Hollywood Starts with Animation

Zucker is waiting.

Waiting for Netflix, the future streaming media giant, to emerge with a shortage of funds. However.... the development of things is often not based on human will.

Zucker was wrong!

a few days later.

Netflix's management, in the form of pledged shares, borrowed $40 million from several Wall Street commercial banks for the company's development.

When Zucker received the news, it was already a step too late.

"Boss, if you still want to take a stake in Netflix, there is absolutely no chance this year," Alexander said.

Zucker nodded solemnly, but was relieved after a few seconds.

"Not urgent."

"As long as Netflix doesn't turn a profit, I have a chance."

Classmate Zhu Ke is a traveler. If nothing else, just know that Netflix has really turned losses into profits, and that it has initially been able to work with Blockbuster. That was in 2003.

"Well, as long as before the beginning of 2003, I have a chance." Zu Ke secretly thought.

the next day.

Wald Pictures.

Office of President Bill McNick.

Old Bill, who is about to retire, came to the company very early today and made an appointment with the "Crouching Tiger, Hidden Dragon" crew who just returned from the Toronto Film Festival in Canada.

Director Ang Lee, producer Jiang Zhiqiang, and music master Tan Dun.

Ang Lee, needless to say, is the first Chinese film director in Hollywood;

Jiang Zhiqiang is not a small name. He is a well-known film producer and one of the few people who can bring oriental films to the United States. Even Zhang Yimou and Zhang Guoshi's "Hero" and "House of Flying Daggers" were released overseas. He is also the first pusher, and has close contacts with Sony Columbia;

Tan Dun, who is a well-known music master in the Chinese circle, has won numerous awards at home and abroad, and in the 2008 Beijing Olympics, he also participated in the creation of the logo logo music and award music.

All three are famous Chinese!

At this moment, the faces of the three of Li An are not very good-looking.

"I read the data report of Crouching Tiger, Hidden Dragon. Since the film was completed in April 2000, it has participated in the Cannes Film Festival in France, the Jakarta Film Festival in Indonesia, and the Toronto Film Festival in Canada. The film failed in the Great Celestial Market." Bill McNick said solemnly.

That's right, "Crouching Tiger, Hidden Dragon" hit the street at the box office!

Well, the kind of blood loss!

The film has already landed in Datianchao Market and Datianchao Wanwan Market in early July.

However, the result?

Three weeks after the film was released, in the Wanwan market of the Great Celestial Dynasty, it only reaped just over NT$70 million, less than US$2 million;

What about the mainland movie market in the Great Celestial Dynasty?

After three weeks of release, the box office did not exceed 1 million US dollars, and many movie theaters have forcibly removed "Crouching Tiger, Hidden Dragon" from the shelves.

No way, it doesn't look good!

Even, many viewers who bought tickets for Ang Lee's name in the past are now greatly disappointed.

"Crouching Tiger, Hidden Dragon is a martial arts film with an oriental coat but a completely Western core. It is completely different from traditional martial arts films. In other words, it is a non-mainstream martial arts film." "China Film Weekly".

"It can't be said that it is not good, it can only be said that it is a product that caters to the West and contradicts the traditional values ​​of Eastern civilization, so it is reasonable or inevitable that it cannot please the Eastern audience." " Eastern Age".

In a word, the current situation of "Crouching Tiger, Hidden Dragon" is not optimistic.

"The American market is the last straw for director Ang Lee. If he fails again, he will completely lose the chance to gain a foothold in Hollywood." Producer Jiang Zhiqiang secretly said.

a long time.

Director Ang Lee looked at Old Bill with a burning gaze and gritted his teeth: "Mr. McNick, according to the original plan, Crouching Tiger, Hidden Dragon will be released in the United States in December 2000. This will not change."

No way, the box office in the American market will be his only chance.

"That won't change."

Old Bill said solemnly: "The release date will not change, and the number of 200 movie theaters will not change, but... I don't have very good expectations for the box office of Crouching Tiger, Hidden Dragon."

Hearing this, the three of Li An were instantly stunned.

Judging from the current situation, even if "Crouching Tiger, Hidden Dragon" is released in the United States, the situation will not be optimistic.

Throughout the history of Hollywood films, there are very few "foreign films" that can achieve high box office in the United States. There are only one foreign film that can earn more than 50 million US dollars, and there is only one "Life is Beautiful".

As the saying goes: if a family has an old man, if there is a treasure.

Although Old Bill is nearing retirement and his brain is not as bright as before, his decades of experience in Hollywood is a very valuable asset. Facing the dilemma of "Crouching Tiger, Hidden Dragon", he naturally has a feasible plan.

"Look at this." Old Bill took out a stack of documents from the drawer.

The three took it.

【material】

September 29, 2000, Reykjavik Film Festival, Iceland;

On October 7, 2000, the Huge International Film Festival in Hungary;

October 9, 2000, New York Film Festival, America;

October 12, 2000, Austin Film Festival, America;

......

Flanders International Film Festival, Vienna International Film Festival, Tokyo International Film Festival, Hawaii Film Festival...  

Just before the end of December 2000, the film "Crouching Tiger, Hidden Dragon" will be exhibited in 27 film festivals in various countries and regions.

The number is staggering.

"Mr. McNick, will this be too much?" Tan Dun, the master of the soundtrack, exclaimed.

"A lot?"

Old Bill stared at the three of them and spread his hands: "Participating in so many film festivals is all to build momentum for "Crouching Tiger, Hidden Dragon", don't forget, our goal is to win the Oscars in March next year! Oscar nominations and awards, then Crouching Tiger, Hidden Dragon will definitely be able to soar into the sky.”

........

afternoon.

After Old Bill had an interview with Ang Lee and the three in the morning, he immediately held a meeting of executives of Wald Pictures in the afternoon.

"Kevin, has the Finance Department provided the promotional amount for Crouching Tiger, Hidden Dragon?" Old Bill asked.

Hearing this, Kevin Feige nodded and said: "After the accounting department and the publicity department, it is estimated that at least 8 million US dollars will be required to complete the promotion of such a large number of film festivals."

Old Bill said loudly: "By direct allocation of 10 million US dollars, the momentum has to be created."

$2 million more?

Kevin Feige has no reason to object.

After a while, Old Bill set his eyes on Zach Snyder again.

Zach is not only a director, at the same time, he also has a temporary job at Wald Pictures as the director of the production department.

"Zach, you will be in charge of the overseas film festival promotion of Crouching Tiger, Hidden Dragon, OK?" Old Bill said sternly.

Zach Snyder knew it was a chore, but he bit the bullet and agreed.

Old Bill wants to turn the tide of "Crouching Tiger, Hidden Dragon" and create a box office miracle.

However, in the eyes of other studios, this is an extremely bad decision.

" "The first more sent.