I’m Really a Superstar

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afternoon.

Advertisement production begins.

In a modern office area, Zhang Ye took over the power and began to direct the people in the advertising company to produce advertising content according to his requirements.

Zhang Ye didn't even listen to other people's suggestions. Even on some very subtle issues that others thought were insignificant, Zhang Ye had to make them listen to him, and he had to follow every one of his suggestions. Instructions work. There is no way. It's not that Zhang Ye wants to act arbitrarily, but that he has to do this. He knows the miracle of Melatonin's advertising in his world. Zhang Ye is the only one on this earth, so he wants to recreate this heaven-defying miracle on this earth. Miracle, just to be on the safe side, Zhang Ye didn’t plan to change the content of the advertisement, at least not too much. Every step had to follow the routine of his Melatonin advertisement to avoid any surprises.

"What? You don't want to sing the slogan?" Mr. Wang said blankly.

Zhang Ye said matter-of-factly: "Of course I won't sing, let's do the dubbing." He thought to himself: How can I sing such a stupid advertising slogan? Do you think I'm stupid?

Mr. Wang was surprised and said: "How do you shoot an advertisement?"

Zhang Ye said: "Didn't I say that there are two people in the animation production, an old man and an old lady, and the singing is dubbing. The two animated characters are twisting and twisting. The characters are probably more cartoonish images of the elderly. Comparatively Cute, you design the image first, I’ll take a look at it later.”

Mr. Wang felt incredible and said, "Then what are you doing in there?"

Zhang Ye pointed at himself, "Me? I just show up for a shot, holding the brain white... holding the brain gold to make my final appearance. The core of this advertisement is not me."

Mr. Wang and the advertising production team this time are really eye-opening today. How many years have they been doing advertising? This is the first time I have seen it produced like this. The company paid a large price for you to be the spokesperson for a year and produce promotional ads. You'd better do it perfunctorily. Just one shot and that's it? Your endorsement fee is so profitable, and so is Brain Gold Company. Why did you write that kind of clause in the contract?

Mr. Wang looked at Wu Mo, "Mr. Wu, this..."

Wu Mo already felt that the situation was over, and waved his hand: "Just listen to Zhang Ye, don't ask me, I'll go out and smoke a cigarette." He ignored it, and was a bit angry, boarding Zhang Ye's ship. The boat was forced to the point where he had no choice but to do nothing.

Zhang Ye ignored them and continued to command.

“Is this image okay?”

"No, too young.

"

"What about this? My hair has turned white."

"I said it is a cartoon image. This one is not cute at all. It should be cute but also charitable, and the charity should show vitality. Make the eyes bigger, yes, and the body proportions should also decrease. The old man should wear a suit and the old lady should wear a wedding dress. Don’t be too old, but show your youthful vitality.”

"What now?"

"Okay, okay, that's it."

The plan for the TV commercial has been decided, and the rest is just production. This is not something Zhang Ye can get involved in. He does not have the skills to produce animated commercials.

Outside.

There is a small rooftop at the end of the corridor.

Wu Mo was squatting there smoking, and there were already seven or eight cigarette butts on the ground.

"Mr. Wu." Zhang Ye walked over with a smile and took out a cigarette, "I'll smoke one too."

Wu Mo glanced back at him, said nothing, and ignored Zhang Ye.

Zhang Ye knew that the other party had been full of energy since noon. He lit a cigarette and sat on the steps. He handed over the cigarette and said, "Want one?"

Wu Mo grabbed one and said, "Teacher Zhang, my sister-in-law has told me about you. She has always been very optimistic about your literary qualities. She also said that you are a talent that no one can replace in our republic. I have also read your poems. , I have listened to your speeches, seen your advertisements, and have always believed in your abilities. You are one or two years older than me. I will call you Brother Zhang. You can’t cheat me like this. We are just small business. This business is about to go bankrupt. I really can’t withstand all this trouble." Zhang Ye’s status in the industry is clear: he is a famous host, a famous writer, a famous litterateur and a red scholar, and he is also a Peking University student. He was a popular educator in the Chinese Department, so Wu Mo couldn't get angry with him directly.

