King of the Bay Area

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"Asians are young in your eyes."

Facing the habitual age misunderstanding of the other party, Lu Ke smiled and expressed his response in a relaxed and playful manner. Such a generous gesture made the middle-aged man in suit and suit also smile, and said, " So, are Americans old in your eyes? "

Such a difficult question, but Lu Ke did not panic, and answered freely, "It depends on whether the other party is a man or a woman."

The middle-aged man paused for a moment, then tasted the meaning of this sentence, and laughed happily, holding Lu Ke ’s right hand, applying a little force, and shaking it slightly, "I like this answer, one It should be remembered, and remember to apply later. "Then, the middle-aged man released his right hand, took the initiative to turn around and walked to the sofa area, reached out and issued an invitation," Please sit down. "

There is no self-introduction and no advance notice, and everything seems to be headless.

The afterglow of the sight can capture the figure of Lech coming up, but everyone is present at this time, and obviously it is not a good time for the two to communicate privately. Previously on the phone, Lech didn't give early warning. For a senior broker, he certainly wouldn't make such a low-level mistake, which means that either Leh intentionally did it or the other party deliberately asked.

In either case, Lu Ke calmed down temporarily, did not cast his eyes on Lech for help, nor asked the specific situation in a panic. Instead, he took a step and walked forward calmly. The sofa opposite was seated and relaxed, and then Lech sat down beside him.

The middle-aged man took the lead and sat down, always staring at the landing. The attitude of being humble, not panicking, and making the middle-aged man slightly lower his jaw and showed a satisfied look, but he still did not rush into the subject, but seriously looked at Lu Ke's dress.

Today, Lu Ke changed his usual sports equipment, chose a white shirt and jeans, and paired with a pair of skate shoes with dark blue trim on the lake blue. The simple and elegant dress is just the usual college student appearance; but He has a slender body, a handsome face and a relaxed temperament. He has a unique Asian book scroll, young and energetic, handsome and sunny.

The middle-aged man couldn't help but gently smile, "Does anyone say that you are a handsome guy?"

Lu Ke's head is full of question marks: under the atmosphere of the hotel, the other party asked such questions. If Lu Ke was not very sure, Lech-Steinberg was a serious and regular broker, he was hard to think about it at this time. .

The smile on the corner of his mouth lifted up, and Lu Ke replied, "This is the first time for a man."

The witty and humorous answer is not only self-ridiculous, but also jokes the atmosphere of the scene, so cut into the angle, it is indeed ingenious, let the other party stunned, and then clapped and laughed; even Leh sitting next to some Unexpectedly, she laughed silently.

The middle-aged man waved his hand and explained, "I mean, your image is good. You should know that the image of a professional player is also of commercial value? This is unfair, but it is a reality. There are other things outside the game and beyond the victory. "

This is the law of business. Like Tom Brady, he is a handsome and handsome guy, so his business value and market potential are even more outstanding. This is true of David Beckham in football, Roger Federer in tennis, and Lebron James in basketball.

This is a world of value, and sports are no exception.

At this time, Lu Ke understood one thing. On the phone just now, Lech asked him to wear private casual clothes, and now the purpose has found the source; but added more question marks, why? What about the other party's identity? What about the meeting?

No need for Lu Ke to ask questions, Leh just saw the needle properly, while cutting into the topic, diverting attention, while quietly answering Lu Ke, introducing the topic, "Lu Ke, this is under-armour ) Sean-callo, general manager of the West Coast Marketing Department; Sean, this is the 49-year-old San Francisco rookie quarterback Lu Ke. "

Under Armour, this brand is relatively new to the Asian market. When people mention sports brands, the two giants Nike and Adidas always come to mind, competing in various fields of competitive sports; but in the United States, Anderma is a very important brand.

Andema is very young, founded in 1996, the founder is a former football player Kevin-Plank (kevin-plank).

The player's college career is quite good, but he did not enter nfl to become a professional football player, but started his business after graduating from college. When playing football, pure cotton t-shirts are always soaked in sweat, which makes people feel very uncomfortable, so Plank sprang up a business idea

Developed a raw material that keeps athletes dry and light during intense sports.

Then, Andema was born.

