Ice Shooter of the Green Field

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Wu Jiawen has been very busy recently.

His state is painful and happy.

Because Qi Ce, the new Asian brother in his hands, is now not just a celebrity in the media.

He also received emails from many companies, hoping to sign Qi Ce as the spokesperson for their company's products.

Just a few days ago, Zhou Feng personally rushed to Dortmund and Dortmund's football director Zork to discuss the final result, about the portrait rights of Qi Ce.

Zhou Feng won 60% of the portrait rights for Qi Ce, which is the highest in the Dortmund team. Generally, the team is 50-50, and some players have 40% portrait rights. They basically have no objection. Dortmund is Germany. Most of the players on the team are Germans. They are not very famous stars in Germany. The portrait rights are almost negligible.

These players basically don't have any personal endorsement products, and the amount of image rights given to the team has no effect at all.

Qi Ce is different. His nationality is bound to bring him a lot of income outside of football. Recently, many companies and enterprises have been eyeing Qi Ce, a popular niche. This year, many quotations have been issued to Zhou. The peak is here.

Qi Ce's reply was to wait until the end of the season. Many stars are like this. Most endorsement ads are arranged in the summer after the end of the season.

It is now, and there are nine emails sent from Zhou Feng to Wu Jiawen’s computer, and the schedule may be full in the future. After all, they are the first cooperation. Let’s check the situation first. Wu Jiawen keeps calling every day. Keep in touch with several companies at the same time.

Most of them are enterprises of sneakers, apparel and sports drink brands.

After analysis, the most demanding one is Pepsi-Cola.

Since Qi Ce began to emerge, Pepsi has been eyeing Qi Ce, and they feel that Qi Ce is a star tailor-made for Pepsi.

There are two reasons.

PepsiCo has a sports functional drink Gatorade, which is the world's leading sports drink. It entered the Chinese market in 2006. The current sales share of sports drinks in the Chinese market is not optimistic. A representative person is needed to help. They, Qi Ce is regarded by them as a very promising task.

The other is Coke itself, which is also the most important reason.

The story of Pepsi’s biggest competitor, Coca-Cola, falling in love and killing each other has been circulating for a hundred years. It is no longer possible to face opponents from something highly similar in taste. It is too difficult to adjust the taste, so Pepsi has adjusted its strategy.

Starting with consumers, young, vigorous, and visual effects are what Pepsi has laid out. It is well known that Pepsi’s impression color is blue, which complements the title of Qi Ce’s Ice Cube Boy. The young Qi Ce will be Pepsi’s favorite.

Pepsi takes a trendy, unique, and cool route. Qi Ce’s style on the court is calm. He doesn’t celebrate much, but it’s always cool. German media often use words like the cold assassin—the ice cube boy. Describe Qi Ce.

They have been slow to make a move, just waiting for an opportunity.

Qi Ce has a chance to be famous in China and Germany, and that is now.

Pepsi's biggest competitor, Coca-Cola, is also paying attention to Qi Ce, but their disadvantages are obvious. Coca-Cola does not have its own sports drink brand. Although Coca-Cola has started planning this project internally, it has not yet been implemented.

Gatorade, a subsidiary of Pepsi-Cola, although the parent company is Pepsi, Gatorade is independently operated, which means that Pepsi wants Qi Ce to endorse Gatorade and Pepsi at the same time, and has to pay two.

For Qi Ce, is it to make two money or one money?

It's not difficult to choose. The endorsement fee for Coke alone is similar between the two. With Gatorade, the price offered by Coca-Cola is much higher.

Unless Coca-Cola is willing to pay more than twice the endorsement fee, Qi Ce will consider making this money.

Of course, there is a price to make two money, that is, you have to take two copies for advertising, and you can only choose the two brands of beverages in public.

After the transfer was settled, Wu Jiawen began to deal with these businesses. In addition to Pepsi-Cola, several domestic manufacturers also hope to find Qi Ce to endorse their products.

This summer will be extraordinary, and it is also the most important development opportunity for the company and Qi Ce himself.

They need to find a balance, that is, to do these off-site things without affecting their state.

After all, Qi Ce's current fame is given by football, and once his state on the court declines, these endorsements will also be affected.

For this reason, Qi Ce's endorsement fee is not so high compared to long-established superstars or some actors and singers. Most companies are aimed at Qi Ce's potential.

Gatorade is a good proof. As an athlete, it is very important to endorse sports products. Gatorade uses the influence of its parent company Pepsi to solicit Qi, and it is also the first to grab a potential in sports drinks. Infinite new stars.

The endorsements of these two products can almost make hundreds of thousands of euros, but the work is coming right away, and Qi Ce can't really enter the vacation state for a while.

It is to shoot commercials.

Since the beautiful girl DreamWorks mission is still in progress, Qi Ce's temporary skills are still effective, the physical coordination of professional dancers, and the camera sense of the photographer are very important for shooting commercials.

At least it’s better than when Qi Ce was interviewed by a bunch of reporters. The process of shooting the ad went very smoothly. PepsiCo can’t wait to announce on their official Facebook account that they have signed a new spokesperson. Background image It was the moment the crystal clear ice fell into the Coke.

This picture also made many people guess that it was Qi Ce. Now Qi Ce is not only famous in China, but also a remarkable new star in Europe and even the world.

After shooting an advertisement for Pepsi and Gatorade, Irene, who Qi Ce also took the exam, took time to visit and learn. As a model, Irene may have more opportunities to shoot advertisements than Qi Ce in the future.

Irene was very unconvinced about this, because Qi Ce faced the camera and did a lot better than her in shooting commercials.

This is of course not to blame for her, Irene has not made her official debut so far, and the shots are mainly static photos, and it is normal for Qi Ce with a certain foundation to do better than her.

It's just that Qi Ce is a football player, and she has been working on this type of project in the agency for a long time. On the contrary, Qi Ce is a bit unconvinced that Qi Ce adapts to this kind of scene before her.

From this perspective, the two brothers and sisters still have similarities, but Meyer behaves very directly, while Irene is more reserved.

In addition to Pepsi, there are some domestic companies next. After finishing these tasks, Qi Ce is ready to return to China. There are still many businesses in China.

The last thing is that Berlin Fashion Week ~www.wuxiahere.com~ waits for Irene's event to end.

It should be said that this summer has a lot of good things, maybe it really is "Pepsi"!

On the eve of Berlin Fashion Week, Irene took a set of impression pictures for the famous German women's clothing brand ETAM, and there were some warm-up activities, mainly as a model in a clothing store.

ETAM mainly focuses on women's wear from the 20th to 30th generations. There are also girly fashions like Irene, but it is not the main one, but it can be recognized by this level of company, which shows that Irene does have this potential.

After a rigorous selection, ETAM selected three 15-18 year-old girl models, and Irene was one of them.

Before that, Irene had cut her hair short to match the effect of the costume. Although it was a pity that she lost her blonde hair like a waterfall, but Zize found that the bob head is also very suitable for Irene, which is better than before. More of a girlish feeling.

In order to facilitate the next reading, you can click the "Favorites" below to record the reading record of this time (Chapter 262 Pepsi), and you can see it next time you open the bookshelf!

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