Movie Master

Javier Ulliel can now be said to be on track. In just one year after returning to New York from Rio de Janeiro, he has already established a firm foothold in the entertainment section of the "New York Times", although he is still working hard Feeling, although he is still building his network, and although he is still far behind those senior reporters, thanks to the rapid development of the blog, he has a very special position within the "New York Times".

Blog, this is a medium that has only been emerging for three years. It has developed rapidly in the past two years. Personal blogs have sprung up like mushrooms after a spring rain. Like the opinion leaders in mass media studies, power bloggers also have a certain degree of authority, and can informally influence other people's attitudes or change their value orientation and ideas to a certain extent.

Ten years later, the concept of power blogger has become a new research project in media studies, and it has really penetrated into everyone's life. Almost everyone has the possibility of becoming a "power blogger"—for example, Bloggers with tens of millions of fans on Weibo, for example, Internet celebrities with millions of subscriptions on video sites, and so on.

However, now in 2004, power bloggers are a new vocabulary. Most power bloggers are people who have a certain influence in life, such as university professors, professional lawyers, authoritative doctors, and so on. For traditional media, new online media is undoubtedly a huge challenge. Everything is new, even subversive, and everyone is carefully exploring it.

When Javier was filming "City of God" in Rio de Janeiro, he discussed blogging and the many possibilities of the Internet with Lance, which not only made him one of the first power bloggers in history, but also made him the New York Times. "Walk at the forefront of the times and become the most special existence in the editorial department.

Javier's blog is still operated in his own name, but his identity is marked as an official reporter of the "New York Times", which makes Javier maintain official authority while maintaining his personal subjective opinions, especially when it comes to news. In terms of immediacy, the advantage of the first time limit is maintained. At present, the number of regular subscribers of the blog has reached 1.2 million, which is almost equivalent to 50 million fans in 2016 when the social network has not yet been born. It is undoubtedly the first blog of the current network. host.

Today, Javier released a personal blog post, which is different from the official editorial or report of "New York Times", titled "Twenty Years of Reincarnation, When Memories Are Past".

The opening line of this blog post is very interesting, "For the baby boomers in the United States (specifically referring to the generation born in the 1950s and 1960s after World War II), they have experienced the most golden age of American movies. In memory, "Star Wars" occupies an irreplaceable position. This set of movies almost subverts our understanding of the universe and our feelings about science fiction culture. It not only shows a brand new world, but also broadens our thinking .”

It can be seen that Javier's blog post has a strong personal color, and it has also awakened the memories of two entire generations. There is no doubt that the powerful influence of "Star Wars" on American culture has surpassed Disney's Mickey Mouse, and it can be regarded as the most important memory of the baby boomers - just like "Harry Potter" to the children born after 1980. The influence of two generations, and it is several times more rapid.

After the memories at the beginning, Javier changed the subject and mentioned the actor with the highest personal influence in the past two decades. In the 1970s and 1980s, Harrison Ford relied on the "Star Wars" series and the "Raiders of the Lost Ark" series to become the well-deserved number one superstar in the modern history of American movies, but after that, it entered the 1990s , Hollywood's star system has ushered in a full-blown stage, among which Tom Cruise and Brad Pitt are undoubtedly the best.

"In 1994, Cruise and Pete co-starred in 'Interview with the Vampire'. Thousands of girls were fascinated by it. Even as a man, he couldn't help but blush when he saw Cruise looking back and smiling. What's even more rare is that both actors gave wonderful performances. Cruise's seductive And the villainous performance can be described as the biggest breakthrough of his career.

It is a pity that this work was restricted by the decline of the vampire theme back then, and failed to create a box office miracle. After entering the video tape market, it gradually exuded charm and was sought after by countless fans as the best vampire movie in film history. I'm not sure if this is the best film in history, but there is no doubt that this work is definitely worth going into the cinema to savor.

Time goes by, and now both Cruise and Pete have grown into Hollywood's top superstars, and it is almost an impossible task for the two to star together again, so "Interview with the Vampire" has become a swan song.

Recently, a hot topic appeared on a portal website, which triggered at least 30,000 people to participate in the discussion. The reason is: Cruise and Pete stood opposite each other again after twenty years ago in "Interview with the Vampire" , for faith, for survival, for love launched a duel. The only difference is that, twenty years ago, two people appeared in the same story; twenty years later, two people appeared in two different stories.

