Episode 122 Irregular (2)

jingle-

"welcome."

As I entered the cafe, a part-timer looked at me and greeted me.

I bowed my head slightly to the swing and looked around.

The scenery inside the quiet cafe catches my eye.

A public servant who brings a laptop and studies.

A young couple holding each other's hands and having a chattering conversation.

An elderly gentleman quietly drinking espresso on the terrace.

The scenery inside the cafe in the middle of the day was generally peaceful.

suddenly.

I sat on the side of the cafe and made eye contact with a man.

The man who made eye contact with me put down the tablet with a startled expression, got up and came over to me.

even.

“Hello. Mr. Kim Jun-young! This is Jang Hoon, whom I contacted earlier!”

He politely shook my hand and handed me a business card.

Ah. this person...

I shook his hand and looked at the business card he handed me.

OK.

[Yo Tube Korea. Jang Hoon. Content Management Department General Manager]

In a colorful business card that resembled a Yotube broadcasting window, brief personal information such as the company name, Janghoon's name and position, phone number, and email caught my eye.

I nodded and put the business card in my wallet.

Then he opened his mouth to Janghoon.

“Are you here early?”

“Ah, I was driving like crazy because I wanted to see the teacher soon…”

Janghoon answered with a deep smile.

Well, just looking at this guy's appearance, he seems to be unable to say a single word... As soon as he opens his mouth, sly words come out.

after a while.

We simply ordered tea and sat down.

Then, Janghoon slightly lowered his head and opened his mouth.

“You must have been tired because you came back yesterday... It was so important that I couldn’t wait and contacted you right away.”

And then he makes a face of sorry for me.

I shook my head.

"no. Fine. It came quickly, but what is the fatigue?”

“Oh, it was. It’s nice.”

He drinks his cup of tea and opens his mouth slowly.

"Teacher. Yesterday I contacted the teacher to make a suggestion.”

“What kind of offer?”

"Um... it's about the sniper broadcast you're currently running... Have you checked how many subscribers you have now?"

I nodded.

I had just checked the number of subscribers before coming to see him.

In fact, before I participated in the contest, my number of subscribers was less than 100,000.

But only two weeks.

[1,102,320 subscribers]

The number of subscribers was reaching a number that exceeded my expectations.probably in the meantime.

[Son Nayun: Everyone! Our master is coming to the finals of the Yo Tube Quiz Contest today! Please support everyone a lot! Teacher Kim Jun-young, fighting!]

[Post 502] [3M followers] [790 followers]

#YoTube Quiz Contest #Junyoung Kim #Hermit Crab Academy #3 Million Dollars!

Words from people I've been in contact with.

Newspaper articles poured out when the winner was decided.

and.

[Comment 1: But who is the winner? What kind of school are you?]

[Comment 2: ㅇㅇ I heard that he is the head of an offline academy when he says he is a sniper broadcaster on Yotube or a study broadcast?]

[Comment 3: Yes? Are you okay?]

[Comment 4: ㅇㅇ hit rate is ㅤㅓㄻ. And the guests are real... and no joke.]

Several factors such as various internet community comments.

All of this seemed to affect the number of subscribers while I was away from Korea.

So even now, whenever I see the number of subscribers, I am often surprised. It was a number that exceeded 10 times the number I had remembered, so it has to be.

“We confirmed that there were about 1.1 million people.”

I nodded and said.

Then Janghoon exclaims with a little excitement.

"Yes. To be precise, 1,102,320 people. No, it was 1,103,500 when I just checked. What a phenomenal rise!”

“Does that have anything to do with what you’re going to talk about today?”

"sure. They are very closely related. Sir, have you ever heard of a story that if the number of subscribers exceeds 100,000, a separate manager will be added to the channel?”

I shook my head at his question.

In fact, as I have been busy every day without opening my eyes, other than sniper broadcasts, I have not been interested in other streamers' broadcasts or Yotube.

Seeing my reaction, Janghoon nodded his head with an expression of 'Of course'.

“Actually, we are setting up various differentiating strategies according to the number of subscribers. More than 100,000 people are silver level. More than 1 million people are Gold level. And the last 10 million or more were broken down into diamond ratings.”

It was an interesting story.

I am currently receiving monthly payments from Yotube, but I didn't know what the difference was depending on the number of subscribers.

“Hmm, so am I gold?”

when i ask

"Yes. He was also the fastest to climb from silver to gold. It took me only two weeks to get from Silver to Gold.”

Janghoon nodded his head as if it was natural.

Hmm, I skipped silver and went straight to gold... It wasn't a bad feeling at all.

However, it could be that the name was slick and useless, like the ratings of telecommunication companies or shopping malls.

I guess I'll just give it a name because it doesn't cost money.

“What are the benefits?”

When I asked with some skepticism.

"of course. Once you are registered for the silver level, we will provide services such as ‘studio support’, ‘dedicated manager’, ‘creation support provision’, and ‘settlement rate adjustment’ from then on. And the higher the rating, the better the service we provide.”

Janghoon answered with a confident expression.

Well, when I actually heard it, the benefits were better than I expected.

In particular, in the case of ‘adjustment of the settlement ratio’, what I suspected was a benefit that made me feel sorry for it.

Apparently, Yotube is saying that they will support the streamers at their own expense.

"It's good."

I nodded softly and said.

