King of Industry

  Chapter 585 Luxury cars are not easy to call

   "Lack of experience is not a problem. The design of a luxury car is actually not as complicated as imagined. It's just that Ms. Xiuzhu and you "Daewoo Group" didn't come up with enough cost budget..."

   Zhao Guoyang's comments made Jin Xiuzhu somewhat unconvinced.

  She said in a low voice: "Guoyang, listen to what you mean. As long as the cost budget is in place, anyone can design a luxury car?"

   Originally thought that Zhao Guoyang would try his best to deny his statement, but after hearing what he said, he nodded with a smile on his face, which made Jin Xiuzhu a little surprised.

   Just when Jin Xiuzhu was a little confused, Zhao Guoyang raised his hand and said, "People who care about the automobile industry have always had such a question."

  “It’s the same car design. Why do the cars made by luxury brands look more beautiful, while the products of low-end brands don’t look good.”

   "Is it because low-end and mid-end brands cannot hire skilled designers?"

  Hearing what Zhao Guoyang said, Jin Xiuzhu nodded repeatedly.

   Indeed, she herself has some doubts about this.

  Speaking of which, although Jin Xiuzhu has confirmed her identity as the heir of the group, she has gradually set foot in the automobile industry.

  But most of the time before her, she was responsible for business matters.

   Therefore, she still lacks an in-depth understanding of the automobile industry.

  Perhaps in front of ordinary people, Jin Xiuzhu is considered an expert, but in front of Zhao Guoyang, her knowledge in the car is relatively poor.

   Facing Jin Xiuzhu's hopeful gaze, Zhao Guoyang explained calmly: "Obviously, the designer is not the only reason, or even an important reason, for the lack of aesthetics and unattractiveness of mid- and low-end cars."

   "Miss Xiuzhu, you should know that the design of a car has a cost."

While Jin Xiuzhu nodded, Zhao Guoyang continued to speak: "The cost I am talking about is not the designer's salary and office consumables. The proportion of design cost to the cost of a complete vehicle determines whether it is a luxury car or not. It also determines a car. Does it look more aesthetically pleasing."

  Listening to Zhao Guoyang's unique narration, Jin Xiuzhu felt that she was deeply attracted by the other party, and couldn't help but want to continue listening.

  Zhao Guoyang talked eloquently: "Generally speaking, the process of car design starts with market research, then lays out hard points, then draws sketches, then goes to design drawings, and finally makes clay models and draws side A."

  “In this process, apart from the designer, there are many other staff members. Their existence will limit the creative space of the designer by many factors such as market demand, platform restrictions, and engineering realization. Let’s analyze them carefully one by one.”

  “Market research is car companies’ research on popular design trends. High-end brands need to spend a lot of time and thought on this aspect, because they themselves lead the trend.”

  “It’s not just about car design, but also about the entire pop culture, while low-end and mid-end brands only need to pick up off-the-shelf ones, and then do some divergent thinking.”

"The hard point of the layout is a kind of compromise by the designer on the limitation of the platform. After all, most cars are mass-produced products. A low-cost car will inevitably use a large number of existing structures. The more structures that are used, the designer's creation Naturally, the smaller the space, the less innovative the product…”

   Speaking of this, Zhao Guoyang actually thought of a popular car model in the era before his rebirth—SUV.

  In the era before his rebirth, SUVs became popular, and many SUV products were derived directly from the car platform.

  Many models can even be seen at a glance that they are not of pure SUV lineage. How can such products bring new ideas to consumers when they come out?

  Of course, it is impossible for him to talk about this with Jin Xiuzhu.

  After slandering in his heart for a while, Zhao Guoyang continued to speak: "Let's talk about oil sludge again."

   "Miss Xiuzhu, you should have been to the design headquarters of Daewoo Motor Company, and you should also know that when making the clay model, a large number of engineers have already participated in it."

   "That's right. I did go to the design headquarters of the 'Automobile Company' a few times." Jin Xiuzhu said with a "huh".

   "It's just that this clay has something to do with the design of the car?" Jin Xiuzhu asked puzzled.

   "Hehe, it's a big deal!"

  Zhao Guoyang shrugged his shoulders and said with a smile, "To put it bluntly, when making clay, it is the stage where engineers and designers are at the most intense stage..."

  “Many times, some very shining ideas that designers originally had will be cut off because the cost of engineering implementation is too high.”

"Miss Xiuzhu, think about it. If it is positioned as a luxury car, the designer will naturally speak more rigidly. As for the 'civilian cars' like 'Volkswagen Polo' and 'Toyota Corolla', the design fee itself is not high. The designer Unless you are full and support yourself, you will run to tear it up with the engineer, do you think this is the reason..."

   Listening to Zhao Guoyang's very humorous metaphor, Jin Xiuzhu couldn't help laughing.

