Global Monopoly of Technology

The next day, Yao Jianhong's office.

"Ali's meaning is to subsidize 300 million to me so that Cote d'Azur will build a flagship store on Tmall and take 100,000 units for half-price promotion on the day of the 'Double Eleven' event?"

Yao Jianhong looked at the executives who came to report, he thought for a while, and after a while, he stretched out his five fingers and added very decisively: "You tell the people in Ali, I agree to cooperate, but I want 600 million yuan and 6 subsidies. And these 100,000 devices are 8GB versions. We refuse to bargain, and we must have a clear understanding of consumers and customers. Our half-price promotion is not the result of our price reduction, but the result of Alibaba's initiative to subsidize our company. The retail value of the product itself is still 4,099 yuan, not 2,000 yuan."

Yao Jianhong has the right to make a final decision on this kind of thing, because Luo Sheng basically doesn't care about it, unless it is a major strategic decision of the company, Yao Jianhong is now the second most powerful figure in Azure Coast company after Luo Sheng. Without any rights, the executive vice president is useless.

The executives who came to report were unable to answer the words of the boss for a while, and couldn't help but subconsciously calculated an account in their hearts, 8GB version, 100,000 units, according to the current official retail price, that is about 400 million.

President Yao actually shouted at 600 million?

It is better to go to the offline store to buy 100,000 units, and you can save 200 million.

Yao Jianhong's ability to achieve this position did not depend on his relationship. He knew very well that Ali wanted to gain popularity and drain traffic. Without the authorization of the Côte d’Azur, if Ali dares to take the Tmall mall for promotion in the name of a unilateral distributor, then wait for a lawsuit.

The loss would be even worse. The formidable legal team under Luo Sheng's command was notorious, and was as famous as "Baby Di".

Moreover, apart from taking a lawsuit, Alibaba definitely doesn't want to offend Luo Sheng because of this, otherwise Alibaba Cloud will be stunned. The current Alibaba Cloud or Feitian systems can quickly get up and ensure the next "Double Eleven" shopping. There will be no downtime and crash during the festival, and it is built on the basis of the BlueStack open source architecture.

However, although the executive was puzzled, he didn't ask anything. He nodded and replied, "Understood, I'll reply to them according to your request."

As the executive left the office, Yao Jianhong leaned against the boss chair comfortably, and said to himself with a smile: "300 million want to snatch the popularity and popularity of my product? Hehe..."

For Yao Jianhong, it doesn’t matter whether the company earns this money or not. For today’s Côte d’Azur, it’s really just furry, but if you want to do this business, you have to talk about its actual value.

One yard owned by a yard.

Faced with Yao Jianhong's overbearing demand of refusing to bargain, Ali responded again after two days.

Cote d'Azur set up an official flagship store on Tmall for the first time and participated in the "Double Eleven" shopping festival, taking out 100,000 8GB version of the Azure-3 mobile phone for a 50% discount on the "Double Eleven" day, while stocks last, and conditions It is Ali who wants to pay 600 million yuan in subsidies to Côte d’Azur.

And Ali faced this condition...agreed!

This price is two and a half times the planning budget of the "Double Eleven" event. It is almost unnecessary to think about it.

In the second half of this year, Ali has indirectly worked for Côte d’Azur for half a year, and more than half of the net profit earned by more than 10,000 employees for half a year has flowed into Côte d’Azur’s pocket.

I have to say that Mr. Ma is also a ruthless man who does not do anything, so if he wants to be ruthless, he must be more ruthless.

...

The 600 million subsidy may be an extra income for today's Cote d'Azur. But for Ali, this is the rhythm of hemorrhage, and Mr. Ma also had pain for several days before he recovered.

It took such a big price to invite the brand Cote d'Azur into Tmall and the "Double Eleven" shopping festival, turning pain into strength. The second day after confirming the cooperation, that is, on October 4th, Ali started. The impatient propaganda campaign, for which another sum of money was made, and the propaganda expenditure of up to 30 million yuan is really a rhythm of hard work.

On October 4th, a large-scale discussion suddenly began on the Internet: "On November 11th, you can enjoy a 50% discount on Azure-3 mobile phone online purchases on Tmall." This topic was detonated on the Internet overnight.

It is important to know that the current focus of the Internet conversation is definitely news related to Azure-3.

