I Want to Be the King of Football

Herzogenaurach, northwest of Nuremberg, Germany.

A black Audi stopped at the entrance of the headquarters office building in the Adidas Industrial Park. The doors on both sides of the rear row were opened. Two suits and leather shoes came down, but they appeared to be a middle-aged German in a hurry.

An assistant greeted him at the door. After meeting the two and shaking hands, he said, "The president is waiting for you in the conference room."

The two of them were a little surprised and did not dare to linger at all, and immediately followed the assistant into the office building.

The employees in the office building know them both, the powerful leaders in the Asia-Pacific region.

Half a step ahead is the current president of the Asia-Pacific region, who gave himself a Chinese name called Du Burui, but no one noticed the original name.

He is an insider of Adidas. He joined Adidas in 1988. He started from the product director and climbed all the way up. Then he served as the general manager of Japan in Japan for 13 years. During these 13 years, Adidas has been Japan has achieved rapid growth.

It is precisely because he did quite well in Japan that in 2004, he was formally promoted to president of the Asia Pacific region.

Half a step behind him is the vice president of the Asia-Pacific region and the general manager of the Korean region. His Chinese name is Bo Wenkang. He joined Adidas in the late 1990s and has a very good performance, especially in 2002 when he was in Korea. .

But it is a pity that in terms of qualifications, he lags behind Du Berry a bit, causing him to be a little bit inferior now.

However, Adidas executives all know that Bo Wenkang's turnaround is a matter of minutes.

The two arrived from Asia overnight. They were in such a dusty atmosphere. They surprised everyone at the headquarters. They thought to themselves that it might have something to do with the World Cup in Germany. After all, this is the base camp of Adidas. The headquarters would like to take this opportunity to expand in the world. To engage in a battle, the Asia-Pacific region is the top priority.

But only two of them knew in their hearts that they probably had little to do with the World Cup.

They are now very busy for the World Cup promotion activities. If it is really for the World Cup, there is no need to call them back. Something must have happened.

When they followed their assistants to the high-level meeting room, when they entered the door, they saw the people in attendance, and they were more sure of their guesses.

Adidas President Herbert Heiner, Vice President and General Manager of Football Division Marcus Bowman, and Deputy General Manager of Football Division Ernesto Brooke...

These few big-time figures in the Adidas department are now sitting in the conference room.

And obviously, before they entered the door, there had been a long discussion.

But what are they discussing?

Is there anything that deserves so much attention from the top leadership of Adidas?

The two of them found a place at the end to sit down, full of doubts.

...

"I specifically called you back this time, mainly because there is something I want to hear from you." President Heiner said first.

"According to the accurate information we have obtained, our competitor Nike is negotiating with Sudong to renew the contract, which is likely to be a long-term, heavy-duty contract."

The other people in the conference room were not surprised, and obviously knew about it a long time ago. Only Du Burui and Bo Wenkang were a little surprised.

This is absolutely confidential!

Needless to say, Adidas' intention to call them back to the headquarters is obvious, and Su Dong is Asian.

The Asia-Pacific region is the most important market for Adidas, especially China, whose importance is not lost to the American market.

“We all know that Su Dong has been cooperating with Nike since his debut, and Nike also attaches great importance to Su Dong. In recent years, thanks to Su Dong’s momentum, Nike’s development in the Asia-Pacific region has been very rapid. There were some differences in the negotiations, which gave us an opportunity." Herbert Heiner analyzed.

After speaking, Heiner looked at Marcus Bowman.

As the head of the football division, Marcus Bowman attaches great importance to Su Dong, because the current players under Adidas are a little unacceptable, especially at the superstar level.

"The superstars we have on hand are quite scarce. The only one we can count is Zidane, but Nike has grabbed a number of outstanding star resources in recent years, such as the popular fried chicken Sudong and Ronaldinho. Beckham and others have world-class influence, while Su Dong's influence in the Asia-Pacific is unmatched."

When Marcus Bowman said this, he glanced at the people present, "I think we should intervene in this negotiation and try to get Su Dong to our side, although we need to pay a huge price for this. But I think it's worth it."

"How did Su Dong talk to Nike?" Brooke asked concerned.

"According to the news, Su Dong’s agent Mendes proposed that Su Dong’s sponsorship fee should not be lower than Tiger Woods. Nike is hesitant because they are planning to sign a new contract with Tiger Woods. The sponsorship fee will be very high. It’s amazing, and Tiger Woods’ position in the golf field is quite lofty, so..."

Marcus Bowman did not finish speaking, but everyone knew what he meant.

Nike is assessing whether it is worth signing the contract with Su Dong.

