Global Monopoly of Technology

A conference hall inside the Bluestar Technology Company. Today is January 2, 2005, and the New Year's Day has passed.

All the senior management of the company were present, and the management above the director of each department of the [BlueSpace] project were also present.

George Charles, President of the Americas, Nicky Mehrotra, President of the European Region, Li Songyi, the head of the domestic version of BlueSpace, and Jack Stoppelman, the head of the international version of BlueSpace, were all present.

At this moment, more than 20 or 30 people in the conference room are waiting for the big boss of the company. All the people who want to participate in this meeting have already arrived, and they are waiting for Luo Sheng to come to the meeting.

A few minutes later, the door of the conference room opened, and everyone looked around, only to see Luo Sheng walking into the conference room and heading straight for the chief's seat.

When he came to the seat and was about to take a seat, the meeting room was so quiet that he couldn't help but look up and look around the audience.

"Don't be nervous, this conference room is to discuss how to realize profits and make a lot of money next, don't do it all as if the company is going into bankruptcy and liquidation, come here with great enthusiasm, I was not nervous at all. I'm nervous." Luo Sheng spread his hands and took his seat at the chairman's seat.

His words entered the ears of everyone, and there was a low laugh in the conference room.

But I was really nervous, because everyone didn't have a clue in their hearts, and they really didn't have full confidence.

At times like this, subordinates always pay special attention to their bosses, but seeing Luo Sheng's calm demeanor, his heart is a lot more stable.

Luo Sheng took a sip of mineral water and closed the bottle cap while his eyes wandered in the conference room. He said, "We started preparing for the advertising model of [BlueSpace] in December last year. How is the situation?"

As soon as the voice fell, the company's chief operating officer Zhang Bowen immediately said: "We all know that users are the basic disk and lifeline of social Internet products, and users are the foundation of profitability. [BlueSpace] has exceeded 300 million. Users in Greater China account for 130 million, and the rest of the market accounts for 170 million. In terms of user scale, it is already one of the social Internet products with the largest number of users in the world.”

"And [BlueSpace] has an even bigger advantage. It is a real-name social platform, and the vast majority of users are real identities, which means that our data can cover each user's real information and online trajectories. This has huge advantages for accurate advertising. After careful preparation, our goal is to gradually build a global advertising platform."

Luo Sheng nodded lightly, and immediately said: "I have to emphasize one point, [BlueSpace] has mastered the personal privacy data of 300 million users worldwide, which will bring us unimaginable huge benefits. , but at the same time a little carelessness will bring us a lot of trouble. Whoever gives the user's private data to any third party in pursuit of profit will deprive him of all the residual value he enjoys in the company. The managers have signed an agreement for me, and I will personally send him to prison, no matter who it is, no matter what the cost, whoever dares to cross this red line can try it.”

When this remark came out, everyone's heart froze.

The blue space BlueSpace is actually the real-name social mode of Luo Sheng's Facebook in his last life, and he will not forget the troubles Facebook faced with privacy issues in the last life, and he is more aware that the current owner of [BlueSpace] is no longer an American. , once the FBI, CIA and other agencies in the United States are pinched, it will be ten times more uncomfortable than Facebook, and it will be more than worth the loss if you lose overseas business.

George Charles asked: "Mr. Chairman (Mr. Chairman), what if an agency like the FBI asks them to open BlueSpace's database on the grounds of investigation? Is it open?"

Luo Sheng immediately replied: "I think my statement just now is very straightforward.

"

George was stunned for a moment, then nodded quickly: "I see."

After the episode, Zhang Bowen continued to speak: "The forms of advertising are very rich, and they can be divided into different types according to different dimensions. According to products, they can be found in BlueSpace, Future Cloud Song Search, Bluestar Video, etc.; according to location Different can be divided into news feed ads, sidebar ads and so on.”

"Among the many types of advertisements, the most efficient advertisements are divided according to their purpose. In December last year, the technical department has prepared a team to test advertisements through the algorithm model, so as to improve the click-through rate and maximize the advertising revenue. The effect is satisfactory. "

Speaking of which, Zhang Bowen turned on the personal work computer he carried with him and linked it to the large screen in the conference room, and everyone looked at the screen.

"We have identified 12 forms: increase website clicks, increase website conversions, increase homepage post interaction, increase homepage likes, increase PC application installations, provide coupons to receive, increase local market awareness, and event response , product catalog promotion, brand awareness, potential customer development, and video viewing.”

Basically, this is the core profit point of [BlueSpace], which holds various data, interests, occupations, home addresses and other information of more than 300 million users. These are data that are very closely related to personal consumption tendencies, and can be accurately matched, unlike QQ, which is not a real-name system.

This core product of Tengxun also has 300 million registrations, but it is only limited to China. It is obvious that one person owns multiple QQ accounts, which accounts for a large proportion, because the total number of Internet users in China is only more than 100 million.

This is the main reason why QQ has accumulated a large number of users but in the revenue, advertising revenue accounts for a small proportion.

However, it is worth mentioning that Tengxun has gradually found a monetization point. QQ show is the company's current cash cow, and QQ games are also making efforts, which has allowed Tengxun to increase its investment in the game field.

The advantage of [BlueSpace] is that it can push personalized advertising services to each user's page. The effect of this kind of precise advertising is naturally more powerful. Of course, it can confidently increase the advertising price to advertisers. Get more advertising fees, and at the same time, more advertisers will be willing to advertise, which will further allow the company to bring more revenue.

And the innovative idea of ​​the push algorithm makes the advertisements of [BlueSpace] more real, and there are thresholds and predictability.

There is also a high technical threshold for accurate advertisement placement. The precise advertisement matching algorithm is very difficult. Luo Sheng contributed more than 100 lines of code.

However, Xu Yong, the company's No. 2 computer god, is the main developer. He is also the company's CTO. He is focusing on technology, and this profit plan is very important for the company.

The meeting lasted for more than half an hour, and Luo Sheng immediately made a decision: "That's it. After the meeting, we will officially start accepting advertisers from all over the world tomorrow. OK, there is another agenda that is very important to the company. , Regarding the company's first annual meeting, there was no annual meeting last year, but it will start this year, which is indispensable for building a corporate culture."

Everyone was speechless when they heard it. Would an annual meeting be emphasized by "super critical"? Makes everyone think it's a big deal.

Luo Sheng added: "Starting from this year's annual meeting, we have to set a schedule, which will be held every year, and the year-end bonus will be distributed on the day of the annual meeting, so don't delay it until after the Spring Festival. I found that many companies want to keep people. Delaying the year-end bonus until the end of the year is disgusting, we don’t do it, if an employee can’t keep his heart, then don’t keep his people.”

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