I Have 100 Million Stores

Chapter 375: The whole city of Sansha City is boiling! (over)

The latest website: (updated)

Sun Binhong was dumbfounded!

There was a look of shock in his eyes!

Are these things a company that has just been established for less than three months can do it?

What are you kidding? !

For a newly established company, with so many major events, if one of them can be done within three months, it is already very good!

But the Shiwang Group in front of him has done so many things in one go? ? ?

The key is that one is more amazing than the other!

He originally thought that the measures taken by Shi Wang Hotel were too much, which was equivalent to challenging the entire high-end hotel industry.

Who wants to...

Good guy!

The other party is not just challenging the high-end hotel industry!

It is also called the middle and high-end catering industry!

Also challenge the takeaway industry!

Or even... the entire restaurant industry! ! !

What kind of food safety alliance do you have to promote the development of food safety? Isn't this the benefit of thousands of stores? ! Isn't this a challenge to the entire industry?

There is one thing to say, in the current domestic catering industry, how many chain brands and small shops can really stand the inspection? !

If the standards are strictly enforced, as long as you check, you will definitely be sure!

Of course, the premise is that you can't notify in advance, and you have to make surprise inspections!

From this, one can imagine how annoying the food safety alliance launched by Shiwang brand is!

Sun Binhong can guarantee that there will definitely be many catering bigwigs who will take action to clean up the Shiwang brand.

This is one thing that will never run away!

At least,

There will also be many people eyeing the Shiwang brand, and overt and dark methods are absolutely indispensable.

For example, arrange someone to make an unannounced visit and catch your braid!

If you are more ruthless, you will even arrange for people to go in and make trouble, intentionally mess up your hygiene, and cause something to happen!

I hate you! Just hit you in the face!

Let you clamor about food safety, and you end up in a mess!

And this is not impossible, on the contrary, it is very likely to happen!

You must know that there is no good in the mall!

In this world, there are many people with pink eye disease!

"This really offended a lot of people all at once... A company that has just been established for less than three months, how dare to act like this???" Sun Binhong muttered to himself.

Especially for a comprehensive investment promotion in the entire Sansha City, as far as the food delivery platform is concerned, can they bear it?

This is a takeaway market in a provincial capital city!

For any food delivery platform, this is a market share that cannot be underestimated, and no one will give up easily!

‘Do you have the absolute strength to deal with the things that are about to happen? ’ Sun Binhong first had such a question in his mind, and then he quickly affirmed it:

'should be! '

‘If you were not prepared, how could you take this step! '

'And the more this is the case, the more it means that this company is not simple! '

'Either it is full of confidence! '

'Either... stupid! Did not see the seriousness of the problem! '

For these two points, Sun Binhong is more inclined to the former.

After all, a company that can spend so much money to acquire some non-sale assets of the Xie Group, how could it be a fool!

It's obvious that a ruthless character has emerged!

There is unimaginable hard power behind it!

"This company..." At this moment, Sun Binhong suddenly thought of something.

He was relieved before, thinking that there is only one hotel under the Shiwang Group anyway, which will not have any impact on the hotel industry and cannot change the industry structure.

but now...

With the strength shown by the other party, will it really be a hotel?

Will you acquire a few more hotels when?

How about actually entering the hotel industry? ? ?

Not without this possibility!

instead...

Now it seems that the possibility is still very high!

Because judging from the momentum shown by the opponent, it is quite fierce!

With such a sensational few events, the money spent or about to be spent on each event is not a small sum!

In addition, the previous purchase of Xie Group's assets in Sansha City is still vivid, which also proves the other party's financial strength.

In this case, who knows if there are other tricks behind?

Maybe the other party has already secretly discussed the acquisition of the hotel, or has a series of plans? !

"We have to pay more attention!" Thinking of this, Sun Binhong frowned, his face was no longer as calm as before, and his face was serious.

Although it is not possible for one or a few hotels to influence the hotel industry, if there are dozens of them, the impact is still quite large!

or...

According to the current development trend of Shiwang Group, will it focus on the Sansha market first?

As for the overall market affecting the high-end hotel industry in Sansha City, there are no more than a dozen hotels at all, as long as there are four or five hotels, it is completely enough!

If there are four or five five-star hotels, each with three to four hundred rooms, the total will be at least more than 1,500 rooms!

