Game development giant

The planning book of "Bubble Hall" was distributed to everyone. When everyone was reading the planning book seriously, Li Yuanhang came outside to call Wang Xiuqin and answered several questions she asked.

When Li Yuanhang returned to the conference room again, everyone had read this simple planning book.

Li Yuanhang sat back in his seat and asked: "Everyone has read the plan and talked about your own ideas. Just treat it as a brainstorm. If you have any ideas, just say them."

Yang Yuanhe is the most producer, and what he cares most about is revenue besides the game itself. He felt a little unreliable after seeing Li Yuanhang’s general profit model in the planning book, so he asked the first question: "BOSS, I think I know that since "Bubble Hall" does not sell all the properties and props, what does it rely on to make money? Just relying on selling skins and game characters does not seem to bring much turnover."

Li Yuanhang was born in Krypton gold mobile games in his previous life. He is quite aware that just selling skins can also make a lot of money. For example, the world's most profitable mobile game "Glory of the King", before passing through the flow of the previous day of New Year’s 30 in 2020 It reaches 2 billion, and the turnover for the entire month reaches 9 billion.

What is this concept?

In the first quarter of this year, the total revenue of the entire Penguin was 108.65 billion, and the revenue of online games was 37.298 billion. "Honor of Kings" accounted for almost a quarter of the entire Penguin online game revenue.

As we all know, the skin attribute bonus of "Honor of Kings" is very small, just playing a beautiful role. Just such a game only sells game skins, and 80% of listed companies do not have high income.

The reason why there is such a high income is very simple, because the DAU (Daily Active User) of "Honor of Kings" is between 120 million and 150 million, which means at least 120 million people have played this game every day at the highest point.

The huge user base has made this world's most profitable mobile game.

Li Yuanhang’s profit concept is actually the same as "Glory of the King". It is also easy to use, and the pace is fast. It also only sells skin-related items. He does not expect how popular this game will be, which will allow Qinglong Studio to recover Just make a small amount of money after R&D costs.

After organizing the language, Li Yuanhang said: "There are too many casual mobile games at the moment. If "Bubble Hall" wants to make a blood, it must have its own shining points. I think "Bubble Hall" This is what attracts players the most:'Never sell attribute items, all attribute items are randomly dropped during the game.'"

"Those players who are bothered by the ubiquitous krypton gold dots will download the game for at least a trial after seeing it. Even if the retention rate is less than 20%, then "Bubble Hall" will at least not lose money. Brother Yang, what do you think?"

"BOSS, since we don't sell attribute items, can we add several skills to each character? There are several general skills, and each character also has three exclusive skills. The common skills are unlocked after reaching the player level. An exclusive skill is unlocked by in-game gold coins, and the latter two players need to purchase some kind of props in the mall to unlock it, which can increase the flow without affecting the balance."

Yang Yuanhe finally became a producer again. Of course, he was not satisfied that his game could only recover the cost, so he would have to earn ten times the research and development funds, otherwise he would be embarrassed to see Li Yuanhang.

Li Yuanhang pondered for a moment, shook his head and said, "Brother Yang, I am positioning "Bubble Hall" as a micro-sports mobile game, um... the so-called micro-sports means adding some competitive elements to casual mobile games. Players can pass the time in their leisure time, or they can compete with other players of comparable level."

"Since there are competitive elements, selling attribute items in the game will undoubtedly greatly destroy the balance of the game and the player's game experience, so I decided to randomly generate attribute items during the game after repeated consideration. Players can Can’t pick up the props, and what function the found road has depends entirely on luck. Of course, how many props will be produced in each game is calculated by the set algorithm, and the number of props produced in each game Not too much, to give players room to play their skills."

"Micro-sports?" Sun Zhe, the chief planner of Qinglong Studio, said thoughtfully: "BOSS, you make a lot of sense, but in this way, the reputation of the players is good, but the flow is as high as Mr. Yang said. ."

There are also many mobile games in this world that only sell skins, but most of them are not good, only a few games are still moisturized, so there are few newly launched mobile games that only sell skins. Sell ​​property props.

Li Yuanhang sternly said: "What I care more about is the reputation of the players. I would rather make a little less money than be pricked by countless players. In the future games developed by Qinglong Studio, I will refer to the reputation of the players at the time when paying dividends. , A good word of mouth can get 100% dividends. If the player’s word of mouth is very bad, then you can only get 50% dividends at most, so I hope you pay more attention to this."

"Yes, BOSS." Seeing Li Yuanhang's tone was very strong, not like joking, everyone responded with serious faces.

Yang Yuanhe didn't want to give up his idea, frowning: "BOSS, the reputation of the players is important, but we are not philanthropists after all, but we also want to make money. Selling skins may not necessarily be able to maintain the respective expenses of the game... …"

"Who said "Bubble Hall" only sells skins?"

Li Yuanhang hates that iron cannot be made into steel: "Game characters, fashion, decorations, and victory declarations can all be sold without attributes. For example, there are five different characters in "Bubble Hall". My idea is The first three characters can be unlocked with gold coins produced in the game, and the last two characters must be purchased with money. After a period of time, new characters can be added for players to choose. After having characters, players can also have them for themselves Each of the characters buys different clothing, accessories, victory declarations, etc., so that each player’s role is unique."

"In addition to this, after the future version update, each player can have a place similar to a home. All the characters he owns will be in this home. Players will switch, dress up and even play with the characters in this home. Simple interaction. Now that there is a home, the mall can naturally sell furniture and decorations to decorate the home, which will make the player’s home beautifully decorated. After the home is beautified, the player can also invite friends to visit the home and share My own joy."

"These are just the most conventional profit models. What is the most important thing we do in mobile games besides gameplay? That is social!"

"We can also set up payment points around the social aspect. For example, when a player's friend celebrates his birthday, the player can choose an item in the mall to give to his friend, and he can give the friend a message to increase interaction while giving a gift..."

Yang Yuanhe and everyone were fascinated by their hearing. They really didn't expect that a simple skin selling could still play like this, which was an eye-opener for them.

Now Yang Yuanhe no longer mentions adding attributes and props. No wonder Li Yuanhang opened two game studios at a young age, and he really has a few brushes!