   "Hey, I didn't expect Guoyang to have such an interesting side."

  Jin Xiuzhu pursed her lips and smiled, "However, what you said makes sense. The design of a luxury car really depends more on investment..."

  Zhao Guoyang let out a "hmm" and continued: "In addition, in terms of compromise between design and function, luxury cars also have more space than cheap cars."

  “For luxury cars, customers are willing to pay for a more aesthetic design, and are even willing to sacrifice some functions, such as space and comfort.”

  “For cheap cars, customers are most concerned about price and functionality, so when designing, in order to reduce costs and ensure functions, it is commonplace to make design compromises.”

  When Zhao Guoyang was seriously narrating, Jin Xiuzhu kept nodding in agreement.

  In her opinion, even the two chief engineers of her own "Daewoo Group" probably couldn't make such an accurate analysis as Zhao Guoyang.

  Zhao Guoyang didn't know what was going on in the young lady's mind, so he continued to explain: "On this point, some counterfeit cars are particularly obvious..."

   "Counterfeit car? What is that?" Jin Xiuzhu obviously had never heard of the word "cottage", and looked at Zhao Guoyang in confusion.

   "Uh..." Zhao Guoyang only realized now that he seemed to be using a buzzword before rebirth.

  However, Jin Xiuzhu is not from China anyway, and Zhao Guoyang is not afraid that the word will spread from her.

  So he touched his nose and patiently explained: "Miss Xiuzhu, the word 'shanzhai', in our Chinese, originally means a walled city in the mountains, that is, a place with defensive fences in the mountains."

   "Later, after evolution, it generally refers to counterfeit products that are imitated, copied, and plagiarized."

  “Its main characteristics are mainly imitation, rapidity, and civilianization. The main manifestation is to start through small workshops and quickly imitate famous brands.”

  “Counterfeit products involve different fields such as game consoles, motorcycles, and automobiles. The words derived from this include copycat machines, copycat cars, etc.”

  Hearing this, Jin Xiuzhu suddenly realized: "Ah, I understand. It's like, our South Korean 'Hyundai' is a copycat, right?"

  After hearing this, Zhao Guoyang almost choked. He never thought that Miss Jin would use her own country's brand as an example.

  However, this Miss Jin's seeking truth from facts made Zhao Guoyang's favor towards her even more.

  He gave a "huh", nodded and said, "Yes, Hyundai Group used a pronunciation similar to HONDA in the TV advertisement in California, USA not long ago, which made people think that this is an island car."

  “Like Acura, Honda’s high-end car brand in the United States, many Americans believe that Hyundai is also a part of Honda. Why do many people think so? It is because the logo and pronunciation are similar…”

   Listening to Zhao Guoyang's explanation, Jin Xiuzhu felt very relieved.

   Indeed, people in the "Daewoo Group" have always had a bad impression of the "Hyundai Group", thinking that this enterprise will "steal" the fruits of other people's labor.

   Now that she suddenly found that her friend had the same opinion as her, Jin Xiuzhu was naturally secretly happy.

Zhao Guoyang brought the topic back and said: "Miss Xiuzhu, when I use the word 'cottage' with you, I mainly want to tell you that many 'cottage cars' look good, have a good image and temperament, but if you go in and touch them Touch it and you can feel the difference."

   "Let's say something hypocritical, the word 'luxury car' is not so easy to call."

   "The factors I mentioned above are not just hardware costs. For luxury cars, the research, design, and adjustment of these components are indispensable, while the procurement standards for cheap cars are much lower."

  Zhao Guoyang finally concluded: "So, if Miss Xiuzhu really wants to enter luxury cars, a large investment is essential!"

   "So, Miss Xiuzhu, are you ready for such a big gamble?"

Listening to Zhao Guoyang's provocative words, Jin Xiuzhu was silent for a while, then raised her head, gritted her teeth and said, "As long as Guoyang is willing to help me and be my chief designer, I will dare to make a big bet." !"

   "Isn't it?" Zhao Guoyang originally just teased this girl to make her quit, and didn't expect her to really make up her mind.

  Who knew that this Miss Jin was so easy to "fool" that she made up her mind with just a few casual words from her.

  Seeing the resolute expression on the other party's face, Zhao Guoyang felt a little headache.

  Jin Xiuzhu stared at Zhao Guoyang and said, "Guoyang, I'm not joking with you!"

   "During this period of time, after really getting in touch with the core of the 'Daewoo Group', I have discovered a large number of problems. There are many problems that have even related to the survival of the group..."

   "If I don't have the courage and determination to 'break the boat', the building of our 'Daewoo Group' may collapse at any time."

   "As a partner for decades to come, I need you to give me a promise..."

  (end of this chapter)