After the ** had been fermented on the Internet for seven or eight hours, the staff inside Ali became excited. The traffic of Tmall Mall suddenly exploded that night. It took an hour to get back to normal.

Blue Space, Weibo, QQ and other online social media platforms are also discussing this matter. The keyword "2049 yuan can buy Azure-3 mobile phone" has been soaring in popularity on cloud song search, white search, Weibo and other platforms .

...

Ali headquarters.

"Starting this afternoon, the traffic on Tmall Mall is eleven times that of the usual daily traffic. My God, Luo Sheng's influence is really exaggerated now." President Zhang couldn't help but marvel. said.

At this time, all the senior executives of Ali gathered together, and when they heard Mr. Zhang's words, everyone couldn't help but smack their lips secretly.

One of the executives who attended the meeting also sighed repeatedly: "How much popularity he has harvested in the whole people, I'm afraid this has not reached the ceiling, I guess, because tomorrow is the release day of Azure-3, and more people are paying attention to this piece. things, so the data that has been diverted is not the peak period of traffic.”

Mr. Ma smiled and said: "I spent more than six hundred million yuan to invite this great god. Judging from the current effect, the expenditure of this money is not a waste of money. Although it is indeed very painful, it is painful and happy, and I am afraid. It hurts and it doesn't work."

Listening to Mr. Ma's remarks, everyone became more and more excited. It is no longer necessary to say too much about how important traffic is for Internet companies.

It fully proves what is described in Chapter 6 "Filtering" in the book "Inevitably". In this era, as long as people can attract people's attention, they can make money, because just today, the traffic of Tmall Mall has exploded. At the same time, the traffic attracted by the company achieved an exceptionally considerable monetization ability on the same day. The number of online shopping transactions was 20,000 higher than yesterday.

And those netizens who did not shop also knew about Tmall, and their popularity quickly spread. These potential consumers are one step closer to becoming real Tmall users.

It may be too absolute to make money by attracting attention, but the first priority to make money is to be noticed first. Now there are millions of new songs every year around the world, but The ones that are really famous, highly sung, and earn money and sell well may be as few as five or six hundred songs, or even less.

Ali's senior management can finally sleep soundly tonight. If more than 600 million is dropped as expected, it will be very demoralizing.

But this worry can be said goodbye.

Prior to this, there were 27 brand merchants participating in the "Double Eleven" event. Cote d'Azur entered and participated in the event as the 28th brand merchant. Moreover, it is a super brand with its own terrorist traffic, and its current popularity is high in China. There are almost no rivals, and I am afraid that only the Bluestar Technology Group can overwhelm.

But in the field of consumer electronics, Cote d'Azur has surpassed Wah as the absolute No. 1 brand, and this year's sales surpass Wah as a sure thing.

Today's internal managers of Ali are really exciting. Due to the effect of the Cote d'Azur, 33 merchant brands are suddenly interested in participating in the "Double Eleven" event.

You know, in Luo Sheng's last life, there were only 27 businesses in the first "Double Eleven" event, and now there are 61 confirmed.

Moreover, most of the 33 newly joined brands are more well-known than the established top 27 brands. Among them, more than a dozen of them have talked to Ali before. As a result, people don’t like it, and they think that Ali is telling stories, but in fact, he is doing not reach.

Now these brands are taking the initiative to come to the door. There is no doubt that this is the "Luo Sheng effect" at work. This effect cannot be analyzed scientifically, but it is so magical.

For other brand merchants, even the internationally renowned super brands like Côte d'Azur have come, and they don't mind "dropping" what other merchants have to say. Is it more arrogant than Côte d'Azur?

The brand value of the 33 new merchants added up, and the other 27 also added, are less than a quarter of the value of the four words "Côte d'Azur".

What's more important is that this brand is still the company that Luo Sheng is in charge of. Now many people are superstitious about metaphysics. As long as something or something is related to Luo Sheng, bad things can immediately turn into good things.

It is exactly the same as which stock God Warren Buffett expressed his optimism about. Even if it is a junk stock, as long as it is related to Buffett, it will rise sharply and become a high-quality stock.

When investors face Buffett, their brains will automatically give up thinking, and then vote with their feet; and now there are a large number of people in the IT industry, VC circles or some businessmen who have the same taste. When facing Luo Sheng, their brains They will also automatically give up thinking and vote with their feet.

If Buffett is the god of the stock market, then Luo Sheng is now the god of technology.

...