Change Your Life with the USB from the Future!

Episode 125 Irregular (5)

[Jotube and S company collaboration! Lectures that anyone can attend! Remove ‘barriers’ to learning!]

[anchor]

“Free internet lectures, which started to be serviced through the Yotube platform in June 2019, have become a hot topic every day, recording 250,000 students within three months of the launch of the company’s channel.”

“Even until the first company S was launched on Yotube. As it is a free online lecture using the Yotube platform rather than its own platform, it was evaluated by experts that the probability of success is slim.”

“Now, three months have passed. In order to find out how the students actually reacted, our reporter met the students in person and conducted an interview.”

“Now, look at the screen.”

[reporter]

"Yes. Today I am at a high school located in Seoul. As there are less than 100 days left until the entrance exam, the students' faces show signs of nervousness. I am really curious to see if the changes in the online lecture market will appear in school settings like the media research data.”

“Now, let’s take a look at which company the students here are taking online lectures from.”

The camera scans the entire classroom. A little bit of tension and anticipation. Laughter spreads across the faces of the students. Looking at them, the reporter opens his mouth.

“Among these who listen? Could you please raise my hand?”

Then most of the students raised their hands.

It seems that many students are using online lectures for their final arrangement as the SAT exams are near.

“Which company do you listen to?”

There were various answers to the reporter's question. The names of companies M, J, and T, which are traditional powerhouses, came out, but the most common name was the name of the new strong company S.

Considering that until half a year ago, there was no S company name in the Ingang market itself, it was a surprising change.

“As you can see, the tectonic shift in the online lecture market is clearly visible. Now, why did the students choose Company S? We asked the students why.”

When the reporter's words are finished, the screen changes.

A student with a clear sign of nervousness appears on the screen.

“Please introduce yourself.”

When the reporter hands the microphone to the student, the student looks nervous and opens his mouth slowly.

"Yes. Hello. My name is Won-yong Song, a 3rd year high school student living in Yangpyeong, Gyeonggi-do. For online lectures, I am taking lectures from Company S.”

“Is there any reason why you chose S’s lectures over other companies’ lectures?”

"Well… Originally, I was attending a private academy, but after I ruined the mock exam in June, I came to the conclusion that this could not be the case. However… It's impossible to commute from Yangpyeong to Seoul every day... … . In the end, I decided to prepare for the online lecture exam.”

The student pauses for a moment and continues speaking slowly.

"and then… Around the end of June, he saw an internet advertisement on Yo Tube and found out that the S sign was launched… That's when it started. It's free, and... The quality of the lectures is also good.”

At the end of the student's words, the screen changes once again.

“In addition, various opinions were lined up.”

[Lee Yeon-joo (3rd year Hwidong High)

“At first, I was just about to give up going to college, but these days, I am working hard because I think I can get into the university I want if I work a little harder. Company S, fighting!”

[Kim Young-jun (Yangpyeong High School 3rd year)]

“In the case of general online lectures, it was often difficult to follow the class itself. However, I am satisfied with the S company’s lectures because I can choose the lectures according to my inclination and level.”[Sun-Young Kim (3rd year Pyeongtaek High)]

“Why did you choose S company Ingang? Hmm… Probably the best price... In fact, even if online lectures are cheaper than actual lectures, it is a price that cannot be ignored if you listen to several lectures. And there are times when I actually paid but it doesn't work for me... .”

After a few interview videos, the reporter's words come out.

“In just three months, S's Internet lectures are becoming common among students. The specific data also reveals the pattern of these changes.”

Then, a table of market share changes appears on the screen.

[Changes in market share of online lectures for college entrance exams in 2019]

1. Company S: June 5% → September 45%

2. Company M: June 38% → September 28%

3. Company J: June 28% → September 12%

4. Company T: June 19% → September 8%

5. Others: June 10% → September 7%

As of end-September, the market share of iron and steel companies, which accounted for most of the market until June, has fallen sharply.

Most of the market share was absorbed by S.

“As you can see, the market shares of the three large companies, which had been fairly well announced until the end of June, have fallen sharply as of September.”

“As a result, the sales and stock prices of the three existing companies have fallen significantly, and company M’s sales this year, which had been looking at 132 billion won until last year, are expected to remain at around 70% compared to last year.”

"ruler. So, what is the cause of this sudden change in market share?”

“We've gathered input from industry experts and conversations with students to narrow it down to three main reasons.

“First, in the case of Company S, there is no tuition fee, so the barrier to entry is low. And through this, we were able to significantly reduce the educational inequality by region and income.”

“Second, despite being a free lecture, the quality and continuity of the lectures are on par with those of existing internet lecturers.”

“And third, the fact that various contents are actively used due to the characteristics of the Yotube platform and that communication takes place immediately compared to the existing Internet lectures… ”

.

.

He nodded and scrolled down.

OK.

[Comment 1: Oh? company S? Hermit Crab Academy? Is your name suspicious?]

[Comment 2: Hahaha the name is a bit unusual, but surprisingly, it's an Ingang company lol]

[Comment 3: Is that company lecture okay? ㅠㅠ It's my 4th year now, so if I fall again this year, my dad says he's going to the army, but I don't want to go to the military ㅠ0ㅠ]

[Comment 4: Please listen. The quality of the lectures is good and the content is diverse, so you can find and listen to the instructor that suits your taste.]

