Hollywood Starts with Animation

April 24 (Friday).

Produced and distributed by Wald Films, directed by Todd Phillips, starring Meryl Streep and Anne Hathaway, the movie "The Devil Wears Prada" officially landed in major North American cinemas today .

The number of movie theaters opened is as high as 2,350;

More than 5,000 screening screens;

More than 18,000 broadcasts on the first day of screening;

TV stations, radio stations, public transport broadcasts, magazines, newspapers, subway stations, billboards in major communities, school picture windows, major Internet portals......

In just a few days, it was covered with advertisements.

The newspapers "Los Angeles Entertainment News" and "California Entertainment News", as the hardcore henchmen under Zhu Ke's command, kept advocating the movie "The Devil Wears Prada".

20 million US dollars for publicity and distribution?

Hehe, after some manipulations by Wald Films and its parent company, Golden Dawn Entertainment Group, it has created a publicity effect of more than 30 million U.S. dollars!

For a time, various operations shocked Hollywood.

"Oh my god~ There's even a second good scene!"

"I thought that after "Saw" lost to "The Scorpion King", Wald Films would keep a low profile. No, I guessed it wrong! Wald Films is still the tough Wald Films, If you lose once, immediately respond with a heavy punch!"

"Universal Pictures may suffer!"

"Universal has tried its best and just defeated "Chain Saw". Now that another new work from Wald Films is coming, it must be another battle. For this reason, Universal will definitely add more funds again , otherwise the situation is likely to be reversed.”

 …

A group of people who eat melons in the industry are extremely happy, and they are very keen to watch such things.

Of course, in the face of the aggressiveness of "The Devil Wears Prada", Universal Pictures did not sit still, but did not hesitate to increase funds and put enormous pressure on the theaters.

AMC Entertainment.

It is one of the three giant theater chains in North America.

On this day, Theo, the vice president of Universal Pictures, personally visited the headquarters of AMC Entertainment: "Heinly,

We are old friends, this time you are very unkind! "

"well enough."

Heinri, the executive of AMC Entertainment, smiled sarcastically.

"snort!"

Universal Vice President Theo snorted coldly with a resentful expression, and said: "The Devil Wears Prada was released, and the number of theaters originally scheduled to open on its first day was more than 1,600, but today? There are more than 2,350 movie theaters! "

There are 750 more movie theaters!

Under the environment of the movie market where you are fighting for each other, the extra 750 movie theaters are enough to overwhelm the balance.

"According to my information, the extra part of Wald Films' new movie "The Devil Wears Prada" is released in theaters, especially from your AMC Entertainment."

Theo's eyes were cold.

Hearing this, AMC Entertainment executive Heinli spread his arms and said helplessly, "The contract has already been finalized, what can I do?"

Twenty minutes later...

Theo, the vice president of Universal, rushed out of the door angrily.

"Nonsence!"

Heinli said to himself with a look of disdain: "What the hell, do you still treat us AMC Entertainment as a small player at your disposal? Guys who can't see the situation clearly will be kicked out of the market sooner or later."

The assistant followed up and said, "I think Universal Pictures is in a hurry."

"certainly."

Heinli said with a smile: "This old man Theo kept saying that I was friends with him, but when did you see him smile at me? When he entered my office, he didn't even say hello, just barged in .What? He's going to beat me to the table? What a stupid guy."

Today is different~

Before 2000, the theater chain market in North America was in a big environment where there were several movie theaters, and it dared to call itself a theater chain company. In such a big environment, the life of the major theaters is not easy, and it is almost at the discretion of the big Hollywood companies.

The Hollywood Big Six without theaters is completely enough to manipulate the market!

For example: In 1999, on the eve of the release of Disney's "Tarzan" animated film, the major theater companies gave it more than 2,200 movie theaters. However, Disney Chairman Michael Eisner was very dissatisfied and personally called the major theaters. . "The number of cinemas that are shown must be increased, or there will be absolutely retaliation," he threatened.

Ever since, the major theaters have been persuaded and compromised.

"The days of being aggrieved and timid are gone forever!"

Heinri said in a deep voice: "We, AMC Entertainment, are known as 'one of the three major theater chains in North America', not just a name, but we do have this strength. Threatening us... still be Was it before?!"

My lord, times have changed!

The major cinema companies in the North American film market are no longer in a state of disunity.

The market has finished consolidating!

AMC Entertainment, Emperor Entertainment, and Cinemark have almost monopolized more than 85% of the North American theater market.

The current three major theater companies have a very hard back, very hard!

soon.

Zhu Ke, who was on the set of the filming of "The Day After Tomorrow", immediately learned about Theo, the vice president of Universal, and couldn't help laughing: "This old guy really can't keep up with the times, I guess he is not far from being laid off." gone."

you do not say!

Facts have proved that Zhu Ke was right. Less than half a year later, Theo was kicked out by Vivendi Group, the parent company of Universal Pictures, and has since disappeared in Hollywood.

"Boss, I guess Universal still has a lot of arrangements, and they won't sit still," Alexander said.

Zhu Ke nodded: "Of course I know. However, they have prepared a lot, and we have prepared... less."

 …

three days later.

Come Monday, when Nielsen announced the weekend's three-day box office results, Universal fell silent.

In the three days of last weekend, the movie "The Scorpion King" of Universal Pictures once again won the box office of 14 million US dollars, and the box office immediately climbed to 65 million US dollars in one fell swoop.

But!

This result is only ranked second.

Last weekend's three-day box office champion was the new work "The Devil Wears Prada" by Walter Films!

— $38 million!

That's right!

The film achieved a box office of 38 million US dollars in the first three days of its release, won the championship, and created the best opening score of Hollywood's April schedule in one fell swoop!

"Saw" lost out.

It made the competitor "Scorpion King" arrogant!

But now, it can be described as Feng Shui turns!

As soon as the movie "The Devil Wears Prada" came out, it instantly crushed its opponents, dominating the rankings in one fell swoop, and the entire Wald Pictures took a breath of anger.

Universal Pictures has lost its voice!

At the same time, many people who wanted to see Wald Films' jokes also felt blocked and very upset.

The second update of "" is here.