I Want to Be the King of Football

　　 Due to the 2010 World Cup in South Africa, the schedule of the new season's leagues has been compressed.

　　 Bundesliga is no exception.

　　As early as late June, the Bundesliga announced the schedule for the new season.

　　 The first round started on August 7, and the final round ended on May 8, 2010.

　　The result of the compressed schedule is that the Bundesliga's winter break this season is the shortest in recent years, only one month.

　　 Of course, this is a bit too Versailles, because the winter break of the four major leagues is basically not as long as the Bundesliga, and the Premier League simply does not even have a winter break.

　　 Bayern’s official itinerary was also released early. This summer, Bayern will not go to Asia or North America, but will concentrate on staying in Europe, especially in Germany.

Of course, this is not because Bayern wants to recharge, but because Bayern’s sponsor Deutsche Telekom organized a warm-up match for the Deutsche Telekom Cup. The protagonist of this event is Bayern, so Bayern needs to stay in Europe for training. Organize overseas training camps.

　　 After two consecutive years of overseas training, Bayern has gained a lot. This summer, it will focus on the German domestic and European markets.

　　As a bargaining chip, Deutsche Telekom's sponsorship of Bayern is even higher.

　　 From 2002, after Bayern and Opel ended their 13-year cooperative relationship, they announced a contract with Deutsche Telekom. The sponsorship fee has increased from 15 million Euros per year for Opel to 20 million Euros.

　　 However, due to Bayern’s poor performance in those years, the subsequent contract renewal still resulted in a sponsorship fee of 20 million euros, which did not increase.

Until 2007, with the joining of Su Dong, Deutsche Telekom, after negotiations, added an additional 5 million euros in sponsorship fees for Bayern on the original basis. This is what many media and fans have said. , The origin of the statement that the German sponsor signed Su Dong for Bayern.

Su Dong’s joining has greatly enhanced Bayern’s competitiveness, and the results are quite impressive. In the past two seasons, they have defended the triple crown. It can be described as sweeping the entire Europa arena. At the same time, it is also expanding all over the world and attracting many sponsors. His interest, especially the existence of superstars like Su Dong, is more attractive.

　　 According to the current contract, Bayern receives 25 million euros in sponsorship from Deutsche Telekom every year, which is second to none in European football.

　　 You must know that the sponsorship contract signed by Real Madrid from the bookmaker must win is 69 million euros for three years, or 23 million euros per year, and Manchester United's chest shirt advertising sponsorship is only 20 million euros.

　　 Bayern’s sponsorship contract is already the champion among many European giants.

However, after successfully defending the Triple Crown, Bayern formally started negotiations with Deutsche Telekom. The content included the Deutsche Telekom Cup held by Deutsche Telekom, requiring Bayern to compete every year. For this reason, the two sides finally negotiated a way for the entire world to compete. Altar was once again shocked by the sky-high contract.

　　 120 million euros in three years, which is 40 million euros per year!

　　At the press conference where the two parties formally signed the contract, the sports marketing director of Deutsche Telekom excitedly stated that Bayern is the world's leading partner of Deutsche Telekom and enjoys a high reputation in Germany, Europe and the world.

　　 Bayern giant Hernes also laughed from ear to ear, saying that this cooperation is of great significance, and the two sides will expand the cooperation next, hoping to provide fans with more and richer products and services.

　　 According to media analysis, the reason why Deutsche Telekom values ​​Bayern so much is that it confirms Bayern's dominance in Germany and even in European football in the next few years, especially the superstars headed by Soviet Union and Eastern Europe. They have unmatched influence in Germany.

　　...

　　 After signing a heavy contract like Deutsche Telekom, Bayern officials are also quite satisfied.

　　 Later, at the club's annual press conference, Bayern Chairman Rummenigge said in a high profile that the team is negotiating with players for contract extensions, and many stars, including Ribery and Robben, will first sign contracts.

　　 "We have provided Ribery and Robben with a contract with an annual salary of 8 million euros!"

　　In order to cope with the annual salary increase of Ribery and Robben, Bayern will change the salary structure of the entire team, and will give players in the team a large-scale salary increase to thank the players for their outstanding performance in the past two years.

　　 Rummenigge said that Ribery will not leave Bayern and the team will not make any big moves this summer.

　　 This is also in line with outside speculation that Bayern's focus this summer is on renewing the contract, not signing.

　　 Of course, it's not that Bayern has no money. On the contrary, Bayern is rich.

Not long ago, UEFA announced the split of the TV broadcast of the UEFA Champions League last season. After winning the championship, Bayern ranked first among the major European teams with an income of nearly 50 million euros, compared with Manchester United, which ranked second. That's nearly 20 million euros.

This disparity comes from the hip pull of the Bundesliga team. Only Bayern had the last laugh and shared most of the proceeds from the German prize pool alone. Coupled with the winning bonus, Bayern’s income in the Champions League is a unique show. .

