From Car Overlord To The World’s Top God

Douyin moved quickly. After receiving the information given by Sun Bing, the Douyin team in charge of overseas markets personally edited and produced the propaganda.

After all, this is something that the boss personally explained, and the head of Douyin overseas is called Liu Haoran.

After receiving a call from his boss Wang Zuming, Wang Zuming only confessed to him on the phone.

"Use every means to help Audi promote the brand."

"Don't worry, Mr. Wang, I will definitely manage it."

Liu Haoran also knew why Wang Zuming attaches so much importance.

Because this time is to help Audi promote overseas, the Audi brand, but the pride of China.

And Lin Feng is even more of a treasure in the eyes of the big boss of the country, and being able to build a good relationship with him is very good for the future.

Therefore, after receiving Wang Zuming's order, Liu Haoran contacted Sun Bing as soon as possible.

After getting all the promotional materials, Liu Haoran immediately rushed to the video department of Douyin's overseas business department to make a promotional video.

The entire process of publicity and promotion is the same as the process used by Douyin to help Audi promote in China.

First, open an official account for Audi's overseas version of Douyin, and then use this account to post all Audi's promotional videos, and finally promote all Audi's videos to all overseas version of Douyin users.

After receiving the news, it took a few hours for Douyin's department to produce all the videos.

Later,

At 6 o'clock in the afternoon, America time, Douyin promoted Audi's 167 video to every overseas version of Douyin users.

At 6 o'clock, most people basically end their busy day and have their own private time.

After nearly a year of promotion, Douyin has formed a very good habit for users in overseas markets.

As long as they have time, these foreigners will take out their phones and watch videos just like the celestial people.

In order to get the best user experience, Wang Zuming has rejected all the company's advertising cooperation contracts in the promotion of the overseas version of Douyin.

Ever since Audi discovered the promotion value of Douyin in China, now Douyin has become the best promotion platform for many large domestic auto companies and other companies.

Every year, Douyin has made a profit just by relying on advertising fees.

So when Douyin entered overseas, many world-renowned companies such as Coca-Cola, Pepsi, McDonald's and major luxury brands all found Douyin and wanted to promote it on the overseas version.

some of,

Auto companies are the most numerous, because Douyin faces most of the young and middle-aged groups, and now the main consumer in the auto industry is also these people. Therefore, the model design of each car company is getting younger and younger. Come and move more and more.

This is all designed to satisfy the aesthetics of young and middle-aged consumers.

The competition in the automobile industry is fierce, and whether the promotion channels are good or not is the top priority that affects sales.

Fighting sound.

It happens to meet the main consumer groups promoted by major auto companies.

So it can also explain why these car companies rush to cooperate with Douyin to promote.

but,

In order to cultivate users' personal habits in the early stage, Douyin directly rejected all advertising cooperation in overseas markets.

resignedly,

These car companies can only learn from those Internet celebrities, open an official account in Douyin, and publish videos to attract fans and be a happy self-media.

But today.

When the overseas version of Douyin promoted the Audi and BMW brands, these car companies were immediately confused.

Douyin's overseas version, the English version covers almost all countries that have designated English as their official language.

This group of users is terrifying.

Not only is America a country, as long as it is a country that uses English, they all use the same version.

Therefore, the user group is very scary.

At 6 o'clock in the evening, America time, when all overseas version of Douyin users clicked on Douyin, the first video that appeared was definitely an Audi promotion video.

This video is exactly the video of the Audi RS7 galloping on the New North Circuit.

[The new king of the New North Circuit was born, 6:44.23, the highest lap record in history, breaking Faraday’s 6:47.13 score and becoming the most terrifying performance car in history. 】

At the beginning of the video, it was a picture full of technology that is unique to Audi, and the Audi RS7 slowly appeared in a burst of darkness.

This sense of mystery, coupled with a narration in English, immediately attracted all users.

"Oh, Audi, I know this car company, this is a Chinese car company."

"God, this car called RS7 is so handsome!"

"The headlights of this car are simply too sci-fi."

"As a veteran car fan, let me tell you that this is called a matrix LED headlight from Audi, and the daytime running lights you are familiar with were created by Audi. This is a car company full of innovation and technology. ."

"cool……!"

At the moment when they saw the RS7, many foreign users who saw Audi for the first time were immediately attracted by the futuristic appearance and headlights.

In this world, no one doesn't like things with good looks.

Especially young people.

Based on appearance, it starts with everything.

All Audi's models, to be honest, in terms of appearance, all brands of the same level are slammed.

So in an instant, foreign users were attracted by Audi's appearance.

But then, these users were completely conquered by the performance of the Audi RS7.

In the video,

Ameron drove the RS7, galloping on the track in New North, and the video with very high definition, coupled with the explosive BGM, has undergone special treatment.

Every corner, the turning angle of the vehicle from all angles, is very cool.

At the New North Circuit, there are cameras on every corner to record the situation at that time.

Audi staff intercepted the most exciting shots and sent them to Douyin. After the official production, the entire video is as exciting as an international blockbuster.

Users of the overseas version of Douyin who watched the video were not surprised by this car.

That cool and handsome drift, and incredible various angles of entering and exiting corners.

To the end,

When the RS7 crossed the New North finish line straight, it matched the side.

[Audi brand suit thug, RS7, the strongest performance coupe in history, acceleration from 100 kilometers in 2.6 seconds, speed can reach 390km/h, kill all kinds of supercars, Audi quality, keep improving! 】

[On March 16th, America Detroit Auto Show, Hall 27, 28, 29, Audi will be with you! 】

the first time,

The concept of RS7 suit thugs appeared in front of the public.

And this description, in the eyes of all users, is a very appropriate description.

At the same time, the video is always at the top of the video, showing the location of the Detroit Auto Show Audi's pavilion.

The purpose is self-evident, of course, to let more people know that Audi is participating in the Detroit Auto Show.

"It's so handsome. The performance of this car is simply the most powerful coupe I have ever seen. Even many supercars can't be compared with him."

"Thug in a suit, I like the name."

"Oh my God, I'm in Detroit now. I'm going to watch the auto show for a few days. I remember the position of Audi. I will definitely go to see Audi's models as soon as possible."

"Go together, but I came here specially from New York. After watching this video, I was so looking forward to other Audi models."

"There has never been a car brand that can give me such a sense of expectation."

Suddenly,

Many users left messages at the bottom of the video, expressing their love for the RS7.

It takes 2.6 seconds to accelerate from 100 kilometers, but it is enough to kill 99% of the supercars in the world in seconds, and it is the official title of suit thug.

In the eyes of all users, it is so appropriate.

"I don't know if this car is expensive or not. If it doesn't exceed $500,000, I will definitely buy one back."

"Wow! The local tyrant is surprised!"

"If you buy half a million dollars, you can buy it. I can buy a car for 100,000 dollars."

"What Audi says is the same luxury brand as Mercedes-Benz. As the strongest performance car, the price of RS7 will never be cheap."

"Now I hope that the standard version can be cheaper without optional installation.".

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