I’m Really a Superstar

TV station.

The fifth floor is the site of the advertising department.

The public service announcements for the No Tobacco Day were previously expected to be released around noon, so eight or nine o'clock in the morning was also the final review time. The finished product had to be submitted, reviewed and approved before it could be shown on TV, so there were already people waiting in the advertising department at this time. It was a "public service advertising crisis" at Beijing TV Station. For this reason, the two heads of the advertising department came and waited for the public service advertising department to hand in their answers.

"Where are the people?"

"Why haven't you come yet?"

"Is it the recording room?"

"Still recording?"

"It's over, I definitely won't be able to catch up."

Some employees from the advertising department who came to help at noon yesterday came here a little early to see if they could help with anything else. But when they saw that there was no one in the office and the atmosphere, they knew that their help was probably not needed because there was no need for them. Can't help.

Sun Han carried the box and went upstairs first.

"Xiao Sun." A leading deputy in the advertising department said quickly: "How's it going? Everyone is waiting for your case. Have you caught up?"

The deputy director of the advertising department looked solemn and said: "It's not done yet?"

Sun Han sighed, "Boss, I'm sorry, it's my responsibility."

The deputy director's face changed, "Didn't we send so many people from your department to help yesterday? Why...forget it." At this point, his tone also slowed down. As the leader of the advertising department, of course he knew about advertising. How much effort does it take? One day, even if it is crudely made, let alone make a standard public service announcement for smoking cessation under the provisions of the New Deal. Everyone has known it before, this itself is impossible. The completed work was a job that no advertising agency was willing to take on, so everyone had low hopes at the beginning. It is understandable that it has not been completed now.

The intern girl who followed him upstairs said: "Teacher Zhang has also tried his best. Teacher Zhang has been working hard since yesterday morning and has not slept for 24 hours." If you don't sleep all day and night, there may be many people who can barely hold on. It can be sustained, but the prerequisite for this is that there is no excessive physical or mental work. If you watch movies that interest you for 24 hours and then work for a while, or if you continue high-intensity work tasks for 24 hours, this is completely They are two completely different concepts, a matter of heaven and earth.

When the people in the advertising department heard this, they all took a breath.

"Fighting twenty-four hours a day?"

"Zhang Ye is risking his life."

"Oh, Zhang Ye is not going to be easy this time either.

"

"No one can complete this mission. The time is too tight."

"It's over, I have to pay a fine this time."

"When other media report it, it will definitely have an impact on the reputation and reputation of our Beijing TV station. This new policy also seems to be targeted at us."

"Stop complaining, who asked us to carry it?"

"Even if we give it one more day, there is still hope."

"Stop talking, hey, we all tried our best."

"Yes, everyone has done everything they can. There is nothing we can do if we can't finish it. This is fate."

Everyone in the advertising department was ready to leave.

The person in charge looked at the person in charge who submitted the advertisement for review, sighed, turned around and prepared to leave with several leaders.

However, at this moment, Zhang Ye went upstairs. Seeing everyone in this state, he was very surprised, "Hey, there are so many people? What's wrong? Where are we going?"

The reviewer comforted him and said, "Teacher Zhang, thank you this time. You came over to help us when we were in trouble." He had previously collaborated with Zhang Ye on an advertisement to save electricity, and the two of them had I'm not very familiar with him, but I've said a few words to him.

Sun Han also said: "Thank you."

Hu Fei arrived at some unknown time and walked up to him, "Xiao Zhang, you did your best."

Zhang Ye was almost stunned by them and said at a loss of whether to laugh or cry: "What are you talking about? When did I say that the advertisement was not finished?"

The intern girl was stunned, "Huh?"

Sun Han also blinked, "Isn't there something wrong with the props?"

"There is a problem." Zhang Ye said with a smile: "But in one night, I made another prop that meets the requirements. It's all used up. It's in the box in your hands. I told you earlier. After all, since I accepted this advertisement, I will definitely complete it and do my best. Why do you think I haven’t finished it yet?”

Hu Fei was surprised, "What?"

Sun Han was extremely excited, "You, you can do it by yourself?"

"Not only is it done well." Zhang Ye said confidently: "It is also a version that I am very satisfied with. At least I think it is impeccable."

The deputy director of the advertising department spoke quickly, "Where is it?"

Zhang Ye raised the laptop in his hand.

"Quick, take a look." The leader didn't think he had really done it.

Everyone walked to the office area together, where there were professional projection and large-screen equipment.

