stop, turned around and walked into the Chief Stone Theater.

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Indeed, the relatively mediocre professional reputation of "National Treasure" may affect the box office trend in the later period, but it has little impact on the box office in the first weekend.

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Judging from the pre-sale and all the early feedback, National Treasure's first weekend box office will never fall below $40 million.

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The public production cost of this film is 100 million US dollars. As long as the trend is not too bad, it is not a problem for the North American box office to exceed 150 million US dollars.

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In this way, coupled with overseas output, it can be said that the box office is successful, so that he will add a huge amount of capital on the way to the front line.

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Matthew believes that the actual results of this film will only be higher than his own estimates.

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It is very important that "National Treasure" is invested, filmed and distributed by Disney Pictures, because clarifying this point is equivalent to clarifying the true target consumer group of the movie. The movies made by Disney Pictures are suitable for all ages. Teenage consumer groups, there are also many adults watching.

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Then there is the Thanksgiving holiday, and such a film is also suitable for the whole family to watch together.

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To put it bluntly, no matter how many gimmicks "National Treasure" makes, it is still a Chiloulou film that pleases young audiences, so it is not very popular with film critics.

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Contrary to the film critics, the teenage audience in the test screenings were very impressed with the film.

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Although he encountered Waterloo like "King Arthur", Jerry Bruckheimer still has a very precise control of the film market.

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Since it is a family-friendly film, the values ​​of "National Treasure" are correct, and it can serve as a textbook for the Hollywood film industry.

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After the group photo, Matthew was interviewed, entered the theater and went directly to the screening hall. After sitting down for a while, he said a few words to Dwayne Johnson, and the film began to be shown.

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From the very beginning, "National Treasure" has reflected extremely correct values.

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The film starts from the childhood of a child who has a common characteristic when he was a child - curious about the unknown and interested in adventure.

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So the story of the grandfather from the grandfather's grandfather influenced the life of the hero Ben Gates: try his best to find that treasure.

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But the film has a clear direction on how to dispose of the treasure, which is reflected by the hero Ben Gates: I am not looking for it to have wealth, but to prove its existence and prove that the legend is true. to find it.

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Corresponding to this, Ian has established a negative image like this: searching for treasures for money, doing bad things, and finally escaping legal punishment.

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Deciphering and finding treasures are the main lines of this film, in addition to the showdown between Matthew and Dwayne Johnson, two powerful men throughout.

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From the first ice field scene, Matthew and Dwayne Johnson had a big fight, and then stealing the Declaration of Independence and fighting wits, and then fighting bravely in action scenes, although the two look in the film, they do look a bit like what the critics said In that way, it appears to be somewhat reckless, and the well-designed puzzles are actually full of loopholes and can't stand textual research at all, but ordinary audiences can see them with relish.

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This film has handsome guys, macho men, beautiful women, as well as gimmicks such as the treasure of the Knights Templar and the Declaration of Independence, and they are successfully combined in one place, which is enough for a family-friendly entertainment movie.

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What's more, "National Treasure" is very much in line with the structure of Hollywood's successful adventure treasure hunt movies and the appreciation of North American audiences for this type of film.

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The hero got clues about treasures or other secrets when he was a child or when he was a child, and then embarked on the road of treasure hunting, and the vase-style heroine appeared. The male protagonist's first battle results were snatched away by his opponent, which was limited to a predicament.

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All the male protagonists will get out of the predicament and find the treasure before the opponent; the most important point is that the protagonist will never have too much greed, will not take the treasure as his own, and will definitely let the treasure continue to be buried or handed over. to the nation and all mankind

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The hero's selfless spirit, lost money, won love, and embraced beauty;

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Finally ~www.wuxiaspot.com~ found another treasure map, burying clues for the sequel...

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Now that Hollywood has developed, it can be said that adventure treasure hunt movies have a very mature model. Movies that follow the model are often successful, while movies that follow the model are often ignored.

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Even though Matthew is just an actor and is not professional in production, he knows that in today's Hollywood, innovation is not welcome at all.

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The major studios prefer to continue making films along the lines of success.

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"National Treasure" can be said to be such a typical example, and this also ensures that the risk of the film is relatively small.

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At the same time, this kind of film can also be accepted by the vast majority of audiences, and a family-friendly movie needs entertainment.

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After watching the movie, Matthew can also find that many action scenes between him and Dwayne Johnson have been cut, especially the more violent ones. The scale of the action competition between the two is really very small.

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However, this also ensures that the film will eventually appear in theaters with a PG level. 12989) Download Free Reader!!