Military Technology

Corn finally couldn't hold on, and took the initiative to cut prices. Zhang Jun laughed. Tong Juan smiled and said: "This is predictable, after all, corn is not like us, it is a listed company and focuses on profitability.

If nothing can be done, I'm afraid the stock market will collapse.

I think the character of Android Snow Soldier will persist for a while. The reason why he is so anxious to cut prices and promote sales must be the pressure from shareholders. "

Hearing this, Wu Hao looked at the crowd and waved his hands and said, "I don't care about the courage of Xue Bing to break the boat, or the result of pressure from shareholders. But judging from the extent of the price reduction in this promotion, it must be based on us.

Moreover, such a large price cut this time can be said to be very attractive to young people, especially student consumer groups with generally low income or relatively low disposable consumption.

So how to deal with their impact and plunder on our products and markets is the most urgent problem before us. "

Although our products have excellent performance, the price difference is too great. To be honest, we can't compete with this low-end and cheap corn product.

Huang Zhihua said to Wu Hao: "Unless we also lower the price significantly accordingly, it may be better."

"No, the current price reduction is equivalent to falling into the price trap designed by the other party. In this respect, we are no match for corn." Tong Juan shook her head.

It is definitely not possible to reduce the price, but can you try to increase the relevant promotional discounts? For example, we can add 12 or 24 interest-free installments, and then formulate some student discount packages, such as a year of free value-added services and so on. Zou Xiaodong thought for a while and suggested to everyone.

"You can try this, but I don't think it will have much effect. Young people mainly have no money, so they have relatively poor spending power for mid-to-high-end products like ours. And this is precisely the home field of corn, so corn once again has a natural home field advantage. " Zhang Jun shook his head when he heard the words.

Wu Hao said with a smile: "Then can we turn their advantages into disadvantages?"

into a disadvantage? Everyone looked at him suspiciously.

Wu Hao nodded and replied: "Yes, it is turned into a disadvantage.

Why can corn attract young people and why it is popular among young people and student consumers.

I think this has nothing to do with the performance of their products, but mainly in terms of price, that is, the price/performance ratio they advertise.

Corn also understands that the consumption power of young people and students is not high, so it will take such a cost-effective road, and quickly seized a large market.

But that's it, corn gives people the impression that it is relatively cheap and not high-end enough.

In the words of many corn fans, it is his wealth that makes him a fan of corn, and the voice of who uses corn if he can afford fruit. "

"Let's take a look at the fruit that is also very popular among young people and students. It does not take the cost-effective route, but the product price is very high.

But just like that, there are countless people chasing after it. I think this is due not only to its excellent performance, but also to the long-term image marketing of the fruit.

It seems that fruit products are more advanced, and fruit products are better.

So I think, like Fruit, we need to let these young people and students truly realize the gap between our products and other products, and gradually establish the image of our brand, so as to reverse this unfavorable situation. "

After Wu Hao's words fell, everyone nodded involuntarily.

Tong Juan nodded and smiled first: "Mr. Wu is right. If there is a price war, we are definitely not the opponent of corn. So we can only work on the performance of the product, word of mouth and experience.

In fact, what Mr. Zou said just now still has a lot of room for manipulation. We do these promotional activities to attract these young people and student consumer groups, but not directly to attract them to consume, but to attract them to experience.

Only after experiencing it and knowing the gap between our products and other products, these young people will weigh their choices.

Moreover, young people generally have a serious herd mentality and comparison mentality. The herd mentality is to buy what they see. This is the so-called fan flow effect.

And the psychology of comparison is naturally vanity, which is very common among young people and students. Whether it is comparing learning or comparing other things, it is nothing more than to get the approval of others.

Therefore, I think we can start from this aspect and come to Qiaokan's door of young people and student consumer groups. "

Yes, that's what I thought. Seeing that Tong Juan agreed with his point of view, Zou Xiaodong said excitedly: "I think we can be more flexible in this one.

For example, do more advertisements, or organize more promotional experience activities on the university campus, and even we can dedicate a part of ourselves to sponsor and support some larger student activities.

This will help us enhance our brand influence among these young people and student groups, thereby enhancing the competitiveness of our products among these young people.

Even, I think, we can independently release a product aimed at young people and student groups, and then find traffic stars to endorse and take the youth route. "

Hearing Zou Xiaodong's words, Wu Hao nodded, but then shook his head and said: "I agree in a comprehensive way, activities, sponsorships and so on are fine.

However, we must work hard on the planning of these activities. In addition, we have experienced it when we were students, and we also know what it is like to solicit sponsorship for student activities. So there is nothing wrong with sponsoring these cultural activities for students, the problem is that the money must be spent properly.

Therefore, the approval and supervision in this area must be strengthened, and we should not be taken advantage of in the eyes of young people and students.

As for making a new product aimed at young people, this ability is unrealistic. We have already promised our partners that we will not take the initiative to enter the low-end market.

If we break our promise, our reputation will also be damaged, which is not worth the loss.

Secondly, a good product itself is a kind of endorsement and the best advertisement, so I have always been very opposed to asking celebrities to endorse. This has caused great limitations to our products, especially we do not take the route of machine and sea, and the product models are limited, let alone suitable.

After all, everyone has a star they like, even if the star is good, there are still people who don't like him, which is very inappropriate to put on the product. "After all, everyone has a star they like. Even if the star is good, there are still people who don't like him. This is very inappropriate for products."

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