Made in Hollywood

The premiere of "Iron Man" was selected at the Hollywood China Theater. Although this theater was destroyed in the film, it did not prevent the premiere from being held. Moreover, the landmark of North America, if not featured in Hollywood films How can it be called a landmark building after being destroyed several times?

Having said that, the Golden Gate Bridge, the Empire State Building and the Washington Monument have been destroyed significantly more often than the Chinese Theatre in Hollywood.

The sun has moved to the west, but it is still bright, and the red carpet is spread far away to welcome the creators and guests participating in the premiere, not only Duke, Robert Downey Jr., Scarlett Johansson and others directly participated All the people who made the film were present, and even the high-level executives of Marvel Comics, such as Stan Lee and Avi Arad in New York, rushed over.

This is the opening masterpiece of the Marvel series. A series of events happened before the release. The premiere can be held smoothly, which can be described as twists and turns.

Only those old people of Marvel comics know that it is really not easy for Marvel to get to where it is today.

Although the director in the interview area stole almost all of Marvel's limelight, the executives of Marvel didn't care, because the dazzling box office pre-sale numbers told them that Marvel, under the leadership of the other party, will Start a new era on the big screen.

An era of Marvel superheroes.

"When making a movie, sometimes it's fun to have a little bit of the mystique of a legend."

Standing in the interview area, Duke said a few simple words to the reporter, "It's no coincidence that we chose the two hangars that Howard Hughes used to be the studio; At the time, the character prototype was Howard Hughes, so the character in the film is a combination of wealth, talent and fame."

As always, Duke did not speak much to the media when it was not necessary, and quickly gave up the interview position to actors who needed more exposure. I went to the background board of the sponsor and took a routine photo with the sponsor and sponsor.

Although the film is a parallel world, it is still a modern society, and various products can appear in it, such as Tony Stark's Audi sports car.

The film also received a lot of advertising sponsorship, as the film's director and producer. Duke is also very conscious and cooperated with the sponsors to take photos with them.

The content of Hollywood premieres may vary, but they are generally the same pattern. After the routine interviews and group photos, Duke and the crew walked into the Hollywood Chinese Theater. Since there is still some time before the screening, First went to the VIP lounge.

"Hello. Director Rosenberg."

A middle-aged man with a somewhat unfamiliar face suddenly greeted him. Duke shook his outstretched hand and said politely, "Hello."

Tina Fey, who followed behind, reminded in a low voice, "This is Claude Lance. The FBI agent in charge of the "Iron Man" leak case."

Although they were not familiar with each other, Duke had a few words with him.

Just before the film's release, the FBI released its preliminary findings, with the heads of several piracy groups as prime suspects in the incident. It can also be regarded as an explanation for the high-profile actions during this period.

This result is also in the interests of Warner Bros. to a certain extent.

Of course, the various components under the MPAA are the beneficiaries of this action.

in North America. Although piracy is not very rampant, it is also very far from being eradicated. Hollywood is fighting with various pirate groups every year, infringers or organizations sued by the MPAA. It can make up a huge list.

This result can be said to be what MPAA wants to see most.

Warner Bros., on the other hand, fired some people, and FBI agents went after a few targets despite the lack of relevant evidence.

Duke didn't care much about who was caught in the end. If it was as he guessed, it was impossible for the real person behind the scenes to be involved, even if the FBI did find clues and evidence, and finally caught It must be a few little people who are not important to Walt Disney.

Besides, Walt Disney will not just stand by, Duke and Warner have a certain relationship, they may not have it.

Duke wouldn't just let it go, though, he's never been the kind of generous good guy.

Across the Pacific, Time Warner and News Corp. stepped up their PR efforts, and Walt Disney was largely out.

Just last weekend, a large number of dolls and dolls manufactured by Walt Disney in India were exposed by several newspapers that the fillers had serious quality problems. Excessive bacteria may even threaten the development of minors. At present, these products have been He was detained by the U.S. Customs and Border Protection, and related investigations are still underway, and it is basically certain that a formal case will be filed.

This has directly led to a sharp drop in sales of Disney-related products. According to information obtained by Duke, Disney products in the former Disneytown of Disneyland in California have been neglected these days.

Later, Duke met a heavyweight, and James Cameron also came to the premiere of "Iron Man".

He can accept the invitation, the reason is very simple, Duke has confirmed that he will participate in the investment of "Avatar".