[Comment 5: ㅇㅇ First of all, the accuracy of the mock test kills the second. I heard that instructors from other companies are also teaching hermit crab academy works or scopes these days?]

.

.

There were quite a lot of comments, probably because it was a news video article from a public broadcaster.

As she looked at it, she felt agitated.

Even when the hermit crab academy channel first opened.

[Yo tube entrance exam free of charge! Experts 'it's still too early']

[Representative of company M, the No. 1 market in the Internet lecture market. ‘Company S cannot be a threat’ remark]

With the skeptical outlook of industry experts.

[Comment 6: Hahahahahahahahahahahahahahahahahad been done for free because the quality of lectures was so low hehe wasn't doing this just to raise awareness in offline academies?]

[Comment 7: I heard that advertising revenue is run by corporate sponsorship?]

[Comment 8: How much advertising revenue is that?

It was because only comments that were close to mockery were lined up.

‘At first glance, it seemed like the business had to be shut down immediately.’

But after some time.

[Ingang Channel 'Hermit Crab Academy' record update every day! The average number of concurrent users is about 100,000!]

[A new trend in the entrance exam market! ‘Hermit crab academy’, a myth of 95% student satisfaction]

[Yo tube. Satisfied with the results of the Hermit Crab Academy. We are planning a more aggressive investment]

The situation was reversed.

As I expected, students and parents, who are burdened by the yearly increase in education costs, began to flow into the hermit crab academy.

there

'Teacher. Our company… when you do it. Let us show you the power of capital.’

Just like the person in charge of Yotube who used to swear at me with bright eyes.

Through omnidirectional marketing of Yotube, the recognition has increased noticeably.

Then, like a snowball, the number of students who started with just a few thousand passed 10,000 and 100,000 and quickly reached 250,000.

This is close to 45% of the students taking the entrance exam each year.

In fact, it was a number that tells the story of a hermit crab academy's online lectures at least once for those who are preparing for the entrance exam.

'It's only been three months, so it's going to increase.'

And accordingly.

[Large publisher Globian! Partnership with Hermit Crab Academy!]

[Furniture maker Sumatra! Hermit crab Academy Edition production!]

Advertising revenues and corporate sponsorships also increased tremendously.

Thanks to.

'ledger… Oh no, thank you so much sir... I'm really new to this kind of money... .'

In the meantime, the instructors of the hermit crab academy, who had endured day-to-day by conducting yo-tube study broadcasts, were able to obtain a satisfactory amount of profit.

what is me

[Bank of Korea. 520,340,600 won. deposit. yo tube]

Even with that out of the way, it came in nicely.

Of course, it was not without crisis.About a month has passed since Hermit Crab Academy appeared on the market.

[Three domestic companies. We decided to jointly respond to acts that disturb the market order!]

[Declaration of war! Significantly discount on the course fee for entrance exams for M, S, and T, which are the three major domestic lecturers! Students are happily worrying]

[Modern version of David and Goliath! What is the fate of hermit crab academy?]

This is because domestic Internet lecturers started to move.

‘No, no threat?’

It wasn't something I couldn't understand. It must have been obvious that as the number of students at Hermit Crab Academy was increasing, the number of their students was dropping.

'Take your eyes... No, it's like having bullets in your eyes.'

For this reason, over the past two months, the three existing Ingang companies launched an all-out attack on the hermit crab academy by mobilizing their capital and personal connections.

the problem is… Although the effect was very negligible.

‘Initially, the profit structure itself is different, what are they going to do?’

In fact, all they could do was lure students in by lowering tuition or put pressure on the companies that had signed a sponsorship contract with me.

However, the reduction in tuition is an act that does not harm the hermit crab academy, which runs the company with profits from advertisements and corporate sponsorship.

The size of the companies that I was sponsoring me did not fall behind at all, or rather, overwhelm the Internet lecture companies, so there was little damage from that.

So I do it later.

[Sorry of students due to below-level online lectures. Is this good?]

[A trap named free. Is it really free?]

[Experts. ‘Lessons by instructors who lack professionalism. Poison for students!’]

I started negative through media that I had never heard of.

However, the outcome of the online lecture market is ultimately determined by the students' grades.

After the mock exam in July, the hermit crab academy instructors show amazing accuracy in the mock exam in September.

[Ingang 3 companies admit that the tuition discount policy failed! Request a partnership with Yotube!]

[The winner of the war is company S! Students’ ‘positive’ evaluation]

The three Ingang companies raised a de facto white flag.

Apparently, he is the one who suffers the damage the longer the bleeding competition takes place.

This is because the negative image created by the continuous negatives returned to them through the results of this mock test.

And as a result.

"teacher… Oh no, sir, are you ready?”

"Yes. Ready.”

“Oh, that’s good! Shall we go to the studio then?”

I was at the MBM station.

because today i

MBM station's signage program.

It was because he appeared on 'Star Radio' as 'the general public with the most names in the media recently'.

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