Best of Hollywood

Seek starting point subscription, monthly ticket, collection, recommendation ticket

Summer is always the hottest stage of the year in the North American box office market, and it is also the most competitive time.

In May, "Star Wars Prequel: The Phantom Menace" was released, and the box office in North America exceeded US$100 million in less than five days.

In June, there was a sequel film "Ace Powers 2" produced by New Line Films, which earned 54.91 million US dollars at the box office in the first three days of the weekend.

In addition, there are "Tarzan" produced by Disney, "Fake Dad" produced by Sony Pictures, and the commercial masterpiece "The Mummy" produced by Universal Pictures.

This year's summer season has just started less than two months ago, and the North American box office market has evolved into a war without gunpowder.

In the next two months, it is expected that there will be more commercial films released.

However, on the last day of June, the "X-Men" crew wrapped up location shooting in Houston.

Early the next morning, Ryan took a flight back to Los Angeles.

"Inception" is scheduled to be released on July 2, and it will be released simultaneously in more than 30 countries and regions around the world, including across the Pacific Ocean.

In a few years, as a foreign film, it is impossible to introduce and release it on the other side of the Pacific in the summer.

Commonly known as: Domestic Film Protection Month.

Many countries have similar protection policies, but in different ways.

When Ryan returned to Los Angeles, the advertising slogans of "Inception" were already everywhere in North America, and the promotional posters of "Inception" could be seen in the conspicuous positions of almost every movie theater lobby.

The scale of publicity is much larger than that of "Star Wars: The Phantom Menace", which was released some time ago.

In addition, there are a large number of derivative products, which are shipped from the other side of the Pacific Ocean to some countries in North America and Europe, and are gradually dispersed into the warehouses of every movie theater and distributor.

In addition, on the Internet, Orion Films' viral marketing has been going on for a long time. Relying on the Google search engine software, the topic of "Inception" has spread to every corner of the Internet.

Since May, there have been topics about dreams, spinning tops, etc. on the Internet, and most people are confused.

The promotion and marketing of "Inception" is different from ordinary films. It did not directly announce the plot of the film, but continuously released news one by one, gradually attracting the curiosity of movie fans, and even turned into word of mouth.

As an original film, and it is a film with a somewhat complicated plot setting, first of all, fans need to understand some plot settings, such as dream technology, conscious crime, your brain is the crime scene, dreams and reality coexist, etc. .

Otherwise, a film that the audience cannot understand will only end up on the street.

Of course, offline promotion is also one of the key points. Los Angeles, New York, San Francisco and major cities in some overseas countries have held many large-scale promotional activities one after another. Giant promotional posters have been hung outside landmark buildings in many cities.

Orion Pictures paid an astronomical publicity budget for this.

The original Warner Bros. gave "Inception" a $100 million global promotional budget.

Although the global publicity budget of the Orion Films Project did not reach 100 million U.S. dollars, it was as high as more than 60 million U.S. dollars.

Converting the current 60 million U.S. dollars into the original era, it has almost reached about 100 million U.S. dollars.

It can be seen that Orion Pictures has great confidence in the release of "Inception".

In fact, publicity is only a means, and the ultimate goal of the film company is nothing more than getting more audiences into the cinema.

On the day he returned to Los Angeles, Ryan did not go directly back to the Bel-Air mansion to rest, but greeted the crew members of "Men X" and asked Daniel Green to drive to Orion Films.

In the next few days, the crew of "Men X" will shoot some relatively minor shots first, at least before "Inception" is officially released, Ryan can't concentrate on filming.

"Is there anything more important in the recent period!"

Ryan sat comfortably on the boss chair, asked his secretary John-Denise to make a large cup of wolfberry tea, and took a sip of it with a sweet taste.

Nancy Utley, who was sitting opposite, flipped through a record in her hand, "Warner Bros. just called and hoped that both parties would try their best to avoid unnecessary competition."

Jon Felthammer's main energy was put on the acquisition of MGM, and a lot of work inside Orion Pictures was temporarily handed over to Nancy Utley.

"Warner Bros. has two films released in July, one is "Wild Storm" released on June 30, starring Will Smith, and the film budget is as high as 180 million U.S. dollars."

There was a strange look in Nancy-Utley's eyes. As the biggest competitor of "Inception", the box office of "Wild Wild" was only 7 million US dollars on the first day, and its reputation was extremely bad. C﹢.

Predictably, Warner Bros. is about to face a big failure.

"The box office and word-of-mouth of this film were not very good at the premiere. Warner Bros. has decided to cancel the next promotional budget. Another film is "Eyes Opening" starring Tom Cruise and Nicole Kidman ", which is expected to be released on July 13."

"The Wild Storm" has an extremely poor audience reputation, and failure is inevitable.

Warner Bros. did not want to invest $65 million in "Eyes Wide Opener", facing failure again, and even had fierce competition with Orion Pictures.