"From the current market survey results in Europe and North America, Su Dong's popularity can be said to be the number one in football, and it is far ahead. Other superstars, including Beckham and Ronaldinho, are temporarily unable to match him. , His only weakness now is the World Cup, but his biggest advantage lies here."

Su Dong was unable to participate in the World Cup because he is Chinese, but precisely because he is Chinese and backed by a huge market of 1.4 billion people, no brand in the world can underestimate him.

"What do you two think?" Herbert Heiner asked the last two.

Du Burui and Bo Wenkang glanced at each other, and Du Burui took the lead to answer.

"Su Dong's influence in the Asia-Pacific region is amazing, especially in East Asia. Needless to say, China. South Korea and Japan have super influences. No other superstars can match them. Signing him will promote our market promotion. It will have a very big effect. I believe Nike itself is very aware of this. As for how much he is worth, it is hard to say. It depends on how much we attach importance to the Asia-Pacific market."

Bo Wenkang nodded and took the words, "Yes, if we regard the Asia-Pacific market as a key area for the company's development in the next few years, we must win the Soviet Union in any case, because in the Asia-Pacific region, the Soviet Union and East are irreplaceable. "

The first and second leaders in the Asia-Pacific region all expressed this attitude, and everyone else immediately understood the influence of the Soviet Union and Eastern Europe in Asia.

Herbert Heiner pondered for a while, then looked at Marcus Bowman and other people, and found that everyone was waiting for him to make this decision, and he suddenly understood.

The Asia-Pacific region is an important strategic location for Adidas in the next few years, and it must be grabbed anyway. In this case, So Dong has no reason to let it go, especially since he has been so beautiful in this period of time, just in the game against Real Madrid. Staged five yuan in the independent high school, the limelight was no two at the same time.

"Then make two-handed preparations. On the one hand, our football division keeps in touch with Su Dong’s agent, saying that we are very interested in Su Dong. If Su Dong is willing to switch to Adidas, we are willing to come forward and help them resolve their contract with Nike. And even if they finally choose Nike, we will continue to cooperate with them."

What Su Dong signed to Nike is only for the sponsorship of boots, but the cooperation can have many aspects, such as casual clothing, such as Su Dong’s brand, etc. The key depends on how to talk.

"In addition, we also need to make other preparations, that is, if Su Dong really renews Nike, how do we deal with it?"

Herbert Heiner's question made everyone present frowned.

Adidas is now in short supply of stars and Zidane will retire after the World Cup. Who will take over in the future?

Unlike the star matrix created by Nike, Adidas has been too slow to follow up in this regard.

"I suggest letting Real Madrid take the shot." Brooke proposed.

Adidas has carried out such cooperation many times. Every time Real Madrid acquires a superstar, sponsors such as Adidas must appear behind it.

And now, Sudong boots signed to Nike, and played for Nike sponsored Barcelona, ​​which makes Adidas very passive.

"This is unrealistic. Su Dong will not go to Real Madrid, unless he wants to be the second Figo, and if you look at the situation at Real Madrid, how could Su Dong go?"

"Then AC Milan, where there are stars such as Kaka and Pirlo, the Serie A Little World Cup should still be attractive to Sudong~www.wuxiahere.com~ With Sudong’s current value, AC Milan will not pay this price. Yes, and they have Shevchenko and Inzaghi, there is not much need to sign Sudong, as for Juventus and Inter Milan..."

These two Serie A giants are Nike's sponsoring partners.

This is also the current dilemma Adidas is facing, not only in La Liga and Serie A, but in the Premier League, their situation is even more embarrassing.

Among the Premier League semi-finals this season, Nike owns Manchester United and Arsenal, Liverpool is Reebok, Chelsea is Umbro, and there is nothing about Adidas, which makes the sports giants feel very distressed.

Because of this, Adidas is now desperately trying to grab Liverpool and Chelsea. After the end of this season, both teams will wear Adidas jerseys.

But after all, it was just a cooperation, and many things could not be discussed in depth.

Sponsors pay for partner clubs to hunt for superstars. This kind of thing is not uncommon in football. Real Madrid played the most slippery in this regard. For example, when Florentino signed Figo, in fact, Real Madrid itself Not much money, and then the major sponsors helped Real Madrid pay Figo's transfer fee and annual salary.

Because of this battle, the whole world has clearly realized how important the star's portrait right is.

It can be said that this has completely subverted the rules of European professional football.

Now, the two major sports giants in the world, Adidas has found reluctantly that even if he wants to find a team to cooperate with Su Dong, he can't find it. This is too shameful!

"You said, if Bayern Munich come forward, will Su Dong come?" Herbert Heiner asked.

Everyone suddenly remembered that Heiner is also Bayern Munich’s vice chairman, and has no relationship with the Bayern Big Three.