City: I, A World Car Overlord

When Lin Fan set this price, Hu Zhipeng was stunned.

"My Chairman Lin, your price is too cheap. Q3 and Q5 are cheaper than cars of the same class and can quickly occupy the market. Q7 and Q9 are more than half cheaper than cars of the same class."

Lin Fan's pricing not only puzzled Hu Zhipeng, but even the group executives were also puzzled.

In their view, Q7 and Q9 are ultra-luxury models at the same level as A8.

Even the addition of the "all-terrain adaptive system" is such a powerful black technology, which is higher than the A8 level.

Even if you want to lower the price and seize the market in the shortest time, Q7 should be priced at the million level, and Q9 should be priced at 2 million.

Because the domestic same-level Mercedes-Benz GLS, BMW X-series, Riccone Pilot, Acura ZDD, Infiniti QV and other medium and large luxury SUVs are priced between 1.6 and 2.4 million.

Therefore, according to the A8 pricing strategy at the time, everyone agreed that the prices of Q7 and Q9 were too low.

But Lin Fan still insisted, and his next words will convince everyone.

Due to the backwardness of the domestic automobile industry, in the Tianchao automobile market, foreign car companies in a price-monopoly position have made different treatments that make Tianchao consumers feel extremely aggrieved.

All kinds of commercial behaviors such as price reductions, price increases, and after-sales toughness are actually considered good.

The most black-hearted foreign car companies are:

Differential pricing!

Differential pricing!

Differential pricing!

Say the important thing three times!

Take the Mercedes-Benz GLS500 luxury SUV as an example.

The price in the Celestial Dynasty is 1.68 million.

It seems to be a very lucky number.

But how much does it cost to sell in Europe and North America?

About $110,000.

It's about 700,000.

The difference is nearly 3 times...

Although tariffs, value-added tax and consumption tax and other taxes and fees add up to account for about 50%.

Even so, if your price is around 1 million, we Chinese consumers have no objection at all.

But the price of 1.68 million is very deceptive.

This is entirely a matter of treating the Chinese consumers as adults with a lot of money, and there is no place to spend them, and they will kill them as pigs.

However, in the luxury car sector, foreign auto companies have no competitors from the local brands of the tian dynasty.

Therefore, foreign auto companies have adopted a joint monopoly, reached a tacit agreement, implemented price barriers, and obtained huge profits.

Under such price barriers, even Lin Fan and Baolong have completely independent technology and development speed, and feel very aggrieved.

At that time, when Lin Fan made A8, he wanted to break the price barrier and made great efforts in cost, but the cost was still not well controlled.

The cost of the luxury version is nearly 1 million, forcing Lin Fan to sell for more than 2 million, which is in line with foreign brands of the same level.

However, with the efforts of the Group and spare parts suppliers, the accumulation of experience, and the emergence of super production lines, cost control has been qualitatively improved.

This can be seen from the A6's pricing of 268,000, 348,000, and 438,000.

As soon as this price came out, Audi was forced to cut prices first, and other brands immediately followed suit.

Therefore, if it were not for a series of successful marketing, the identity of the Asian Economic Forum welcome car, and the support of Chinese people, the A8 really did not show much competitiveness.

But now, Baolong has a certain degree of strength, and the cost of Q7 and Q9 has been controlled, which gives Lin Fan the capital and confidence to break this price barrier.

In fact, as Hu Zhipeng said, according to the current status of the industry and the price standards of products of the same level in the market, with the powerful performance and exquisite workmanship of Q7 and Q9, it can be sold at a price of 1 million to 2 million.

But why does Lin Fan still set the price to 668,000 and 998,000?

Said that Li Fan wanted to export his anger for the Chinese consumers?

Of course it is, but not all.

Lin Fan has bigger goals:

First of all, Lin Fan wants the Q series SUV to occupy the market as quickly as possible.

Obtain a veritable market dominance and establish the value of the Baolong SUV brand as soon as possible.

Secondly, it is also to make a layout for subsequent production models.

Because of the price barriers of foreign car companies, they make profits on high-end models, supporting low-end models to suppress the development of local brands at low prices.

Especially for B-class and A-class cars, the prices of foreign brands are not much higher than those of domestic brands.

This makes domestic brands have to reduce prices and can only obtain extremely low profits.

This led them to have no extra funds for the development of new cars.

So I had to buy three major parts from foreign auto companies.

············ Ask for flowers········

This formed a vicious circle.

The demand for B-class cars and A-class cars is undoubtedly the largest.

Even if Lin Fan will not enter these two areas in the future.

He will also sell the electric power license.

Make money by selling electric powertrains.

But to achieve this goal, we must first let these car companies see sufficient profit margins.

Only with sufficient profit margins will domestic car companies come to Lin Fan to purchase electric powertrains and even chassis platform technology.

This is why so far, there are dozens of large and small car companies in China, but only the Guangqi family is buying Baolong products.

But if the price of foreign high-end luxury brands is beaten down.

They have to increase the price of their low-end products.

In order to ensure the profits of these car companies.

In this case, the living space of domestic car companies will expand.

There will be a steady stream of low-end car manufacturers looking for Baolong's door.

Buy Baolong electric powertrain, chassis platform technology, and the most profitable super production line.

This is what Lin Fan wants most.

After all, my own family makes money, how can it be compared with a dozen or even dozens of companies that make more money for themselves, and earn faster.

The last point is the most important point.

That is the globalization strategy of Baolong Group.

For example, Baolong Electric Q9 sold at a high price of 2 million in China.

If you go abroad and sell it at this price, it’s strange if people don’t say that your mind is flooded.

But if you sell at a high price of 2 million yuan at home and sell for 800,000 to 900,000 yuan abroad, what do the domestic people think?

Therefore, Lin Fan is to be in line with international standards, regardless of whether it is at home or abroad, the selling price must be the same.

Even in the country, it can be sold slightly cheaper.

After all, the domestic market is the stronghold of Baolong Group.

At that time, Baolong Group will bring a number of domestic auto companies to dominate the domestic market.

Then sell Baolong electric cars abroad to make foreigners' money. Isn't that a good thing?

Furthermore, even if Q7 and Q9 are sold for 10,000 and 998,000, there will still be almost 40% profit.

No matter what considerations it is based on, the Powerlong Group will not lose money and can achieve what it has in mind. Why not do it?

Therefore, Lin Fan's move is really big. Sichuan.

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