I Am the President of the University

At eight o'clock in the evening, Guanghua University conference room.

　　 Chen Hao glanced at the more than twenty people present. It can be said that the best domestic advertising companies and film and television companies (mainly in film and television advertising) are all on the scene.

After tapping the microphone, Chen Hao began to say: "I called everyone here today for our Guanghua University admissions promotional video. This promotional video Guanghua attaches great importance to it. I will follow up the whole process. As for the price, I can tell everyone here, five Millions is just a starting price!"

　　 "As long as your creativity is good enough, as long as the quality of the promotional video satisfies me, ten to twenty million is not a problem!"

　　 As soon as these words came out, the whole audience was in a commotion.

　　 One or two million promotional videos? !

　　 This is such a special project that the prize money alone is millions.

　　 Where can I find such a proud advertiser?

　　 For a time, the representatives of advertising companies and film and television companies in this room looked at each other, and their eyes were wary.

　　 After all, this project can be won, and only one of you has cooperated with Guanghua University.

　　 Those who attended today are all competitors.

　　 "But I said in a shame that the high price means the high quality. If you quote a high price and then outsource the production, it is best not to be discovered by us, otherwise..."

　　 The cold voice echoed in the meeting room.

　　 "Don't be conceited! I don't care if you are a foreign company or a state-owned company, it doesn't work for me, so I figured out that you don't make fools."

　　 He is not being taken advantage of, he has to do things if he takes the money.

　　 Mercedes-Benz has 20 million advertising expenses, and the final production cost is only 500,000. It is best not to happen to him.

　　 A few people looked at each other, thinking of Guanghua's background, they all sat up in distress.

　　 "Then let's talk about our Guanghua requirements for the promotional film."

　　 "Often no more than 10 minutes, but it should not be too short. You can grasp the details."

　　 "The theme must be clear, the three views must be upright, high-profile but not luxurious."

　　 "To move people's hearts, to make every viewer who has seen it have a deep impression of Guanghua."

　　 "There is also &**%￥￥……"

　　 Just asked Chen Hao to talk for five or six minutes, and even felt a little bit unsatisfactory.

　　The delegates who attended the meeting were all recording with voice recorders.

　　 The more Wang Ming listens, the more wrong it becomes. Is this a promo?

　　 I almost thought you were going to make a movie!

　　 Want to be high-profile but not luxurious?

　　 Isn’t this the same as keeping a low profile and having connotations?

　　 There are many requests...

　　 "My request is about these points. If you have any questions, you can raise your hands to ask questions." Chen Hao said with a smile.

　　 The voice fell, and one hand was raised.

　　 Chen Hao clicked on the one who raised his hand first, and glanced at the name tag on the opponent's table, "Ms. Fang Yue."

　　 "Hello Principal Chen, I am Fang Yue from Publicis Group. After hearing your remarks, I noticed one thing. You didn't make it clear what the subject is?" Fang Yue asked.

　　The most important thing in a promotional film is to tell a story around the theme.

　　 is analogous to the cpu of a computer, the subject is "1", all expressions are the "0" at the back, there is no "1" and more "0"s are meaningless.

　　 Then point out the theme through the story.

　　For example, Durex is not selling condoms, but people’s desire for “sex”;

　　 Baisui Mountain does not sell mineral water, but the love story between Descartes and Christine.

　　 It is worth mentioning that the helpless style of Marvel's blockbuster movies will closely focus on a theme.

　　 That is: love.

　　 "Change," Chen Hao said lightly.

　　 Someone said, "Change?"

　　 "Yes, it means change."

　　 Chen Hao's eyes were shining, and an aura radiated from his body, like a peerless sword drawn from its scabbard, showing its sharp edge.

"The theme of Guanghua University's admissions video is to change!"

　　 "I hope that students who enter Guanghua University have a heart that wants to change the world!"

　　 "Everyone who comes to this world may have their own mission. The mission of Guanghua University students is to change the world! What they pursue should be to use their knowledge and abilities to benefit mankind."

　　 "Change the way people travel, entertainment, and even the ecological environment, etc."

　　 "Just like our photon screen, it has changed people's perception of the screen. You no longer have to worry about the screen breaking, and you no longer need to charge it once a day or even twice a day."

　　 Chen Hao said impassionedly, while the expressions of others were like this:

　　(｀?ω?′)

　　 Where is the second kid from here?

　　 Changing the world at every turn, is this still awake?

　　 But people are the gold master, so let's... let's change the world temporarily.

　　 "Ms. Fang Yue, this is my requirement for the theme of the promotional video. Do you think there is a problem?"

　　 "No, no problem, this topic is very, very good." Fang Yue squatted.

　　 This is not positive energy anymore, it is too much.

　　 has changed the world for the benefit of all mankind, so noble that people dare to have opinions.

　　 After the atmosphere was silent for a while, the second person raised his hand.

　　 "Principal Chen, do you have any requirements for advertising in this promotional film? For example, it is more focused on traditional advertising or Internet advertising?"

　　 This is a good question, Chen Hao raised his brows.

　　 "This question is a good question, and I just want to mention that this time the advertising channels will be different from your perception."

　　 A few people sneered in their hearts. What could be different? Could it be that they even advertised to space?

　　 "It doesn't matter whether our advertising is focused on tradition or the Internet this time. The important thing is that this time our promotional film is to be launched globally."

　　 "Global release???" Wang Ming looked dazed, is he sure he heard it right?

　　Chen Hao nodded disapprovingly, “Yes, it’s global launch. After all, we also want to recruit international students. It’s just that traditional advertising will only focus on some developed cities, such as New York, London, and Paris.”

　　The representatives of several international 4a advertising giants present here are ignited. Only their multinational companies can do global advertising, and there is a meaning to global advertising.

　　 That is expensive!

　　 Higashino Yuki glanced at Ogilvy’s Wang Ming, Publicis’ Fang Yue, and the other two directors from Li Daiai and McCann. These are his opponents.

As for other Chinese 4a advertising companies, creative workshops, and independent directors, these are all biased towards planning and production or only have domestic media channels, and there is no ability to put them internationally~www.wuxiahere.com~ The real big head is advertising, and this I will put him on the led screen of Times Advertising for the second promotional video. "

　　 "Times Square? The one in New York?" Someone asked incredulously.

　　 Times Square’s advertisements are all calculated by the second. I haven’t heard anyone put a few minutes of promotional videos on it. This is too scary.

　　 Sky-high advertising fees!

　　 Chen Hao chuckled softly, "Mr. Wang was joking. Could it be the Times Square in Ludao?"

　　 "Dang it, the promotional film is the most important thing. Even if there is no international advertising medium to put it, it's okay. You can be responsible for the production of the advertising video, and I will find an advertising agency to take charge of the subsequent delivery."

　　 Chen Hao’s words were of course spoken to domestic advertising companies and those independent directors, so that they can feel at ease.

　　 The scene was immediately hot, and problems followed one after another.

　　Is this principal Chen crazy? They don't care, they only care how to get this item!

　　 It doesn't matter if this Principal Chen is really crazy, what does it matter if this kind of sky-high price list goes crazy together?

　　 Excluding the previous advertising planning and video production, the later advertising alone will cost at least tens of millions of RMB!

　　 They are crazy now anyway!

　　A pair of eyes became red!