I Am a Nobleman in England

Whoever controls the media controls the people, and whoever controls the people controls GJ.

Some people may think that this is nonsense, how can the media have this ability?

That's because the emergence of the Internet has accelerated the speed of information dissemination, and at the same time, it has also produced a large number of self-media. New media have sprung up everywhere, allowing a large amount of information to be disseminated, and the credibility of previous media has also been greatly reduced.

However, it must be understood that although the credibility of the media has been greatly compressed, those media that are mixed with fish and dragons on the Internet still guide people's thinking direction. The Internet news, Facebook, Twitter, and even advertising promotions that they come into contact with every day As well as TV, newspapers, radio, etc., are still the source of most people's information, no matter how unbelieved, it is impossible to completely deny that this information has been conveyed to people's minds.

No matter whether the information is correct or not, and whether it is in line with people's cognition, when people get the information, it means that the first purpose of the media, wide dissemination in a short period of time, has been achieved.

And then the second purpose began, affecting the thinking of the audience. In the ancient times of the Celestial Dynasty, one knew how terrible it was for three people to become a tiger. The truth is universal no matter ancient or modern, Chinese or foreign.

If one morning, when you wake up, you find that all the media you have access to, even GJ-level media, and all well-known foreign media say that the moon is an aircraft built by aliens to monitor people on earth, Do you believe it or not?

Ahem, well, the content of this assumption may be a bit exaggerated, so let's change it. . .

Suppose, one of the most authoritative media in the UK suddenly announced that a certain moral model star secretly raised ten mistresses, and had twenty illegitimate children, and even gave back to his neighbors. Every male neighbor in the entire community Everyone wore a green hat, and then the British media began to reprint and promote it. Do you believe this news?

No matter how ridiculous or ridiculous it sounds, believe it or not, as long as the news gets out and the star doesn't have enough evidence to refute it, then it's a fact.

Well, even if the celebrity refutes it, it's the same. Chunqiu's brushwork is the best weapon the media is good at, not to mention what channels he will use to refute?

I'm sorry, it's still the media. Look, you can't escape this circle, right?

"...that's what the media is. It has enough power to control the minds of the people, to guide the thoughts of the audience. If we control the local newspapers in the major towns and cities in England, we have this power."

There was something in Arthur's bright eyes that made Jerry Fuller palpitate,

What is called ambition, to be honest, as a media person, I never thought about controlling the people's thinking and guiding the audience's thinking. What they wanted more was to point out the current malpractice and dig out the truth behind the news events and so on.

However, hearing the ambition of his young boss now is not the same thing at all. The media has been used as a tool by him. After pondering for a while, Jerry showed a difficult smile on his face and said, "Hehe, okay , Boss, what you said is indeed reasonable, but the power of the media is not as great as you imagined, after all, the people are not all fools..."

"Hehe..." Arthur seemed to see that Jerry had a different view on the very straightforward purpose he said. After all, Jerry is a typical media person, not a businessman, so he would naturally feel his own. The words were harsh.

"Of course, the public is not all fools, but, as far as the facts are concerned, the proportion of the public who really has the ability to think independently to explore the truth behind things will never exceed half of the total public.

And among these people, most of them will go with the flow and follow the general direction of everyone. For those few who can think carefully but will not follow the flow, how many people have the right to speak in front of the masses?

Well, the group of people who have the right to speak are also selected, that is, some so-called opinion leaders and social elites, but don't forget that the reason why such people can be selected by everyone is because they also have the characteristics of the media. Xing or well-known media routines. . .

Under such circumstances, unless it is related to their interests, they will not stand up as the leaders. If they stand up as the leaders, the media will also have a way to dig out their interests, and their right to speak is useless at this time. "

Arthur is very clear about the purpose of laying out local newspapers. He knows what he wants, and he doesn't need to hide his ambitions. This is like the old Mo of News Corporation. No matter which newspaper he buys, he will swear Claiming to the outside world that it will never interfere with the content of the newspaper, fully implement the freedom of the press and the like.

But what about the facts?

Almost every newspaper bought by him has to follow Lao Mo's command and carry out his opinions in terms of content and direction of reports, and anyone who is self-righteous, sticks to ideals, and disobedient will get out!

To put it simply, the role of the media is to disseminate information and guide the direction of public opinion. No matter what kind of news, as long as it is promoted by the media in a prepared and planned way, it doesn't matter whether it is correct or not.

So it’s still the same sentence at the beginning, whoever controls the media can control the public, and whoever controls the public can control GJ. This is the power of the media.

"I will allocate 10 million pounds to the newspaper to acquire the second-rate regional newspapers in Hampshire, buy them, then absorb and digest them, replace them, and turn their readers into our readers.

I want only one voice for us in Hampshire. Let me tell you straight, the plan to set up local newspapers across the UK has already started. My investment team is already screening other suitable targets. Once the target is determined, the acquisition will begin.

It will eventually become a media group composed of regional newspapers. This is a media network. My investment team has been persuading me to form a brand new media management team and hire industry elites to help me manage the new company.

I have been hesitating. To be honest, I hope that my own people will help me manage it. Jerry, my father trusted you very much when he was alive. You come to help me manage the media group that may be formed in the future.

However, this requires you to show enough achievements to be convincing, so let's start by integrating the newspapers in Hampshire, I hope you don't let me down! "

Hearing what Arthur said, Jerry Fuller was so excited that he couldn't get any more excited. To be honest, just a moment ago, he was struggling with the young boss's views on the media and went astray. up.

The person in charge of the media group?

The person in charge of a media group that owns hundreds or even more regional newspapers. . .

Jerry Fuller was really a little emotional at the moment, looked at Arthur, full of gratitude, admiration, conviction and touch, and said with a trembling voice: "Boss, please rest assured, I will never let you Disappointed, I will definitely complete the task you assigned as soon as possible, maybe I can't guarantee that we are the only voice in Hampshire, but it will definitely be the biggest voice, the most trusted, and the only voice with the most credibility!"

"Hehe, very good, is ten million pounds enough?" Arthur was very satisfied with Jerry's reaction, and asked with a happy smile.

"It's more than enough. Some community newspapers don't even cost tens of thousands of pounds. Ten million can almost sweep the newspapers in the entire Hampshire." Jerry, whose eyes have become extremely bright and sharp, has completely become ambitious at this moment. The appearance, vowed, said with great confidence.

"Hehe, then sweep away!"

Hampshire is his hometown and his foundation. Therefore, Hampshire is the starting point and the most important first step of his media group.

After chatting with the excited Jerry for a while, Arthur left the newspaper office satisfied. After he left, the whole newspaper office, shrouded in tension and anxiety, completely lifted the alarm and the atmosphere relaxed.

It's just that what they didn't expect was that just after seeing off the boss with his own murderous aura, before he could breathe a sigh of relief, the editor-in-chief who had fallen into a frenzy was ushered in.

"Everyone, have a meeting!"