This is a very interesting thing.

"Borrowing Knife" starring Cruise and "Ocean's Twelve" starring Pitt will be released on the same day..."

Then Javier conducted a detailed analysis of the two works, and formally determined the duel between the two. At the end of the article, he sighed again, "Twenty years ago, we missed the 'Interview with the Vampire at Night'." ';Twenty years later, we should not miss 'Borrowing a Knife' and 'Ocean's Twelve', the entanglement between Leicester and Louis may be coming to an end, and we don't know whether we need to wait another twenty years for the next time .

In fact, the most interesting thing is that these two works themselves are also derivatives of "Interview with the Vampire". Clooney appeared beside Pete, and Strelo appeared beside Cruise—God, this is a strong duel, maybe these four men appear at the same time, the temperature of the scene will reach boiling point, directly make People are suffocating-this is really a memorable scene. Is it more sparks between Pitt and Clooney, or the chemical reaction between Cruise and Strelo?

I'm not sure how women would choose, and I'm so thankful right now that I don't have to make that choice. "

At the end of the blog post, Javier did something that could only appear on the Internet. He used photo editing software to create four villains, each with a different boxing posture, but the head portrait of the boxer was blocked. Replaced with four protagonists, Tom and Lance on the left, Brad and George on the right. The two sides confronted each other, and a big red "VS" was written in the middle, and the boxing ring was directly put up.

This kind of banter is impossible in traditional serious media, but on the Internet, the spirit of entertaining to death has been brought to the extreme. Javier did not stand in the team, did not support "killing with a borrowed knife" - neither overtly nor secretly, but objectively ridiculed, treated the two works equally, and constantly emphasized the unreasonable and chaotic fetters between the two works. The delicate balance of friendship and hostility is revealed, and the final choice is left to the netizens.

Such "cheerful and lively" commentary articles can only appear on network carriers. This is the biggest difference between the Internet and traditional media, and it is also the biggest advantage-a sense of intimacy, which allows everyone to participate in news discussions. .

After Javier posted this article, in less than six hours, the hit rate exceeded 300,000, and the number continued to grow exponentially, reaching 3 million in just 48 hours; what is even more astonishing is , The reply rate of the blog post actually exceeded 100,000, and even caused the server of the blog to be paralyzed.

For the traditional media, this is a puzzling phenomenon - they simply cannot understand why a topic that is not a gimmick can attract so much attention. But for professionals, this is a phenomenon worth studying: from the early publicity, to the topic boom triggered by "U.S. Weekly", to the topic enthusiasm brought by the Yahoo community, and finally ignited by power bloggers, The explosion of energy dozens or even hundreds of times beyond imagination is a brand new publicity model.

Of course, what cannot be ignored is that the names of Tom, Brad, George, and Lance are already topical, and the film companies behind "Ocean's Twelve" and "Murder with a Borrowed Knife" are also appropriately contributing to the flames; The duel between "The Day After Tomorrow" and "Troy" in this summer's file has also been frequently mentioned.

Under the comprehensive effect of many aspects, an unremarkable topic has become a hot topic among the people.

It's as if people can't understand why Kong/Qing/Xiang, who sings out of tune, became popular enough to release a record after "American Idol" aired in January this year. The dream he pursued all his life, but they didn't succeed, but a person with insufficiency in tone and outrageous singing skills realized it. What's even more frightening is that after Kong/Qing/Xiang really released their album, they sold 300,000 copies, even breaking Ma/You/You's cello record.

Similarly, people can't understand how the confrontation between "Murder with a Borrowing Knife" and "Ocean's Twelve" became the number one hot topic? Simply inexplicable.

But, this is entertainment to death.

With the noise of Javier's blog post, the post on the Yahoo community was completely detonated. In just a few days, the number of replies exceeded 200,000, and it continued to increase-however, the post was crooked It became very powerful, first it became a battlefield for a group of crazy fans to scold and fight each other, and then it became a watering hole for a group of movie lovers, and the heat of the topic gradually cooled down.

But this is irrelevant anymore, because the confrontation between "Murder with a Borrowed Knife" and "The Twelve Arhats" has formed, which seems to have surpassed the climax of the awards season and has become the biggest attraction at the end of the year!