I Want to Be the King of Football

An Airbus from Spain Airlines slowly landed at Dubai International Airport.

Ferran Soriano disembarked in the farewell of the crew.

He is the chairman of Spanish Airlines.

After staying in the airport for half an hour, after drinking a cup of coffee, the call came.

Before long, he boarded a luxury private jet and flew directly to Abu Dhabi in the UAE.

Soriano’s first half was public. Everyone in the entire company knew that he was going to Dubai for a short three or four-day vacation, but no one knew that this unexpected vacation was actually just to conceal the second half of the itinerary. .

He is going to Abu Dhabi to meet someone.

A person who made him feel incredible.

...

From the vice chairman of Barcelona to the chairman of Spanish Airlines, this change of identity is nothing for Soriano.

He is a native of Barcelona, ​​but unlike most Barcelona people, he does not have a strong tendency. This is related to his family education. His father is a businessman and his mother runs a hairdressing shop. The family is not very wealthy. It was so late that he became a member of Barcelona at the age of thirteen.

He studied both in essays, and studied business management at university. Then he entered ESADE Business School, one of the top three business schools in Spain. In addition to Catalan and Spanish, he is also fluent in English and French. I have worked in different companies on three continents successively with Portuguese, and I have exercised strong personal abilities.

In 2003, he, Roselle and Ingra served as the backbone of Laporta’s campaign team, helping Laporta defeat his opponents in the election and successfully became the chairman of Barcelona. All three naturally became Barcelona’s deputy. Chairman, Soriano is responsible for his best financial affairs.

In just four years, Barcelona has gone from being heavily indebted during Gasparte’s period to becoming the highest-paid team in European football. Especially after Su Dong joined, Barcelona has done a great job in the entire financial management system. In place, the player's annual salary structure is also well established, which allows Barcelona to advance on the court and in the market.

It can be said that behind all this, Soriano's promotion is inseparable.

The high-level intrigue, coupled with the departure of the most commercially appealing Su Dong, made Soriano feel frustrated. He clearly knew that without Su Dong, Barcelona would also lose the most commercially attractive one. The star, the future development is limited, just as Roselle counterattacked Laporta, Soriano left Barcelona sadly.

However, his excellent work experience in Barcelona made him have almost no window period, and he entered Spain directly as the chairman of the board of directors. This is undoubtedly a leap in the workplace.

Soriano did a very good job at Air Spain. In a year, the company has undergone significant changes, but unlike in Barcelona, ​​Air Spain’s work is too easy and somewhat dull.

This is also the characteristic of many established European companies. It is relaxed and comfortable, but not everyone likes it.

Forty-year-old Soriano began to think about his career. He kept asking himself if it was this way?

But not long ago, he suddenly received a call from a famous European headhunter.

"Do you want to truly be in charge of a wealthy family?"

Now, a few days later, Soriano took a vacation and flew to Abu Dhabi.

...

The person who picked up the plane was a person named Mubarak, who said he was the representative of Mansour.

Sitting on the extended Rolls-Royce of the reception, there were police cars clearing the road from the front and back, which made Soriano had to feel emotional.

It's cool to be powerful!

Going straight to a magnificent and luxurious building, Soriano felt a little bit Liu's grandma entering the Grand View Garden.

He asked himself to be well-informed, but he was still very surprised by the luxury of this palace.

The owner of the palace looks quite ordinary, not tall, dark, wearing a suit, with a beard, a typical Arab, always with a smile on his face, looks very kind, speaks very good English, when he Knowing that Soriano speaks English, he immediately communicated in English, without even having to translate.

After a short greeting, Mansour spoke straight to the point of the reason why he had found Soriano through a headhunter.

"I am planning to acquire a Premier League team, and the headhunting company recommended you to me. They think you are the most suitable candidate." Mansour smiled and said his intentions.

Soriano is not surprised, he can come here because he knows all this.

And this club is Manchester City.

There have been reports in the outside news, but they are always only rumors.

"I want to know, for what reason do you want to buy Manchester City? Not other teams?"

Mansour and Mubarak glanced at each other and laughed unanimously, "In fact, there is no other reason, just to invest in the Premier League. Manchester City is one of the few choices, and the price is more suitable. You know, Thaksin There is a shortage of money now."

Thai Prime Minister Thaksin Shinawatra is now the boss of Manchester City, but after the acquisition of Manchester City, he was overthrown by the domestic forces in Thailand. Now he is in exile overseas, let alone investing in Manchester City. What he wants to do most now is sell quickly. Manchester City, withdraw funds.

