I Have 100 Million Stores

Chapter 368 Play bigger! (Down)

Latest website: "However, there is a small request..." Cao Xingyu said lightly: "Those people who come to our store for team building organized by the company must all be members of our Shiwang brand!"

“If you don’t have a membership card, you must apply for one on the spot!”

“This must be clearly informed to the other party when making an appointment!”

"If you can't accept it, then we won't accept it!"

"Of course, just asking without giving benefits will damage the reputation of our Shiwang brand."

"After all, not everyone is willing to spend 100 yuan to apply for our card, and it doesn't feel good to be forced to apply for a card."

"Therefore, we can prepare some small gifts to give to people who apply for a new card this time."

"It doesn't have to be too expensive, just express our feelings."

"And this is a trial opening after all, so we can take special care and give each company a 10% discount on all purchases!"

Obviously, Cao Xingyu’s purpose this time is very clear!

It is to use the city that never sleeps to expand the customer base, no longer just facing a single customer, but to explore new customer groups-enterprise users!

But it is very different from the traditional corporate users. It does not open a corporate account, but just uses the enterprise as a carrier to expand more members.

To put it simply, it is to expand and enhance the influence of the Shiwang brand through enterprises, and to increase the number of members of the Shiwang brand based on enterprises.

Company team building is a team activity that many companies have every month, and it is a special product in the workplace.

There are groups as a unit, departments as a unit, cross-department friendships, etc., ranging from large to small.

It is worth mentioning that under normal circumstances, employees have to participate in team-building activities!

Firstly, the company pays for the team building, and secondly, if you don’t participate in team activities, you will appear unsociable, which is a taboo in the workplace. It will also have a certain impact on the future situation of employees in the company. Little impact.

And what Cao Xingyu is interested in,

That's it!

Let those who have to come get a card!

Through the carrier of the enterprise, those who would not otherwise become members of the Shiwang brand are forced to become members!

And this idea must have been considered, and it was not done randomly by Cao Xingyu.

First of all, the most basic point is that Shiwang Entertainment and Catering Evernight City has the foundation for team building!

In terms of entertainment, there are large arcades, indoor go-karts, Internet cafes, and billiards halls, as well as the more popular board game halls, maid accompaniments, private theaters, etc., a total of more than a dozen projects that can be played by multiple people.

Basically covering all the company's indoor team building needs.

There are many choices!

Not to mention catering, there is a dazzling array of everything, including more than ten large restaurants, more than 30 medium-sized restaurants, and a snack street!

With such a wealth of entertainment and catering options, it is no exaggeration to say that it provides one-stop team-building activities!

The key prices are still very cheap!

Plus a 10% discount!

As well as the Shiwang brand's high-quality services and extremely high cost performance.

There is no reason to refuse at all!

The second point is that the Shiwang brand currently has a very large membership base!

This is also the fundamental reason why Cao Xingyu dared to do this this time!

He is not worried at all that there will be no companies to make reservations by then.

Because millions of Shiwang brand members are already scattered in every corner of Sansha City.

There will definitely be many of them employees of certain companies.

And when they heard that Shiwang Dream City Evernight City had started its trial operation, and that it would only open the first round of reservations for businesses...

These members usually queue up a lot. It is rare for them to make an appointment in advance in the name of a company. What will these members think?

Needless to say, they will naturally take the initiative to become the promoters of the Shiwang brand!

If their company usually has a routine of team building, then they will definitely take the initiative to recommend and suggest the Shiwang brand of Night City to their leaders!

In a company or a small department, if there are a few members of the Real King brand, and they propose to the leader to come here for team building, what will happen then?

Little leaders will basically not refuse!

I will definitely book a spot in the end!

There is no need for situations like this. As long as there are hundreds of companies in the entire Sansha City and hundreds of small teams of various types for team building, the popularity of the Real King Dream City that never sleeps will explode!

Moreover, there will definitely be a large number of people among them who were not members of the Real King brand before!

And this is Cao Xingyu’s true purpose!

Although it is directly open to members and the gimmick of the Evernight City can bring many new members to the Real King brand, Cao Xingyu is not satisfied with this.

He wants to penetrate the influence of the Shiwang brand into various enterprises!

In the final analysis, it is about turning passivity into initiative!

Take the initiative to expand more possibilities!

Don't underestimate this group. There are hundreds of large and small companies in Sansha City. If this opening can be opened, the user group of Shiwang brand will be greatly improved!

"Okay." After hearing this, Liu Ting's eyes lit up and she couldn't help but exclaimed: "Mr. Cao's idea is really brilliant. In this way, not only will the number of our members increase, but it will also make us the king." The brand has stronger influence!”

Not only Liu Ting, but everyone present could not help but sigh:

“Yes, it’s such a good team building location with so many choices, I think most companies won’t refuse!”

"If it were me, I would definitely be willing to come. After all, the company pays for the team building! As for getting a card, what does that mean? There are so many stores where the Shiwang brand can be purchased, maybe there is one downstairs at home that can be used Shop!”

