Football Feast, Starting From the Acquisition of European Clubs

   Chapter 267 Change the way of cooperation

  The current Red Bull Group, the plan to acquire the football club has just begun, and the progress is not very smooth.

   They acquired their first football club - SV Austria Salzburg on April 6, 2005, and then changed the club's name to what is now Red Bull Salzburg.

   On March 9, 2006, the Red Bull Group acquired the New York/New Jersey Metro Star Club, and then changed its name to the current New York Red Bull.

   Also in 2006, Red Bull Group also tried to acquire the Saxony Leipzig team in Leipzig, Saxony, eastern Germany, but it was unsuccessful.

   And now, they are contacting a Brazilian club in the second division, Campinas City in the Brazilian state of Sao Paulo, is also preparing to enter Brazilian football.

  Although the Red Bull Group now has two football clubs and is negotiating a third one. But neither Salzburg Red Bull nor New York Red Bull are obviously comparable to Chen Ran's Galaxy Football Group.

   The ultimate purpose of Red Bull Group's investment in football clubs is to promote their products, just like they invest in Formula 1 racing or various other extreme sports.

   But they obviously underestimated the complexity of football. Until Chen Ran was reborn, the teams under the Red Bull Group had not won any top-level championships.

   And they chose the most exclusive German football among the five major European leagues as an entry point, which is simply making trouble for themselves.

  Although they have tried every means to circumvent the German Football Association's restrictions on foreign acquisitions of German teams, from the top management of the German Football Association, to various clubs, to fans, there is full of hostility to Leipzig Red Bull everywhere.

   It can be said that the acquisition of Leipzig Red Bull, the Red Bull Group has done a thankless thing. This is not only not helpful for them to promote their products, but also has many side effects.

   Now, after a failed move to buy Saxony Leipzig last year. There is no consensus within the Red Bull Group on whether to look for the German club's onslaught as in the previous life.

   At this time, Chen Ran's Galaxy Football Group was exposed by the media, and immediately attracted the attention of Red Bull Group owner Dietrich Mattschitz.

   If it can win the Galaxy Football Group, the Red Bull Group will not have to go to great lengths to acquire football clubs one by one.

   Especially the Crystal Palace Club, the core of the Galaxy Football Group, which is the most popular football team in the world today.

   They swept European football last season and won the Premier League, Champions League, European Super Cup, Club World Cup and all the heavyweight championship trophies they could get.

   If Crystal Palace Club can become a team under the Red Bull Group, the publicity effect is enough to be worth their acquisition of ten football clubs.

   And the current layout of the Galaxy Football Group is also very perfect. The United Kingdom, the Netherlands, China and Brazil can form a perfect complement to the clubs currently under the Red Bull Group.

Watching his subordinates arguing about whether to acquire Galaxy Football Group, Dietrich Mattschitz, sitting in the main seat, has already begun to imagine how much it will cause if the news of Red Bull Group's acquisition of Galaxy Football Group is announced. sensational effect.

   "Boss, that Chinese may not sell the ownership of Galaxy Football Group."

   After a heated discussion, the subordinates of Dietrich Mattschitz came to such a conclusion.

   "Knock! Knock! Knock!"

  Dietrich Matschitz tapped the table in front of him with his fingers.

"You have to remember one thing, whether we invest in football clubs or other sports, the ultimate goal is to promote our Red Bull products, not the sports themselves. So, before that Chinese person officially refuses, don't do it yourself. Scare yourself."

   "Just taking this opportunity to talk with Crystal Palace about sports drink sponsorship, you can test the attitude of the Chinese. I believe that if someone offers him money, he will not easily refuse."

   "Okay, boss."

  After the meeting, Dietrich Mattschitz, who returned home, called his friend Beckenbauer again.

   That's right, Franz Beckenbauer, the godfather of German football known as the "King of Football".

  Dietrich Mattschitz and Beckenbauer are good friends. Beckenbauer played a very key role in the reason why the Red Bull Group in the previous life attacked German football.