"Then why buy a Premier League team?"

Mansour smiled again, "Two reasons, first, you know, now the US subprime debt crisis has severely affected the world, and all countries have been affected, especially Europe. Now is the best time to buy dips. In addition to high-quality assets such as real estate, hotels, and banks, we are also very interested in sports. We are very optimistic about this prospect."

"Second, the whole world knows that the Middle East is rich in oil, but few people know Dubai, the UAE, and Abu Dhabi. We have this demand, just like Dubai."

Soriano nodded, summarizing two points, profitability and advertising effect.

"What are your long-term plans?" Soriano asked again.

"This requires you to deal with us, because you are an expert, we are laymen, but I can promise that you can rest assured that we are not Thaksin, we will not just put in a few words and we will be done, we are not entering blindly. Football, but hope to work in this field for a long time, ten, twenty years, or even longer, we believe that football will be a long-term high-quality industry."

Soriano asked a lot of questions. Finally, he began to believe that Mansour’s acquisition of Manchester City really wanted to invest in business for a long time, but he hoped that Manchester City could become one of the top European giants as soon as possible, and then achieve its own profit, rather than blindly. Rely on the blood transfusion of the consortium.

This is also a very realistic idea.

Soriano thinks this is not impossible.

Today's Manchester City seems to be a waste of time, but it is precisely because of his poor foundation that the cost of tearing down and rebuilding is lower.

The advantage is that Manchester City has a brand new stadium that can accommodate nearly 50,000 people. It is located in Manchester with Manchester United, and even the influence of fans in the region surpasses Manchester United.

This benefit is obvious, that is, Manchester City can bundle Manchester United for intra-city marketing, such as intra-city derby.

London is undoubtedly the most influential city in the UK, but there is a problem with London football. There are too many teams in the same city, which seriously weakens the meaning of the same city derby. But Manchester is different. There are only two Premier League teams. Manchester United is The most successful giants in the world should not be too cool to bundle them up.

There is a certain risk in tying up Manchester United. If you are too weak and abused too badly, you will lose more than you gain.

Soriano believes that after the acquisition of Manchester City, the first step should be a management transformation.

The Premier League team lags behind the continental European team in this regard, because in terms of professional football management, the British are still very conservative, such as the technical director, which has been very common in other European leagues, but it is still very new in the Premier League.

The establishment of a technical director has the advantage of being able to control the long-term planning and development of the club.

Head coaches often change, and it is inevitable for any team, but how to avoid changing a style every time a head coach changes?

This requires a professional in this area to carry out long-term control.

Soriano recommended Begiristan. He believes that the former Barcelona technical director is a very good professional. More importantly, the entire European football community now knows that Barcelona's passing style will be the long-term future. trend.

But no one thought that Barcelona would choose Mourinho and go back on their own.

...

Soriano talked a lot with Mansour, and talked a lot, basically talking about the club from management, to daily operations, to commercial brand promotion.

This is also due to his in-depth understanding of professional football.

Both Mansour and Mubarak were very satisfied with Soriano's insights. When talking about commercial promotion, Mansour suddenly pulled out a newspaper from his side and gently pushed it in front of Soriano. .

The photo above is of Su Dong.

The background is that Su Dong visited India on behalf of Bayern, which aroused the fanatical pursuit of Indian fans.

This is the big news for the world this year, because no one believed before that there are so many fans in India.

"My people told me that he is the best player in the world. Is there a way to dig him into my team? Let the best players in the world play for us and contribute the best in the world to our fans. Football, to create the best football brand in the world." Mansoor said in the end, his tone was a little excited.

Soriano suddenly had a feeling. He suspected that the reason Mansour contacted him was not a strong recommendation from a headhunter, but because of his relationship with Su Dong.

Of course, the ability must meet the requirements, but there are many people who meet the requirements, and they chose him because of Su Dong.

Everyone knows ~www.wuxiahere.com~ During the period when Su Dong was in Barcelona, ​​the management relationship was relatively good, namely Soriano and Begiristan.

At least, he didn't get tickets through Soriano.

Soriano laughed immediately, "He is my friend and the most influential star in the world. His commercial value is far underestimated. If he can come to Manchester City, it will definitely make Manchester City famous overnight. global!"

Mansour laughed immediately, which was what he wanted.

"But..." Soriano turned around and hesitated, "He's expensive!"

"Expensive?" Both Mansour and Mubarak laughed.

"It's okay, I have nothing else, just more money!"

As long as it is a problem that can be solved by digging a few more barrels of oil, is it still a problem?

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