Even with Tom Cruise and Nicole Kidman's husband-and-wife team, Warner Bros. still dare not underestimate Ryan's "Inception" directed by himself.

Unless you're an idiot, no studio in Hollywood will underestimate any film that Ryan himself directs.

Hearing Nicole Kidman's name, Ryan had a strange look on his face, "Yes."

"Is there anything else!"

"Eye Wide Opener" is a thriller drama, while "Inception" is an action sci-fi movie. There is not much overlap between the audiences of the two movies.

What's more, the cooperation between Orion Pictures and Warner Bros. is not bad, and there is no need for fierce competition.

"Stan Lee, I hope to attend the premiere of "Inception"." Nancy Utley said some unexpected news.

Stan Lee!

"Promise him and send him an invitation letter in my name." Ryan tapped his fingers and decided to agree.

Even, you can take the opportunity to resolve the agreement between Marvel Comics and Stan Lee.

"Chris Barker, I guess he will come over in a while." Nancy Utley continued.

"Take him directly to the reception room." Ryan's eyes lit up.

The addition of Chris Barker can definitely bring the animation department of Orion Pictures to a higher level, and dig a corner of Disney by the way.

Without Chris Barker joining in the future, Disney Animation Studios will sink completely.

"By the way, the negotiation with the Pentagon has initially reached a cooperation agreement," Nancy Utley said, and took out a cooperation agreement and handed it to Ryan.

After taking a look at it, Ryan casually put down the agreement, "Prepare the crew as soon as possible, and let Charlie play the baroness."

That's what he said was right for Charlize-Theron.

In mainstream Hollywood commercial films, the vast majority of female protagonists are beautiful vases, and there are very few roles that can show acting skills and personal charm.

"Special Forces: The Rise of Cobra" is slightly different. In the plot of the whole film, the baroness plays the role of threading the needle. The most rare thing is that there are many action scenes, which is very suitable for Charlize-Theron.

"I'll contact Charlie as soon as possible." Nancy Utley didn't look surprised.

Orion Films seldom invites some top Hollywood stars to play. Most of the time, they choose second- and third-tier actors, or simply newcomers, with only a few exceptions, such as Charlize Theron.

According to the current development trend of Charlize-Theron, maybe in a few years, she will be able to become a member of the $20 million club, and she will not need to star in "Resident Evil" at all.

After talking about the details of the preparations for "Special Forces: The Rise of Cobra", Nancy Utley got up and said goodbye.

Not long.

In the reception room of Orion Films, Ryan flipped through a shooting plan and fell into deep thought. Chris Buck, who was sitting opposite him, twisted his body constantly, and seemed a little nervous.

When he came here this time, he not only hoped to join Orion Films, but also brought a shooting plan and three script outlines.

That's right, there are three script outlines with completely different styles.

"musical!"

Seeing the last outline of the script, Ryan was slightly taken aback. It seemed to be very similar to the plot of "Frozen" directed and filmed by Chris Barker himself in his previous life.

"The animation department of Orion Pictures is currently preparing to produce a 3D animation feature film "Rapunzel". In a short time, there is no energy to produce another 3D animation feature film." He is telling the truth.

The animation department of Orion Pictures has just been established, and it is impossible to produce multiple animated feature films at the same time like DreamWorks Animation Studio, Pixar Animation Studio, and Disney.

"It's the 3D animated feature film adapted from the Grimm's fairy tale "Rapunzel"!" Chris Barker asked in a disappointed tone.

The news that Orion Pictures is preparing to shoot a 3D animated feature film adapted from the Grimm's fairy tale "Rapunzel" has long been rumored inside Disney.

Members of the original team of "Mulan" have transformed themselves. Not only have they joined Orion Pictures, they are also preparing to produce a 3D animated feature film.

This incident surprised many employees within Disney.

Orion Films was not satisfied with Blue Sky Studios, and even set up another animation production department, engaged in the production of 3D animation feature films.

Beyond that, there appears to be a close collaboration with DreamWorks Animation.

That's never a good thing for Disney.

"good."

Ryan put down the filming plan in his hand~www.wuxiahere.com~ Looking at the somewhat disappointed Chris Barker, he said: "However, the setting of this musical is very interesting; I hope you can continue to improve the plot of the script , which can be used as a next-step production plan.”

"Of course this process will take a long time."

Ryan didn't plan to make Frozen until "Rapunzel" was released.

First, the animation department of Orion Pictures needs to be familiar with the production technology of 3D animation feature films. Second, it is almost impossible to achieve the effect of the original "Frozen" with the current production level.

"I have enough patience." Chris Barker couldn't help showing a look of excitement.

"Then I want to say that Orion Films welcomes you to join." Ryan stood up and hugged Chris Buck.

Next, Chris Barker will not resign from Disney immediately. The Orion Films legal department needs to calculate his liquidated damages and every treaty in the contract, find an excuse, and formally submit a resignation application to Disney.

Thereby minimizing the amount of liquidated damages.

_