Hollywood Starts with Animation

Toys, games, book publishing, peripheral licensing......

Based on the operation of the Spider-Man copyright, Golden Dawn Entertainment Group has swept the entire American market in just ten days.

an advertising company.

"see it?"

A man held up a Coca-Cola beverage bottle and said solemnly: "Even Coca-Cola beverages have specially developed beverage bottles for the portrait of Spider-Man, which shows that they have a lot of plans!"

Hearing this, the woman beside him couldn't help but smile and said, "It is estimated that Zuckerwald paid a lot for this. After all, Coca-Cola is also a greedy master."

Zucker pays the price?

"shit"

The man clenched the beverage bottle in his hand and gritted his teeth: "It was Coca-Cola who gave Zuckerwald the money, not the guy who paid the price!"

"How is that possible?!" The woman was shocked.

It's not surprising that a woman can't help herself.

Since the start of commercialization, many Hollywood movies have often cooperated with well-known fast-moving consumer goods brands and snack products such as Coca-Cola and Pepsi during the publicity period before their release, and paid compensation to vigorously promote their own movies.

Remember, it's the movie company that pays the product maker!

After all, well-known FMCG brands such as Coca-Cola and Pepsi do not have to worry about selling them.

"I thought so too at first, but we underestimated the energy of Jin Shuguang Entertainment Group, and even more underestimated the courage of Zuckerwald!"

The man said solemnly: "According to the news, that guy in Wald signed a gambling agreement with Coca-Cola Company, a gambling agreement for Coca-Cola's sales to increase after the release of the Spider-Man movie."

1. Coca-Cola put patches on beverage bottles to promote the Spider-Man movie;

2. During the release of Spider-Man, the growth rate of Coca-Cola should not be lower than 1.2 year-on-year. Otherwise, Wald Pictures will pay Coca-Cola $35 million, which is a publicity fee;

3. However, once Coca-Cola's sales increase by more than 1.2% year-on-year during the release of Spider-Man, then Coca-Cola will pay Wald Pictures $15 million in portrait rights licensing fees.噺⒏⑴The fastest full text of 祌文んττρs:/м.χ8㈠zщ.còм/

The gambling agreement has a long history!

However, can anyone sign a gambling agreement with a giant company like Coca-Cola?

Just think about it, it's impossible!

To be able to sign a gambling agreement, you must first have this qualification!

Obviously, Zuckerwald, a well-known tens of billions of super-rich and media tycoons in the United States, has the qualifications to be equal to the Coca-Cola Company.

This is Zhu Ke, otherwise, you can try someone else?

The agreement was not kept secret. Within two days after the contract was signed, the Hollywood industry and the advertising world had gone crazy.

"Who is crazy?"

"During the release of Spider-Man, Coca-Cola increased by more than 1.2 year-on-year? Dude, for a company like Coca-Cola, its monthly sales are more than 1 billion bottles!"

"Only 1 billion drinks? Who do you look down on?!"

"In August 1999, the sales volume of Coca-Cola exceeded 1.4 billion bottles in this month. Now that it has increased by 1.2, it will be converted to at least an additional 16 million bottles!"

Many people were smacking their tongues.

In one month, Coca-Cola will sell at least 16 million more bottles!

Many people were surprised!

Everyone admits the popularity of Coca-Cola, but you can't deny that it has fallen into a bottleneck period, and its growth rate is very small. Even, under the concept of many people promoting healthy water, Coca-Cola's sales may still decrease.

Coupled with the suppression of competitors in the same industry;

It is definitely a very difficult thing to increase the sales of 16 million bottles.

......

Coca-Cola Company.

Logie Smit, head of Coca-Cola in California, accepted an interview with the West Coast Economic News about signing a gambling agreement today.

"Mr. Smit, as far as I know, in the past 10 years, even in the past 10 years, even if the films of the six major Hollywood companies were released, through the method of sticking beverage bottles, the production company gave your company money?" the reporter asked.

"That's right!"

Smith began: "I admit that movies have a huge driving effect on the sales of other products in the market, but we sell cheap FMCG and beverage products, not luxury goods such as cars, watches, babies and so on. Expensive products." New 81 Chinese website updates the fastest mobile terminal: https:/

In a word, the Coca-Cola Company does not need patch authorization, and even if there is, it is someone else giving them money.

Of course, if it's about the placement of movie ads, that's another story!

The reporter asked again: "In your opinion, which side is the beneficiary of this VAM agreement for both parties?"

"I think it's a win-win!"

Smit said without hesitation: "Wold Pictures pays, and we help it promote it. This is a business operation that is reasonable, axiom, and more in line with the laws of the market."

What if Zhu Ke won the gambling agreement?

Ha ha!

Logie Smit believes that Zucker can't win this gambling agreement at all!

1.2 increase?

Man, that's an increase of 16 million beverage sales!

And it's still a month away!

The Coca-Cola Company does not know how much effort and money it spends every year in order to increase its sales, but the effect of the harvest is minimal. Even if it can increase a lot, it will never increase by 1.2 in a month. After all, the volume is too large.

Of course, Coca-Cola is not afraid to lose this gambling agreement!

If you lose, you will only pay $15 million in peripheral licensing fees. However, the gain in return is enough to make Coca-Cola's sales soar.

In a word, the Coca-Cola Company is the beneficiary no matter win or lose!

......

Wald Pictures.

"Boss, how dare you!"

"I still remember in 1997, when I was still the CEO of 20th Century Fox, I was also in charge of negotiating business cooperation with The Coca-Cola Company."

"Man, that's the Titanic with a production cost of $200 million!"

"Even so, I haven't been able to get a penny from my stingy Coca-Cola when it comes to beverage bottle patches, let alone a gambling deal!"

President Old Bill recalled the past, his face full of sighs.

Coca-Cola and Pepsi, in the Hollywood market in the late 1990s and early 2000s, would never pay a penny for bottle stickers, but instead charged them.

Well, when it comes to movie placements, they pay for product placements.

At this time, these beverage giants are undoubtedly unparalleled in the face of Hollywood production companies.

But... in a few years, everything will turn around.

What is the cause?

Just start with Spider-Man!

In the original time and space, Sony Columbia, which owns the copyright of Spider-Man, was very courageous and took the lead in opening a gambling agreement with Coca-Cola.

After the movie was released, Coca-Cola's sales in the month soared by 20 million bottles!

Shock America!

As a result, fast-moving consumer goods companies and production companies have exchanged positions in the cooperation of first-line commercial films of category A.

Teaser?

Hehe, it must be the beverage company's licensing fee for the production company's peripherals, not the so-called publicity fee!

Zhu Ke squinted at Old Bill and said with a smile, "Old guy, I'm sure to win!"

Delivered first.