This project is about to begin formal preparations. The main investors are Duke, Warner Bros. and Twentieth Century Fox. Except for 20th Century Fox, which got 40% of the investment quota, Duke and Warner Bros. Thirty percent of the investment.

The conclusion of such an investment agreement is also related to a series of recent cooperation among the three parties.

Because of the big world of Warner Fox, Warner Bros. and Twentieth Century Fox are getting closer and closer, and the two parent companies Time Warner and News Corp. are also launching a series of cooperation.

Of course, Time Warner executives also know that Rupert Murdoch has plans to buy Time Warner.

The plan has drawn mixed reactions within Time Warner, with some opposing it and some supporting it.

After all, the merger of the two media groups is really successful, which will be a behemoth that has never been seen in the history of the media, and Rupert Murdoch wants to buy Time Warner. In whose hands it is impossible to determine.

However, all reasonable people know that it is very difficult for mergers and acquisitions to succeed, and it will take a long time to pass the antitrust bureau of the Department of Justice and the Federal Trade Commission.

"You seem to be in a good mood,"

A familiar voice sounded nearby, Duke turned to look, Irene Lauder had already walked over, she said with a smile, "It seems that the pre-sale numbers you told me are true."

"Of course it's true," Duke said, looking at her. "Actually, I didn't expect it to work so well."

"Then tell me..." Irene Lauder got closer, lowered her voice, and asked curiously, "Is this a marketing case you planned?"

Duke rolled his eyes helplessly, "Am I so bored? Find such trouble for myself."

The risk of this kind of thing is too great. "Iron Man" is not the "Wolverine" of the past, and the early reputation is not bad. There is no need to take such a risk.

After a few words, Duke saw that the time was almost up, and he greeted Irene Lauder and walked towards the screening room together.

At the same time, in many theaters in North America, the early stage of "Iron Man" is about to kick off, and many audiences flocked to enter.

In the suburbs of San Francisco, with the sound of brakes, a black Ford parked in front of a movie theater. Seeing the crowd walking in one after another, Drake hurriedly parked the car on the side of the road and hurried into the movie theater.

When I got off work, I encountered a traffic jam in San Francisco, and I hurried all the way behind, so I was not late.

Entering the theater where "Iron Man" was being shown, Drake looked at his watch. In less than three minutes, the film was about to be officially shown.

"I'm finally going to see this movie!"

Drake couldn't help but heave a sigh of relief. In recent days, the thought of seeing the full version of "Iron Man" tortured him for a while almost every hour, which made him regret being so curious and clicked on the leaked version. Link.

After choosing the seats, I looked around. This is a small theater, and the theater is also a small theater, but the attendance rate is quite amazing. At the moment when the film is about to start, Drake estimated that the attendance rate is the least. Eighty percent.

For a theater in a not-so-good location, such an attendance rate is already quite a terrifying figure.

On Long Island, New York, the Jeffersons have taken their seats, waiting for the movie to begin.

"This movie made a big fight." Anthony Jefferson was still talking about what he saw on the news, "The FBI arrested so many people a few days ago, and even the White House is paying attention to this incident. No movie has ever elicited such a dramatic response."

"That's normal!" Jefferson Jr. said, sipping on a Coke. "Because the director's name is Duke Rosenberg! He's so influential."

He suddenly changed the subject, "If he runs for president, I believe he also has a certain chance of winning."

Obviously, this is a die-hard Duke fan.

"Well, stop talking," reminded Mrs. Jefferson, "the movie is about to begin."

The titles of Warner Bros., Marvel Comics and Duke Studios flashed by, and a black man appeared on the screen after a line of "Iron Man" subtitles.

Little Jefferson knew him, it was Don Cheadle, who had worked with Duke.

"Tony Stark, a dreamer, a genius, a patriot, since he was a boy, as the son of the legendary weapons developer Howard Stark, with his clever intelligence, he quickly gained attention..."

At the beginning of the film, from Rhodes' point of view, he introduced what kind of person Tony Stark was from the side.

"As a military liaison to Stark Industries, I have the privilege of working with this true patriot. Ladies and gentlemen, I am honored to announce that Tony Stark has been awarded the Apex Award of the Year."

"Tony Stark please!"

Rhode's voice resounded in the awards venue, but no one came up to accept the award. Where did Tony Stark go? (To be continued ~^~)

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