Suddenly, seven or eight people came from the opposite corner. When everyone took a look, they turned out to be the station director Xu Yuhong, two station leaders, and several staff from the station director's office.

The Taiwan leader is here

"Director" everyone was busy greeting.

Xu Yuhong smiled and said: "The finished product of the advertisement is out?"

The deputy director of the advertising department said: "Teacher Zhang Ye said it is ready. Everyone is about to take a look. If it works, we will send it for review and then arrange a time slot."

Xu Yuhong nodded, "Okay, let's take a look together."

The director of the station is here. The director of the advertising department and many heads of other departments also rushed over after getting the news. The entire middle and high-level leadership team members of the station gathered in a large comprehensive office with everyone from the advertising department. Zone, sit back and wait for the play.

Zhang Ye glanced at Xu Yuhong and nodded.

Xu Yuhong smiled slightly and nodded to him.

Zhang Ye started to debug the equipment and connect the signal. Because he needed a power amplifier, he fiddled with it for a few minutes.

The people below were all sitting there waiting. A station leader asked Xu Yuhong, and when Xu Yuhong nodded, he lit a cigarette. Several other supervisors who were heavy smokers took a look and secretly lit one too.

After a while.

The music starts playing and the commercials start

"coming"

"Everyone be quiet"

"Silence your phone."

Everyone stared at the big screen without blinking, wanting to see the results. Although Zhang Ye had already said that the advertisement was ready, they still didn't believe it until they actually saw it. In such a short time, even in the end, When Zhang Ye is the only one left, what kind of decent public service announcement can he make? Everyone involved in the advertisement knows that this advertisement does not have a single line, not a single shot of a character, only an alternative prop that they think is inexplicable and that no one can understand, and it is the only prop, so just use this prop. , is it also considered an advertisement? No one knows what form Zhang Ye’s advertisement will take.

The next moment, the advertisement was revealed

What entered the room was a piece of low-pitched music. This was ordered by Zhang Ye almost exactly according to the original background music of the original advertisement in his world. Sun Han found a few people on the stage to make it overnight, and put in a lot of effort to show it. The effect is naturally obvious.

The first picture that appeared was a partial shot of cigarettes.

The second set of pictures was also sent. The cigarettes began to overlap and nothing could be seen.

Sun Han wiped his sweat and asked, "What is this?"

A group of four people, old, young, sick and disabled: "What is the effect of this?"

"I can't understand." Some other professionals in the advertising department also began to show disappointed expressions. There is no language, no characters, and there is not even data showing that smoking is harmful to health and how many thousands of people die every year. This can be called quitting smoking. Public service announcement? Where are these ads for quitting smoking?

There were whispers below.

Several people in charge of the advertising department also looked suspicious. For the first time, they had doubts about Zhang Ye's advertising production skills, because from the first five seconds, this advertisement was simply too weird and unconventional. , seeing this, they can’t even tell that this is a smoking cessation advertisement, and how long is a public service announcement? Their mission this time only lasts for fifteen seconds at most. Five of the fifteen seconds have been wasted? They no longer have any expectations for what effect it will have in the future.

However, just when everyone showed this expression, the scene in the next second made the voices below suddenly become silent.

It is quite now

Because a lung made of cigarettes appeared on the screen. This lung can be said to be too realistic. I know that it is made of cigarettes, and I know that it is fake. However, in terms of three-dimensional effect and artistic conception, this lung is really real. It is very shocking, coupled with the dense picture of cigarette butts in front of the lungs, people with trypophobia dare not open their eyes to see it.

Just then, the cigarette burned

It starts with one point, then the second and third burning point

A faint smoke began to rise from the ignited areas throughout the lungs. The most chilling thing was that the sound of breathing began to appear in the background.

call

call

A station leader who was smoking shivered and the cigarette in his hand fell to the ground with a clatter.

With every slow breath, the three places in the lungs are lit, and the cigarette is lit up like smoking. The cigarette butts are constantly burning, and there is a tendency to spread. At first, one stick is burning, but With the clear sound of breathing in the background, the "lung tissue" around the cigarette began to burn continuously, and the area became larger and larger. The area of ​​the putrid soot formed after burning also became wider and wider.

breathe

combustion

breathe

combustion

The whole lungs are smoking

Several other people who were smoking in the office area were so frightened that they broke into cold sweats. They quickly threw away the cigarettes in their hands and their faces suddenly turned pale.

What a fool

What the hell kind of ad is this?

Finally, the screen flashed, and along with several male and female voices coughing, a line of words popped up on the screen - Please stop smoking and give life a new choice.

end.

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