Hollywood Starts with Animation

February 10.

Wald Pictures.

"My Big Greek Wedding" is a new film to be released by Wald Pictures. Although the production cost is less than 5 million US dollars, due to Zucker's attention, Wald Pictures has also given a high degree of publicity.

Before the film was released, Wald Pictures paid $3 million to announce it.

The pre-publication cost is as high as 60% of the production cost of the film, which is not low.

"Old Bill, our "My Grand Greek Wedding" was held at the 3 screenings in early January and the premiere in early February, all of which were well received by critics and audiences. "The Greek Wedding" has a high probability of being a success."

Vice President Kevin Feige said solemnly: "Therefore, I don't think there is any need for additional advertising expenses in the days before the movie is released."

As soon as this remark came out, it was immediately endorsed by many executives of Wald Pictures.

"Seconded!"

"My Big Grecian Wedding" was a small-budget movie, but it received a good response."

"That's right, it's not that urgent at present to blindly increase publicity and distribution expenses."

"Is our early announcement fee still low?"

"For a movie with a production cost of $5 million, the pre-announcement cost is as high as $3 million. Looking at the entire Hollywood range, this ratio is definitely a high category."

The cost control of publicity expenses is a compulsory course for Hollywood managers!

Blindly investing more funds in publicity, sometimes does not mean that it will be successful;

On the contrary, the announcement operation on some key nodes can not only play a very good role, but also save costs.

"Do not!"

On the issue of additional publicity costs, Old Bill, president of Wald Pictures, gave different opinions.

"Don't refute me in a hurry, I'll show you a few sets of data."

After speaking, Old Bill took out a stack of collected materials.

Movie: "Dangerous People".

A shootout action film co-produced and distributed by Warner Bros. and Paramount, starring the famous Hollywood star Mel Gibson; the film was released in the United States on February 5, 1998, and earned $10 million at the box office on its first day of release and its first weekend. In three days, it reported a box office of $21.22 million.

"This movie, according to RTF's box-office estimate, will eventually gross no less than $80 million in North America."

"Guys, that's Mel Gibson, the biggest star in Hollywood right now. How can we take him lightly?"

Old Bill said solemnly, "Therefore, increasing the cost of the new film's publicity is definitely not a purposeless act."

Movie: "Skinny Girl".

Produced by Miramax Films, it is a campus youth-themed film.

Released on January 29, 1999;

The production cost of the film is only 10 million US dollars, but its box office in the first three days of the first weekend is as high as 12 million US dollars. If the dividends and various expenses of the theater chain are not included, the first weekend will be paid back in three days.

Not only that, the reputation of the film "Slim and Beautiful Eyes" is also good.

As of February 10, only 13 days after its release, "Sweet Beauty" has already made a box office of 29 million US dollars.

"Everyone, the media's comments on "Skinny Girl" claim that it was the last youth film boom in the late 1990s and the first youth film boom in the early 21st century."

"This high evaluation, even if I don't say it, you all know what it means?"

"Meaning, it is still an opponent we can't ignore in the Valentine's Day schedule!"

Old Bill glanced at everyone present.

Even if Kevin Feige was unwilling, he could only nod at this moment.

There was no way to refute Bill's inference.

The data is sometimes not so reliable, but it is definitely an important reference.

Movie: "Message in a Bottle".

Produced by Warner Films, there is no doubt about the distribution capability of one of Hollywood's six majors.

The most important thing is that the film is adapted from the novel by the famous American writer Nicholas Sparks.

Nicholas Sparks is a very well-known writer in the United States, known as "the first American pure love novel", "the king of pure love novels", "tear gas"; and, with Rowling, the author of "Harry Potter", He is the only two authors who have both hardcover and paperback to stay on the New York Times list for more than a year.

"Films adapted from well-known writers' big ip works have such a large audience that it is completely conceivable!"

Old Bill said solemnly: "There are three strong opponents of "The Letter in a Bottle", "Dangerous Man", and "Skinny Girl". Even if our "My Big Greek Wedding" is very good, it will inevitably damage a lot of box office."

People: ""

"Old Bill, you convinced me that I support your strategy."

Although Kevin Feige is not as experienced as Old Bill, an old fritter who has been in Hollywood for decades, there is absolutely no problem in correcting his mistakes and being magnanimous.

This is also the reason why Zucker is optimistic about him.

It's not just because Kevin Feige is the CEO of Marvel Studios in the original time and space.

not long

Zu Ke, who works at the group headquarters, also received news before and after the meeting.

"Hehe~"

Zhu Ke said with relief: "There is an old man in the family who has a treasure, the ancients will not deceive me!"

Although Old Bill's thinking is not as quick as that of young people, his decades of experience in the industry are indeed a very valuable asset, which can provide rich experience for the development of Wald Pictures.

"Boss, if, um, I said if Old Bill didn't come forward, would you intervene?"

At this time, the chief assistant Alexander asked curiously.

"meeting!"

Zucker said without hesitation: "Don't look at the low production cost of "My Big Greek Wedding", but I am very optimistic about it. You said, can't I afford to spend more dollars for publicity?"

joke?

No one knows the box-office potential of My Big Greek Wedding better than Zucker.

The movie broke the box office record for American romantic movies, are you kidding me?

Of course, the existence of several strong love films at the moment cannot be ignored.

The existence of several strong competitors will undoubtedly lower Zucker's profit!

When difficulties arise, should we avoid them?

Do not!

Zucker now has the confidence to go head-to-head with movies produced by big companies. It's all a fucking movie, who's afraid of who?

Do it, it's done!

in the next few days.

Wald Pictures has invested another $3 million in promotional funding for the film My Big Greek Wedding.

Don't be too little!

You must know that even the six major Hollywood companies will never invest too much publicity and distribution funds in the Valentine's Day love movie project.

Low-budget movies have ceilings.

Before the movie "My Big Greek Wedding" was released, it invested 6 million US dollars in publicity and distribution funds. Of all the film projects in the entire Valentine's Day schedule, it is definitely the most expensive existence.

really!

The film "Message in a Bottle" released on February 12, 1999, with the title of "The King of Pure Love Novels", earned $8 million at the box office within two days of its release.

To know that the production cost of the film, only 4 million US dollars!

Lower cost than Wald Pictures' new film!

Warner Group, the producer and distributor of the film "Message in a Bottle", showed the situation right away.

"Are new Wald films coming out?"

"Notify all departments, as well as the media that are familiar with us, to suppress it, I will never allow it to threaten the box office trend of "Letter in a Bottle"."

Warner Group, as one of the six major Hollywood existences, and one of the top six existences, is naturally extremely strong;

Zucker's Wald Films, as a leader in emerging film companies, has also expanded a lot in the near future, and its reputation is far-reaching;

When the two companies collided head-on on Valentine's Day, it was undoubtedly a comet hitting the Earth.

At the same time, this is also the first head-to-head confrontation between Zucker and one of the six Hollywood giants.

" "The second is sent.