In Sun Binhong's eyes, this amount is enough to affect the hotel industry pattern of a city!

You must know that the occupancy rate of five-star hotels is not high, and the average can barely reach 60%.

This is the average value calculated nationwide!

Among them are many, many star-rated hotels in super-first-tier cities and popular scenic spots, which have greatly increased the average value.

However, due to various reasons in Sansha City, the city's occupancy rate is lower than the average occupancy rate of the hotel industry as a whole!

The main reason is that there are a large number of hotels, and the consumption level and popularity are far below those popular areas.

As for the entire Sansha City, if Sun Binhong remembers correctly, there are a total of 46 five-star hotels!

The reason why he is so clear is because his Rongchuang has two five-star hotels located in Sansha City!

He is so familiar with this market, that's why he immediately communicated with Xie Jianlin on the phone after learning about the Shiwang Hotel!

Because this matter is closely related to him!

If it weren't for this, he wouldn't have been so eager to find Xie Jianlin before.

But at this moment, a Shiwang Hotel can't affect the overall situation, and I'm afraid there will be more in the future!

That will have a huge impact on the high-end hotel industry in Sansha City!

It is no exaggeration to say that it will affect the market structure of the entire high-end hotel industry in Sansha City!

"It's still necessary to defend yourself!" Sun Binhong pursed his lips and muttered.

"Mr. Sun, what defense?" Seeing that Sun Binhong didn't speak just now, Lin Li, who had been standing by the side and didn't dare to disturb her, couldn't help asking curiously.

"It's okay." Sun Binhong waved his hand, without any thought of saying anything, in other words:

"Besides what you just said, is there any other useful information?"

"This..." After thinking for a while, Lin Li said, "Yes, there is one more thing. It doesn't seem to have anything to do with the Shiwang Group, but the timing when that incident broke out really surprised me."

"Tell me." Sun Binhong immediately signaled.

"The food problem of a restaurant chain brand was exposed." Lin Lishu said:

"The chain brand is called 'Brothers Good Meat and Crab Pot'. It has a large number of stores and enjoys a high reputation nationwide."

"This time, it was their store in Sansha City. Unannounced visitors took a video of the back kitchen, exposing a series of serious food problems in their back kitchen."

"For example, expired, expired food, false propaganda that live crabs are being killed, improper food preservation and other issues."

"At the same time, there was also news that the guests had vomiting and diarrhea that night after eating, and went to the hospital for gastric lavage."

"There are videos to prove this news. It has caused a lot of heated discussions on the Internet, and even the official media has commented on it!"

"In addition, netizens are very sensitive to this kind of thing, and now there is a lot of trouble on the Internet!"

"This..." Hearing this, Sun Binhong immediately raised his eyebrows.

Sansha City!

food safety!

And Shiwang Group is going to set up a so-called food safety alliance!

After a simple thought, Sun Binhong made a judgment in his heart.

This is the masterpiece of Shiwang Group!

Absolutely!

Otherwise, how could it be such a coincidence? !

Maybe you can use the word 'coincidence' to fool other people, but Sun Binhong will definitely not believe that it is a coincidence!

"Announced the establishment of a food safety alliance to formulate hygiene standards and rules, and then a food safety problem popped up, and it was a big chain brand! This method is so clean and neat!" Sun Binhong's face became more and more serious.

No matter how you look at it, this company doesn't look like a new company!

One ring after another, the rings are interlocking, pressing harder and harder!

The goals and objectives are unusually clear!

"Mr. Sun, you mean that this was made by the Shiwang Group?" Hearing this, Lin Li pursed her lips and guessed.

"Absolutely, don't think about it." Sun Binhong said firmly.

"If that's the case, then this company is really scary..." Lin Li continued.

"Scary? Hehe, do you know that this company has only been established for less than three months?" Sun Binhong asked casually.

"What? Less than three months? Impossible?!" Hearing this, Lin Li immediately exclaimed and continued:

"This time it can cause such a big commotion on the Internet. Although these things themselves have a certain degree of sensation, but based on my years of experience in public relations, Shiwang Group has many publicity channels, which is also the main reason for this information explosion. reason!"

"Among them are not only those traditional news media and news platforms, but also channels such as self-media and station b, which have become more popular in recent years."

"Even in the fields of webcasting and Internet celebrities, this company rarely has a great voice, which has attracted a lot of attention!"

