Best Movie Star

This "Hunger Games" did not squeeze into the summer slot, and even the April slot was specially moved out by Warner Bros.

Today, more and more large-scale movies are being made in Hollywood, but the North American market capacity has not increased significantly, and the number of audiences every year is still showing a slow decline. To get a good box office, a suitable release schedule is very important.

The competition for schedules is intensifying in Hollywood, and every film wants to grab a favorable date and share more box office.

The original schedule of "The Hunger Games" belonged to the sequel magical road film "Wrath of the Gods" released by Warner Bros., but considering that the response of the first "War of the Gods" in this series was extremely poor, Warner Bros. made it last year. It was decided to postpone the release of "Wrath of the Gods" until the fall, and let the spring schedule be handed over to "The Hunger Games".

This film, aimed at a teenage audience, is very popular.

In fact, the fiery wave of publicity for "The Hunger Games" began last year when "Twilight: Above Dawn" was released.

One of the most important publicity moves at the time was the placement of a "Hunger Games" ad at the screening of "Twilight: Breaking Dawn."

The two films have similar audiences, and patch ads are the most traditional way of publicity in Hollywood.

The Hunger Games caught the attention of teenagers early on.

In addition, in view of the current social environment, this film has not been hidden, and has played a loud and suitable banner for the development of the times - a new feminist film!

This also makes "The Hunger Games" highly anticipated by female audiences.

"The Hunger Games" is the opening work of the entire series, and its success is directly related to the subsequent plans. Therefore, Matthew has invested huge resources in the publicity of this film. From the day it came out, about its entire series The propaganda never stops.

Especially in the last month before the film's release, advertisements and previews of this film can be seen at any time and anywhere on the three major newspapers, four major TV networks and eight major websites in the United States, and those slightly famous public places can be seen. to the poster of the film.

The publisher Warner Bros. not only produced many posters of the main characters, but also designed posters and concept maps for all districts including the destroyed thirteen districts, and also launched the 'Choose and fall in love with you quickly' on the official website. area' activities.

Matthew also let people focus on designing the Mockingjay brooch of the heroine Katniss, and mobilized media resources to make this brooch a symbol of courage, faith and freedom.

These are exactly what the feminist movement strives for and needs.

Jennifer Lawrence said more than once in the promotion, "I love this brooch and the spirit it represents! It is an honor to wear it!"

The large-scale publicity, coupled with the needs of the times, allowed "The Hunger Games" to win far more attention than expected.

Since February, Matthew has organized several related media and movie fan test screenings, and the response has been extremely strong.

"What I can say right now is that I love The Hunger Games, it brings out the best of the original, and the performances by Jennifer Lawrence and the cast are solid."

"Totally blown away by the film, a dark, exciting, ambitious chapter in a sci-fi series."

"The Hunger Games is very exciting, and I believe no fans will be disappointed and complain. The layout is exquisite and thrilling."

"Jennifer Lawrence is so powerful, she totally captures the essence of Katniss' character."

Although the word of mouth of the preview is not without propaganda and exaggeration, the response of fans of the original work on the Internet is basically true.

Moreover, other things can be deceived, and data cannot be faked.

Originally, distributor Warner Bros. set a goal for the film to earn around $40 million in its North American opening weekend, with a North American box office hit of around $150 million.

But 20 days before the film's release, the first day that "The Hunger Games" opened for online pre-orders surprised everyone, including Warner Bros.

Unexpectedly, in just 24 hours, the hundreds of advance screenings of "The Hunger Games" were all sold out on the day of the filming, and each theater had to continue to add more screenings, but they were still not worried about selling.

Rick Butler, general manager and executive vice president of ticketing site Fandango, said in an interview, "The Hunger Games is off to a fantastic start, and it's the best movie we've seen in our company's nearly 12-year history. Ticket pre-sale results on the first day.”

The Hunger Games has sold more than $20 million in North America within a week of pre-sale.

There was an uproar in the industry, and anyone could see that Matthew had unearthed another treasure. What is even more enviable is that the trilogy of this series has been completed, and the movie can be serialized!

The most profitable thing in Hollywood is undoubtedly the serialized movies!

Running a movie is never easy. Although Warner Bros. is the distributor, Matthew is still paying attention to the entire announcement and making judgments and adjusting strategies based on a piece of data.

