I Am the President of the University

Modu Ogilvy & Mather Advertising Company.

　　 Wang Ming rubbed his sore eyes and looked out.

　　 Looking at the dark night, Wang Ming sighed inwardly.

　　 Then my heart was filled with endless confusion.

　　 Where should I go now?

　　His company is Ogilvy Advertising under the wpp Group, one of the world's four largest advertising companies, and is also a well-known international 4a advertising company.

　　4a is the abbreviation of American Association of Advertising Agencies (americanassociatoofadvertisingagencies), which can become international 4a advertising companies are all large-scale comprehensive multinational advertising agencies.

　　 In 1979, the first international 4a advertising company to enter the Chinese market was Nippon Dentsu, and then it set off a trend of international 4a advertising companies entering China.

　　 As of 1998, the world's top 10 advertising companies have all established joint ventures in China, such as McCann Bright Advertising, Zhiwei Thomson Zhongqiao, Magic Ogilvy, Magic Grey, Beijing Dentsu, etc.

　　 Their magic city Ogilvy is considered to be the first group to eat crabs, especially in 2019, when Ogilvy Corporation acquired shares in a Chinese joint venture company and operated independently since then.

　　 But the wages are not high, just don’t increase it. In recent years, 4a advertising companies have declined severely. Even large international companies cannot avoid layoffs, close branches, and stop enrollment expansion.

　　 There are many reasons for the impact.

　　 Wang Ming laughed at himself, and he could even come out the entire composition.

　　 1. Increase in competitors.

　　Many consulting companies also set up advertising agency business, such as Bain or McKinsey. In addition to providing strategic consulting to companies, they can also solve advertising and marketing problems, which are more diversified than traditional 4a companies.

　　 There is also an advertising and marketing department built by advertisers. When the famous daily chemical company Procter & Gamble established a new advertising company, it poached a lot of elite employees from world-renowned 4a companies such as Leo Burnett and Publicis Group.

　　2, the impact of new marketing methods...

　　 3. The disadvantages of traditional advertising cannot be eliminated...

　　 4. Industry brain drain...

　　 In fact, the most influential media is the change. The three pillars (TV, newspapers and magazines, and outdoor print) are all out of date. Now the mainstream is Internet advertising.

　　 The advent of the Internet era has affected not only the physical industry, but also many traditional industries such as advertising companies that have been hit hard.

　　 Just as he was about to leave work, the chief assistant Zhang Qi suddenly hurried towards him.

　　 "Director Wang, Mr. Du calls you to come to the meeting, in the meeting room."

"now?"

"right."

　　 Wang Ming's mood suddenly became bad. He had to work overtime until 9 o'clock in the evening. He was about to get off work and came to the meeting again. Are you sick?

　　 "Okay, I'll pass now."

　　 When Wang Ming got up, he noticed that the chief assistant was in a hurry, and he seemed to rush to inform others.

　　 Is something major happening in the company, or is there another problem at the headquarters?

　　 Wang Ming didn't know, he walked towards the meeting room unwillingly.

　　 In the meeting room.

　　Ogilvy & Mather President Du Yuankai looked down at his watch several times, his face also looked impatient.

　　 "Well, now there are eight or nine people, and several other executives are on the way to the company, then we don't wait for them, we have a meeting first."

　　 The audience was silent, and they all looked towards Du Yuankai.

　　 Du Yuankai held a remote control and pressed it several times, and a projection appeared on the wall.

　　 "This is a Weibo distributed by Guanghua University at 8:12 p.m., please take a look at the content first."

　　 Guanghua University Wang Ming is not only familiar with it, because his mobile phone is the first batch of Huaxing photon screen version of mate45pro that was snapped up.

　　As a user of the first-generation photon screen technology, naturally I know how powerful this new technology is, especially the news that the solar core technology was conquered yesterday has been swiped, and no one in the country knows it.

　　 just this content...

　　 Wang Ming's eyelids twitched a few times, which was so scary.

[Guanghua University: Due to the business needs of the school, it is necessary to shoot a college entrance examination promotion video recently. It usually does not exceed 10 minutes. The budget starts at 5 million. The following mailbox. 】

　　 International companies like their Ogilvy, whose works include advertisements for famous domestic and foreign brands such as ibm, Motorola, SmithKline, Unilever, Uni-President, KFC, Siemens and so on.

　　 But even for these big productions, depending on the brand and the scale of the advertising production, the price of a video ad is between 2 and 8 million. A big deal like Mercedes-Benz 20 million is rare.

　　 The 5 million yuan of Guanghua University is already a very high level in the industry, and the most interesting thing is that the other party’s four words are "not capped".

　　 Thinking about the assets of Guanghua University again, Wang Ming took a breath of air-conditioning directly.

　　 "hiss——"

　　 I forget that the principal Chen's assets are not small, especially the big killer who holds the photon screen, he is completely a wealthy man.

　　 There was a loud noise in the conference room, and several people beside Wang Ming were discussing this Weibo.

　　 "Guanghua University is too embarrassed, right? Five million to shoot an admissions video, it is really a scorpion shit-the only one!"

　　 "Isn't there something tricky? Didn't the Southern Tourism Bureau spend 3.48 million to shoot a tourism promotion video?"

　　 "Non Watt? Guanghua is a private university, and still need to make such a big turn?"

　　 "Oh, yes, they are sick. One or two million can make a top-level admissions video. As for the use of 5 million, it's still a start... It's really scary."

　　………………

　　 hasn't finished writing yet, sorry for the difference of a few hundred words, we will replace and modify it later.

　　………………

　　 This approach partly refers to the curriculum of elite American universities, the most well-known of which is undoubtedly the "core curriculum" of the University of Chicago as a junior student.

　　 This approach partly refers to the curriculum of elite American universities, the most well-known of which is undoubtedly the "core curriculum" of the University of Chicago as a junior student.

The core courses include humanities, mathematics and natural sciences, and social sciences, emphasizing western classical humanistic traditions, classic reading and critical writing, with heavy burdens and high standards. It is by no means that students can work hard outside of professional courses. It’s passable, so the University of Chicago students actually start to focus all their energy on major courses in the third year~www.wuxiahere.com~ In contrast, a Peking University student needs to complete 140 credits to graduate, while the general elective course Only 16 credits, the rest are required professional courses, professional elective courses, English courses, and political courses.

　　Most of the energy of the students in the lower grades is spent on professional courses. In the upper grades, they are busy with internships, job hunting, applying for overseas graduate schools and graduation thesis. The effective teaching time of the university is actually only three years.

Teachers from Peking University have devoted considerable enthusiasm and effort to the general elective courses. The teachers who teach the general elective courses are not lack of domestic first-class scholars in related fields, but the lack of the system guarantee of the core curriculum means that the general elective courses are at most an adjustment after professional courses. Yuanpei’s There is no special treatment for students.

　　 Generally speaking, students in top American universities need to complete three to four courses per semester, but each course comes with considerable homework and reading, while Chinese college students generally study eight to ten courses in a semester.

　　 Chinese college students do not work harder than their American peers. The number of courses is doubled, and the quality of completion can only be sacrificed. One or two general courses per semester may become formalism.

　　 Learning any subject requires examining the history of knowledge development.

　　 5. For example, Peking University formulated and implemented the "Yuan Pei Plan" in September 2001. Since 2002, the new teaching plan has been revised, and a free course selection system has been implemented within the scope of undergraduate students in the whole school. In terms of curriculum settings, in addition to professional compulsory courses, school-wide compulsory courses, and public elective courses, general elective courses are set up. General elective courses include