Game development giant

The digging at Fengspeed was only proposed by Li Yuanhang on a temporary basis, and he just tried it with Chenggu's mentality that he was glad to lose, but what he never expected was that the results were quite gratifying.

In just one week, more than two dozen people have agreed to join Shinhwa Network, and eight of them are veterans of game operations.

These are not the fledgling newcomers. Those who have to be cut by the front speed at the end have two brushes, and they can all be alone in those small game studios.

If it were not for the faltering front speed, the layoffs and the layoffs of the project team, it would be hopeless, most of them are locals in Minyang, and they really cannot find a suitable job, otherwise most of them will not Come to Shinhwa Network.

These eight game operators, Li Yuanhang, set up a separate operation department, directly under the management of Li Yuanhang. According to the principle of voluntary addition, nine people joined Qinglong Studio, and the remaining six joined the myth. studio.

The number of employees of Shinhwa Network has more than 50 people, which is almost the same as that of Fengsu Huyu's project team. If it were not for Li Yuanhang to rent office buildings, they would not be able to fit them. .

It has been ten days since all eight game operators were hired. Li Yuanhang had a meeting with them alone in the conference room.

Speaking of game operations, most people only know that this is a game operation, and they don't know exactly what this position does.

By definition, game operation means putting a game online during the entire life cycle of the game, and systematically implementing product operation strategies and marketing methods.The process of allowing players to continuously understand the game, enter the game and finally pay, in order to achieve the purpose of increasing game revenue.

The game operation specialist is responsible for product warm-up, product launch, event planning, data analysis, channel operation, market launch and customer service.

According to different functions, game operators are divided into eight different modules, namely event planning, data analysis, channel operation, media operation, marketing, event management, player management and community management.

Large game companies have full-time personnel in the eight modules of operation, while operators of smaller game companies generally have multiple jobs. Shinhwa Network, the newly established operation department, is no exception.

The eight people, five men and three women dug from Fengsu, include one event planner, one media operator, two data analysis, two event management, and two community management. The other modules can only be used by them.

According to their independent choice, event planner Yang Fan became the head of the operation department.

In the conference room, Yang Fan took a stack of printed documents to Li Yuanhang and said, "BOSS, this is some data we have compiled in "Bubble Hall" these days, and there are some thoughts of mine behind. You can take a look. "

Li Yuanhang picked up the file and looked through it and asked, "Are you still used to working here?"

Yang Fan smiled and said, "It's very accustomed. The working atmosphere here is very good, and it is also very pleasant to get along with colleagues.

Wang Zhenzhen, who is in charge of the management of the player community, said: “It’s a long time away from my home, and the commute time has been reduced by at least one hour every day, so I can sleep longer, which is particularly good.”

Li Yuanhang looked at the data compiled by Yang Fan and the others, because "Bubble Hall" is only in a test state, so many data are not available.

Such as retention rate, average cost per user acquisition (CPA) and effective user acquisition cost (eCPA), average daily active user revenue (ARPDAU), average revenue per paying user (ARPPU), user lifetime value (LTV), average session length , Game conversion rate...

These need to be officially tested after the results can be obtained.

However, according to the performance of the test players, Yang Fan still analyzed some data, such as user behavior analysis, at which stage did the payment behavior occur?Is there a specific node in the game that attracts a large number of players to pay?

Although these data are not very accurate, after all, the test players are all purchased with free tokens. If they really want to take out real money, it may not be possible, but at least it is clear what content of the game is popular and what The content needs improvement.

At the end of the document is a suggestion for the public beta of "Bubble Hall" in advance. According to Yang Fan, "Bubble Hall" has been tested for two rounds, and no major bugs have been found so far, so the public beta can be launched after the last test. Up.

Li Yuanhang hesitated and said: "Yang Fan, how did you think of letting "Bubble Hall" be tested in advance?"

Yang Fan talked eloquently: "BOSS, I think so, it’s already mid-August, and the third round of testing is almost in mid-September. After the testing, it takes about ten and a half days to modify bugs. It’s also early October. Our public beta will be officially launched within one month. We will start several activities before the New Year’s Day holiday. The effect should not be too bad."

Li Yuanhang's eyebrows wrinkled. Although Yang Fan made some sense, the biggest reason was actually the year-end dividend.Li Yuanhang has said before that those who participate in the development and operation of games are eligible for year-end dividends.

This has led to the fact that if Li Yuanhang's supervision is not in place, the operation will definitely delay the launch of the new game or rush to launch it in early December.

This means that they can get double dividends and enjoy double happiness.

This is not a good thing for Li Yuanhang. Delays in launching the game or rushing to work are not good news. The former wastes manpower and financial resources and the latter cannot guarantee the quality of the game.

It seems that we must modify the terms of obtaining year-end dividends. Otherwise, when the company grows, it will be easy for employees to become old fritters. The only solution at that time is to send talents to the society.

"I agree in principle with the advance public beta, but you must communicate well with the R&D department, especially to open up all channels and joints. If there are any accidents, you don't want the dividends."

Li Yuanhang considered it for a long time, and the situation in "Bubble Hall" is more in line with Yang Fan's statement. It seems that he is also seeking benefits for himself without affecting the quality of the game.

Although this is not advocated, it is not considered an illegal operation. For excellent talents, this little action can still be tolerated.

By the way, there is a big difference between this world and Li Yuanhang’s previous life in terms of game operations. The biggest difference is that game operators cannot sell virtual items during the test period (excluding public beta), and The version number must be officially launched within three months after applying for the version number, otherwise the version number will be withdrawn and a fine will be imposed.

In the past life, online games officially operated are very rare. Most of the online games are in public beta. From the ten-year-old Jianwang III to the most profitable game such as Honor of Kings in history, the current The operating status is open beta.

Why are the vast majority of online games always in public beta?

There are two main reasons: to reduce the responsibility of game operators and to modify game content at will.

For example, wrong account closures, fatal bugs that damage the interests of players, and the items that you just spent a lot of money on can’t keep up with the big team for a few days. Players can find the theory of customer service, and customer service can just say that the game is still in the test state. Perfect evasion.

The conscientious operator will give players a little compensation. The dark-hearted operator will not compensate you if you don’t. Who told you to agree to the game agreement before entering the game? According to the terms of the agreement, Any problems during the test are not covered by the compensation.

Who made you click the user agreement before entering the game!