It was because these were the benefits that Jang Hoon said with a confident face.

However.

Jang-hoon's face, who had a confident face until now, suddenly hardens.

even.

“Yes…but, sir. You can use the benefits only when the teacher agrees to one thing.”

He said with a nervous expression.

Somehow... the benefits were so good.

Because it doesn't make sense to spread all those things without any conditions.

“What is it?”

I nodded and asked.

Janghoon opened his mouth with a firm expression.

"Teacher. How about signing an exclusive contract with Yotube? As long as you sign an exclusive contract, we will provide you with services worthy of the gold level immediately.

He then took out a tablet PC and showed the benefits of the exclusive contract in a video.

“Hmmm…”

In fact, the exclusive contract that Jang Hoon talked about wasn't a bad offer either.

Currently, the ratio of advertising revenue through Yotube is about 45:55.

In the case of using a management company, the distribution ratio can be improved to about 3:7~4:6 depending on the company, but since the management company takes off the intermediate margin again, the profit in the end was slightly higher or similar to the contract with Yotube.

Therefore, it was not a bad choice to accept what Yotube suggested and set the advertising revenue ratio.

‘Because I had no intention of using other platforms anyway.’

However.

“Let’s put it on hold for now.”

It wasn't something to be decided right now, though.

because.

“I have a suggestion for Yotube.”

There is one thing that I also have to suggest to the Yotube side.

“Any suggestion?”

Janghoon looked at me with a confused expression.

In fact, although I've tried making suggestions before, it's probably the first time I've ever received an offer from a streamer.

I smiled softly and opened my mouth.

“I am currently planning an online lecture business in earnest. And I am thinking of Yotube as a platform for that internet broadcasting.”

After the quiz competition is over.

‘If it’s not offline, it’s online.’

Seeing the ripple effect of the quiz competition, I decided to expand the business direction to the online side.

Probably because there was a limit to the speed of expansion of offline academies.

But there is one problem with that plan.

That is, the online lecture market is already oversaturated.

Since the current internet lecture market is a place where a few huge dinosaurs wipe out most of the students, if I jumped into the floor with about 3 million dollars I had, it was obvious that I would lose both money and time in an instant.

So, after the competition, I thought about it for a long time.

If I could lower the risk a little, I was confident that I would succeed.

But then.

Something caught my eye.

That's Yotube!

Digital content hosting site launched in the United States in 2005.

A company that has clearly imprinted the job title of BJ or Streamer on us, and is an emerging powerhouse in the video media market that threatens the dominance of TV.

And it's the company that hosted the quiz contest I won and the sniper broadcaster.

‘Yes, if you use Yotube.’

In fact, there were already people on YOTUBE who did something similar to online lectures.The first time I started a sniper broadcast was because I started benchmarking some of their broadcasts.

However.

Most of them lacked the continuity of lectures, or even if they did not, their field and scale were too narrow.

Therefore, the students had no choice but to use it only as an auxiliary purpose to find out what they did not know while studying, rather than completely trusting and following the online lectures posted on Yotube.

‘It’s practically no different than a stateless communist country.’

So, if I pursued the establishment of an Internet broadcasting channel with professionalism and continuity within Yotube according to my plan, I could have succeeded enough without having to gasp for breath among the dinosaurs of the Internet lecture world and be engulfed in anxiety every day.

‘If only we can make a solid profit model,’

And I had no doubts that Yotube would positively accept my proposal.

because.

Although Yotube is currently taking a leading position in the industry as a first runner, it was because the chasing of late runners was fierce.

‘Because there are already some parts that have been caught up.’

Perhaps, if you look at the direction of Yotube business these days.

VR content. live streaming. Yotube Gaming. yo tube red

It was going in the direction of diversifying the profit structure.

So, it was clear that Yotube would positively accept my proposal.

just as expected.

After listening to my story and organizing his thoughts for a moment, Janghoon nodded his head with a serious expression.

Then he slowly opened his mouth.

“Sir, are you thinking about paid content? Still, our YoTube is diversifying its profit structure with products like YoTube Red, so it's positive..."

He seemed to think it was a pretty good way.

However.

There was something he misunderstood.

"no. I will not use paid content.”

It was that I had absolutely no intention of using Yotube's paid content service.

If it were, I would have taken a little risk and set up a nest in the general internet broadcasting market.

OK.

"Yes? No. So, are you thinking of free lectures? Hmmmm...Of course, the teacher's ability is the type of thing that I admit, but I guess...that's not going to be enough to make a satisfactory profit, right?"

Hearing my words, Janghoon frowned and said.

Apparently, he was thinking of a one-person online lecture like a sniper broadcast.

But.

“I won’t run alone.”

At my words, Janghoon tilted his head once more.

“...are you talking about joint broadcasting?”

annexation. Broadcasting together with two or more streamers.

But I shook my head.

“The principle is one broadcast per person. However, many instructors will gather under one name.

At those words, Janghoon widened his eyes.

Are you planning to create a huge educational broadcasting platform like ESB?

Uncontrolled by a group, non-substantial, but clearly moving as an organization.

If so, this is quite an adventure even as a yo tube.

“Instructors, do you have any entries?”

Janghoon asked in a cold sweat.

I nodded confidently.

"of course."

Muju communism, declaration of war.

It means to swallow this huge market without owners whole.

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