As a brand created by a former rugby player, Anderma also started from rugby. As early as 2006, it signed a contract with nfl, and together with Nike and Reebok became the official three sneaker sponsors, and then used this as a starting point to truly open up its own market.

Now, Under Armour has established a firm foothold in the United States, and has gradually become synonymous with high-end and professional. Many professional athletes have become loyal fans, especially the quick-drying series, which has become the first choice of many sports enthusiasts.

Of course, compared with top brands such as Nike and Adidas, Under Armour's market share is still relatively low, mainly taking the high-end boutique route, but they are ambitions and are constantly expanding the market.

Last year, Andema officially entered the NBA, signing Golden State Warriors 2009 rookie Stephen Curry (stephen-curry) as a spokesperson, looking forward to step by step to open the basketball market. It can be said that this is a young brand based on professionalism and looking forward to the world. It has strength and ambition.

The meeting gradually revealed its true face. Wan Wan did not expect that the temporary work unexpectedly met with the marketing manager of Andema.

Realizing this, Lu Ke finally revealed his youth, and looked at Lech in surprise and surprise, with excitement and consternation. It only took them 24 hours to complete the brokerage contract. Lech found the first sponsor now? And still Andema?

This is not just fast and efficient, it can even be appalling!

Lu Ke is a rookie and has played only three games so far in his career; and, as a Chinese player, the appeal of the North American market is also really limited.

In fact, let alone Lu Ke, even Logan and Marcus have not been able to get advertising sponsorship for the time being. Currently, of all the San Francisco 49ers rookies, Alton Smith is the only player to be sponsored. As a first-round show, Nike and Alton signed a sneaker sponsorship.

But now, Lu Ke is sitting directly opposite Sean Carlo. Regardless of the eventual direction of this meeting; but as a top broker's courage and means, Lech's ability is beyond doubt. Now, Lu Ke finally feels a little bit real, the name of "Mr. Sweetheart" is definitely not just talking.

"Uh ..." Lu Ke's words could not help but stumble, and then saw Lechner's calm smile, gestured to the opposite Sean with his eyes, then Lu Ke turned his eyes and looked again Sean, temporarily sorted out the boiling and noisy thoughts in his mind and returned to the original rhythm of conversation, "But ... in the final analysis, victory is still the most important thing, isn't it?"

Player image is very important, this is a commercial value; but for players, before the image, victory is more important. Otherwise, even if you are so handsome, it still doesn't work.

Although a little flustered, Lu Ke still didn't get distracted, successfully connected the answer, and responded to Sean's words. This made Sean nod again with satisfaction, "Yes, victory is always the most important thing. Fortunately, you have won three consecutive victories, and the momentum is still rising, so we are sitting here today."

For professional players, court performance is one thing, and the image of private life is another. Killing all sides on the court does not mean that everyone in private life is also loved. However, Sean was very satisfied with Lu Ke's performance, not only his personal image, but also his talk, character and style, and the overall personality charm, which left a deep impression on him.

Everyone is paying attention to the landing.

In addition to Anderma, Nike, Adidas, Puma, Reebok and so on. Because of Lu Ke ’s Chinese identity, there are too many topics and attracting attention. Even if you want to ignore it, it is extremely difficult; but every brand is watching its changes, not only observing victory, but also observing the market Response and the image of Lu Ke.

Everyone is judging and everyone is waiting. For top brands such as Nike and Adidas, they can sit on the Diaoyutai steadily. As long as they gently wave, countless players can no longer wait to nod.

For example, Stephen Curry of NBA. Another example is Lu Ke in front of him.

Lech-Steinberg is indeed the industry's top presence, Sean also had some surprises about Lech's call, but finally agreed to the meeting today.

Surprisingly, after the real face-to-face conversation, Sean really likes this rookie player. In his eyes, he first saw an excellent quarterback, and the fighting style in the game continued. In real life; and then saw the market potential brought by Chinese identity.

For Nike and Adidas, they do not need to sign Lu Ke to expand the Asian market, they have a lot of top basketball players and football players from Asia; but Anderma needs such a breakthrough. Rugby was originally Anderma ’s own starting position, and choosing Lu Ke seemed like a perfect cooperation.