King of the Bay Area

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In an instant, October passed, and time slipped quietly into November. The NFL's second half of the season was officially launched, and San Francisco's city skyline was also dotted with large areas of Danfeng, which came in the severe winter. Before, it bloomed arbitrarily. Between the waves and the drizzle, the sunlight and the clouds, the aroma of a cup of coffee or the leisure of a beer has become a little happiness for people to slack off.

Lech-Steinberg's assistant Vincent Kamp skillfully parked the car on the street parking space at the entrance of Lu Ke's apartment, and then looked through the rear-view mirror at Lech sitting in the back row.

Lech didn't feel anxious. He looked down at his watch, confirmed the time, made a restless movement towards Vincent, and then began to enjoy his coffee leisurely.

Without waiting for too long, Lu Ke was sprinting in the 100 meters.

As Lu Ke ’s agent, Lech knows Lu Ke ’s habit naturally. Every day ’s work and rest are very regular. The training tasks that should be completed are never lazy, and the idle time will never be wasted. During the season, Lu Ke's life is basically two points and one line in the training ground and apartment, boring, extremely self-discipline, even more disciplined than the monks.

During the rest day last week, Lu Ke and members of the second team of the offensive team went to the bar to drink together. After learning the news, Lech not only did not stop, but also raised his hands and feet to welcome him. Suddenly, there was a kind of gratification and emotion that "my child has finally grown up"-

Yinyin looks forward to his professional players walking into the bar to relax. When the players really enjoyed the night's joy, the agent was still weeping. It is estimated that only Lech is the only one in the world.

This morning, Lech arrived at the door of the apartment on time according to Lu Ke's work schedule. There was no need to urge or rush. Just measure the time, and then saw Lu Ke, who ended the morning exercise, appeared in front of him like a Swiss watch. The time error will never exceed five minutes.

Lu Ke also noticed the black SUV docked at his door.

After finishing the last sprint, Lu Ke slowed down, adjusted his breath rhythmically, and walked towards the door of the house. From a distance, he could see Vincentra got out of the window and waved to say hello. Lu Ke also nodded. After gesturing for a while, I immediately understood, and simply said, "Five minutes." Then I bypassed the car and walked into the house.

Today is the day of sponsor signing.

Thirteen months ago, Lu Ke signed his first sponsorship company, Anderma, which proved his commercial value; 13 months later, Lu Ke was about to sign his second sponsorship company. Kee doesn't know the name of the brand for the time being, but it can be learned from Leh's words that it is definitely a big one.

Lech waited quietly and relaxed.

From Troy Ekman to Mark Brunel to Ben Rothsberg, in the past two decades and twenty-five years, Lu Ke is undoubtedly the most assured player of Lech, Self-discipline and high concentration, firm and energetic enough, for a professional player, really can't ask for more.

Thinking of the second sponsorship contract he signed for Lu Ke, even if the old-fashioned like Leh, it will inevitably be a bit proud, this can be regarded as one of his masterpieces of his career?

After a while, Lu Ke appeared again.

Sure enough, the trip preparation was completed within five minutes, taking a shower, changing clothes, everything was simple and clear.

However, today Lech was a little surprised, looking up and down at Lu Ke.

Lu Ke in the impression is always a simple sportswear dress, even occasionally private casual wear is only T-shirt jeans; today's Lu Ke dresses solemnly, this should be the first in the impression once.

The white round neck T-shirt is paired with sky blue jeans, a fitted black suit jacket is put on the outside, a sky blue checkered square scarf is placed on the left chest pocket, and finally a pair of dark blue round head skateboard shoes are paired.

There is no superfluous complicated collocation, and there is no collision of colorful colors. The whole dress is clean and simple, and it looks a little formal, but it is not too grand. The details show the fashion elements. The sharp short hair is all caught with hair wax, and the overall appearance Youth vitality really makes people shine.

"Good morning." Lu Ke opened the door of the rear seat and sat up. "I'm not late?"

"No, it's still early." Lech said with a smile, then patted the back of the driver's seat, "Vincent, let's go." Then, Lech turned his head again and looked at the landing.