"With so many publicity channels, how could it be established in less than three months?"

"It's incredible, isn't it?!"

"So in terms of publicity, has the other party already made plans?" Hearing this, Sun Binhong's eyebrows unconsciously twisted into a knot.

If Lin Li didn't mention it, he didn't even pay attention to it!

Now I suddenly realized it with hindsight!

That's right, the other party can directly skip the fermentation period of the incident and detonate the Internet so quickly, can the publicity channels and resources be explained by common sense?

It must be far beyond ordinary people to achieve this step!

At this moment, Sun Binhong only felt that the more he knew, the more frightened he became!

How can a company in less than three months develop into this?

Have already laid out the promotional channels?

Think about what Rongchuang was like when it was established three months ago?

Not to mention the publicity channels, the entire company doesn't even have a single staff member for publicity!

And look at Shiwang Group...

How different!

There is simply no way to compare!

Can such a company be treated with common sense?

Will you really not enter the hotel industry?

Will you really be satisfied with just opening a hotel?

The answer in Sun Binhong's heart has become more and more firm.

At the same time, this discovery made Sun Binhong think of a more crucial point.

The opponent's various layouts and methods are extremely skilled and sophisticated.

before that...

A series of measures such as the 50% discount of the Shiwang Hotel, are they also planning something? ? ?

After thinking about it, Sun Binhong felt that there was a possibility!

Although he has not had any substantive contact with Shiwang Group, and even just learned about the company's main business from Xie Jianlin a few hours ago, Sun Binhong's understanding of Shiwang The most intuitive feeling of the group is: it is not simple, but also extremely strategic!

Whether it is in terms of strength or the way he operates in various matters, they all reveal an extraordinary flavor.

It is impossible for such a company to offer a 50% discount to five-star hotels for no reason. It is impossible for them not to know that they will face huge losses if they operate like this!

Therefore, the other party must have some purpose!

There is a picture!

Thinking of this, Sun Binhong pondered.

You must see through this issue yourself!

Because it concerns the interests of his Rongchuang Group!

If he can see through the other party's true intentions, then he will be able to deal with it better!

Lin Li at the side saw Mr. Sun lost in thought, she didn't speak any more immediately, and waited patiently.

After half a sound.

"By the way, where exactly is the Shiwang Food City you mentioned just now in Sansha City?" Sun Binhong asked suddenly.

"It's the Qianda Plaza they bought this time." Lin Li answered.

"What??? It's Qianda Plaza?" Sun Binhong exclaimed suddenly, "Why didn't you say that earlier?"

'I thought you knew! You didn't ask either! ’ Lin Li muttered something in her heart, and responded: "I just forgot, I'm sorry, Mr. Sun."

"It turned out to be Qianda Plaza...It turned out to be Qianda Plaza..." Sun Binhong didn't talk to Lin Li anymore, but repeated a few words to himself, his eyes lit up!

"I see!"

In an instant, many ideas in his mind became clear!

50% off at Sewang Hotel!

A mid-to-high-end gourmet city within easy reach!

It turns out...it's making a layout for the food city!

Layout a stable flow of people!

Awesome... What a great idea!

After realizing it, Sun Binhong immediately sighed.

No wonder, just say how it is possible to run a hotel like that!

‘A five-star hotel, in the hands of this company, turned out to be just a traffic tool? '

'What a waste of money! '

‘What a great deal! '

‘If you were an ordinary company, how would you dare to do this? ! '

The more he thought about it, the more Sun Binhong attached importance to Shiwang Group in his heart.

It is no exaggeration to say that it has almost reached a point where it cannot be added!

"We must prepare for the second move. According to their momentum and speed, if we really want to deploy more five-star hotels, maybe we will still be kept in the dark!" Sun Binhong felt a strong sense of crisis in his heart .

He is not worried about competition, what he is worried about is competition without any preparation!

To put it plainly, Sun Binhong never fights unprepared!

It's just that this opponent this time is not a good opponent!

No matter in terms of financial strength, or the astonishing business goals and various methods revealed at present, they are all very good.

It's a little tricky!

Sun Binhong pondered.

After a while.

Sun Binhong's eyes lit up, and he thought of the safest way!

ps: In the new week, ask for a monthly ticket and a recommended ticket!

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