"Yes, Mr. Cao's idea can be said to have served multiple purposes. It not only instantly made us famous as a city that never sleeps, but also expanded the influence of our Real King brand in a new direction!"

"I even think that this initiative for corporate team building can be maintained for a long time and become a feature of our Evernight City, allowing our Evernight City to have a fixed source of customers!" Cai Qiang finally suggested.

"Keep this for a long time and don't rush to make a conclusion in advance. Let's take a look at the situation of this appointment first." Cao Xingyu waved his hand and said: "If the response is really enthusiastic by then, let Shiwang Entertainment and Catering Sleepless City take on corporate groups in the future. It’s not impossible to organize activities.”

"However, if we really want to do this, we must pay attention to how to balance the conflict between enterprises and individual members. The city that never sleeps is ultimately for the public, and individual members cannot be ignored for the sake of enterprises."

"It's impossible for members to queue up, so corporate users can just jump in, right?"

"Of course, we must also give some privileges to corporate users."

"This speed, Liu Ting, you can control it yourself later."

"Okay." Liu Ting nodded and quickly jotted it down.

"Then there is our Shiwang Food City..." Cao Xingyu pursed his lips and continued:

"In the past, I might not have said this so early, but now, let's publicize it when it's time to publicize it!"

"We should pick up titles like 'the largest mid-to-high-end restaurant mall in the country', 'the most cost-effective mid-to-high-end restaurant', etc., and then publicize them to the outside world!"

"While the heat from our recent acquisition of Qianda Plaza is still there, let's take advantage of the trend to build up the reputation of our Shiwang Food City! Let the residents of Sansha City know that soon, the entire Sansha City will have a place that will make the whole country famous. The most eye-catching food city!”

"At the same time, we want to let people know in a high-profile way that our Shiwang brand has entered mid-to-high-end catering! Let me tell you that our Shiwang brand is not just about low-end, civilian catering! We also do mid-to-high-end catering!"

“Our membership card, our one-use card, will be used in more places!”

“Let our members realize that they will not lose money by becoming members of our Real King brand!”

"Okay!" Liu Ting nodded and couldn't help but sigh in her heart: 'Mr. Cao has changed his style! In the past, Mr. Cao never mentioned assets like this, which were still a long time away from employment! ’

But Liu Ting believes from the bottom of her heart that this style is better!

It should be high-profile!

Our Shiwang Group now has this high-profile capital!

Let everyone realize the strength of the Shiwang brand, which will potentially be of endless help to the company's development!

The gimmick of Shiwang Food City is not even inferior to that of Shiwang Hotel and several previous events!

This is the first large-scale shopping mall in the country with more than 400 mid- to high-end restaurants!

As long as it spreads out, it will definitely cause violent shock!

"By the way, our lack of experience in mid-to-high-end restaurants is an undeniable fact. Although we have a dedicated team to study and make relevant preparations, it is difficult to guarantee that we will be foolproof." Cao Xingyu After thinking about it, he added:

"So, I would like to take this opportunity to collect opinions from the public about Si Wang Food City, whether it is the decoration of the stores, food selection, recommendations for high-end restaurants, or the overall environment and decoration of the food city, etc. !”

“As long as the suggestions are adopted, all ‘spiritual shareholder support points’ will be awarded!”

"Those who have particularly good suggestions and have made significant contributions to us will be directly rewarded with spiritual shareholder membership cards, limited to 100 people!"

“In this way, we can also promote the spiritual shareholder card at the same time!”

"Of course, this will have to wait until the software department develops the relevant spiritual shareholder points function. Liu Ting, you can take note of it first."

"Yeah." Liu Ting nodded repeatedly.

"The other thing is that I plan to establish a food safety alliance." Cao Xingyu pursed his lips and continued calmly: "Let's call it the Shiwang Food Safety Alliance!"

"Led by our Shiwang brand, and guided by our Shiwang brand!"

"The main thing is to advocate that all catering stores have open and transparent kitchens! They can always withstand public supervision, make safe food, and make food that the public can eat with confidence!"

"Any individual restaurant or chain brand can join our food safety alliance as long as it meets our standards!"

“This is not about profit or personal gain, as long as it can promote the current situation of chaos in the catering industry and food safety cannot be guaranteed, that’s enough!”

"Really do something practical!"

"If we can really promote the development of the catering industry and move it in a better direction, the masses will naturally remember us in the future!"

"Yes." After hearing this, Liu Ting immediately stood in awe.

Liu Ting has always admired this aspect.

Across the country, there is no boss like Mr. Cao who engages in 24-hour real-time video and has high requirements for all aspects of food raw materials!

This is truly conscientious and responsible!

Speaking of this, Liu Ting remembered something in her mind and said, "Mr. Cao, we talked about food safety before, and we also talked about arranging people to apply for undercover jobs in some stores. Do you still remember?"

"Yeah." Cao Xingyu nodded and asked, "What's wrong? Have you already gained something?"

"Yes!" Liu Ting smiled, turned to Ye Xiufei, and said, "The person leading this matter is Xiaoye. Xiaoye, please introduce me."