Lu Ke had just noticed the anomaly just now, and now it ’s becoming more obvious. “Why? Is this suit not suitable? Did n’t you say it ’s a little more formal today? Do you mean a shirt with a suit? Would it be too formal? I There are two suits in the house now, but they seem too grand, the dress for the graduation ceremony. "

Leh said his jaw gently, "It seems that there are a few things we need to discuss. First, you need to buy a few suits, and you will attend some formal occasions in the future, such as press conferences. Suits are always the best choice. , I ’m not talking about those suits, but tailor-made suits. Sports suits stay on the court. "

"I know I know, David Beckham." Lu Ke also joked briskly.

Lech didn't refute, but raised his right hand, "Yes, David Beckham."

Then it was explained in detail, "Do you know how he became an iconic figure? Victoria-Beckham gave him fashion attributes and public image, which really established him Brand; now Tom Brady is also built according to this model, Gisele Bundchen is the military division behind the scenes, otherwise, professional players want to build a brand, it is definitely not so easy. "

After Lech's words were finished, Lu Ke spread his hands. "It seems that I don't meet the standards. I am still single now, but there is no military division behind me."

"Haha, it doesn't matter, I think you can take care of yourself. Of course, it would be better if you have a partner." Lech looked at Lu Ke's dress again, "This is the second thing we need to talk about. Things. On Wednesday's regular press conference, the pre-match player channel and the official press conference after the game, can you take care of yourself and then be interviewed? "

Perceiving Lu Ke's doubtful eyes, Lech went on to say, "Your dress has your own style. I think it fits your image very well. Outside of sports suits, you have the opportunity to show your style, which is better. It ’s young, stylish, simple, and youthful. This is a good start. Other publicity and marketing will be left to me. "

This season, the league reformed again.

In the past year and two years, the rapid rise of social networks has caused the exposure of professional players to rise linearly like a rocket. Personal image, personal brand, personal influence, etc. are all being enlarged step by step.

The NBA is a good example. Before every game, players enter the field like a fashion show, what Givenchy's new shirt of the season, what the latest aviator jacket from Balenciaga, what a big red turtleneck sweater ... … The players are becoming bolder and more courageous, and even exaggerated costumes such as denim tunic and jazz jeans have appeared.

Following the call of the era of "entertainment to death", everything is evolving into a show.

Now, the "Player Channel Show" has become a unique scene in the NBA, and its exposure and attention are very different. Those top stars have also hired stylists as an extension of their brand image to build a business empire.

Only if you really know how to package and manage yourself can you develop more business value and leave the competitive field to create value in other fields.

Roger Goodell also quickly smelled business opportunities. Although each team of the NFL only has one game per week, which is much lower than the NBA, as long as it can operate well, it can also create more waves.

As a result, the league officially made an official reform. After each game, players were allowed to go back to the locker room to shower and tidy up their minds, and then went to a press conference to be interviewed by reporters. Although not explicitly stated, it means giving players time and space to dress up.

In addition, the official press conference on Wednesday and the pre-match player channel are also on the stage.

This is not only to tap the commercial value of players, but also to tap the exposure and promotion level of the league.

In the first half of the season, some players started a bold attempt.

For example, Cam Newton will change all kinds of strange hats and colorful suits, Derby hard hats, embroidered fedoras, "newsboy" caps, etc. at every press conference; for example, von Miller has a hundred pairs of glasses and Eight hundred pairs of shoes, to ensure that every time you can keep new ideas.

Some players will appear in cartoon character pajamas, some players will choose to attend Halloween costumes such as cloaks or suits, and some players will appear in the works of luxury brand designers ... Unusual, varied, omnipotent, and often able to make The reporters exclaimed.

However, this is just the first season that has just begun to be tried, and all players are still groping. Obviously, NFL players still have a lot to learn about catching up with their NBA counterparts. They either work too hard, or they deviate from the theme, or they do n’t know what to do. The news media ca n’t help laughing.

One after another, those top big-name brokers are brewing to hire professional stylists for their origins-not designers, but stylists who are responsible for different dresses and collocations, imitating the NBA road and joining the wave of entertainment in the Internet age in. Once successful, this will also be an undeveloped virgin / land / land, and any member may become another NFL pioneer.

Now, Lech has also noticed Lu Ke's potential.