Zhang Ye didn't know what to say. After thinking about it, he asked Yu Jian: "Mr. Wu, since you have seen the advertisement I planned, tell me, does my electricity-saving advertisement have a big impact?"

Wu Mo pondered, "Big"

Zhang Ye asked again, "Is the advertisement for "I Speak for Myself" a hit?"

Wu Mo paused and said: "Fire"

Zhang Ye smiled and said, "To be honest, have I ever failed in the fields of broadcasting, novels, TV hosting, poetry and literature, lecturing, and advertising?"

Wu Mo was stunned and thought seriously for a while. He found that Zhang Ye was right. This guy really never failed. No matter what kind of works he produced, they were always very popular, even those The most unpopular works or programs proved Zhang Ye right in the end.

The other party was Wu Zeqing's nephew. He was a nice person and valued commitment. Because he was young and did not have the cunning and philistine behavior of many business people, Zhang Ye said a few more words, "When I was working on the Three Kingdoms, how many people questioned Me? When I talked about talk shows, how many people scolded me to death? When I talked about Dream of Red Mansions, how many people wanted to skin me? But in the end, I never let anyone who trusted me down, Mr. Wu, If you believe me, you will give me full power of advertising planning, and I will do my best to turn your company around from losses to profits."

Wu Mo stamped out the cigarette butt, "I have no choice."

Zhang Ye also finished drawing, "Then let's go in? What kind of concept is Brain Gold? You have to tell me the detailed technological support."

Wu Mo asked: "Are you asking this?"

Zhang Ye said: "The TV commercial just now is the ultimate trump card, but the trump card alone is not enough to create this miracle. Other auxiliary strategies are also needed.

Wu Mo naturally had no problem, "Okay, let's talk while we walk over there."

Along the way, Wu Mo began to introduce this product to Zhang Ye in detail.

Zhang Ye discovered that this "brain gold" was actually the "brain gold" of his world. The main ingredient was melatonin, but the other additional ingredients were different.

That would be easier

This matter is absolutely indispensable.

In the conference room.

Wu Mo called everyone to a meeting.

Zhang Ye closed his eyes, bought a "Memory Search Capsule" from the game ring, ate it, and recalled the melatonin propaganda method he had seen in his world. In his world, Melatonin's biggest comeback was this TV commercial. It looked very stupid. But when this commercial, which everyone thought was garbage and stupid, was aired, the miracle it created shocked everyone in the industry. , Even in the decades of history of the Republic, there has never been such a miracle advertisement. Zhang Ye has personally experienced how many people have been blinded.

However, the success of Melatonin is not solely due to this TV commercial. Zhang Ye said that this is the biggest trump card. To create this miracle, some specific conditions are needed.

One is product quality, which we already have.

Second, there is an overwhelming advertising campaign.

The third is the promotion of soft science popularization articles without any trace of advertising.

Fourth, it is the brainwashing that is the miracle of TV commercials.

"Teacher Zhang?"

"Zhang Ye?"

"Isn't it a meeting?"

"Why did you fall asleep?"

Everyone started talking dumbfounded, where is the legend in the advertising industry? Shit, it’s better to meet him than to be famous. In their opinion, Zhang Ye, a legendary figure, is so unprofessional.

Zhang Ye finally opened his eyes, "Sorry, I was thinking about something just now."

Wu Mo has now accepted his fate, "Tell me, what else do you want everyone to do?"

Zhang Ye said: "Mr. Wu, I would like to ask first how much publicity funds we have. I mean what is the maximum amount that can be used below?"

Wu Mo said helplessly: "Excluding your endorsement fees and advertising production fees, you can still use one million."

Zhang Ye thought it was a little bit less, "Can it be more?"

Wu Mo rolled his eyes, "We are a company that is about to go bankrupt. How much more promotional money do you think we can use? We have already bankrupted everything. We still have to pay for the loan, and we are all betting on this."

Zhang Ye immediately said: "Well, I don't need my endorsement fee and advertising planning fee for the time being. Your company can pay it to me in a few months or a few years. We can make an additional clause to This matter is written into the contract. I have no problem with paying it off in installments within five years. Then I can use the money I have to pay for advertising. Since it is a bet, let’s bet a big one and say something unlucky. , if your company really goes bankrupt, I won’t pay a penny for the endorsement fee, and this can also be written into the contract.”

Mr. Wang was shocked

Wu Mo and the people from Naojin Company were also confused.

"Brother Zhang..." Wu Mo said, "Are you serious about this?"

Zhang Ye smiled and said: "As a person, the most important thing for me is credibility. Since I have said it, I will not break my promise. Even if it is not written into the contract, I will do it."

If other people said this, everyone would really not believe it.

But Zhang Ye said this, so no one doubted it at all

Who is Zhang Ye? That was for a fan he had never met. The master who dared to bankrupt his fortune to sell copyrights and even borrow money to save people. How much money did he spend on the treatment of his fans? Maybe it cost more than just this endorsement. Zhang Ye didn't care about the money at all. This thing was done so beautifully. Even now, there are still many people and many media talking about it on the Internet. This is the only time Zhang Ye has done it since his debut. One thing that has not been attacked or questioned. Zhang Ye's character and character in other aspects have some bad reputations and are notorious, but in terms of personality, no one has ever questioned him, and they can't question him. He is indeed more beautiful than everyone else.

No one expected Zhang Ye's words. This was obviously a suggestion that was not in Zhang Ye's interests.

Wu Mo's eyes trembled. At this moment, he finally believed that Teacher Zhang Ye really wanted to help him and was not teasing them, let alone joking.

Wu Mo is still a kind person. From a certain point of view, he is the same type of person as Zhang Ye. How you treat me, I will treat you as well. "Teacher Zhang, don't do this. We will give you as much money as you need." No matter how much you give, our company can still squeeze out 300,000 to 400,000 yuan, and this 13,000 to 400,000 yuan should be enough."

Zhang Ye shook his head, "It's really not enough. Mr. Wu, please listen to me and count my endorsement fee as part of the advertising. I think this is too little."

A woman from Brain Gold Company said in surprise: "What do you want to use this much money for?"

Zhang Ye said: "Invest in advertisements, in large quantities. We can't afford TV advertisements for the time being, but in post bars, forums, video websites, and newspapers, you can still do a lot with the money. In first-tier cities, Second-tier cities, third-tier cities and even county-level cities must be spread to the maximum extent. We need a large-scale and all-round advertising bombing. In the long term, we don’t have the money to do it now, but in the short term, it is possible, and it will be before the New Year. There is a big bombing in the golden period these days. The more advertisements, the better.”

Mr. Wang sweated and said, "Is this okay?"

Zhang Ye said: "These alone are not enough."

Wu Mo's eyes turned black, "Isn't it enough? Do you still have to pay?"

Zhang Ye said with a smile: "No need, after doing this, the following work will be simple. It will cost very little money, even a hundred thousand yuan - let's find a navy army."

An advertising person asked: "Are you looking for a spy?"

Zhang Ye said: "Like posts on the forum to help us build momentum."

Mr. Wang was really speechless and said: "These are low-level tactics by the navy. It doesn't mean much if it can't be put on the table, right? It became outdated a few years ago."

Zhang Ye said confidently: "Is the naval force obsolete? This is because we have not found the right methods and strategies. This kind of propaganda and momentum-building technique will never become outdated."

Wu Mo said: "But if this method of advertising is used everywhere, it will arouse the public's resentment, and people will resist it, which will have the opposite effect. People today are much smarter than before. They can tell what advertising is at a glance. I won’t click on it at all.”

Mr. Wang was also very professional and said: "That's right, our company used to accept this kind of work, but now we don't accept it because it is a waste of time."

Zhang Ye was amused, "Why did I say it was an advertisement?"

Many advertising people present were very puzzled, "Why don't we spend this money on advertising?"

Zhang Ye explained: "We are going to do soft popular science articles, and we should follow the deceptive route of public welfare, and there should be no trace of advertising at all."

Wu Mo didn't understand, "What do you mean?"

Zhang Ye looked around, "Do you have a pen and paper?"

"Yes, what pen and paper do you need?" asked a person from an advertising company.

Zhang Ye thought that he wanted to show it to everyone, so he had to write bigger words, so he said: "It is best to use a rice paper brush, um, a small brush."

"Then, I'll get it." The young man went.

Not long after, the Four Treasures of the Study were prepared for Zhang Ye.

Everyone didn't know what kind of soft article Zhang Ye was going to make, so they all gathered around.

Zhang Ye's memory search capsule was not for free. He started writing as soon as he picked up the pen. He took over the finished melatonin promotional articles from his world, made some slight changes, and wrote:

"A woman at forty is a flower or a dregs of tofu".

When a woman turns one year old: her skin becomes rougher and wrinkled, her body becomes bloated, her hair keeps falling out, and various spots increase, etc., making them both concerned about their appearance but unable to face the reality in the mirror. , coupled with the advent of menopause, has led to huge psychological and physiological changes. So some people say: A woman in her forties is a piece of shit. Modern scientific discovery: All this is determined by the most important organ in the human brain that controls the human body's life clock - the golden body of the brain. The brain structure is composed layer by layer, like an onion. The outermost layer is the cerebral cortex, and the innermost core is the brain gold body. The amount of brain gold it secretes directly controls the aging of all organs in the human body. When a person reaches the age of forty, the amount of gold secreted by the brain is only % of that in childhood, so most of the body's organs have begun to age. If you drink an appropriate amount of brain gold every day at this time, you can restore the various organs of the body to a youthful state; a large number of new skin cells will be produced (during deep sleep), dead cells will be removed, and the loose skin will become elastic again, greatly delaying It prevents the formation of wrinkles; the intestines enter a youthful state, effectively preventing various toxins that damage the skin from invading the body, eliminating spots, and even delaying menopause.

wait wait wait.

Zhang Ye has finished writing.

Wu Mo was surprised and said: "Is this the public welfare science soft article you are talking about?"

Mr. Wang was also dumbfounded and suddenly exclaimed: "What a creative idea! This is a great idea. It looks like a public welfare science popularization, but in fact, isn't it just an advertisement? It's just that it's not written clearly. It's just a seed that was planted and bought. Wait. As soon as the Brain Gold advertisement came out, everyone would naturally think of this popular science article."

Several other advertisers were also amazed. It turned out that advertisements could be so effective and so calm. It was so insidious.

Is it immoral?

It's really a bit wicked

But the advertising people present looked at Zhang Ye with admiration in their eyes.

Zhang Ye ignored them, but continued to write several other soft articles on the rice paper.

"Can Humans Live Immortal?" "(one two three)

"Two Biological Atomic Bombs"

"Americans sleep soundly, what should the Chinese do?"

"There's a Only in the Human Body"

"How Astronauts Sleep"

"You can only live five days without sleep"

"Not having a bowel movement for one day = smoking three packs of cigarettes"

He started writing at three o'clock in the afternoon, and Zhang Ye ended up writing at seven-thirty in the evening. It had been more than four hours and almost five hours. Zhang Ye didn't say a word, but just wrote calligraphy on the table in the office area. I didn't take a sip of water, I didn't eat, I didn't take a minute's rest, and it seemed like I didn't even blink my eyes. I never stopped writing, and I wrote continuously for five hours.

This made everyone around look stupid.

"Teacher Zhang?"

"Uh, do you want to take a break?"

"There's still plenty of time."

"Teacher Zhang, would you like to eat something first?"

Zhang Ye's thoughts were all in recalling the things consolidated by the memory search capsule in his mind, and he had to start writing. He had no time to reply to their words, and he didn't hear them at all. He was too focused.

Zhang Ye didn't stop writing until he finished writing the last soft article. He suddenly felt tired, exhaled, rubbed his eyes, and sat down quickly.

Wu Mo shouted: "Shui Shui"

One person hurriedly ran to get it, "It's coming, it's coming."

"Go and pack lunch for Teacher Zhang." Mr. Wang was also worried.

Many of them had just come back after taking time to eat, and Zhang Ye was all busy working alone.

Many advertising people in the office curiously went over to look at what Zhang Ye had written. They turned over a few pages and read them all. After that, everyone looked at Zhang Ye with admiration. Only then did they realize that it was no wonder. Teacher Zhang Ye is so famous, but with this skill, who the hell can compare to him? After five hours of standing still and writing, I didn't even have a draft, but I couldn't find a single typo. The whole text was smooth, and every word was written to the point, and I wrote about the "pain points" of the sales people I faced. Insomnia, memory loss, and aging of women are all presented in a popular science format to the maximum extent. Whenever you look at it, the term "brain gold" will be deeply rooted in people's hearts.

Every classic

Shocking every chapter

Good calligraphy and better writing

He is indeed a legend. He really deserves his reputation. This stick and pen power are simply too powerful.

If it were any other advertising person, just picking out an article from among them would have required a team to rack their brains for several days to write a manuscript of this level. But what about Teacher Zhang Ye? I didn’t even take a break and wrote seven or eight soft articles in one breath.

He can handle ten advertising teams by himself.

Everyone looked at each other, a little shocked by Zhang Ye's ability.

After Mr. Wang saw it, he also took a breath and looked at Zhang Ye and said: "Teacher Zhang, if you could come to our advertising company, we would have rushed out of Asia long ago. Your efforts are too exaggerated. The advertising people and people in our company All the staff combined are not as good as your writing skills."

Zhang Ye smiled and said, "This is what I do professionally. I write something. This is my field. I will definitely write faster than you. Come on, let's take a look."

They had already finished watching it, and everyone was full of praise

It's so cunning. This ad is so deceptive.

There is not a single word asking everyone to eat "brain gold", but every sentence tells everyone that if there is no "brain gold", everyone will not be able to live.

Zhang Ye said: "That's all. Let's find people to post in various post bars and forums, and then hire trolls to post the posts, make them popular, and cooperate with the advertising to launch this first shot."

Wu Mo finally showed a cheerful smile, "Brother Zhang, now I feel that my more than one million yuan in endorsement and advertising fees are well spent." How could Teacher Zhang Ye be so good at hiring others to endorse them? Those who work hard really get what they pay for.

Zhang Ye drank water gurglingly. After finishing a bottle of mineral water, he wiped his mouth and said, "You're spending your money well, but I'm a little exhausted. Do you have food? Give me a sip."

Although Wu Mo and Mr. Wang still don't think Zhang Ye's previous suggestion of "receiving brain gold as a gift" is a good advertisement, the publicity method of publishing soft articles is recognized by everyone, and Zhang Ye's article is also written Nothing to say. Mr. Wang and his team seemed to be amateurs when they stood in front of Zhang Ye.

Zhang Ye started to eat and ate haphazardly.

Wu Mo saw the opportunity and suggested it again, "This publicity method is so good, we should vigorously promote it. Should we change the previous TV advertisement? Can we change it to a publicity form similar to this soft article? Let's talk about the harm first, and then promote us Although fifteen seconds is not enough for this product, if you squeeze it and compress it, it should be fine."

Zhang Ye shook his head and continued eating without saying anything.

No one knows better than Zhang Ye. Without that TV commercial, all the previous publicity and foreshadowing would be nothing.

Forum advertising?

Soft promotion?

Navy support?

You can live without anything and absolutely cannot live without those stupid TV commercials.

It's just that they don't understand what I say now, and Zhang Ye can't explain it clearly. Yu Jian won't say anything anymore. Anyway, this matter has to be done according to what he said. You will thank me in the future.