Luxury goods: I never cheat the poor

Chapter 025

“The first sales of platinum packs have been successful.”

“Are you guys full of doubts about the pricing of the platinum bag, why is it set at 15,000 yuan?”

“Are you also curious, why I was so resolute in pricing, you also don’t understand?”

All three present nodded.

Indeed, at that time, the three of them all thought that Chen An was crazy.

But the current sales situation means that Chen An’s original decision was not wrong.

“Although you saw the results and understood that the decision was correct, have you figured out why other people’s more than 3,000 bags can’t be sold, and why our Yunxi 15,000 bags were robbed madly?” Chen An looked at Lin Wan’er and the three and asked with a smile.

“I know, because our bags are of good quality and sold in limited quantities.” Song He rushed to reply.

Lin Wan’er also opened her mouth to express her opinion, “We are different from other companies and have different positioning. ”

And He Chen on the side obviously didn’t have any clue.

Chen An was still a little satisfied with Song He and Lin Wan’er’s answers, and these two could already see a little essence.

“Lin Wan’er is right, the difference between us and other brands is that the positioning is different, such as the positioning of Tiancheng for a few days, that is, low-end and mid-end consumer groups, so the price of the products they produce is fixed, if they want to change the positioning and change the consumer group, it is very difficult.”

“The difference between Yunxi and them is that we are positioning ourselves as a high-end consumer group at the beginning, whether it is from production or marketing, it is high-end.”

“Limited sales can make our products scarce and high-end.” Only by insisting on this can Yunxi always maintain a high-end image, and the goods produced by companies like Yunxi are called luxury goods. ”

After Chen An’s detailed explanation, Lin Wan’er and the others were all clear.

Compared with companies such as Tiancheng Group, although the cost of raw materials for Yunxi’s products is relatively high, the cost of equipment investment and massive publicity of Tiancheng Group is higher.

The pure handmade process used by Yunxi is only a little more in labor costs.

Yun Xi’s fame has already been played.

In the future, even if there is no publicity, there will be many people who will always pay attention to Yunxi’s dynamics.

As soon as a new link is on the shelves, someone will immediately place an order to snap it up.

From this point of view alone, our net profit far exceeds that of SkyCity Group.

The profit of their two hundred bags may not be able to catch up with the profit of Yunxi’s one bag.

“Mr. Chen, you are really powerful.”

After thoroughly understanding the concept of luxury, they are also much more at ease.

“People who chose to leave in the first place must regret dying.” Song He said casually.

Hearing this, Chen An was stunned for a moment.

Those who choose to leave, Song He should refer to those who chose to leave the studio in the first place.

This couldn’t help but remind Chen An of the goddess who betrayed her predecessor.

But none of this is important to Chen An.

“Don’t mention the previous things, Yunxi will get better and better in the future, and now you know the company’s operating philosophy and development direction.”

“The development of the company is inseparable from talents, only a few of us can not be busy, so Lin Wan’er began to recruit talents, we only need talents, as long as we have the ability, salary is not a problem.”

“Song He is responsible for improving the company’s rules and regulations and managing the company’s people well.”

“He Chen, you are responsible for production, you must focus on quality and quality control.”

“I announce that Yunxi has officially been established, and we, have set sail again!”

“Okay, applause.” Lin Wan’er took the lead and slapped her face.

The sound echoed inside the factory for a long time.

Compared to Yun Xi’s joy.

The Amagi Group was not so happy.

Since Yunxi exploded, more and more people have paid attention to Yunxi.

The brand of Yunxi is also becoming more and more popular, which makes Tiancheng Group very uncomfortable.

Today is the day when several large companies in the domestic luggage industry get together for a meeting.

The leader is the Tiancheng Group, and the main content of this meeting is Yunxi.

In the huge conference room, several pot-bellied people sat around the conference table.

A man with a dignified face was the first to break the calm.

This person is none other than the chairman of the Tiancheng Group, Wang Tiancheng!

This year has been over 50 years old, operating the luggage industry for more than 30 years, from a small workshop, step by step to become a domestic leading company.

Almost complete control of the market.

“For Yun Xi, I think you all know a little bit about it, I want to ask everyone, what do you think of Yun Xi?”

Wang Tiancheng glanced at everyone.

Although these companies are not small, they all have to rely on their own Sky City Group.

Therefore, the people present looked at his expression respectfully.

“Yunxi has been very popular on the Internet recently, although it is a small company, but I feel that they are quite good at marketing, it is better to take advantage of his development and directly acquire them.”

“What to buy it for, I see Yunxi can’t bounce for a few days, and recently the Internet has begun to scold Yunxi for not selling new goods, which has caused public indignation.”

“I heard that Yunxi bought a small broken factory, and now there must be no money, I feel that it is most appropriate to buy it now.”

“I know that the factory is about to go out of business, Yun Xi is still in a hurry to ask for it, and if I want to improve it later, I don’t know how much it will cost.”

“I also agree to buy, small company, not worth a few bucks.”

The people in the conference room say a word, I say a word.

Wang Tiancheng also got their attitude towards Yun Xi from their words.

Some people are optimistic about Yunxi and want to propose acquisitions.

And some people can’t look at a small company like Yunxi.

In Wang Tiancheng’s opinion, Yun Xi was just a slightly larger ant.

If the SkyCity Group wants to trample it to death, it is no more difficult than crushing an ant.

What else can Yun Xi have now besides a small broken factory?

But Wang Tiancheng’s gaze was farther away, and he saw that Yun Xi was different from other companies.

If you don’t control it now, you may cause yourself some trouble in the future.

Since most people are inclined to buy, Wang Tiancheng waved his hand.

The conference room fell silent instantly.