  Unfortunately, Dietrich Mattschitz overestimated the influence of Beckenbauer in German football.

  Although Beckenbauer succeeded in turning a blind eye from the top of the German Football Association to Leipzig Red Bull's exploits, he was unable to stop other German clubs and German fans from being hostile to Leipzig Red Bull.

   After the failed acquisition of Saxony RB Leipzig last year, there is now the Galaxy Football Group.

   Whether to continue to look for new acquisition targets in German football, or to turn the target to Galaxy Football Group, Dietrich Mattschitz wants to consult Beckenbauer, a professional.

   "Franz, what do you think about my acquisition of that Galaxy Football Group?"

  There are not so many twists and turns between friends, Dietrich Mattschitz directly threw his problem to Beckenbauer.

   "Galaxy Football Group? You mean the new thing made by the Chinese owner of the Crystal Palace Club?"

  Dietrich Mattschitz suddenly mentioned Galaxy Football Group for no reason, which made Beckenbauer stunned for a while.

   "That's right. I think if the Galaxy Football Group can be bought, then there is no need to buy football clubs one by one, which can save a lot of trouble."

   "What? You're not going to buy a football club in Germany?"

   Hearing Dietrich Mattschitz's new idea, Beckenbauer sighed in his heart.

  It should be known that although he and Dietrich Matschitz are good friends, Westerners are more practical.

So, if Dietrich Mattschitz succeeds in acquiring a German football club with the help of Beckenbauer, then Beckenbauer will also get it from Dietrich Mattschitz A hefty commission.

  Even Beckenbauer has achieved unparalleled achievements both as a player and as a coach. But in his glory days, the income of players and coaches simply can't compare with those of the juniors today.

   Therefore, although Beckenbauer has a high status in the football circle, his net worth is far less than those of the younger generation.

   In addition to his rich emotional experience, he has a total of five children, of which the difference between the youngest daughter and the eldest son is 40 years old, and none of his children can inherit his football talent.

   In order to take better care of his family, Beckenbauer still hopes to get this commission.

"It's not that I don't want to buy a German football club, it's just too much trouble, a small Saxony Leipzig team can refuse my takeover. So I want to ask your opinion on whether to switch to the acquisition of Galaxy Football Group? "

   "Then it won't be troublesome to acquire Galaxy Football Group? Last season, Crystal Palace Club just won the Champions League, the European Super Cup, and the Club World Cup. It was the time when the limelight was the strongest."

"Do you think that the Chinese would be willing to sell the Galaxy Football Group to you at this time? Or to put it a step back, he would be willing to sell the Galaxy Football Group. But it is foreseeable that it will be a sky-high price. You can accept it. ?"

   After turning his head a little, Beckenbauer came up with a reason to dissuade Dietrich Mattschitz from acquiring Galaxy Football Group. And it's justified and convincing.

   "Well, what you said makes sense, I'll think about it again."

   Hearing that Dietrich Mattschitz seemed to be persuaded by himself, Beckenbauer finally breathed a sigh of relief.

   However, it is possible to go from the director of a small toothpaste company to the richest person on the list. Beckenbauer knew what Dietrich Matschitz had decided to do, but he would not give up easily.

   Therefore, he must think of other ways to completely dispel Dietrich Mattschitz's idea of ​​acquiring Galaxy Football Group.

   On the other side, Gatorade, after receiving the latest offer from the Red Bull Group sent by Stephen, said that they would not increase the budget. The previous offer is their final offer. If they can sign the contract, they will sign it. If not, they will give up.

After    reported Gatorade's reply to Chen Ran, Stephen began to focus on sponsorship negotiations with the Red Bull Group.

   As a result, as soon as the negotiation started, Stephen had to go back to Chen Ran again for instructions.

   "Chen, the Red Bull Group negotiator conveyed to me a proposal from their boss Dietrich Mattschitz, and they asked if you would like to sell Galaxy Football Group?"

