I Have 100 Million Stores

Chapter 381: Meituan makes a move, layout in advance!

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on high speed.

Cao Yong was driving the car, and Deng Na happily hummed a little tune.

"Look, I made you happy." Cao Yong joked.

"Since Xiaoyu was born, we have been looking forward to him being able to rise to the top when he grows up. Now that it has come true, can we not be happy? My son can really earn a lot of money!" Deng Na said happily:

"In addition, you don't know, those sisters in my square often brag about their sons and daughters, how they can earn 20,000 to 30,000 yuan a month, and what kind of big BAT factory they are, what are they talking about? There are four or five months of year-end bonuses."

"I'm so envious when I listen to it, I'm embarrassed to interrupt every time!"

"Look now, it's not that bad!"

"Compared with our son, it's far behind!"

"Our son has more than 100,000 yuan a month, won't he be able to exceed one million in a year?"

"When I go to dance at night, we can also brag about our son!"

"Hehe, come on." Cao Yong sneered:

"More than 100,000 yuan is a bonus for good performance, not every month."

"Besides, there is nothing to show off, and there is no need to compare. You people, just dance well in the square."

"What do you know!" Deng Na rolled her eyes: "This is how you save face!"

"Go as you please, but if you really say that our son can earn hundreds of thousands of yuan a month, no one will believe you, and nine out of ten will think you are bragging." Cao Yong laughed.

"That's true..." Dunna curled her lips immediately.

A college student who just graduated earns more than 100,000 yuan a month, no one will believe him if he tells it!

You will definitely think she is bragging!

Or she will suspect that her son is doing some illegal activities!

After a pause, Deng Na thought of a solution, and said with a smile: "Then I will say less! Anyway, I can't be worse than them!"

"hehe.

"Cao Yong smiled lightly, didn't say anything more, just let her go.

Women's comparison heart really knows no age.

...

Shunjie Building.

Cao Xingyu's office.

"What's the matter?" Cao Xingyu asked when Liu Ting said that he would wait for his decision.

"Mei Tuan has made a move!" Liu Ting solemnly said word by word.

"Oh?" Cao Xingyu raised his eyebrows in surprise.

Mei Tuan actually made a move?

To be honest, he really didn't think about it before this.

Because he didn't think it was necessary!

After the last confrontation, Cao Xingyu has clearly realized that the moat of Shiwang Group is quite strong.

Whether it's the huge number of members accumulated from the self-operated stores, or the measure of permanent 1% commission, these are Wang Zha's trump cards.

Even if Meituan wanted to pull the trigger on Shiwang brand stores, he was blocked by various measures in the follow-up, and all lease contracts were upgraded, adding breach of contract clauses and costs, so that Meituan had no There is a place to start.

Under such circumstances, Cao Xingyu couldn't think of any other way Mei Tuan could do.

Could it be that they followed up with the 1% commission? Adjust the commission in Sansha City to a permanent 1%?

Hehe, if this is the case, then Cao Xingyu will be a little impressed.

For him, 1% commission is nothing, at most it's just that it doesn't make money.

He doesn't have to think about the impact on the platform, anyway, his Shiwang APP is a brand new platform.

But for Mei Tuan, this is tantamount to self-destruction of the Great Wall!

The entire Meituan takeaway area will collapse in an instant!

This is not a joke, nor is it alarmist talk.

It's something that happens nine times out of ten.

After all, the high commission model has been implemented nationwide by Meituan for many years, and it is a systematic business model.

The commission can fluctuate up and down, but it is absolutely impossible to have a substantial decline.

If the merchants in the Sansha market only adjust the commission to 1%, then this kind of unfair treatment will definitely make use of it by merchants in other cities across the country, causing huge public opinion in an instant.

Treating them differently is also a big taboo for the platform side.

At that time, Meituan's reputation will plummet, and the platform will also fluctuate violently. Losing merchants is basically a certainty.

Besides, the rake is the main profit point of Meituan at present. If you want to reduce this, the shareholders and investors of Meituan will not agree.

"What happened to them?" Withdrawing his thoughts, Cao Xingyu signaled the other party to continue talking.

"I don't know if Mr. Cao knows that there is a fast donkey under Meituan?" Liu Ting asked.

