Best Movie Star

"Walt Disney wants my shares in Marvel?" Matthew looked very low-key, "I'm just a minority shareholder, why me?"

Robert Iger looked sincere and emphasized again, "You are not a minority shareholder, you are a major shareholder." He smiled and replied, "Your fame and influence."

Matthew understood the meaning behind these words and said, "Bob, since Disney is going to buy Marvel, you must know very well that Marvel's stock price has been rising steadily since the first week of "Iron Man". Willing to sell Marvel shares easily."

"Disney is very sincere." Robert Iger came prepared and tentatively said, "Disney is willing to buy your equity at a premium of ten percent above the market price."

Matthew just smiled, but said nothing.

Robert Iger added, "If Disney completes the acquisition, it will recognize all the agreements you have with Marvel."

"Bob, I'm not short of money right now."

Since it is a commercial negotiation, Matthew will not be polite, "The agreements I signed with Marvel are fair and protected by law."

The meaning of these words is very clear, and I am not satisfied with the conditions offered by Disney.

Robert Iger laughed. Those words just now meant testing. From Matthew's words, it was not difficult for him to judge that Matthew did not reject the sale of his Marvel shares.

After Matthew cryptically released what he could talk about, he said, "Marvel's stock price has been rising, we don't count the future, even by the end of this year, the stock price will rise more than 10%, right?"

"We're old friends, Matthew." Robert Iger said simply, "Tell me what you think."

Matthew didn't go around in circles, saying, "I think the approach Disney took with Pixar Studios was a good one."

Robert Iger immediately understood what Matthew meant, "Share exchange?"

"I'm very interested in becoming a Disney shareholder," Matthew said calmly.

Robert Iger considered for a while, then said, "I can't give you an answer right away."

Matthew nodded lightly, "What I'm talking about is just an idea. I also need to think about the specifics."

"Okay." Robert Iger still smiled with his usual smile, "Let's keep in touch and then talk more deeply."

Matthew replied, "Okay."

The two shook hands, and Matthew took the lead to leave.

Robert Iger looked at Matthew's retreating back and nodded slightly. It was not difficult for Disney Pictures to get Marvel's management, but it was relatively troublesome to get Marvel's many scattered minority shareholders. Open a breakthrough in Na, and follow-up work will be much easier.

The choice of a star shareholder has far greater impact than ordinary shareholders.

The logic of Disney’s acquisition of Marvel is not complicated. In the completion of the acquisition of Pixar Studio, Robert Iger found that when the production capacity and film and television resource construction are not dominant, the acquisition is the most simple, direct and powerful. method.

The success of "Iron Man" solidified the whole idea of ​​Disney's acquisition of Marvel.

Before that, Disney's assessment of Marvel was that the 5,000 characters owned by Marvel were the best assets and could be called a sleeping golden mountain.

The huge platform owned by Disney enables the thousands of heroes of Marvel to be more effectively developed and expanded, and at the same time, it is fully displayed around the world by Disney's distribution network.

Matthew left the golf club and got into the car to Burbank, thinking about his conversation with Robert Iger on the way, and Disney was undoubtedly on the way to a super entertainment business empire.

So far, looking at the decades of development of Hollywood, it is not difficult for him to find that, except for Walt Disney, other Hollywood companies have changed hands several times, and now they have become part of large media groups. The company, Walt Disney alone, has truly morphed into an entertainment media conglomerate.

In the 1990s, Disney successively purchased Miramax and acquired ABC Television; in the new century, after Robert Iger became the helm of Disney, he made a super-handy deal with $7.4 billion in cash and a 7% stake. , completed the acquisition of Pixar Studios.

In fact, even someone like him who doesn't know much about business operations can see that the establishment of Disney's entertainment business empire did not happen overnight, but at important moments it is always inseparable from the capital operation method of "mergers and acquisitions".

To a certain extent, Disney's "playing style" can be understood as: when it is impossible to effectively cut into a certain segment of content through its own business capabilities, mergers and acquisitions are the most practical approach.

Disney can't get DC Comics from Warner Bros. Marvel Comics is undoubtedly the best choice.

Matthew came to the Angel Agency and told Helen Herman about the general process of this matter. Helen Herman also supported his idea. If Walt Disney acquired Marvel Comics, the management of Marvel Comics If the layer is not exclusive, the possibility of the acquisition being completed is extremely high.

