Hollywood Starts with Animation

John Lasseter showed a lot of immaturity, which is definitely a big difference compared to the future.

At least in terms of confidence.

Don't look at his clamor: I believe that Pixar will be heard all over the world!

However, in fact, he himself did not force the number.

Because Pixar has been a money loser all these years.

In the early 1980s, Pixar had to pay high compensation due to the divorce of its boss Lucas, and had to choose to sell it, which was won by Jobs for $5 million; in the following ten years, Jobs invested 55 million before and after. US dollars, but still useless.

Lose money every year.

The confidence of everyone at Pixar is almost exhausted!

After the 1990s, Jobs wanted to sell Pixar many times, but no one took over at all, and he was afraid of falling into his hands.

"Hey, Time Travel is late. If Time Travel had been a few years earlier, I would definitely be able to acquire Pixar."

Zu Ke was also secretly annoyed, but he also understood the truth that the boat had already sunk. "Toy Story" is the work of Jobs and Pixar animation.

"This time, we must win the copyright of Toy Story at the lowest price!" Zu Ke thought to himself.

However.

The next negotiation was beyond Zucker's expectations.

The person in charge of the negotiations is not John Lasseter, the leader of the Five Tigers of Pixar Animation, nor anyone from Pixar Animation, let alone Jobs.

"Mr. Wald, good morning. My name is Max Lee, from Dabel Negotiation Company." The middle-aged white man said.

[Dabel Negotiation Company is a well-known business negotiation company in the entire California area]

"Uh......"

Zhu Ke looked at Max Lee, who looked quite shrewd in a black suit, and his eyes became bad.

"Pixar and Jobs, how insidious!" Zucker thought.

I originally thought that I could win the peripheral copyrights at the lowest price, but now it seems impossible, and I completely underestimated them.

First let you see their poor management, and then let you see their courage to die.

What is this for?

Get off the horse!

Zuke waved his hand and smiled: "It doesn't matter, it's the negotiation, it's the same for everyone."

"Of course, I am very grateful for Pixar Animation's trust, and thank you Mr. Wald for your understanding." Max Lee said with a smile.

Hearing this, Zhu Ke pouted in disgust.

Zucker took out the materials and said, "Let's talk about my price first, I want toys from "Toy Story" in California, Nevada, Arizona, Utah, Idaho, Oregon, a total of six states , character image stickers, stationery, posters, keychains, gashapons, pendants and other related movie peripherals, all copyrights, authorized for 10 years, with a bid of 500,000 US dollars.”

"No! No! No!"

Max Li shook his head and said with a smile: "Mr. Wald, your bid is too low. You must know that Disney's "The Lion King" last year, only the peripheral copyright authorization in California, reached 970,000 US dollars, And the license period is only 5 years.”

"Mr. Max, you also said that it is Disney's "The Lion King", not "Toy Story" with an unknown future."

Zucker couldn't help laughing and added, "I took a big risk too."

All right.

Zucker was also shameless.

The authorized price of 500,000 is indeed not worthy of the achievement of "Toy Story", but except for Zucker, the traverser who carries the system, who knows the crazy performance after its release.

Well, not even Pixar Animation.

Negotiations, deadlocked!

"Unfortunately, then we can only talk about it next time."

Zu Ke did not hesitate, got up and said goodbye to leave.

The ideal price for negotiation is indeed quite different.

Zucker is asking $500,000 for six-state licensing fees, while Pixar is asking $4 million.

8 times the difference!

How to continue talking? !

The first negotiation,

Are relatively strong.

Zucker is not in a hurry.

It's still months away from the release of Toy Story. Anyway, today's major Hollywood companies are not optimistic about the so-called 3D animation movies at all. After all, last year Disney's "The Lion King" raked in a crazy $850 million at the global box office.

The first 3D animated feature film?

What the hell is that!

No one is optimistic about the "Toy Story" movie, which is Zucker's confidence.

......

Pixar Animation Studios.

Jobs' office.

That's right, Jobs, the major shareholder, has been waiting in the office since the negotiation has not started, which shows that he attaches great importance to Zucker.

"Boss, will $4 million in six-state licensing fees be too high to scare investors away?" John Lasseter worried.

Hearing this, Jobs' eyelids jumped, and he was speechless at the moment.

Although he is a crazy person, in fact, to be honest, the "Lion King" represented by hand-drawn animation is in front, and Jobs is not optimistic about the 3D series "Toy Story".

He just had the idea that he could make a fortune.

Pit one, and then one!

"Humph! Isn't it $500,000? Run and run!"

Jobs sneered.

Well, he is such a person, even if he regrets it, he will never admit it.

"Uh... well, you have the final say."

John Lasseter was speechless, but he couldn't change Jobs' decision. After all, Jobs had absolute control, and he had a bad temper, so he might scold others.

"Okay, let's go to work, isn't it the first negotiation, I believe that Zucker Wald will definitely come again." Jobs said with a certain look.

However, he himself is not very confident.

Jobs, what a arrogant and arrogant person he used to be, but since he was kicked out of Apple and failed to invest in a row, he wasted a few years, and his self-confidence was almost worn out!

Don't say it's him, it's the same for everyone.

In fact, Jobs guessed right!

How could Zucker give up on Toy Story, the hen that lays the golden egg! If it weren't for Zucker's lack of money now, would he only fight to win the surrounding copyrights in six states?

Absolutely all the United States won!

......

That night.

Zucker's house.

"Zuck, don't worry, you can't negotiate, but that doesn't mean others can't? You need to change someone!" James Sean, the old leader sitting opposite Zucker, laughed.

"Change someone?"

Zuke laughed angrily and scolded: "I can't do it, can it be changed for you?"

In James Sean, the old resident, Zucker has gotten to know a lot after getting along with him these days. Yes, Zucker worked in the logistics of a small company in his last life, and the negotiation was indeed a little worse, but James was only clever, so let him go, hehe.

"I'm not talking about myself. I'm talking about someone else!"

James said mysteriously.

Hearing this, Zhu Kelai became interested: "Go ahead."

"A few months ago, I came to sell health care products, and I accidentally met a person. His name was Kandy. He was also a representative of Dabel Negotiation Company before, and he was also an ace negotiator. The Max Lee you are talking about is a company company," James said.

Candy?

Ace negotiator?

"Uh...the fee should be very expensive."

"If the fee is too expensive, it's better for me to do it myself!"

Well, Zucker's first reaction was not how capable Kandy was, but whether the price was high.

"Haha, on the contrary. It is said that the guy Kandi was swept out of the house during a business negotiation because of a framed accusation by a competitor of the company, and he was jailed for 3 months because of this. Now he can't mix in this industry. But I dare to say that his level is quite powerful, and the most important thing is that the fee is not high, it is estimated that it can be done for 2,000 US dollars.”

James burst into laughter immediately, and his brows were ecstatic.

The first chapter of "" is here. I haven't opened a new book for a long time. I want a recommendation ticket!