"Quick donkey?" Cao Xingyu recalled seriously.

Quick, quick hands, he knows these things very well.

But donkey, he really hasn't heard of this.

"Yes." Liu Ting understood from Cao Xingyu's reaction that he didn't know Kuailu, and immediately introduced briefly:

"Kailu is a B2B procurement platform."

"One side is Meituan, and the other side is the countless catering businesses on the Meituan platform."

"Oh, that's it." Hearing this, Cao Xingyu thought about it in his mind, and instantly figured out a pattern, and said with a smile:

"Since it is toB's procurement platform, it is easy to understand."

"The most important thing in catering is nothing more than 'vegetables', which are often referred to as raw materials."

"Under normal circumstances, a single catering store purchases raw materials from local farmers' markets or wholesalers or that kind of wholesale market."

"And Meituan's Kuailu should have cut off the 'farmer's market' and 'wholesale market' in the middle, right? Have you assumed this role yourself?"

"Go and contact those origins and vegetable farmers yourself? Have you created a supply flow that belongs to them?"

"Change the original model of 'Origin-Farmer's Market/Wholesale Market/Wholesaler-Restaurant' to 'Origin-Kuailu-Restaurant'?"

"Mr. Cao is amazing! He saw through the root of the problem right away!" Liu Ting immediately nodded in surprise.

She didn't say anything just now!

It was just a brief introduction, and Mr. Cao figured out the core from just a few words!

"Hehe, what's so great about this." Hearing this, Cao Xingyu smiled lightly and said:

"Mei Tuan holds huge business resources in its hands, and it will definitely not be satisfied with the income brought by commissions. It must find a way to create the second and third profit points."

"As for catering, raw materials and supply chain must be an extremely important link, and it is also a profitable link."

"Moreover, using the huge business resources in hand to reverse the supply chain from bottom to top, this method is very suitable for Meituan and has unique advantages."

"The number of merchants is large enough, which also gives Meituan great bargaining power in communicating with the upstream."

"At the same time, it can also be a link to bind with merchants at a deeper level."

"let me guess..."

"The Meituan you mentioned has made a move. Did they put forward a request like 'If you are not on our Meituan platform, you cannot use the Kuailu platform'?"

The reason why he was able to react so quickly and in such a short period of time was naturally because Cao Xingyu had planned to build a supply chain many times before.

The idea of ​​self-built supply chain has always been in his mind.

It's just that for specific solutions, he prefers to directly acquire ready-made suppliers.

Because they have a systematic scale in their hands, whether it is logistics distribution, cold chain, or huge raw material categories, etc., they are relatively complete.

After the acquisition, there will be a solid foundation on which a series of expansions and upgrades can be carried out.

In addition, he has a compulsory share acquisition card in his hand, so direct acquisition has become the only choice in Cao Xingyu's mind.

As soon as the funds in his hands are sufficient in the future, he is ready to implement it.

It's just that now that Mei Tuan has made a move, this plan may have to be changed...

"Mr. Cao is really astute, and he told the truth right away!" Liu Ting exclaimed, her face full of admiration: "They really made this request!"

"At present, many restaurants in Sansha City use Kuailu, and it takes a long time. Usually, Kuailu is responsible for delivering the ingredients needed by those shops for the day to the store."

"In this way, not only the price of raw materials is more affordable, but also save a lot of labor costs and management costs for the store, and you don't have to worry about raw materials anymore."

"Well, their move...at most, it's just reluctant and well-behaved." Cao Xingyu commented, and said: "It can only be regarded as a move that I had no choice but to think up."

"Actually, for those merchants, it didn't really hit their point."

"You know, if the commission is not reduced, the cost of those purchases is really nothing."

"Although some merchants can be deterred for a while, after a long time, many merchants can still figure out the account."

"Well, it is true that the cost saved on raw materials is really incomparable with the commission! Especially those with a large number of takeaway orders!" Liu Ting was deeply convinced of this, and continued:

"However, after the news of Meituan came out, many businesses still started to wait and see."

"Originally, our company was overwhelmed by the door-to-door signing team, and it dropped sharply in an instant."