　　 At the commercial level, in the Champions League, Bayern has gained a lot, which made Bayern's turnover in the last season also set a historic high, reaching 400 million euros, far exceeding the club's expectations in the signing.

Treasurer Hopfner said excitedly when he released the financial report that Bayern is leaping by one step every year. The team has now become the team with the highest operating income in the world football club. This is why the team has enough. Efforts to significantly increase the salary structure of club players.

　　Because Bayern's revenue has already reached a level.

　　 Hopfner analyzed that the only debt the club currently has comes from the Allianz Stadium, but this loan is nothing to the club, especially after selling the stadium's naming rights, it can have a stable income every year.

　　 The club currently has more than 100 million euros in cash flow on hand, which is second to none in the world of football.

　　 Let alone Real Madrid and Barcelona, ​​which are basically cashless teams, even Manchester United are now very poor. The Glazers are eager to squeeze more oil from Manchester United to pay off their debts.

　　 Like Bayern, sitting on a cash flow of more than 100 million euros, what is this concept?

　　Henez previously praised Haikou and said that it is entirely possible for Bayern to sign superstars like Cristiano Ronaldo and Messi, but Bayern is reluctant to do so because Bayern has Sudong.

　　 This remark also brought him a lot of controversy, thinking that he was too exaggerated.

　　 When Bayern's earnings report came out, the news of the media all over the world followed.

　　Who said no?

　　 With a cash flow of more than 100 million euros, there is no debt pressure. Such a team signed Cristiano Ronaldo and Messi, that is definitely more than enough.

　　 The German Bild invited Deloitte experts to analyze Bayern’s fiscal revenue and concluded that the signing of Su Dong was the most wise and correct decision in Bayern’s history.

"In the past three years, the benefits that Su Dong has brought to Bayern include not only the number of championships won on the football field, but also off the field, in business, and in terms of global influence. These have all been converted into Bayern’s operating income. ."

"A step-by-step growth is achieved every year. Looking at the world football, only Bayern can do it, and it did it after Su Dong joined. We cannot assume that Su Dong alone contributed to the growth of Bayern, but Su Dong is definitely The key driver of Bayern’s explosive growth."

　　 Deloitte also revealed that in addition to Bayern, in fact, in the past few years, the financial revenue of other Bundesliga teams has also increased significantly. There are more opportunities for teams to compete at sea, and overseas influence and income have also increased.

　　Finally, the purchasing power of Bundesliga teams has increased significantly this summer, and even many teams have begun to grab people from the Premier League, which was impossible in the past.

　　 Finally, Deloitte believes that Bayern is the leader of German football and the Bundesliga, and Su Dong is the sharp corner of Bayern’s head. It is Su Dong who takes Bayern to attack the city and attack the battlefield, and Bayern can lead the Bundesliga to ride the wind and waves.

"It may be a bit controversial to say that, but we have reason to believe that the joining of Soviet Union and Eastern Europe has greatly promoted the development of the Bundesliga and German football. Maybe many years later, we will find that this is the most important thing in the history of Bayern and even the entire German football. A signing!"

　　...

　　 In addition to fiscal revenue, the Bundesliga’s ball market has also become more and more popular.

According to the German News Agency, the season ticket sales of the Bundesliga in the new season have created a historic high. Bayern topped the Bundesliga with 50,000 season tickets. The original perennial season ticket champion Dortmund is due to the results of recent years. Poor, sales fell a lot, ranking second.

In addition, Bayern has sold more than one million jerseys in the past season. This is an incredible result in European football. According to the sponsor’s data, most of the jerseys are No. 9, which is Su Dong. Jersey.

　　 In addition to Bayern, UU reading www. uukanshu.com's season ticket sales for other Bundesliga teams have also ushered in growth, and all away tickets for Bayern's away games have been sold out. This has been the norm in the past two years, and it is not news.

　　 In addition, all the Bundesliga teams sold their chest jersey ads, even Bochum sold 2.5 million euros, which is second to none in European football.

　　 Deutsche News Agency believes that with the addition of Su Dong, Bayern began to raise the banner of superstars, the influence of the Bundesliga is growing, and the attraction to sponsors is also increasing, which is reflected in the chest jersey advertising and sponsorship.

　　 In the global economic recession and other major leagues are experiencing problems one after another, the Bundesliga headwind growth has undoubtedly become a special landscape of the four major European leagues. You must know that even the German economy is expected to decline by 6%.

　　 It can be said that it is not easy for the Bundesliga to still achieve such amazing growth in such a big environment.

　　 Behind all this, Bayern’s strategy and Su Dong’s influence are indispensable.

　　 Bundesliga published an article, full of expectations for the new season of the Bundesliga, and also expect more and more Bundesliga teams to perform in the European arena.

　　 "We and all German fans sincerely hope that Su Dong can continue to stay in the Bundesliga until he retires!"

　　 Su Dong, it's so fragrant!

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