Matthew came to the conclusion that this will still be a film with women as the main audience group from various comprehensive market research data.

Nearly 60 percent of the people who followed the film were young women, compared to less than 40 percent for "Twilight" back then.

Surveys show that female audiences are looking forward to The Hunger Games as they would a smash hit sequel, when the first Twilight movie received less than a third of the attention it received.

The pre-sale continued to be hot, and the pre-sale box office soon exceeded 35 million US dollars.

This can be said to be the result of many aspects. In addition to the strong publicity and the attractiveness of fans, the biggest credit should be credited to the rapid development of the online ticketing business.

With the passage of time, the influence of online ticket sales will become greater and greater, but according to industry regulations, producers and distributors are not allowed to participate in any business related to theater chains, not even equity participation.

Hollywood's major studios can only choose to work with the site.

Many industry regulations involving the film industry, although not laws, will still be very, very troublesome if violated.

Excellent pre-sale, the much-anticipated attention, and also saw Matthew and Warner Bros. unite for a big premiere for The Hunger Games.

On the day of the premiere, the intersection of Hollywood Boulevard and Highland Boulevard was crowded with people, as if the Oscars were coming again, many fans and media reporters once again gathered in front of the newly renamed Dolby Theater.

Countless female audiences flocked, and various slogans related to feminism could be seen everywhere.

In every era, there will always be many movies that capture the rhythm of the times.

For this film, Matthew did not hesitate to end up shouting in person, and even accepted an interview with the media at the premiere.

"Mr. Horner, the pre-sale of The Hunger Games has gone so well..."

After asking a few behind-the-scenes questions about the film, the reporter focused on the promotion of the film, "Is this what you expected?"

"The Hunger Games has a fantastic start." Matthew also briefly said, 'The situation really exceeded our expectations, this is one of the best movie ticket pre-sale results I have ever seen, and Still a non-sequel film. "

Of course, The Hunger Games would not be where it is now without the original.

Leaving the interview area and entering the VIP room of the Dolby Theater, Matthew saw Warner Bros. CEO Kevin Tesuhara greet him.

"Hey, Kevin." Matthew stretched out his hand, Kevin Tesuhara shook his hand, and said enviously, "Congratulations, Matthew, you have discovered another big-selling series. already."

Matthew responded with a smile, "It should be congratulations to us, we are a win-win."

Kevin Tesuhara couldn't help laughing, "Yes, win-win!"

Distributing a film is much less risky than making a film, and there are also a lot of distribution fees.

Kevin Tesuhara is well aware that, based on pre-sale estimates, the most conservative estimate for The Hunger Games' North American opening weekend will be between $120 million and $130 million.

Even, maybe more.

Matthew said a few words to Kevin Tesuhara, and then he greeted the other people who came over.

The faces and eyes of these people are more or less envy or jealous.

The cost of "The Hunger Games" is only $80 million, and the box office will definitely exceed $100 million in the first weekend. This makes many people who have worked hard for a lifetime to end up with a box office of $100 million.

Matthew doesn't care what these people think. After years of struggle, he has already established his own power in Hollywood. Let alone these people, even Harvey Weinstein can't do anything about him.

Later, the original author Susan Collins also came over and complained that the scale of the film was too small.

The description of the **** scenes in the original book is far greater than that shown in the film.

This aspect is deliberately controlled, after all, if a teenage female movie is R-rated, it is very likely to become a tragedy.

Text and video are two completely different carriers. The film is more about creating a unique female character than showing the process of killing.

Of course ~www.wuxiaspot.com~ In order to be attractive, the film must have some fighting and killing scenes, some of which are relatively **** and sensitive, but basically within the range that MPAA can tolerate, and the PG-13 rating is easy to get. .

Frankly speaking, the MPAA is also adapting to the development of the times. Today, the PG-13 classification is much looser than in the last century.

If nothing else, according to the standards before the new century, "The Dark Knight" is properly R-rated.

In response to the many guests who accepted the invitation to attend the premiere, Matthew didn't have time to catch his breath when he found a tall, thin blond woman standing in front of him.

"Hi, Matthew." The blonde woman greeted him warmly.

"Good evening, Tyler." Matthew responded with a smile.

The woman standing opposite is Taylor Swift, the singer of the film's theme song.

However, Taylor - Swift is not alone, accompanied by a group of women or girls in costumes.