"Okay." Ye Xiufei answered: "These days, I have arranged for a group of colleagues to apply for jobs in different stores, and some of them successfully joined the job."

“I didn’t expect that I would soon gain something in a certain chain brand’s store.”

"That brand is called Pang Ge Liang Crab Pot. There are three to four hundred stores across the country, and there are four or five in our Sansha City."

"After our undercover visit, we found that there are big problems with the ingredients they use!"

“Their flagship product, crab pot, uses crabs that are advertised as being slaughtered on the same day, but this is not the case! There are many crabs that cannot be sold on the same day, and they are also slaughtered on the same day, and then they are all refrigerated. Take it out the next day and rinse it again to pretend it’s freshly killed!”

"And here, some crabs may not be sold for several days, and they will continue to be this way!"

"Also, they sell dead crabs as live crabs!"

"The spoiled potatoes are processed and served again!"

"Other cooked foods such as chicken feet and pig's trotters are only refrigerated directly, not frozen, and some of them have even changed in flavor!"

"In short, there are a lot of problems! And it's not just one store. We visited three of their stores and they all have these problems!"

"So, we have reason to believe that this chain brand may have acquiesced in this situation happening. In order to make more profits, the leadership above may even acquiesce!"

"Haha." Upon hearing this, Cao Xingyu sneered immediately, with a trace of anger unconsciously appearing on his face.

he is very angry!

Such a big brand is like this, but what about other restaurants?

Especially the smaller ones, will they give up something for the sake of profit?

The answer is self-evident!

It’s just that no one checked or exposed it!

This is roughly the current situation of the domestic catering industry!

"It is imperative to promote the progress of food safety in the catering industry! If no one does it, then let us, Shiwang Brand, do it!" Cao Xingyu concluded decisively first, and then said:

"As for the undercover video of the two fat brothers, Xiaoye, you can post it directly using the account we created specifically for food safety. At the same time, go buy hot searches and notify all media!"

"Make things worse!"

"Cracking down on such bad chain brands is just one of them. The main purpose is to build a higher awareness among the people and improve their requirements for food hygiene!"

"At the same time, we should continue to conduct unannounced visits and increase the number of people we conduct undercover visits. In the future, this kind of thing should be exposed more, so that all catering people have to pay attention to it. This is also a way to promote the hygiene of the catering industry. It is best to be able to Let them take the initiative to change!”

"Okay." Ye Xiufei nodded solemnly, looking at Cao Xingyu with a hint of admiration.

This is the real entrepreneur!

Although it is difficult to promote the development of the industry by oneself, not to mention the resources and funds required to invest in it, if this matter alone is spread, the Shiwang brand will definitely be continuously attacked by its peers!

They even join forces to boycott and suppress them!

But Mr. Cao resolutely decided to do this!

Ye Xiufei admired Mr. Cao's behavior and spirit very much!

Regardless of the final success or failure, at least Mr. Cao dared to take this step!

"In addition, what you just said also reminded me." Cao Xingyu pursed his lips and continued:

"If the only method is video, even if it is a high-definition video, the problem with some dishes cannot be seen from the video."

"Why are food safety issues so rampant in the catering industry nowadays? Isn't it because the kitchen has become a private forbidden area and no one is allowed to check it? Over time, many kitchen workers have developed the habit of They have developed some bad habits, and this trend is becoming more and more serious, and finally it has become a window for operators to make higher profits!”

"They thought no one would find out, so they took a chance!"

"The continued use of expired and stinky food, unhygienic gutter oil, etc., there are reasons for speaking out about these things!"

"So, it is necessary to open the kitchen to guests!"

"We don't say it will be open at all times, as that will affect normal kitchen work to some extent. But at least it will be open to customers at certain specific times, such as before business, and today's ingredients and kitchen hygiene will be subject to on-site supervision by customers. , allowing customers to smell and touch it, so it won’t have much impact.”

"We can follow this idea to design the standards of the Shiwang Food Safety Alliance."

"Okay, I will arrange a special meeting later to discuss and study it." Liu Ting nodded and answered.

"Well, please note that for any standards, our Shiwang brand must first implement them in place." Cao Xingyu warned: "And we must strictly implement them in place and do better than the standards require!"

"Okay." Liu Ting responded.

"Let me tell you one more thing." Cao Xingyu thought for a moment and said, "Currently, our store is involved in more than a hundred business districts."

"In the future, we will definitely continue to add various types of catering stores in these business districts, and eventually they will gradually become like our first ten business districts, almost monopolizing the catering industry on commercial streets. This is what we are very clear about now. A way forward,"

"So, we can make a series of preparations in advance."

"I won't talk about the collection of store information and other acquisition-related matters here. This is our internal matter and there is no need to publicize it to the outside world."

"I only want to say one thing, something that can be publicized to the outside world."

“That’s the takeout world!”

Speaking of this, Cao Xingyu raised the corners of his mouth slightly, and calmly uttered one sentence word for word:

"Shiwang App, you can consider signing up stores for the entire Sansha City!"

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