Global Tycoon: You Call This A Small Achievement?

"Boss, according to the method you mentioned, I reserved the right to use the entire Shangri-La Hotel's second-floor exhibition hall for three days, and invited all the heroes from Hong Kong, Macao and Taiwan, including many young people."

"Following your instructions, our key advertising space will only be published by one advertising company in the same industry and in the same issue of the newspaper. This novel approach really aroused their interest."

"As soon as the bidding for the king began, those companies went even crazier in pursuing our limited advertising space resources. The transaction price of almost every advertising space broke the historical record of advertising space in Hong Kong newspapers!"

Sun Zhongying danced and reported the bidding process, "For this extreme alone, the advertising space we received in advance is worth 5 million Hong Kong dollars!"

"Well, let's put it this way, the annual revenue of Oriental Newspaper Company from the advertising business alone is about 20 million Hong Kong dollars. Add in the revenue from selling newspapers, and the total revenue should not be a problem exceeding 30 million Hong Kong dollars." After hearing the report, He Zhou put out his cigarette butt.

This is certainly not comparable to Yangma’s Biaowang, but its advertising revenue is close to 1.5 times that of Sing Tao Daily.

Of course, Sing Tao Daily is not the same thing as the Sing Tao Group behind it. Sing Tao Group's annual revenue is conservatively estimated to be more than 200 million Hong Kong dollars.

Not to mention that in recent years, it has entered the real estate industry, showing a situation of being cooked by fire, and its revenue and profit data have improved by leaps and bounds. It is likely to compete side by side with several top giants in Hong Kong.

Oriental Newspaper Company still has a long way to go if it wants to catch up with the other party.

However, playing steady and steady is still the development strategy of Oriental Newspaper Company. A development model like that of Sing Tao Group that recklessly enters unfamiliar industries will sooner or later be in trouble.

"This is Oriental Daily's first bid. Don't be stingy in investing resources!"

He Zhou was worried that someone was short-sighted and was dazzled by the petty profit in front of him. "Even if we lose money and make a profit, we must make this king of the standard worthy of his name!"

"This is the long-term solution!"

"Okay, boss." Sun Zhongying patted his chest and confirmed.

The reason why advertisers are willing to pay real money is mainly because they believe in the strength of Oriental Daily. However, if the advertising effect is not good and they do not feel that they are worth their money, no matter how superb the painting skills are, it will eventually fall apart.

Therefore, when it comes to bidding for the king, even if it means losing money, we must do it well.

Once the bidding king is established, Oriental Daily is equivalent to having a golden status. Even if the Oriental News Company does not need to take the initiative to raise prices next year, it will still chase the bidding king when it sees the first person to eat the crab.

Haven’t you seen that Yangma’s advertising expenses have increased more than 20 times in ten years?

The news that Oriental Daily successfully auctioned the high-priced king became the subject of heated discussion in Hong Kong almost immediately.

Most people in Hong Kong are laughing at Oriental Daily for being crazy about money, and then they are laughing at the person who spent millions of Hong Kong dollars on advertising.

An unknown grain and oil company is actually willing to spend one million Hong Kong dollars to compete for the bid for the title. Could it be that Oriental Daily directed and acted on its own, or is it simply a shill specially hired?

Compared with the people who blindly follow, the most shocking thing is undoubtedly the newspapers in Xiangjiang. Other companies were shocked by the operation of Oriental Daily. They didn't expect that there was such a method!

When other newspapers were eager to provide advertisers, Oriental Daily uncharacteristically put forward a series of restrictions on advertisers, and finally sold the advertising space at an unprecedentedly expensive price.

“Young people are still open-minded!”

Many newspaper industry bosses sighed with emotion, and then planned to imitate the cat and imitate the tiger.

It is still unknown whether Oriental Daily's bid to succeed is still unknown, but the huge increase in advertising fees received is real.

For these followers, He Zhou did not take them seriously at all. Oriental Daily is the largest-selling newspaper in Xiangjiang, so it naturally has a halo bonus. Companies that are interested in improving the company's brand effect will make Oriental Daily their first choice. .

Besides, He Zhou has the confidence to make a profit at a loss, but other newspapers do not have this confidence.

On the contrary, if one is not good, it will annoy one's old customers and lose one of the few advertising partners in the first place.

The only one who was sober was "Ming Pao". As soon as he learned the news, Cha Liangyong decided against everyone's opinions and decided not to follow it.

One is that Ming Pao faces intellectuals, and a strong commercial atmosphere will damage its own brand positioning. The other is that he knows very well that what Oriental Daily can do well does not mean that Ming Pao can also do it.

That young man is a miracle!

Miracles can create miracles, and the audience just needs to applaud and cheer at critical moments.

He Zhou stood in front of the floor-to-ceiling window, holding a cup of tea in his hand, and the sunlight filled the entire office lightly.

He was looking into the distance, as if he could see desire burning on the horizon of the sea. People in suits and ties were using gold coins to channel the sunshine, hiding conspiracies in ashes, and turning ideals into waves ready to go... ...