   "Selling Galaxy Football Group? It seems that this Dietrich Mattschitz has a really big appetite."

   Hearing that someone wanted to acquire Galaxy Football Group, Chen Ran was also stunned.

   After the two Americans who wanted to acquire Crystal Palace Club were rejected by him, they ran to acquire Liverpool. I did not expect that someone would be eyeing their Galaxy Football Group so soon.

   You must know that the Galaxy Football Group was exposed by the media a while ago. That Dietrich Mattschitz has a very poisonous vision. He is indeed a big man who can sell Red Bull, a local Thai drink, to the world.

   "Chen, what to do? What do you think? How should I reply to them?"

   "The Galaxy Football Group was formed with great difficulty, and it is impossible to sell it. However, don't give up the money that comes to you in this way. You tell the people from the Red Bull Group, we can change the way of cooperation."

   "Another way of cooperation? How to cooperate?"

   In view of the fact that his friend often has many fantastic ideas, Stephen also asked with great interest.

"Just tell the people in the Red Bull Group that the Red Bull Group now has two clubs, Red Bull Salzburg and Red Bull New York. They can use these two clubs to join the Galaxy Football Group in exchange for the corresponding shares of the Galaxy Football Group. ."

   Good guy, I'm such a good guy.

   For his friend Chen Ran, Stephen is completely convinced now.

   The Red Bull Group just asked you if you were willing to sell the Galaxy Football Group, but you backhandedly wanted to take away the only two clubs they had.

   At this moment, Stephen silently sounded the alarm for the boss of Red Bull Group, who he had never met before. It's not good to provoke anyone, but you just came to provoke this guy.

   "Er Chen, can the boss of the Red Bull Group agree to this proposal you mentioned?"

  Stephen is even a little worried now, in case Chen Ran's answer angers the boss of the Red Bull Group, maybe even the previously discussed sports drink sponsorship will go to waste. Wouldn't it be too embarrassing for him to go back and find Gatorade again?

   "Why don't you agree? You don't think Red Bull Group bought football clubs because their owners really like football, right?"

   "Uh, it's not."

  Stephen is not that naive yet. For these businessmen, they only have interests in their eyes, which Stephen is very clear about.

   "That's easy. Red Bull Group sponsors so many sports just to promote their sports drinks."

   "But like those extreme sports such as F1 racing, rowing, rock climbing, skiing, skydiving, wingsuit flying, etc., where can they compare with the world's largest sports football?"

   "And our Crystal Palace Club is currently the most popular team in football. We won so many championships last season, which is also an important reason to attract Red Bull Group to buy Galaxy Football Group."

   "Although I do not intend to sell Galaxy Football Group, this does not prevent us from cooperating with Red Bull Group."

"As long as the Red Bull Group is willing to let their two teams join the Galaxy Football Group, I don't mind letting all the teams in the group advertise the Red Bull Group's products. And this is not the end of the Red Bull Group's sponsorship of so many sports. target?"

   "You tell the people in the Red Bull Group, go back and ask their boss if they are interested in naming the Galaxy Football Group? This is a privilege that comes only when you become a shareholder of the Galaxy Football Group."

   "Hi Chen, you mean, just like Emirates named our new stadium, also let Red Bull Group name Galaxy Football Group?"

   Hearing Chen Ran's new idea, Stephen felt that he was going crazy, and his mind couldn't keep up with Chen Ran's thoughts at all.

   "That's right. How about the Galaxy Red Bull Football Group? It means that the Red Bull Group sells their products to the entire galaxy, is this a good name?"

   "It's alright."

  Stephen wiped the cold sweat on his forehead, can the boss of the Red Bull Group accept this name?

"You tell the people of Red Bull Group, I will leave this first naming opportunity to Red Bull Group. If they don't want it, I will auction the naming rights of Galaxy Football Group to the world in the future, and then competitors can too much."

   (end of this chapter)