"I also got a piece of news." Helen Herman reminded Matthew, "Disney not only wants to buy Marvel, but also George Lucas' Lucasfilm."

Hearing this, Matthew immediately woke up, "Disney wants to restart the Star Wars series?"

Helen Herman didn't even think about it, and said, "If it were you, how would you maximize your profits if you bought Lucasfilm?"

This kind of question does not need to be answered, there is no doubt that it is the "Star Wars" series.

"I suggest." Helen-Hellman added, "If possible, not only exchange the shares of Disney, but Disney will definitely expand its shares in order to complete these two acquisitions. right of first refusal."

Matthew nodded, "You think more comprehensively." He said with a smile, "Helen, you need to negotiate this matter."

Helen Herman made a rare complaint, "This is beyond the scope of an agent."

Matthew said casually, "Then you can also be my manager."

Helen Herman reached out and pushed her glasses up, without saying anything more. Just when Matthew talked about this matter, she was mentally prepared to negotiate on behalf of Matthew.

Matthew talked to Helen Herman about more details, and then left the Angels Agency.

In fact, the commission Helen Herman can get from him has long exceeded the scope of an agent, such as investing in "Iron Man". As the direct agent of Matthew's negotiation with Marvel, she can get from Matthew 10% of the investment income.

In the new week, "Superman Hancock" still occupies an absolute dominant position in the North American film market. However, with the upcoming release of "The Dark Knight", the promotion of this film is obviously weakening, and Warner Bros. has more resources. And energy, are put on the new work of Christopher Nolan.

The publicity of "The Dark Knight" is overwhelming, and too many people have joined the ranks of spontaneously spreading "The Dark Knight" because of Heath Ledger.

Of course, Warner Bros. could not pass up this last opportunity to extract a person's residual value.

The crew released a video of Heath Ledger's audition for The Joker. Heath Ledger's appearance in the audition is terrifying, like a ghostly shudder.

Subsequently, more related videos appeared one after another on the Internet.

"In order to play this laughing killer well, I locked myself in a room for six weeks, and I kept trying to figure out his voice and movements. You know, he is a psychopath and has no sympathy at all. ."

A video of Heath Ledger's interview before his death was also exposed, which is very conducive to shaping the image of his death due to the clown, "I had trouble sleeping every night during the filming in London. Last week, I only slept an average of two hours a night, I can't stop my thoughts. Even though my body is exhausted, my brain is still running."

Christopher Nolan also came forward and said he should be responsible for Heath Ledger.

"Actually, what people fear most is that when they are attacked by grief, they are at a loss and don't know what to do. So for him, Heath Ledger, I feel an unprecedented responsibility on my shoulders. His departure~www.wuxiaspot .com~ is an unbearable pain in life for everyone, especially his family and friends. When you, as a director, feel that you should be responsible for an actor, there is only one reason, and that is His excellence in front of the camera won you over."

In the face of media interviews, Christopher Nolan also inevitably entered into this marketing situation, "When I saw Ledger's clown in the editing room, I suddenly felt as excited as an electric current, because we There's no second way, that's all he's left with us, so I knew I had to try and keep the great performances he gave us."

On the other hand, the clown's dolls became popular before they were released, and the dolls launched by Warner Bros. in advance were sold out of stock, which also reflected the success of this marketing promotion.

In particular, Warner Bros. also launched a 1:2 super-sized clown full-body statue, a wax figure-level head sculpture, perfect painting to restore the details, and a global limited edition of 1,000.

The statue sold out the day it went on sale...

Therefore, taking into account the above, Hollywood and major movie market forecasting agencies all believe that "The Dark Knight" will create a new North American box office record for Hollywood movies.

Warner Bros. performed a near-perfect publicity and marketing show.

In this hustle and bustle, the premiere of "The Dark Knight" is getting closer and closer. The red carpet on the premiere day will be replaced with a black one. Warner Bros. also issued an initiative, suggesting that all guests participating in the premiere should wear black. Dress in memory of Heath Ledger, who died in a play.

This premiere will be attended by many heavyweight stars.

Matthew also adjusted his schedule to act as a chauffeur, picked up Emma Watson from the airport, and prepared to attend the premiere of "The Dark Knight" together.

Please remember this book's first domain name: . The website of the mobile version of the Literature Museum: