Hollywood Starts with Animation

DreamWorks Animation.

"Welcome! Welcome! Welcome, my dearest friend - Zucker Wald!"

On this day, Zucker was invited to DreamWorks Animation. As soon as he arrived, he was warmly received by Jeffrey Katzenberg, President of DreamWorks Animation.

"Huh, it's okay after the battle, but we are old friends, and it's okay to have less stuff." Zhu Ke looked at all the employees of DreamWorks Animation and greeted him one after another, and his blood was boiling immediately. New 81 Chinese website updates the fastest computer:

"How can you say it's vain?"

Jeffrey Katzenberg laughed: "This is what everyone means, and we all welcome you!"

Zucker waved his hand.

Zucker didn't believe a word of Katzenberg's words.

Soon.

Zucker followed Katzenberg on a tour of DreamWorks Animation.

I have to say that although the technical level of DreamWorks Animation is currently inferior to that of Steve Jobs' Pixar animation, the spirit of forging ahead is definitely high-pitched.

"You are right. Our current technical level is not as good as that of Pixar animation, but our technology is not bad. We have more than 90 people who are only committed to the research and development of new technologies, which is definitely not inferior to Pixar. Animation," says Jeffrey Katzenberg proudly.ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм

Zucker nodded in agreement.

New technology R\u0026D personnel are definitely the core existence of an animation company.

This is a commercial secret, and it is the confidence that an animation company can go further!

"Water pattern, hair, light and shade, character expression capture... We have all done quite well, and it is definitely the top level in the industry!" Katzenberg introduced again.

Zucker couldn't help showing an envious look.

Inheritance!

Zucker's Water World Animation Studio was established later than Jobs' Pixar Animation and Katzenberg's DreamWorks Animation. There is indeed a big gap between them in terms of talent reserve and training. .

"Jeffrey, to tell you the truth, if it weren't for the fact that My Water World Animation signed an agreement with Steve Jobs, um, the technical mutual assistance agreement, the technical level of Water World animation is definitely behind the level of your era." Zu Ke sighed. .

Katzenberg: "..."

Well, Katzenberg at this moment is a bit tasty!

Before "Finding Nemo" was released, and before Waterworld Animation signed an agreement for mutual technical assistance with Pixar, Waterworld Animation was a few blocks away from DreamWorks Animation!

Well, even if the water world animation has two ace animation series "Peppa Pig" and "SpongeBob SquarePants".

But what about now?

Waterworld animation is catching up!

Not only that, Water World Animation has also successfully completed the listing on the US stock market, with a market value of more than 1.2 billion US dollars, which makes Katzenberg envious and jealous for countless nights!

"Zuck, you're such a lucky guy~"

Can't help Katzenberg not sigh.

After all, the current strength of Water World Animation has leapt beyond DreamWorks Animation. In the field of computer animation, whether in terms of scale, box office, or influence, Zhu Ke's Water World Animation ranks second in the United States. Second only to Steve Jobs' Pixar animation.

He is envious!

"Ha ha!"

Zhu Ke smiled and said: "You are less envious. The strength of your DreamWorks Animation is obvious to all. What you lack is just an opportunity. Well, I believe this day will not be far away."

not far?

How far is that!

Just a few months ago, DreamWorks Animation's "Breakthrough to the Golden City" was successfully released in North America.

It's an ambition from DreamWorks Animation!

The successful production alone is as high as 78 million US dollars, and the number of employees involved in this animated film is as high as 350, which took more than 2 years to complete.

"Brave in the Golden City" will surpass Pixar's "Toy Story 2" and "Finding Nemo" by Waterworld Animation. I firmly believe that DreamWorks Animation is the number one animation company in the United States."

"Yes, I firmly believe...we are number one!"

This is Katzenberg's declaration to a group of media reporters at the premiere of "Brave in the Golden City".

How high-spirited Katzenberg was at that time~

However......

"Brave the Golden City" was a fiasco at the box office!

Its first weekend box office results in three days of release were only $12.5 million;

Up to now, the animated film has been released for 2 months, and in the North American market, it has only achieved box office results of less than 50 million US dollars. Well, its final box office, at most, is worth 50 million US dollars.

In terms of overseas markets, no one cares about it.

"It doesn't matter if the box office fails, we still have peripheral licensing, as well as the offline DVD and video tape market."

The results of it?

It's not as good as the box office!

The popularity of "Brave the Golden City" is even less popular than "Toy Story 1" released a few years ago. Man, know that Toy Story 1 is a movie from a few years ago.

DreamWorks Animation, dream broken!

A few months ago, the high-spirited Jeffrey Katzenberg has become a laughing stock in the industry. During this period, journalists and film critics have been ridiculed.

The biggest highlight is the culprit who drove Jeffrey out of Disney - Disney Chairman Michael Eisner.

Oh, the two are old enemies!

Michael Eisner said bluntly in public: "Jeffrey Katzenberg is an incompetent loser! He left Disney, but I didn't drive him away, but his talent did not match the great Disney~ "

When Katzenberg saw the news, he almost went wild on the spot.

......

Katzenberg looked at Zucker and said solemnly: "My dearest friend, the fiasco of "Brave in the Golden City" is not only a problem of the animation itself, but also stems from the strangulation of other companies!"

"Hollywood Big Six." Zucker said softly.

"That's right!"

Katzenberg nodded heavily and said: "Before the release of "Brave in the Golden City", we had signed a theater contract with Emperor Entertainment Cinemas, but...on the third day before the release, Emperor Entertainment broke the contract already."

Hearing this, Zhu Ke said in amazement: "Isn't your distribution always handled by Paramount? How dare Emperor Entertainment unilaterally break the contract?!"

No wonder Zucker is not surprised.

The distribution business of DreamWorks Animation is accepted by Paramount, one of the six major Hollywood companies!

In today's theater market, where there are many players, the theaters are in a weak position, and they absolutely dare not offend the Big Six in Hollywood.

Katzenberg sneered and said: "We did not hand over the release of "Brave to the Golden City", but we, DreamWorks Group, were solely responsible for it."

Hearing this, Zu Ke immediately rolled his eyes.

got~

It must have been targeted!

"You played Paramount, Paramount was angry, and immediately let the theater chain mess with you. Isn't this a matter of course!" Zucker pouted.

Speaking of which, Zucker finally understood, Katzenberg's purpose for inviting Zucker to DreamWorks.

He is asking Zucker for help!

" "The first more sent.