"Normal." Cao Xingyu smiled and said:

"Some merchants have some expectations in their hearts. Meituan's move this time is more about showing their attitude. After showing their attitude, many merchants will start to look forward to more actions from them."

"After all, their market position is there. Will they really accept being robbed of their market share? Many people's answer is no, and they all think that Meituan will definitely not sit idly by and will definitely have a follow-up move."

"After all, it's such a big company, haha."

"Therefore, staying still first and waiting for an opportunity later has naturally become the choice of more people."

"Well, Mr. Cao's analysis is right, it makes sense." Hearing this, Liu Ting nodded repeatedly.

"However, what else can Meituan do? In the end, it will disappoint those merchants who have expectations." After Cao Xingyu smiled calmly, he said lightly:

"Now..."

"Now that we have taken this step, let's end this dispute cleanly."

"Mr. Cao, what do you mean?" Liu Ting raised her eyebrows, with a hint of anticipation in her heart.

"Take advantage of his illness to kill him!" Cao Xingyu made a metaphor, and then said:

"It doesn't matter if you say kill chickens to warn monkeys, or you say kill one to warn others."

"In short, one thing I have to admit is that this is a good opportunity for us to show the strength of Real King Group!"

"We are going to take down the entire takeaway market in Sansha City with an absolutely tough stance!"

"Even if you are facing Mei Tuan!"

"..." Hearing this, Liu Ting felt a trace of incomparable arrogance from Cao Xingyu, and was shocked in her heart.

Use plum balls to scare chickens and monkeys?

Mr. Cao's idea... so amazing!

Cao Xingyu on the side paused, and after some calculations, he ordered:

"First, the signing of the intention to settle in a third-party restaurant is limited to one week."

"Businessmen who have no intention to sign a contract within this week, I'm sorry, but if you want to sign a contract in the future, you must wait for our next batch of opening notices."

"As for when it will open, we don't know."

"Second, recommend the ingredient suppliers we are using to all businesses!"

"Let them choose whether to use it or not."

"Although our upstream is not the place of production, but the supplier, the price will definitely be earned by the middleman, not as cheap as Kuailu, but this is just the beginning!"

"You can tell all third-party stores that our Shiwang brand has already established its own supply chain! And the corresponding supply chain platform that can be used by all catering industries!"

"Looking back, our platform will only be better than Kuailu's, with cheaper prices and more timely delivery!"

"Mr. Cao, are we going to start building a supply chain?" Hearing this, Liu Ting asked in surprise.

"That's right, put this matter on the agenda." Cao Xingyu nodded solemnly.

Obviously, Mei Tuan's move changed some of Cao Xingyu's previous thoughts.

The original plan to acquire a ready-made supply chain was changed by him to a self-built supply chain.

To make this change, Meituan is actually only one factor.

On the other hand, the current funds in hand are not enough to support him to complete the supply chain acquisition.

And these funds cannot be withdrawn in a short period of time.

In addition, Mei Tuan also gave him a reminder.

The appearance of Kuailu made him think about it carefully, and he felt that this link of the supply chain is very important to the Shiwang brand.

Especially now that the decision to fully enter the food delivery field has been made, the role of this supply chain in the future will be even heavier.

It's not just a matter of the Shiwang brand, but it will involve thousands of restaurants.

At the same time, this may also be a future profit point.

It's just that making a profit has the least weight in Cao Xingyu's heart.

What he valued more was its strategic position. Cao Xingyu considered the most important point——

At this time, to build the supply chain in advance, the scope is small, and the cost of trial and error is small!

In fact, he can use this opportunity to explore a future executable model and copy it.

And go to run in each team in advance.

And one of the most critical, of course, is delivery!

You must know what he envisioned before, the logistics team of Shiwang Group is not just as simple as delivering food.

For example, the delivery of Shiwang brand's future online shopping scene, intra-city flash delivery, and the immediate raw material delivery, etc., may all become the tasks of this delivery team.

To put it simply, the strategic position of the distribution team in the future is quite high, and it can even be said to be the key point for whether multiple businesses can be connected in series.

If these businesses can really be kneaded together, can a new logistics model be created?

Save some money?

Cao Xingyu was not sure either.

However, the supply chain will be built sooner or later anyway, so he thinks he can try it out from this supply chain first!

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