Hollywood Starts with Animation

"Zuck, oh no, boss, if... I said, if you want to buy an NBA team, which one would you buy?"

At this moment, Plank severely suppressed the commotion in his heart, and looked at Zhu Ke anxiously.

Once Zhu Ke really buys an NBA team, plus the Manchester City club of the Premier League, then Under Armor Sporting Goods can use this to create a sporting goods group, involving design, manufacturing, sales, and publicity. Sporting Goods Group.

Not to mention being able to surpass well-known sports giants such as Nike and Adidas, but if you want to gain a place in the sports circle, it is definitely very easy.

Future development will also enter the fast lane!

Thinking of this, Kevin Plank felt his whole body boiling with blood, like a volcano ready to explode, surging and surging!

It must be true!

Don't... just kidding!

"Hey, hey, I said buddy, don't just laugh! Tell me, which NBA team do you want to buy?" Plank stared at Zhu Ke with burning eyes.

"Ha ha!"

Zhu Ke smiled: "Golden State Warriors, what do you think?"

Hearing this, Plank gulped a few mouthfuls of spit.

He is so excited.

Plank has now clarified the fact that Zhu Ke is not joking, but has plans to buy an NBA team and build a sports goods business empire.

However.......

At this time, Alexander, the director of the group's president's office and chief assistant to the chairman, poured cold water on him.

"Boss, as far as I know, the Golden State Warriors' ball market is very average. I happened to read reports about it. From 2000 to 2001, only less than 5,500 season tickets for the Golden State Warriors have been sold. The existence of the bottom of the league. The price of acquiring the team is low, but in terms of market value and future growth, it is not worth our acquisition." Alexander said.

ball market;

future growth point;

the current state of the team;

 …

various factors,

The value of the Golden State Warriors has dropped significantly. In the words of economics: the cost performance of investment and income is not high!

Alexander added: "In 1995, Chris Cohan, the owner of the Sonic cable company, um, who sells cables and cable TV interfaces, won the Golden State Warriors club for $119 million."

"As far as I know, he invested as much as 40 million US dollars in the team, but the current market value of the entire Golden State Warriors is worth more than 100 million US dollars, which is far worse than the growth rate of the market value of similar clubs. "

In a word, Alexander supports Zhu Ke's acquisition of an NBA club, but does not support the acquisition of the Golden State Warriors.

Plank nodded again and again: "Zhu Ke, I also think we can buy a team with a better market and better record, what do you think?"

For a moment, Alexander and Planck stared at Zhu Ke closely.

However, Zhu Ke shook his head.

"We must protect this house!"

(We have to secure the house.)

Zhu Ke adjusted his mood and said solemnly: "We must protect this house! This sentence is the slogan I set for Under Armour, and it is also the marketing principle of our company. At present, the sports cars designed and produced by Under Armour. Supplies, the materials used are new materials, especially the tights series, which reduce friction and assist muscles to exert force, etc. When it is hot, we ventilate, which is suitable for temperatures higher than 24 degrees Celsius."

"This is not only our slogan, but also our requirements for products!"

"Looking at the current sporting goods market, this is undoubtedly a declaration of a warrior!"

"So what's the problem?"

"The NBA club that fits our product manifesto, isn't the most suitable Golden State Warriors with an average market and a poor team record?!"

In 2003, Under Armour's sporting goods company began to advertise with the theme of "Warriors". Their slogan was "We must protect this house" (this slogan is still in use today), for Under Armor's listing in the US stock market in 2005, and Future Thrive, a huge help.

Once the advertisement was launched, the sales volume of Under Armour's products in the current quarter exceeded 26%.

After 2010, Under Armor spent a lot of money to make Steve Curry a spokesperson, isn't it because of the fit of the "Warrior Declaration"!

Right now, Zhu Ke certainly wants to bring it up to speed up the development of Under Armour.

Alexander: "..."

Planck: "..."

The two were shocked, and when they looked at each other, they could see the surprise and excitement in each other's eyes.

a long time.

"That's great, buddy! Warrior! We must protect this house, this is definitely the slogan that fits our Under Armour's design philosophy the most. Once this slogan comes out, it is matched with the advertisement, as well as our design and production standards. It can greatly promote the development of our company." Planck was very excited.

At this moment, the way he looked at Zhu Ke was pleasing to the eye, his eyes were like fire.

Zhu Ke couldn't help shivering, and quietly avoided Planck's fiery gaze.

Alexander sighed: "Boss, I don't have any doubts now, and I don't have any reason to object. I believe that the CEO, Mr. Victor Jones, will also agree with your decision."

To acquire an NBA team, there is no need to use the funds in Zhu Ke's personal account. Golden Dawn Entertainment Group alone is fully capable of buying a team.

Well, to be precise, several teams can be bought in one go. Of course, this is an unlicensed transaction.

The tone is set!

Buying an NBA team, combining the Manchester City club of the Premier League, the media strength of Jinshuguang Entertainment Group, and Zhu Ke's strong capital, the imagination of Under Armour's sports goods business empire is definitely possible to realize.

$4.2 billion!

This price tag is the peak market value of Under Armour's sporting goods company before 2020. That's a far cry from the more than $160 billion market capitalization of Nike and Adidas, however, now that Zucker is on board, everything will definitely change dramatically.

"Although I didn't watch much NBA and European football in my previous life, I still know a lot about the superstars in these two areas, including the more famous ones. With them joining, the exposure rate of Under Armour's sports products is bound to be Big increase."

"Once the sports business empire is built, the market value of Under Armor will definitely exceed tens of billions, or even more!"

Well, as for the technological content contained in sports products, in fact, to a large extent, they are all fucking bluffs, and it mainly depends on the specific marketing strategy.

Since then, the tone of acquiring an NBA team has been set in Zhu Ke's few words.

If nothing else happens, within six months to one year, Zhu Ke will be able to have a big toy again.

Zhu Ke said: "Alexander, please organize my suggestion into a document as soon as possible, and bring it out for everyone to discuss at the next group meeting."

"Yes, boss." Alexander nodded.

Zhu Ke said: "Plank, you should also shoot the advertisement of the 'Declaration of the Warriors' as soon as possible. Well, you can contact director Zach Schneider, the head of the production department of Wald Films, in this regard."

Zack Schneider is not only an excellent film director, but also a top MV director. At the same time, he also has amazing achievements in shooting commercials, and Zhu Ke will naturally not forget it.

"Don't worry, Zhu Ke. If I don't do a good job in this advertisement, then I will have no face to see you!" Plank was full of enthusiasm.

The first update of "" is sent.