King of Special Effects

There will be debates about everything, not to mention the entertainment industry that relies on online media for its food. No matter what opinion someone in the industry expresses, there will be a lot of support and there will also be a lot of opposition.

This Weibo post by Gan Xiaofeng at this time is no exception. Some people agree with his views, while some directly scold in the comment area.

Last year's National Day file, it is well known that Yi Yang's "Titan Warrior" defeated Gan Xiaofeng's "Xian Luo Ji".

Now that Gan Xiaofeng said that, everyone naturally understands what's going on.

"The box office of the movie can't compare with others, so I started to feel sad here. I really don't know how you, Gan Xiaofeng, can be so playful."

"Last year's movie box office failed so badly. It's normal to say a few words, but if you say that the box office can't represent everything, I will look down on you. If you don't make a movie for the box office, may I ask Director Gan what are you doing for it?"

"The outdated director is dying, Yi Yang has already started filming a new film and you are still posting on Weibo here."

"You are good at historical war dramas. If you want to make some kind of ancient costume fantasy drama, who can blame you for the box office hit, but now you are not Yi Yang's opponent even if you go back to film war dramas."

In the comments under Gan Xiaofeng's Weibo news, most of them were sprayed by netizens. It was fine in the past few years, but in recent years, everyone has been arguing about him, and his career as a director seems to be going downhill.

Every director will shoot bad movies, which is inevitable. The final score of "Xian Luo Ji" is 6.2 points, which can be regarded as the lowest in Gan Xiaofeng's directorial career.

Not only did he lose money, but he was also pushed out of the ranks of bad movies by netizens, which can also be said to be his shame.

······

On the set outside Changning City, Yi Yang welcomed three guests from Gusu City in the south of the Yangtze River today.

An SUV was parked outside the studio. There were two men and a woman after work. They were the project leaders of Gusu Runbaijin Film and Television Investment and Propaganda Department. They came here this time to discuss "537.9" with Yi Yang. "A promotional project for the film.

Yi Yang stood at the entrance of the studio to greet them.

The leading woman took a look at the scene. The shooting scene was a mess, and with some fortifications, firearms and props, it really looked like a real battlefield.

"Director Yi, you really know how to find a place when you are looking for a location. This place is not too hot or cold, and the crew doesn't have to suffer from the weather, but it's a bit difficult to find." The woman smiled and said to Yi Yang: "Hello Yi Dao, I am Wan Ting, the publicity director of Runbaijin Film and Television Investment."

Yi Yang shook hands with her lightly: "Hello."

Yi Yang brought the three of them to the director's studio: "I'm really sorry, I'm busy with filming now, and I can't do without the crew, so I can only arrange three of them here."

"It doesn't matter, it's all for work. It's not a matter of talking about it. If it's easy to guide, we won't go around the corner." Wan Ting took out a stack of copywriting from her bag, which was about promoting "537.9" plan.

This thing is the same as project bidding. You have to hold a proposal, and others will decide whether to win the bid after they are optimistic about your proposal.

Runbaijin is also considered a leader in the industry, and of course it has done a good job in this regard.

Yi Yang took it over, and read the contents above very carefully.

On the text, it is written in detail what methods and channels Runbaijin will use to promote the movie, and there are many hype projects, including the hype plan for the actors.

This made Yi Yang very disgusted, but he couldn't show it on his face, he just looked at it and said, "Director Wan, let me ask you a question."

"Of course, please tell me!"

"Your company probably hasn't read the script of our movie, has it?"

Wan Ting nodded: "Of course not, the script is a commercial secret, Director Yi, you couldn't have given it to us earlier, right?"

Yi Yang put down the notebook and continued: "It's really not good to make such a publicity plan without reading the script."

"Oh?" This was within Wan Ting's expectation: "Yi Dao, of course we also know that this plan will definitely be inappropriate, and its main purpose is just to let Yi Dao know about our company's publicity channels and It's just a means."

Hype is a common method used by the entertainment industry to promote movies and TV series.

From this point of view, there is really nothing wrong with what is written above, but other movies can be hyped, even if it is like "Titans", but "537.9" can't.

This movie is a true reflection of the heroic deeds of the ancestors who fought bloody battles on the Koryo Peninsula. It would be too chilling to hype and make money in their name.

At the beginning of the preparation, Yi Yang had already thought of using conventional means to promote before the release.

"Director Wan, I just saw that your company's quotation is only 5 million yuan. I'm afraid it won't do much to promote a movie with this amount of money. If you look at it according to the market, you are definitely losing money at 5 million yuan. ,Why?"

For this question, Wan Ting had to organize the language well. She couldn't directly say that it was arranged by the boss of the company. Anyone with a discerning eye could see that there was something wrong with the cheap promotional price.

After thinking for nearly half a minute, she said: "This is a behavior habit of our company. For new customers, we will cooperate at the lowest price. If the first cooperation is good, then there will naturally be a second cooperation." , Waiting for the third chance to make money."

Yi Yang nodded, this explanation makes sense.

"Okay, but according to what's written in the plan, we really can't cooperate, not for anything else, just because of the subject matter of this film and the historical background it reflects, I won't use the names of heroes to hype For profit, I'm sorry, if you insist, I'm afraid it will be in vain for you to travel all the way."

Wan Ting was taken aback for a moment. She never expected that someone would refuse the cooperation opportunity of using all of Rinpakjin's promotional resources for five million yuan.

"Director Yi, let's think about this issue from another perspective. You make movies for nothing more than to make money. We use our normal means to let more people walk into the movie theater to enjoy this movie. I don't think this is the case. What's wrong with the plan?"

Yi Yang still insisted: "We can cooperate if we want to, but we can only use normal publicity channels to give up hype on the script and actors."

Thinking about it, Wan Ting took out her mobile phone and said sorry to Yi Yang, she wanted to make a call.

The person she wants to contact now is Jin Yonghua, the boss of Runbaijin.

She walked out of the director's studio and answered the phone: "Brother Jin, Yi Yang agrees to cooperate, but does not agree that we use hype to promote his movie."

There was silence on the phone for half a minute before Jin Yonghua's voice came: "That's it, it's okay, just follow what he said, and leave this list to the next one."

"But Brother Jin, didn't you say you would use all the resources of our company?"

"The use of resources must also be based on the needs of customers, just follow what Yi Yang said!"

······